Lapis
Lapis is an AI-native advertising platform that uses autonomous agents to create, launch, and optimize paid ads across ChatGPT, Google, Meta, LinkedIn, TikTok, and Reddit. It serves enterprise brands and growth teams with self-serve tiers from free to $599/month plus managed services.
- Company typePrivate
- Founded2025
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lapis does
Lapis Labs Inc. is an AI-powered advertising platform that uses autonomous AI agents to create, launch, and optimize paid ads across ChatGPT, Google, Meta, LinkedIn, TikTok, and Reddit. The company's core technology ingests a single website URL to extract logo, color palette, fonts, and brand voice, then generates on-brand ad creatives, product-aware variations via Shopify and Amazon catalog imports, and dedicated self-optimizing landing pages. A central differentiator is a pre-launch performance forecasting engine trained on 10,000+ campaigns across 30+ industries and 10+ countries, which predicts impressions, clicks, CTR, and leads before budget is committed. The system also runs continuous experiments, reads real-time performance data, and automatically reallocates budget toward winning variants.
The product suite comprises three core offerings—Lapis ChatSense (end-to-end paid advertising on ChatGPT and other LLMs), Lapis OmniSense (multi-channel paid campaigns across Google, Meta, LinkedIn), and Lapis RapidDomain (conversion-tuned landing pages)—supported by Vibe Kit for visual consistency and free tools (Rate Your Ad, Free Ad Generator) for top-of-funnel acquisition. The platform supports 15+ languages including Indian regional languages (Tamil, Hindi, Telugu, Bengali) and integrates with Figma, Notion, and Slack on the Pro plan.
Lapis operates a hybrid go-to-market: a self-serve stack with a Free tier (5 credits/month), Basic at $99/month (Meta-only), and Pro at $599/month (Google + Meta, forecasting, integrations), plus fully managed services for Traditional Ads and ChatGPT/LLM Ads sold on multi-year custom contracts. The company is a Y Combinator W25 portfolio company, headquartered at 2261 Market Street, San Francisco, with services restricted to users in the United States and India. Reported logos include LG, Samsung, SAP, Domino's, Hyundai, ICICI Bank, Axis Bank, Kotak Mahindra Bank, BSNL, Tupperware, Amway, Bajaj, Britannia, Tata Solar, Bata, Deccan Herald, and Liquid.
Lapis firmographics
Firmographics- Name
- Lapis
- Legal name
- Lapis Labs Inc.
- Website
- https://trylapis.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lapis is an AI-native advertising platform that uses autonomous agents to create, launch, and optimize paid ads across ChatGPT, Google, Meta, LinkedIn, TikTok, and Reddit. It serves enterprise brands and growth teams with self-serve tiers from free to $599/month plus managed services.
- Ownership category
- akta.pro rank
Lapis industry classification
Industry- Product category
- AI Advertising Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computer Systems Design Services (541512)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Lapis is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lapis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Three-tier subscription model: Free (5 credits/month), Basic ($99/month, 25 credits), Pro ($599/month, 250 credits). Credits consumed for ad generation and other features. Annual billing options available. Credits included with subscription expire at end of billing cycle.
- Purchased Credits: Additional credits can be purchased separately. Purchased credits expire 360 days from purchase date. Non-refundable and non-transferable.
- Managed Services: Fully managed ad campaigns where Lapis AI agents run campaigns end-to-end. Includes dedicated ad strategist and daily performance reports. Custom pricing (book a demo).
- Enterprise Plans: Custom enterprise tier with higher credit limits, additional features, and dedicated support. Available via sales contact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Entry-level tier for new users to explore the platform |
| Subscription | Monthly | Basic - Self-serve ad creation and launch |
| Subscription | Monthly | Pro - Full platform access with advanced features and forecasting |
| Professional services/ project-based | Multi-year contract | Traditional Ads - Fully managed Google, Meta, Reddit & LinkedIn ads |
| Professional services/ project-based | Multi-year contract | ChatGPT + LLM Ads - Fully managed conversational AI ads |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Lapis product offering
Product offeringCore offering
Lapis is an AI-powered advertising platform that enables marketing and growth teams to create, launch, and continuously optimize paid ads across ChatGPT, Google, Meta, LinkedIn, TikTok, and Reddit from a single website URL. It offers self-serve subscription tiers (Free, Basic $99/mo, Pro $599/mo), usage-based credit purchases, and fully managed service engagements where its AI agents run and optimize campaigns end-to-end with a dedicated ad strategist. The platform combines generative ad creative, pre-launch performance forecasting, automated budget allocation to winning creatives, and self-optimizing landing pages into a single ads engine.
