Ease
Ease is a broker-centric cloud benefits administration and HR software platform serving SMB employers (2-250 employees) through insurance brokers, with direct carrier integrations, HR tools, and a marketplace of 300+ partners post-acquisition by Employee Navigator in April 2023.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ease does
Ease is a broker-centric benefits administration and HR software platform serving small and medium-sized businesses (2-250 employees) through insurance brokers as channel partners. Founded in 2015 as Enrollease Inc. and headquartered in San Francisco with offices in Las Vegas and Omaha, Ease offers a cloud-based platform built on AWS infrastructure that combines online benefits enrollment, HR tools (PTO tracking, onboarding/offboarding, ACA compliance), and direct carrier integrations through its proprietary EaseConnect and EaseConnect+ technologies. The platform features 6,000+ digitally mapped carrier forms, HITRUST CSF, HIPAA, and SOC 2 Type II certifications, and integrates with major insurance carriers (Principal, Guardian, MetLife, Aflac, Unum, Humana, Mutual of Omaha, Sun Life, VSP) and payroll providers (ADP, Paycor, Paylocity, Heartland).
The company's revenue model rests on three streams: broker software subscriptions via three tiers (Pro, Agency, Enterprise) priced on agency size rather than per-employee, add-on HR tools and integrations charged on a PEPM basis (e.g., EaseHR at $1-2 PEPM, payroll $0-1.50 PEPM), and commissions from a marketplace of approximately 100 partners pre-acquisition. Distribution runs primarily through insurance brokers (2,300+ agencies pre-acquisition), with a sales motion built around 30-minute product demonstrations, dedicated sales phone support, and structured onboarding (kickoff call plus three 60-minute virtual training sessions). The platform reaches 75,000-85,000 employer groups and 3.4 million employees pre-acquisition, growing to 150,000+ businesses and 13 million employees under Employee Navigator ownership following the April 2023 acquisition. Ease had raised approximately $68.6 million across four funding rounds before being acquired by Employee Navigator, a profitable Bethesda-based competitor.
Ease firmographics
Firmographics- Name
- Ease
- Legal name
- Enrollease Inc.
- Website
- https://ease.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Ease is a broker-centric cloud benefits administration and HR software platform serving SMB employers (2-250 employees) through insurance brokers, with direct carrier integrations, HR tools, and a marketplace of 300+ partners post-acquisition by Employee Navigator in April 2023.
- Ownership category
- akta.pro rank
Ease industry classification
Industry- Product category
- Benefits Administration Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Eligibility & Benefits Verification (HLACACAD)
Keywords
Where Ease is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ease business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Broker Software Subscriptions: Insurance brokers pay subscription fees for access to the Ease platform. Three tiers available: Pro (up to 2,000 employees, 3 agency users), Agency (unlimited employees, 6 agency users), and Enterprise (unlimited employees, 10 agency users). Pricing is based on set number of employees and agency users, not per-employee-per-month, so customers aren't penalized for growth.
- HR Tools Add-ons: Additional revenue from supplementary HR tools charged on per employee per month (PEPM) basis. EaseHR costs $1 PEPM for brokers to enable and $2 PEPM for employers. Payroll integrations typically range from $0 to $1.50 PEPM. ACA 1095 forms cost $6 per employee per form per year.
- Marketplace Partner Commissions: Revenue generated through the marketplace ecosystem of approximately 100 partners including carriers, TPAs, and GAs who provide benefits to employer groups on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro: Up to 2,000 employees and 3 agency users - basic benefits administration features |
| Subscription | Annual | Agency: Unlimited employees and 6 agency users - advanced online enrollment and benefits administration |
| Subscription | Annual | Enterprise: Unlimited employees and 10 agency users - most advanced solution for scalability |
| Unit Pricing | Monthly | EaseHR (HR Tools Add-on) |
| Unit Pricing | Monthly | Payroll Integration Add-on |
| Unit Pricing | Annual | ACA Compliance Forms |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Ease product offering
Product offeringCore offering
Ease is a broker-powered cloud-based benefits administration and HR software platform purpose-built for insurance brokers serving small and medium-sized employers (2-250 employees). The platform offers online benefits enrollment, direct carrier connections (EaseConnect and EaseConnect+), HR tools (PTO, onboarding, offboarding, payroll integrations), ACA compliance, and a marketplace of approximately 100-300 integrated partners. It is sold via tiered subscriptions (Pro, Agency, Enterprise) plus per-employee-per-month add-ons for HR tools and payroll integrations.
