TBX Employee Benefits
TBX Employee Benefits is a Dallas-based provider of web-based employee benefits enrollment and administration software, serving employers and HR departments on a subscription basis. The platform is powered by Selerix Systems, Inc. and operates as a B2B2C enrollment and admin portal.
- Company typePrivate
- Founded2013
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TBX Employee Benefits does
TBX Employee Benefits is a Dallas-based provider of web-based employee benefits enrollment and administration software, operating under the brand "The Benefits eXpert" (TheBenefitsExpert). Founded in 2013, the company serves a B2B2C market in which employers and HR departments license the platform, and individual employees access it through employer-issued credentials to enroll in health, dental, vision, and voluntary benefit plans. The platform consists of three integrated components: an employee-facing Enrollment Portal (authenticated via EID/SSN/Login ID and PIN), a back-office Admin Portal for TBX representatives, and BenefitAgent, a self-service password reset utility with security-question and email verification. All three components are built and hosted on Selerix Systems, Inc. technology, with Selerix listed as the platform's copyright holder and parent operating company. The platform incorporates HIPAA-compliant notices and authentication workflows into its login flows.
Revenue is generated through employer subscriptions for access to the enrollment portal and administrative tools on a recurring basis; no public pricing is disclosed and inquiries route through TBX representatives or HR contacts. Go-to-market is executed through dedicated TBX representatives managing employer accounts via the Admin Portal, with employees reached indirectly through HR department channels — no direct consumer marketing is evident. The company is small (11-50 employees), privately held, has raised approximately $1.35M across three Lighter Capital rounds (2016-2018), and has disclosed no further capital events, acquisitions, or product launches since 2018. Leadership is centered on Joe Fernandez as President, CEO, and Founder.
TBX Employee Benefits firmographics
Firmographics- Name
- TBX Employee Benefits
- Legal name
- Selerix Systems, Inc.
- Website
- https://thebenefitsexpert.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TBX Employee Benefits is a Dallas-based provider of web-based employee benefits enrollment and administration software, serving employers and HR departments on a subscription basis. The platform is powered by Selerix Systems, Inc. and operates as a B2B2C enrollment and admin portal.
- Ownership category
- akta.pro rank
TBX Employee Benefits industry classification
Industry- Product category
- Benefits Administration Software
- NAICS
- Payroll Services (541214)
- SIC
- Services-Computer Programming Services (7371), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Benefits Administration & Enrollment Support (BPAAAIAB), Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Eligibility, Enrollment & Benefits Administration (HLAEALAH)
Keywords
Where TBX Employee Benefits is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
TBX Employee Benefits business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Benefits Administration Services: B2B2C benefits administration platform providing enrollment, management, and administration of employee benefits programs. Revenue is generated through employer subscriptions for access to the enrollment portal and administrative tools.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
TBX Employee Benefits product offering
Product offeringCore offering
TBX Employee Benefits operates a web-based benefits enrollment and administration platform, branded as The Benefits eXpert (TheBenefitsExpert). It provides employers with an online portal for managing employee benefits programs and employees with a self-service enrollment portal secured by Employee ID/SSN and PIN authentication. The platform is powered by Selerix Systems, Inc. and includes separate employee-facing and administrative interfaces.
Product overview
TBX Employee Benefits (TheBenefitsExpert) operates as a unified employee benefits enrollment and administration platform. The system consists of three integrated components: (1) TheBenefitsExpert Enrollment Portal — the primary employee-facing online benefits portal where workers enroll using EID/SSN/Login ID and PIN; (2) TheBenefitsExpert Admin Portal — the administrative back-end for TBX representatives to manage the enrollment system; and (3) BenefitAgent — an administrative tool providing security question and email-based account recovery. All components are powered by Selerix Systems, Inc. The platform handles enrollment workflows, PIN management, and integrates HIPAA compliance notices into the user authentication flow.
Differentiator
Problem solved
Functional benefit
Products and services
- TheBenefitsExpert Enrollment Portal
Companies that use TBX Employee Benefits
Customer profileSegments2 records
Ideal customer profiles1 record
TBX Employee Benefits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TBX Employee Benefits partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Selerix Systems, Inc.coreSelerix Systems, Inc. is the technology platform provider powering TBX Employee Benefits. The platform branding includes 'TBX - Powered by Selerix' and the enrollment/admin portals are developed and hosted by Selerix. Selerix provides the underlying benefits administration technology including enrollment workflows, authentication systems, and administrative tools.
