ParkingMyCar
ParkingMyCar is an Italian digital marketplace (parkingmycar.it) that aggregates over 4,754 parking facilities at airports, ports, train stations, and city centers, allowing consumers to compare, book, and pay for parking across Italy via web and mobile apps.
- Company typePrivate
- Founded2019
- HeadquartersPerugia, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ParkingMyCar does
ParkingMyCar Italia S.R.L. is an Italian digital parking comparison and booking marketplace founded in 2019 and headquartered in Città di Castello, Perugia. The company operates parkingmycar.it and native iOS/Android applications that aggregate over 4,754 parking facilities across Italy, enabling consumers to search, compare prices and services, and reserve parking at airports, ports, train stations, and city centers. The platform serves primarily airport travelers, ferry/cruise passengers, rail commuters, and urban drivers needing on-street blue stripe (strisce blu) parking payments, acting as an intermediary between end users and third-party parking operators without owning physical facilities.
The technology stack centers on a real-time comparison and booking engine with mobile applications supporting wallet functionality, multi-payment integrations (PayPal, Apple Pay, Satispay, Scalapay, HiPay), and third-party platform integrations including Reserve with Google and UnipolMove. Distribution extends beyond owned channels through SEO-optimized landing pages covering 28+ airports, 26+ ports, 30+ train stations, and 35+ Italian cities, supplemented by content marketing, organic social presence, and a 2024-launched referral program. The platform also partnered with ATAC (Rome's public transport operator) to enable blue stripe on-street parking payments across 10+ Italian municipalities.
The business model is a marketplace commission structure — the company charges a take rate on parking reservations (up to 15% on blue stripe transactions) plus optional add-on packages (Smart and Protection). Pricing is variable per facility, inclusive of VAT, billed pay-as-you-go, with free cancellation up to 24 hours before parking start. The company has raised approximately €668K in a single disclosed round (August 2022, MTI Holding and Sviluppo Imprese Centro Italia), won 2023 Netcomm awards for User Experience and Start-Up, and operates independently with no disclosed parent company or institutional VC backing.
ParkingMyCar firmographics
Firmographics- Name
- ParkingMyCar
- Legal name
- ParkingMyCar Italia S.R.L.
- Website
- https://parkingmycar.it
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ParkingMyCar is an Italian digital marketplace (parkingmycar.it) that aggregates over 4,754 parking facilities at airports, ports, train stations, and city centers, allowing consumers to compare, book, and pay for parking across Italy via web and mobile apps.
- Ownership category
- akta.pro rank
ParkingMyCar industry classification
Industry- Product category
- Online Parking Reservation Marketplace
- NAICS
- Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
Keywords
Where ParkingMyCar is headquartered
LocationHeadquarters
- HQ city
- Perugia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ParkingMyCar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Parking Booking Commission: Platform charges commission on parking reservations made through the website and app. For blue stripe parking, commission can reach up to 15% of the parking cost or a fixed fee. The company acts as intermediary between users and third-party parking operators.
- Service Fees: Platform service fees added to parking costs. Additional fees may apply based on payment method used. Third-party payment processors handle transactions without company accessing payment card data.
- Add-on Services: Optional Smart and Protection packages available for purchase with online bookings. Additional services such as car washing may be offered through partner facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable pricing per parking facility |
| Transaction based/ take rate | Pay-as-you-go | Blue Stripe Parking Commission |
| Other | One time/ perpetual license | Optional Protection Package |
| Other | Pay-as-you-go | Referral Program Credit |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
ParkingMyCar product offering
Product offeringCore offering
ParkingMyCar operates a digital parking comparison and booking marketplace in Italy, aggregating 4,754+ third-party parking facilities spanning airports, ports, train stations, and city centers. End users search, compare prices, and reserve parking through the parkingmycar.it website and native iOS/Android apps, with the same apps also enabling mobile payment for on-street "strisce blu" (blue stripe) parking. The platform monetizes primarily through commissions on each completed booking and on blue-stripe parking transactions.
Product overview
ParkingMyCar operates as a digital parking comparison and booking platform serving the Italian market. The core offering consists of the ParkingMyCar Platform (website) and Mobile App, which together enable users to search, compare, and book parking at over 4,754 facilities across airports, ports, train stations, and city locations. The platform functions as an intermediary, connecting users with third-party parking providers. Supporting products include the Wallet for digital payments, the Strisce Blu (Blue Stripe Parking) service for public street parking payments, and optional add-on packages (Smart and Protection). Additional features include the Invita e Guadagna Referral Program for user acquisition and the Reserve with Google integration for visibility on Google's search and maps platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- ParkingMyCar Website Platform SEO-optimized web platform that lets Italian drivers compare and book parking at airports, ports, train stations, and city centers across 4,754+ partner facilities, with category landing pages, price comparison, free cancellation, no booking fees, and digital-wallet checkout.
- ParkingMyCar Mobile App Native iOS and Android app providing parking search, comparison, booking, and digital-wallet checkout, and enabling mobile payment for on-street "strisce blu" (blue stripe) parking in Italian cities.
- Invita e Guadagna Referral Program Referral program allowing registered users to earn platform credits by inviting new customers who go on to book parking through ParkingMyCar.
