Adomex International

What Adomex International does

Adomex International B.V. is a privately held Dutch wholesale importer and exporter founded in 1977 that specializes in cut and decoration greenery (snij- en decoratiegroen), exotics, filler flowers, dried flowers, preserved foliage, and natural decoration articles. The company describes itself as the largest independent importer of cut and decoration greenery in Europe and was the first Dutch firm to specialize in this segment. Its assortment is organized under the Orca sub-brand family (OrcaGreen for green foliage, OrcaExotics for exotic varieties, OrcaFloral for filler flowers) and is also categorized by leaf shape (Bush, Fan, Grass, Moss, Oval, Various) to simplify buyer selection. Extended product lines include Primera Fashion Flowers (wax roses, available year-round since 2019), preserved foliage and mosses (since 2020), and an exclusive Dutch-grown rose hips line sourced under partnership with Verhoeven Bloemen (since 2021).\n\nThe core physical asset base is a cold-chain logistics platform comprising five Netherlands locations — Uithoorn (headquarters), Aalsmeer, Naaldwijk, Rijnsburg, and Ede — with a combined cooling footprint of approximately 12,000 m2 using R513a refrigerant technology and two-stage hypothermia that delivers up to 40% higher energy efficiency than standard transcritical CO2 or NH3 installations. The Aalsmeer, Naaldwijk, and Rijnsburg facilities sit within Royal FloraHolland auction complexes, enabling direct dock-side intake and sale via FloraHolland auction clocks; the Ede location, acquired in 2020 from Ton van Rijn/Fronita, gives access to the Plantion market.\n\nAdomex runs a three-channel go-to-market model: (1) sales through Royal FloraHolland auction clocks for daily traded items such as rose hips, (2) direct sales via field representatives to European wholesale florists, flower shops, and bouquet producers, and (3) a 24/7 responsive webshop (redesigned June 2021) for registered B2B customers. Pricing is not publicly disclosed; customers must register to view pricing. The company is privately held with no parent, no external institutional investor, and no public ticker. In December 2025 Adomex joined the Dutch Flower Group (DFG) consortium alongside Coloríginz, Westland Bloemen Export, and Floral Trade Group, participating in group-level sustainability initiatives including wild-harvesting research.

Name

Adomex International

Legal name

Adomex International B.V.

Website

https://adomex.nl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Adomex International is a Dutch B2B wholesale importer and exporter founded in 1977, specializing in cut and decoration greenery, exotics, filler flowers, dried and preserved foliage. It operates five Netherlands facilities with ~12,000 m2 of cooling capacity, distributing across Europe via Royal FloraHolland auction clocks, direct sales, and a 24/7 webshop.

Ownership category

akta.pro rank

Product category

Cut Foliage Wholesale Distribution

akta.pro primary industry

Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Cut greenery wholesale
• Decoration greenery supply
• Floral foliage distribution
• Preserved foliage products
• Dried flowers wholesale

Headquarters

HQ city

Uithoorn

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Cut and Decoration Greenery): Sale of cut greenery, decoration greenery, exotics, fillers, dried flowers, preserved products, and natural decoration articles through auction clocks, direct sales, and webshop channels.
2. Wholesale Distribution: Wholesale distribution of foliage products to European customers through multiple channels including Royal FloraHolland auction clocks and direct sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Adomex International imports and exports cut and decoration greenery (snij- en decoratiegroen), supplying wholesale buyers in the floral industry with fresh, dried, and preserved foliage, exotics, fillers, and natural decoration articles. Products are sourced from growers worldwide and sold through Royal FloraHolland auction clocks, direct sales representatives, and a proprietary 24/7 webshop to customers across Europe.

Product overview

Adomex International is a B2B wholesale supplier specializing in cut and decoration greenery, operating since 1977. The company offers a unified product portfolio centered on cut foliage (snijgroen) and decorative greenery (decoratiegroen), organized under the Orca brand sub-lines (OrcaGreen for green foliage, OrcaExotics for exotic varieties, OrcaFloral for filler flowers). Beyond fresh greenery, the portfolio extends to preserved foliage and mosses, dried flowers, wax roses (Primera Fashion Flowers), and natural decoration articles. Products are categorized by leaf shapes for easy selection. The company operates a webshop for 24/7 online ordering and supplies customers throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Orca: Product brand including OrcaGreen, OrcaExotics, and OrcaFloral sub-brands for cut foliage, exotics, and filler flowers.
• Primera Fashion Flowers
• Green Powers