Product overview
Lapis is a self-improving AI-powered ads engine for modern growth teams, offered as a unified platform with three core products: Lapis ChatSense for ChatGPT and LLM-based advertising, Lapis OmniSense for Google/Meta/LinkedIn campaigns, and Lapis RapidDomain for self-optimizing landing pages. The platform is complemented by free tools (Rate Your Ad, Free Ad Generator) and add-on modules (Vibe Kit for brand consistency), plus managed service tiers for both traditional ads and ChatGPT/LLM ads. The platform generates ads across 15+ languages, supports integrations with major ad platforms (LinkedIn, Meta, Google, TikTok, Reddit) and productivity tools (Figma, Notion, Slack), and uses AI agents to autonomously create, launch, and optimize campaigns that improve over time based on performance data.
Differentiator
Problem solved
Functional benefit
Brands
- Lapis ChatSense: End-to-end paid advertising solution specifically designed for ChatGPT platform. Allows ads to appear as sponsored results when users ask for products or services related to the advertiser's offering.
- Lapis OmniSense
- Lapis RapidDomain
- Vibe Kit
- Rate Your Ad
- Free Ad Generator
Products and services
- Lapis ChatSense End-to-end paid advertising solution for ChatGPT and LLM platforms. Enables ads to appear as sponsored results when users ask ChatGPT for products or services, and generates headlines and visuals tuned to how people ask conversational questions.
- Lapis OmniSense Multi-platform paid advertising solution for Google, Meta, and LinkedIn campaigns. One brief becomes on-brand ads sized for multiple platforms simultaneously, with every angle shipped as a real experiment.
- Lapis RapidDomain Self-optimizing landing page builder that creates a dedicated landing page for every ad, matched to the click and audience. Each landing page is tuned section-by-section against real conversions to win more customers.
- Vibe Kit Designed visual styles for cohesive AI-generated marketing campaigns. Maintains logo, colors, and voice consistency across thousands of ads.
- Rate Your Ad Free AI-powered ad scoring tool that scores existing ads against 10,000+ top-performing creatives to identify improvement opportunities.
- Free Ad Generator Free no-signup tool that generates a ready-to-use ad in approximately two minutes from a website URL, producing professional ads without requiring design skills or a credit card.
- Traditional Ads (Managed Service) Fully managed advertising service for Google, Meta, Reddit, and LinkedIn. Includes ad creative, launch, optimization, keyword/audience/creative strategy, multi-channel creative at scale, cross-channel A/B testing, Explore/Promising/Scale lifecycle, automated budget allocation, dedicated ad strategist, and daily reports with analysis.
- ChatGPT + LLM Ads (Managed Service) Fully managed ChatGPT and LLM advertising service. Includes context-hint experiments, AI ad creative at scale with A/B testing, Control/Exploit/Explore testing methodology, next-run optimization with forecasts, feature/message/theme analysis, and automatic scaling of winning ads.
Quantifiable outcome
- 26% of digital ad budget wasted on underperforming creatives that forecasting can eliminate before launch
- +2 more outcomes
Companies that use Lapis
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Lapis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature8 records
Lapis partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycoreNative product catalog integration allows Shopify merchants to import products directly. Users can type @product-name in prompts and Lapis automatically includes the right product images and details in generated ads.
- AmazoncoreProduct URL import from Amazon enables product-aware ad generation. Extracts product images, titles, descriptions, and related metadata to enable advertising with Amazon product data.
- LinkedIncoreAd platform integration for running and managing LinkedIn advertising campaigns. Lapis generates LinkedIn-specific ad creatives and manages campaign optimization.
