What Lansing Lugnuts does

The Lansing Lugnuts are a privately-held Minor League Baseball team founded in 1996 and currently operating as a Single-A affiliate of the Chicago Cubs, playing home games at Jackson® Field™ in Lansing, Michigan. The team is celebrating its 30th anniversary season in 2026 and operates as a direct-to-consumer entertainment franchise with a 107-person workforce, generating revenue across four primary streams: ticket sales (individual games, group tickets, and the 517 Crew Season Membership), merchandise sales through the Nuts & Bolts Retail Store, corporate partnerships and sponsorships, and venue rentals including nightly suites, The Clubhouse, picnic areas, and special event bookings.

The team's product portfolio centers on live baseball entertainment supplemented by fan experience packages (bobblehead giveaways, jersey giveaways, themed nights such as College Night and Barbie Game Day, and performance camps), broadcast and streaming media via MiLB TV and Bally Sports Live, and community engagement programs including Grand Slam School Days, Meijer Dream Team youth sports, and the Copa de la Diversión Hispanic fan initiative. The organization distributes through its official website, on-site box office, third-party ticketing platforms (Tickets.com), and direct corporate and group sales channels.

The business model is event-driven and seasonal, with revenue mechanics split between one-time transactions (tickets, merchandise, venue rentals) and recurring sponsorship contracts. Customer segments are primarily local families and community members seeking affordable entertainment, with secondary segments of corporate partners using suites and group packages for client entertainment and youth sports organizations participating in development programs. The franchise faces inherent revenue concentration risks from Michigan weather, a single-venue operating model, and dependence on MLB affiliation terms.

Name

Lansing Lugnuts

Legal name

Lansing Lugnuts

Website

https://lansinglugnuts.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

The Lansing Lugnuts are a Minor League Baseball Single-A affiliate of the Chicago Cubs, founded in 1996 and playing at Jackson Field in Lansing, Michigan. The team serves Mid-Michigan families, corporate partners, and youth sports organizations through ticket sales, merchandise, sponsorships, and venue rentals.

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Minor league baseball
• Live sports entertainment
• Game ticketing services
• Team merchandise retail
• Corporate hospitality venues

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season memberships (517 Crew), group tickets, and special event packages including themed game nights and promotional giveaways.
2. Merchandise Sales: Sales through the Nuts & Bolts Retail Store offering team merchandise, apparel, and memorabilia.
3. Corporate Partnerships: Sponsorship revenue from corporate partners including naming rights for the ballpark, jersey giveaways, promotional events, and suite rentals.
4. Venue Rentals and Events: Revenue from renting event spaces including suites, The Clubhouse, picnic areas, and hosting private events and stadium events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Lansing Lugnuts are a Minor League Baseball Single-A affiliate that sells live baseball entertainment, including individual game tickets, season memberships (517 Crew), group packages, and fan experience promotions at Jackson® Field™ in Lansing, Michigan. They also operate a team merchandise retail store (Nuts & Bolts), venue and suite rentals including The Clubhouse for private events, corporate partnership sponsorships, and community youth sports programs.

Product overview

Lansing Lugnuts is a Minor League Baseball Single-A affiliate team playing at Jackson Field. The organization's product portfolio centers on live baseball entertainment, including game tickets (individual, group, and season memberships), special fan experience packages with promotional giveaways and theme nights, venue rentals including suites and The Clubhouse for private events, official merchandise through the Nuts & Bolts retail store, community outreach programs for youth sports and education, and remote game viewing through MiLB TV and audio streaming. These offerings collectively provide a comprehensive baseball fan experience combining in-person attendance, merchandise, community engagement, and digital media access.