Products and services

• Cut and Decoration Greenery (Snij- en Decoratiegroen) Main product category comprising various types of cut foliage and decorative greenery supplied to wholesale buyers, florists, and retailers in the floral industry.
• OrcaGreen Sub-brand line offering green foliage varieties as part of the Orca product family for wholesale supply to floral industry buyers.
• OrcaExotics Sub-brand line offering exotic foliage varieties within the Orca product family for wholesale floral supply.
• OrcaFloral Sub-brand line offering filler flowers and complementary floral products, including dried flowers, within the Orca product family.
• Preserved Foliage and Mosses Preserved foliage and mosses treated to remain permanently flexible and retain their color, suitable for long-lasting decorations. Introduced October 2020.
• Primera Fashion Flowers Wax roses available year-round in Large (10 roses/box) and Medium (12 roses/box) sizes for the floral industry. First edition released October 2019.
• Rose Hips (Prinsberry and Kingsberry varieties) Dutch-grown rose hips sourced under exclusive partnership with Verhoeven Bloemen, including Prinsberry Orange/Red (small hips) and Kingsberry Orange/Red (large hips) varieties, auctioned daily at Royal FloraHolland locations. Certified sustainable (MPS-A and GLOBAL G.A.P.). Launched September 2021.
• Natural Decoration Articles Natural decoration materials and articles offered alongside greenery products for floral arrangements and interior decoration.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Dutch Flower Group (DFG)coreStrategic or Co-development Partner · 18 December 2025Adomex joined DFG in December 2025. DFG is a consortium of companies in the floriculture industry including ColorÍginz, Westland Bloemen Export, and Floral Trade Group, focused on sustainability and supply chain improvement initiatives.
• Frans Verhoeven BloemencoreStrategic or Co-development Partner · 3 September 2021Exclusive partnership where Adomex trades all rose hips from Verhoeven Bloemen. Products include Prinsberry Orange and Red (small hips) and Kingsberry Orange and Red (large hips), auctioned daily at Royal FloraHolland locations.
• Ton van Rijn / FronitaminorStrategic or Co-development Partner · 1 July 2020Acquisition of Ton van Rijn's cut foliage business at Plantion in Ede. Activities continued under Adomex name with same contact persons and service basis.
• ColorÍginzcoreStrategic or Co-development PartnerPart of Dutch Flower Group consortium working on improving wild harvesting practices and transparency in the floral chain. Leading the research project with Coventry University and IDH funding.
• Westland Bloemen Export (WBE)coreStrategic or Co-development PartnerPart of the consortium with Adomex, ColorÍginz, and Floral Trade Group researching wild harvesting sustainability practices in the floriculture supply chain.
• Floral Trade GroupcoreStrategic or Co-development PartnerPart of the consortium with Adomex, ColorÍginz, and Westland Bloemen Export working on wild harvesting research and sustainability in the floral chain.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Dümmen Orange: Global floriculture breeding and propagation major headquartered in the Netherlands. Adjacent rather than direct overlap, but operates in the same Dutch floriculture ecosystem and shares downstream buyer relationships with Adomex's florist customers.
• Greenyard: Belgian-listed global market leader in fresh fruits and vegetables with a flowers and plants division. Overlap with Adomex in fresh-cut plant supply chains, cold-chain logistics, and European retail/wholesale buyers.
• Royal FloraHolland: The world's largest floral auction cooperative, based in the Netherlands. Adomex actively sells through Royal FloraHolland auction clocks at Aalsmeer, Naaldwijk, and Rijnsburg, making it both a customer platform and an indirect competitor for buyer relationships.

Direct peers

• Westland Bloemen Export: Dutch flower and plant exporter and DFG consortium partner of Adomex. Comparable as a Dutch-based wholesale distributor serving European florists, with overlap in buyer relationships and logistics infrastructure.
• Floral Trade Group: Dutch floral wholesale group and fellow DFG consortium member alongside Adomex, Coloríginz, and Westland Bloemen Export. Directly comparable in scale, customer base, and product overlap in cut flowers and foliage.
• Hilverda De Boer: Long-established Dutch floral wholesale distributor supplying flowers, plants, and foliage to European florists. Comparable business model and target customer base to Adomex's B2B greenery wholesale.
• Hoek Group: Dutch family-owned floral wholesale and import group with multiple locations serving European florists. Comparable in scale, channel mix, and product breadth including foliage.
• Marginpar: Netherlands-based B2B supplier of cut flowers and summer foliage sourced primarily from Africa and Europe. Closely comparable to Adomex as a specialized wholesale grower-importer serving the European floristry trade.
• Van Vliet Flowers: Netherlands-based cut flower and greenery wholesaler distributing across Europe. Comparable in product mix (cut flowers plus foliage) and customer segments (florists and floral industry buyers).
• Coloríginz: Dutch importer of cut foliage and greenery, also part of the DFG consortium with Adomex. Most direct competitor in the cut/decoration greenery niche with overlapping European florist customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Adomex
• Facebookfacebook.com/AdomexInternational
• LinkedInlinkedin.com/company/adomex-international-b.v.
• Instagraminstagram.com/adomexinternational
• Pinterestpinterest.com/adomex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adomex International