usheru
- Company typePrivate
- Founded2014
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
usheru firmographics
Firmographics- Name
- usheru
- Legal name
- We Love Cinema Ltd
- Website
- https://usheru.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
usheru industry classification
Industry- Product category
- Entertainment Marketing & Audience Intelligence Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)
- akta.pro secondary industries
- Event Marketing & Audience Development Services (MPAGAJAD), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where usheru is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
usheru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Usheru generates revenue primarily through subscription-based SaaS licensing of its suite of tools (MovieSite, Connect, Select, Track, Engage, Ticketing Widget, etc.) to film distributors, national film organisations, and live entertainment venues. Pricing is quote-based and tiered based on organisation size and feature requirements.
- Professional Services & Implementation: Revenue is generated through website development, integration, and technical implementation services, as evidenced by customer testimonials referencing bespoke website builds and integration support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
usheru product offering
Product offeringCore offering
usheru sells a B2B SaaS audience intelligence and marketing automation platform for the entertainment industry. It enables film distributors, national film organisations, and live entertainment venues (arenas, stadiums) to aggregate first-party audience data, automate marketing campaigns, run distribution and venue analytics, deploy embeddable ticketing widgets, and stream or sell films direct-to-consumer. The modular suite spans Moviesite, Connect, Select, Track, Engage, Showtimes Monitor, Test Screenings, Ticketing Widget, Distribution Analytics, Content Discovery Platform, and uPlay, sold via subscriptions with bespoke implementation services.
Product overview
Usheru is a data-driven marketing technology platform providing solutions for both film distributors and live entertainment venues. The platform operates on a modular architecture combining core products (MovieSite, Connect, Track) with specialized add-on modules (Select, Engage, Showtimes Monitor, Ticketing Widget) for film distributors, and similarly structured Venue products (Connect Venues, Track Venues, Engage Venues, Premium Experiences) for arenas and entertainment venues. The Content Discovery Platform and Distribution Analytics serve as the data backbone, enabling audience data analysis, campaign automation, and performance tracking across theatrical and streaming channels.
Differentiator
Problem solved
Functional benefit
Products and services
- MovieSite A branded website and content discovery platform for film distributors to showcase their film catalogues to audiences, with integrated global showtime data and uPlay streaming/sell/rent capabilities.
- Connect Marketing campaign automation tool for film distributors that reduces manual work across campaigns and builds direct, data-rich audience relationships.
- Track Analytics and tracking solution for film distributors providing real-time insight into audience behaviour, campaign performance, and distribution lifecycle visibility.
- Distribution Analytics Analytics dashboard for film distributors and national film funds to monitor film visibility, theatrical and streaming lifecycle, and worldwide audience reach.
- Content Discovery Platform Platform that helps film distributors promote and showcase films to audiences, featuring global showtime data integration and content discovery tools, with embedded uPlay streaming/sell/rent and ticketing widget capabilities.
- Ticketing Widget Embeddable eCommerce ticketing widget that integrates into distributor and venue websites for seamless ticket purchasing, with Ticketmaster, Apple Pay, and Google Pay support.
- Connect Venues Campaign automation and engagement tool for live entertainment venues (arenas, stadiums) to manage online ticket sales, upsells, and premium experiences.
- Track Venues Tracking and analytics solution for live entertainment venues to build direct, data-rich audience relationships and monitor performance.
- Engage Venues Engagement tools for live entertainment venues including competitions and interactive experiences that generate buzz and capture first-party audience data.
- Premium Experiences Premium experience and upsell solution for live entertainment venues to increase in-venue spending across food, beverage, and merchandise.
- Showtimes Monitor Automated monitoring tool that tracks and populates global cinema showtime data across distribution territories for film distributors.
- Venue Website Development Bespoke website design, development, redesign, and integration service for live entertainment venues, including naming-sponsor rebrands and ongoing technical helpdesk support.
Quantifiable outcome
- Usheru was credited with enabling FilmOne Entertainment to become the first distributor in Nigeria to launch a content discovery platform.
- +1 more outcomes
Companies that use usheru
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
usheru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature10 records
usheru partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Europa DistributioncoreUsheru participated as a featured technology company at Europa Distribution's inaugural Film Distribution Innovation Hub, held in partnership with the When East Meets West (WEMW) event in Trieste, Italy from January 18-21, 2026. The initiative brought together 20 members of the Europa Distribution association with technology companies to discuss innovative tools for independent film distribution. Usheru presented its audience data analysis solutions alongside Gretico (rural cinema access), CASSI by MAGIG (AI-powered social media management), and Molten Cloud (cloud-based content operations).