Quantifiable outcome
- Platform compares over 4754 parking facilities across Italy
- +1 more outcomes
Companies that use ParkingMyCar
Customer profileSegments6 records
Ideal customer profiles3 records
ParkingMyCar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
ParkingMyCar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GooglecoreReserve with Google integration enables ParkingMyCar parking facilities to appear directly in Google Search results and Google Maps with 'Book Now' buttons. Parking facilities with active ParkingMyCar partnerships can display in Google's platform, facilitating discovery for thousands of car owners searching for parking. Partners can request removal of their listing if desired.
- UnipolMovecoreIntegration allows UnipolMove users to book ParkingMyCar parking directly from within the UnipolMove app ecosystem. This extends ParkingMyCar's reach to UnipolMove's existing user base, embedding parking services within a broader mobility management platform.
- ATAC (Roma)corePartnership with ATAC (Azienda Tranviaria del Comune di Roma) enables ParkingMyCar app users to pay for blue stripe parking in Rome. ATAC is Rome's main public transport company.
- SNAVminorSNAV ferry passengers receive 5% discount on parking booked through ParkingMyCar platform, creating cross-promotional value between ferry and parking services.
- Parking Facility OperatorscoreNetwork of 4754+ parking facilities operated by third-party companies who provide parking services through the ParkingMyCar platform. These operators maintain their own facilities, pricing, and service terms. The company acts as intermediary, facilitating bookings without owning or managing the physical parking facilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ParkingMyCar competitors and assessment
Company assessmentBroad incumbents
- Waze/Google Maps parking features: Google's mapping product includes parking discovery and (via Reserve with Google) booking. Comparable as both a distribution partner and a competitive threat given Google controls the underlying discovery layer.
- Telepass (Italian mobility platform): Italy's leading mobility/toll platform, with expanding parking payment services. Comparable as an in-market incumbent that could embed parking services into its existing user base and distribution.
- EasyPark: Pan-European parking app combining on-street payment, off-street booking and operator services. Comparable to ParkingMyCar's combined blue-stripe + off-street offering but with much larger scale and geographic reach.
Direct peers
- ParkVia: UK-headquartered airport parking marketplace serving 40+ countries. Comparable aggregator model with a focus on airport travelers, the same primary segment as ParkingMyCar's airports use case.
- Parkimeter: Spain-headquartered online parking reservation platform active across Europe and Latin America. Comparable aggregator model focused on airport and city parking with similar commission-based revenue.
- Parkos: Netherlands-based airport parking comparison platform operating in 10+ European countries. Comparable as an aggregator of third-party parking operators with online booking and commission-based monetization.
- Parclick: Spain-headquartered parking aggregator covering airports, ports and cities across multiple European countries with the same marketplace/commission model. Closely comparable to ParkingMyCar in product, target customer (travelers near transport hubs) and GTM.
- BookParking: International parking reservation marketplace aggregating third-party facilities. Comparable to ParkingMyCar as a digital intermediary in the same customer use cases (airport, port, city parking).
Others
- Smoove / Flowbird (on-street parking operators): European providers of on-street parking meters and digital payment solutions that compete directly with ParkingMyCar's blue-stripe product and are typical counterparties in municipal concessions.
Regional players
- MooneyGo (Italian mobility): Italian multi-service mobility platform covering parking, tolls and transport payments. Comparable as a regional Italian competitor pursuing a similar one-stop mobility app strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ParkingMyCar social profiles
Digital presenceParkingMyCar financial estimates
Financial estimateRevenue estimate
Valuation estimate
ParkingMyCar leadership team
Management profileNumber of profiles
ParkingMyCar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ParkingMyCar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ParkingMyCar
What does ParkingMyCar do?
ParkingMyCar operates a digital parking comparison and booking marketplace in Italy, aggregating 4,754+ third-party parking facilities spanning airports, ports, train stations, and city centers. End users search, compare prices, and reserve parking through the parkingmycar.it website and native iOS/Android apps, with the same apps also enabling mobile payment for on-street "strisce blu" (blue stripe) parking. The platform monetizes primarily through commissions on each completed booking and on blue-stripe parking transactions.
Is ParkingMyCar a public or private company?
ParkingMyCar is a private company. It is classified as venture growth investor backed and is currently operating.
When was ParkingMyCar founded?
ParkingMyCar was founded in 2019. It employs 11 to 50 people.
Where is ParkingMyCar based?
ParkingMyCar is headquartered in Perugia, Italy, in the Europe region.
How does ParkingMyCar make money?
Three revenue lines are on record. Parking Booking Commission is the primary driver. The others are service Fees and add-on Services.
Who are ParkingMyCar's main competitors?
Broad incumbents on record are Waze/Google Maps parking features, Telepass (Italian mobility platform) and EasyPark. Direct peers are ParkVia, Parkimeter, Parkos, Parclick and BookParking. Smoove / Flowbird (on-street parking operators) is listed as an others. MooneyGo (Italian mobility) is listed as a regional player.
Does ParkingMyCar have an API?
No public API is recorded for ParkingMyCar.
What industry is ParkingMyCar in?
ParkingMyCar's product category is Online Parking Reservation Marketplace. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 81293 and its SIC code is 7500.