Recent moves4 records
Expansion highlights3 records
TBX Employee Benefits competitors and assessment
Company assessmentDirect peers
- Benefitfocus: Benefitfocus is an enterprise benefits administration SaaS platform serving employers and employees with online enrollment, decision support, and ACA compliance. It is the most direct comparability match for TBX given shared employer-to-employee benefits enrollment focus.
- Selerix Systems: Selerix Systems is TBX's parent company and underlying technology platform; both offer employer benefits administration products with online enrollment and employee/HR portals. They are direct comparables as the closest overlap in technology, customer segment, and feature set.
- WEX Health: WEX Health provides benefits administration platforms including consumer-directed healthcare (FSA/HSA/HRA), COBRA, and employer enrollment technology. Overlaps with TBX in employer-facing benefits admin workflows and consumer benefit account management.
- bswift: bswift delivers benefits administration software with online enrollment, decision support, and ACA compliance tools to mid-market and large employers. Highly comparable business model and target customer base to TBX.
- BenefitHub: BenefitHub provides online benefits enrollment, voluntary benefits marketplace, and decision-support tools for employers and employees. Comparable narrow focus on benefits admin and enrollment experience.
- PlanSource (Benefitfocus): PlanSource is a benefits administration and marketplace platform (now part of Benefitfocus) serving employers and employees with online enrollment and decision support. Direct competitor in the same benefits admin SaaS category as TBX.
Emerging players
- Ease: Ease is a benefits and HR software platform targeting small and mid-sized employers with online enrollment and HR admin tools. Comparable SaaS model and SMB employer segment, though smaller and earlier-stage than TBX.
Broad incumbents
- ADP Workforce Now: ADP Workforce Now is a comprehensive HCM platform that bundles benefits administration with payroll, time, and HR. Overlaps with TBX in employer benefits admin but operates as part of ADP's much broader HCM suite at significantly larger scale.
- Paylocity: Paylocity provides cloud-based payroll, HR, and benefits administration to mid-market employers. Comparable benefits enrollment functionality but bundled into a full HCM platform, making it a broader incumbent competitor.
- Paycom: Paycom offers a single-database HCM suite including benefits administration with online enrollment for employers and employees. Direct overlap on benefits admin workflows but with a much broader HR/Payroll product portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Customer concentration
TBX Employee Benefits social profiles
Digital presenceTBX Employee Benefits compliance and trust
Trust signalCompliance1 record
TBX Employee Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
TBX Employee Benefits leadership team
Management profileNumber of profiles
Profiles1 record
TBX Employee Benefits funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TBX Employee Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TBX Employee Benefits
What does TBX Employee Benefits do?
TBX Employee Benefits operates a web-based benefits enrollment and administration platform, branded as The Benefits eXpert (TheBenefitsExpert). It provides employers with an online portal for managing employee benefits programs and employees with a self-service enrollment portal secured by Employee ID/SSN and PIN authentication. The platform is powered by Selerix Systems, Inc. and includes separate employee-facing and administrative interfaces.
When was TBX Employee Benefits founded?
TBX Employee Benefits was founded in 2013. It employs 11 to 50 people.
Where is TBX Employee Benefits based?
TBX Employee Benefits is headquartered in Dallas, United States, in the North America region.
How does TBX Employee Benefits make money?
One revenue line is on record: benefits Administration Services.
Who are TBX Employee Benefits's main competitors?
Direct peers on record are Benefitfocus, Selerix Systems, WEX Health, bswift, BenefitHub and PlanSource (Benefitfocus). Ease is listed as an emerging player. Broad incumbents are ADP Workforce Now, Paylocity and Paycom.
Does TBX Employee Benefits have an API?
No public API is recorded for TBX Employee Benefits.
What industry is TBX Employee Benefits in?
TBX Employee Benefits's product category is Benefits Administration Software. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPAAAIAB, Benefits Administration & Enrollment Support. Its NAICS code is 541214 and its SIC code is 7371.