- TicketmastercoreUsheru has developed a Ticketmaster integration for its ticketing widget, enabling seamless ticket purchasing experiences on partner websites. The integration supports auto-population of showtime data and event information.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
usheru competitors and assessment
Company assessmentEmerging players
- Bizzabo: Bizzabo is an event experience platform with registration, audience engagement and analytics tools. Its event marketing and audience engagement features overlap with usheru's Connect, Engage and Select products for venues.
- Tessitura Network: Tessitura provides a unified CRM, ticketing and audience engagement platform for performing arts venues, arenas and cultural organizations. Its venue-side engagement and ticketing capabilities overlap with usheru's Venue Connect, Track Venues and Ticketing Widget products.
- Cinelytic: Cinelytic provides AI-driven project evaluation, distribution planning and audience insights for film studios and distributors. It is an emerging competitor in the data-driven film distribution analytics category where usheru plays.
Direct peers
- Veezi: Veezi, also part of Vista Group, offers cloud-based cinema management software for independent exhibitors. It overlaps with usheru's venue and distributor tooling around ticketing, showtime management and cinema operations.
- Movio: Movio (owned by Vista Group) is the leading cinema marketing data and campaign management platform used by major exhibitors and distributors worldwide. It directly competes with usheru's Track, Connect and Distribution Analytics tools in the film distribution and exhibition analytics space.
- Showtime Analytics: Showtime Analytics provides cinema BI and data analytics software for independent and arthouse cinemas across Europe. It competes with usheru's Distribution Analytics and Showtimes Monitor products for the same cinema operator and film distributor audience.
- AudienceView: AudienceView is a ticketing, CRM and commerce platform for live entertainment venues, sports organizations and attractions. It competes directly with usheru's ticketing widget, venue automation and engagement modules in the arena and live venue segment.
- FilmTrack (by Vistra): FilmTrack is a rights, royalties and distribution management platform used by film distributors and studios. It overlaps with usheru's Distribution Analytics module in the film distribution back-office workflow.
Broad incumbents
- Eventbrite: Eventbrite is a large-scale ticketing and event marketing platform serving event organizers across many verticals. It is a broad incumbent with overlapping ticketing widget and event marketing capabilities used by smaller venues and promoters.
- SeatGeek: SeatGeek is a major ticketing marketplace and platform serving sports teams, arenas and live entertainment. It is an incumbent competitor in primary ticketing and venue integrations where usheru's Ticketing Widget operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
usheru social profiles
Digital presenceusheru compliance and trust
Trust signalCompliance2 records
usheru financial estimates
Financial estimateRevenue estimate
Valuation estimate
usheru leadership team
Management profileNumber of profiles
Profiles7 records
usheru funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
usheru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about usheru
What does usheru do?
usheru sells a B2B SaaS audience intelligence and marketing automation platform for the entertainment industry. It enables film distributors, national film organisations, and live entertainment venues (arenas, stadiums) to aggregate first-party audience data, automate marketing campaigns, run distribution and venue analytics, deploy embeddable ticketing widgets, and stream or sell films direct-to-consumer. The modular suite spans Moviesite, Connect, Select, Track, Engage, Showtimes Monitor, Test Screenings, Ticketing Widget, Distribution Analytics, Content Discovery Platform, and uPlay, sold via subscriptions with bespoke implementation services.
Is usheru a public or private company?
usheru is a private company. It is classified as venture growth investor backed and is currently operating.
When was usheru founded?
usheru was founded in 2014. It employs 11 to 50 people.
Where is usheru based?
usheru is headquartered in Dublin, Ireland, in the Europe region.
How does usheru make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are professional Services & Implementation.
Who are usheru's main competitors?
Emerging players on record are Bizzabo, Tessitura Network and Cinelytic. Direct peers are Veezi, Movio, Showtime Analytics, AudienceView and FilmTrack (by Vistra). Broad incumbents are Eventbrite and SeatGeek.
Does usheru have an API?
No public API is recorded for usheru.
What industry is usheru in?
usheru's product category is Entertainment Marketing & Audience Intelligence Software. Its primary akta.pro industry code is MPAGAJAF, Ticketing Technology & Integrations (APIs, Plugins, Webhooks), with a secondary code of MPAGAJAD, Event Marketing & Audience Development Services. Its NAICS code is 54181 and its SIC code is 7829.