- Meta (Facebook and Instagram)coreAd platform integration for running and managing Meta advertising campaigns. Lapis generates Meta-specific ad creatives sized for Feed, Stories, and Reels.
- GooglecoreAd platform integration for running and managing Google advertising campaigns including Search, Display, and Discovery formats.
- TikTokcoreAd platform integration for running and managing TikTok advertising campaigns. Supports In-Feed, TopView, Spark Ads, and TikTok Shop formats.
- OpenAI (ChatGPT Ads)coreChatGPT advertising platform integration. Lapis ChatSense enables end-to-end paid ads on ChatGPT. Ads appear as sponsored results when users ask for products/services that the advertiser sells.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Lapis competitors and assessment
Company assessmentDirect peers
- AdCreative.ai: AI ad creative generation platform that produces on-brand ads and scores them for conversion likelihood. Closest direct competitor to Lapis in AI ad creative, with overlapping self-serve subscription pricing and conversion-focused feature set.
- Pencil: AI ad creative platform that generates and predicts winning ad variations for e-commerce and DTC brands. Comparable on AI creative generation, performance prediction, and DTC customer focus.
- Predis.ai: AI social media ad and post generator with multi-platform output and competitor analysis. Comparable self-serve AI creative model with overlap on multi-platform social ad generation.
- Quickads: AI-powered ads platform that generates ad creatives and copy for Meta and Google. Closely comparable subscription-based, self-serve AI ad creation offering.
Emerging players
- Smartwriter: AI copywriting and personalization platform for outreach and ads. Overlaps on AI-generated ad copy and personalization but focuses more on outreach than paid media creative.
- Mutiny: AI personalization platform for B2B advertising and website conversion. Comparable on AI-driven ad personalization and audience targeting, though more focused on website conversion than creative generation.
- Persado: Enterprise AI platform for marketing language optimization across digital channels. Overlaps on AI-generated ad copy and performance optimization but targets larger enterprise contracts.
Broad incumbents
- Jasper: Broad AI content generation platform used for marketing copy and creative. Competes in adjacent AI creative space but is a horizontal content tool rather than a paid-ads specialist.
- Canva (Magic Studio): Mass-market design platform with AI creative generation features for ads and social. Competes broadly on AI ad creative ease-of-use for SMBs, but lacks Lapis's agentic optimization and forecasting depth.
- Adobe GenStudio: Adobe's enterprise generative AI product for marketing creative and campaign production. Represents the established enterprise incumbent response to AI ad creative tooling, with broader portfolio and deeper enterprise reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lapis social profiles
Digital presenceLapis compliance and trust
Trust signalCompliance1 record
Lapis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lapis leadership team
Management profileNumber of profiles
Profiles2 records
Lapis funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lapis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lapis
What does Lapis do?
Lapis is an AI-powered advertising platform that enables marketing and growth teams to create, launch, and continuously optimize paid ads across ChatGPT, Google, Meta, LinkedIn, TikTok, and Reddit from a single website URL. It offers self-serve subscription tiers (Free, Basic $99/mo, Pro $599/mo), usage-based credit purchases, and fully managed service engagements where its AI agents run and optimize campaigns end-to-end with a dedicated ad strategist. The platform combines generative ad creative, pre-launch performance forecasting, automated budget allocation to winning creatives, and self-optimizing landing pages into a single ads engine.
Is Lapis a public or private company?
Lapis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lapis founded?
Lapis was founded in 2025. It employs 1 to 10 people.
Where is Lapis based?
Lapis is headquartered in San Francisco, United States, in the North America region.
How does Lapis make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are purchased Credits, managed Services and enterprise Plans.
Who are Lapis's main competitors?
Direct peers on record are AdCreative.ai, Pencil, Predis.ai and Quickads. Emerging players are Smartwriter, Mutiny and Persado. Broad incumbents are Jasper, Canva (Magic Studio) and Adobe GenStudio.
Does Lapis have an API?
No public API is recorded for Lapis.
What industry is Lapis in?
Lapis's product category is AI Advertising Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541910 and its SIC code is 7311.