Product overview
Ease is a broker-powered benefits administration and HR software platform built for small-to-medium businesses with 2-250 employees. The platform combines a core Benefits Administration Platform with HR Solutions Module, providing online enrollment, ongoing benefits management, HR tools (including EaseHR for PTO tracking and onboarding/offboarding), and a Marketplace with over 300 integrated partners. Key carrier connection features include EaseConnect and EaseConnect+ for direct carrier integrations. The platform is offered through three subscription tiers (Pro, Agency, Enterprise) targeting insurance brokers, with add-on services including payroll integrations, ACA compliance solutions, and customer success management. Ease Academy provides self-service training, while the Help Center offers 24/7 support resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Ease Benefits Administration Platform Cloud-based benefits administration and HR software platform serving insurance brokers and small-to-medium businesses (2-250 employees). Combines online enrollment, benefits management, HR solutions, direct carrier connections (EaseConnect and EaseConnect+), and a marketplace of integrated partners into a single subscription platform offered in Pro, Agency, and Enterprise tiers.
- Benefits Administration Module
Quantifiable outcome
- Saves brokers approximately 20 hours during open enrollment
- +4 more outcomes
Companies that use Ease
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Ease technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
Feature7 records
Ease partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered flagship and core.
- Employee NavigatorflagshipEmployee Navigator acquired Ease in April 2023. Combined company supports over 150,000 businesses, 4,000+ brokers, 300 integrated partners, and 13 million employees. The two products will continue operating separately with Ease features being incorporated into Employee Navigator platform over time.
- Principal Financial GroupcoreDirect EaseConnect carrier connection allowing seamless enrollment submissions to Principal. Connection has eliminated need for brokers to process individual enrollments, freeing up time for prospecting and eliminating hand-entry errors. API update in 2022 further enhanced the partnership.
- GuardiancoreDirect carrier connection providing seamless benefits enrollment with Guardian insurance products
- MetLifecoreDirect carrier connection enabling efficient enrollment and management of MetLife benefits through Ease platform
- AflaccoreEase and Aflac connection makes benefits enrollment easier with hassle-free access to Aflac supplemental insurance products
- UnumcoreDirect EaseConnect connection saving time and making Unum benefits enrollment easier for brokers and employers
- HumanacoreEaseConnect+ direct carrier connection for submitting and sending required enrollment data to Humana
- Mutual of OmahacoreDirect carrier connection saving time and making benefits enrollment easier through the Ease platform
- The StandardcoreDirect carrier connection enabling efficient enrollment management with The Standard insurance products
- Sun LifecoreDirect carrier connection saving time and making Sun Life benefits enrollment easier
- VSP Vision CarecoreDirect carrier connection for vision benefits enrollment and management
- AmeritascoreDirect carrier connection for dental and vision plans through Ease
- Colonial LifecoreDirect carrier connection making benefits enrollment easier for Colonial Life products
- AllstatecorePartner offering identity protection and benefits products through Ease marketplace
- BambooHRcoreIntegration keeping payroll and benefits in sync between BambooHR HRIS and Ease platform
- ADP Workforce NowcoreIntegration eliminating duplicate data entry, seamlessly updating employee records with demographic changes and benefit deductions, and maintaining accurate payroll data
- PaycorcorePayroll integration making managing benefits and payroll fast, accurate, and easy
- HeartlandcoreIntegration providing comprehensive benefits enrollment and payroll solution through Heartland
- PaylocitycoreIntegration providing comprehensive benefits enrollment and payroll solution through Paylocity
- RUN Powered by ADPcorePartnership combining two industry-leading systems for optimal benefits and HR solution
- BenefitMallcoreGeneral Agent partner where brokers run all groups between 2-50 lives through BenefitMall; important partnership for streamlined online enrollment
- Amwins ConnectcoreWorking together to provide brokers with tools to quickly and efficiently manage their groups
- HealthEquitycoreHSA, FSA, DCFSA, LPFSA, HRA, and COBRA plans available through partnership
- Professional Group Plans (PGP)coreHelped make transition to online enrollment simple for brokers using the platform
- LivelycoreProvides employer groups with seamless way to offer and manage health savings accounts (HSAs)
- HSA BankcoreEasy offering and management of convenient HSA solutions through partnership
- AWS (Amazon Web Services)coreEase servers hosted on AWS in virtual private cloud; multi-region data hosting for availability and disaster recovery
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Ease competitors and assessment
Company assessmentDirect peers
- Rippling: Rippling unifies HR, IT, and finance operations including benefits administration, payroll, and device management for SMB and mid-market employers. It is a well-capitalized, fast-growing competitor in the same HCM/benefits administration category.