Differentiator

Problem solved

Functional benefit

Products and services

• Lansing Lugnuts Game Tickets Single-game tickets, group tickets, and 517 Crew Season Membership plans for Minor League Baseball games at Jackson Field, targeted at local fans and families in the Lansing metropolitan area.
• Fan Experience Packages Premium ticket packages including themed game nights, bobblehead giveaways, jersey giveaways, College Night packages, Barbie Game Day, and the Brandon Inge Performance Camp for fans seeking enhanced game-day experiences.
• Jackson Field Suite and Venue Rentals Nightly suite rentals, The Clubhouse venue, picnic areas, and stadium event rentals at Jackson Field for corporate hospitality, private events, and special occasions.
• Nuts & Bolts Retail Store Official team merchandise store offering Lansing Lugnuts branded apparel, memorabilia, and fan gear through the online retail platform at lugnuts.milbstore.com.
• MiLB TV and Audio Streaming Live game streaming via MiLB TV and Bally Sports Live, plus audio broadcasting through Listen Live, allowing fans to watch and listen to games remotely.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Farm Bureau InsuranceminorGTM or Marketing PartnerPresenting sponsor for promotional giveaways including the Jacob Wilson Bobblehead Giveaway. Provides marketing exposure through branded promotional events at Jackson® Field™.
• ABC WarehouseminorGTM or Marketing PartnerPresenting sponsor for the 30th Anniversary Carlos Beltran Jersey Giveaway. Supports promotional events with marketing partnership at the ballpark.
• Jackson® Field™ (Naming Rights)coreStrategic or Co-development PartnerJackson® Field™ is the official ballpark name, likely involving naming rights partnership. Provides the primary venue for all team operations and fan experiences.
• Oakland AthleticscoreStrategic or Co-development PartnerMLB parent organization for which Lansing serves as the Single-A affiliate. The partnership focuses on player development with the Lugnuts serving as a developmental team for future major league talent.
• MeijerminorGTM or Marketing PartnerSupports the Meijer Dream Team youth sports program, providing community engagement and youth baseball development opportunities in partnership with the team.
• Bally SportsminorChannel Partner/ Reseller/ DistributorBally Sports Live streaming partnership providing broadcast distribution of games for remote fan viewing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• South Bend Cubs: Former Single-A affiliate of the Chicago Cubs playing at Four Winds Field in South Bend, Indiana; shares Cubs historical lineage, similar Midwestern market profile, and comparable promotional/community engagement approach.
• Quad Cities River Bandits: Single-A Midwest League affiliate (Kansas City Royals) playing at Modern Woodmen Park in Davenport, Iowa; shares league scheduling, promotional calendar patterns, and Midwest regional fan overlap with Lansing.
• West Michigan Whitecaps: Single-A Midwest League affiliate (Detroit Tigers) playing in a comparable Midwestern city (Comstock Park, MI) with similar ticket, merchandise, and corporate partnership revenue model. Closest geographic and structural peer to Lansing Lugnuts.
• Cedar Rapids Kernels: Single-A Midwest League affiliate (Minnesota Twins) at Veterans Memorial Stadium in Cedar Rapids, Iowa; comparable market size, ticketing approach, and minor-league entertainment product mix targeting families.
• Fort Wayne TinCaps: Single-A Midwest League affiliate (San Diego Padres) playing at Parkview Field in Fort Wayne, Indiana; comparable ticket pricing, group sales, naming-rights sponsorship structure, and Midwest League scheduling competition.
• Dayton Dragons: Single-A Midwest League affiliate (Cincinnati Reds) playing at Day Air Ballpark in Dayton, Ohio; comparable ticket/merchandise model with a long-established brand history and family entertainment positioning in a Midwestern city.
• Wisconsin Timber Rattlers: Single-A Midwest League affiliate (Milwaukee Brewers) playing at Neuroscience Group Field in Appleton, Wisconsin; shares the Midwest League circuit, comparable sponsorship-driven revenue mix, and similar Midwestern community-engagement model.
• Bowling Green Hot Rods: Single-A affiliate (Tampa Bay Rays) at Bowling Green Ballpark in Kentucky; operates at the same Single-A classification with similar venue economics, season-ticket product, and small-market revenue model.
• Peoria Chiefs: Single-A Midwest League affiliate (St. Louis Cardinals) playing at Dozer Park in Peoria, Illinois; directly competes for Midwest League fans and corporate sponsors, with comparable ticket pricing and group entertainment offerings.
• Great Lakes Loons: Single-A Midwest League affiliate (Los Angeles Dodgers) based in Midland, Michigan, operating Dow Diamond with a similar mix of ticketing, group sales, and community programming serving a comparable Mid-Michigan demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lansing-lugnuts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lansing Lugnuts