- Benefitfocus: Benefitfocus is a benefits administration platform serving employers, insurance carriers, and consumers with similar enrollment, eligibility, and carrier integration capabilities. While historically more focused on larger employers, it competes in the same benefits administration software category as Ease.
- Gusto: Gusto provides payroll, HR, and benefits administration for SMBs, including health insurance, 401(k), and other benefits through an integrated platform. It targets the same small business segment (2-250 employees) but reaches employers directly rather than through brokers.
- Paylocity: Paylocity is a cloud-based HCM platform with payroll, benefits administration, talent management, and HR solutions targeting mid-market employers. It offers similar benefits enrollment and carrier integration features and competes with Ease in the SMB and mid-market segments.
- Employee Navigator: Employee Navigator acquired Ease in April 2023 and is the closest comparable, offering benefits administration and HR software for brokers and SMB employers with similar core functionality. The combined entity now serves 150,000+ businesses and 13 million employees, making it Ease's most direct competitor and parent.
- BambooHR: BambooHR is an HRIS platform with benefits administration capabilities targeted at small and medium businesses. It is also integrated with Ease through native payroll/benefits sync, while competing for the same SMB HR technology wallet share.
- Zenefits (TriNet): Zenefits (now part of TriNet) provides HR, benefits, and payroll software for SMBs with a PEO-style service model. It is a direct competitor in benefits administration for small businesses, though it reaches employers directly rather than via brokers.
Broad incumbents
- Workday: Workday is a leading enterprise HCM and financial management platform with benefits administration capabilities. While primarily serving larger enterprises, Workday's continued push down-market and its comprehensive HCM suite represent a long-term competitive threat to benefits-focused platforms.
- ADP: ADP is a global HCM and payroll giant with benefits administration capabilities across SMB (RUN Powered by ADP, ADP Workforce Now) and enterprise segments. It is integrated with Ease as a partner but also competes as a comprehensive HCM suite.
- Paychex: Paychex is an established payroll, HR, and benefits administration provider serving SMBs with comprehensive HCM services. As a larger incumbent with PEO offerings (Paychex Flex), it competes broadly with Ease's target segment through bundled services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ease social profiles
Digital presenceEase compliance and trust
Trust signalCompliance3 records
Ease financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ease leadership team
Management profileNumber of profiles
Profiles8 records
Ease funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ease M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ease
What does Ease do?
Ease is a broker-powered cloud-based benefits administration and HR software platform purpose-built for insurance brokers serving small and medium-sized employers (2-250 employees). The platform offers online benefits enrollment, direct carrier connections (EaseConnect and EaseConnect+), HR tools (PTO, onboarding, offboarding, payroll integrations), ACA compliance, and a marketplace of approximately 100-300 integrated partners. It is sold via tiered subscriptions (Pro, Agency, Enterprise) plus per-employee-per-month add-ons for HR tools and payroll integrations.
Is Ease a public or private company?
Ease is a private company. It is classified as corporate owned and is currently acquired.
When was Ease founded?
Ease was founded in 2015. It employs 101 to 250 people.
Where is Ease based?
Ease is headquartered in San Francisco, United States, in the North America region.
How does Ease make money?
Three revenue lines are on record. Broker Software Subscriptions are the primary driver. The others are HR Tools Add-ons and marketplace Partner Commissions.
Who are Ease's main competitors?
Direct peers on record are Rippling, Benefitfocus, Gusto, Paylocity, Employee Navigator, BambooHR and Zenefits (TriNet). Broad incumbents are Workday, ADP and Paychex.
Does Ease have an API?
No public API is recorded for Ease.
What industry is Ease in?
Ease's product category is Benefits Administration Software. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of FSAGAGAK, Document, Workflow & Policy Servicing Automation (RPA/No-Code). Its NAICS code is 524292 and its SIC code is 7372.