Finnovate

What Finnovate does

Finnovate Financial Services Private Limited is a Mumbai-headquartered, SEBI-registered investment adviser founded in 2007 by Nehal Mota and Naveen Singh that operates a hybrid financial advisory platform serving Indian families, professionals, HNIs, doctors, and NRIs. The firm's core technology is a proprietary "financial fitness" platform comprising FinnFit (an algorithmic financial health assessment), FinnTrack (a multi-asset portfolio tracking app with OTP-based MF Central integration), FinnVest (an investment execution surface), and FinnSure (an insurance planning service), supplemented by 12+ SEO-driven financial calculators and the FinnVersity educational content engine. The product portfolio is organized around five advisory engagements — Financial Planning, Wealth Management, Retirement Planning, Tax Services, and Estate Planning — plus a specialized DOCTORPro vertical for medical professionals.

The firm operates a fee-only model with no commissions from financial products, charging Rs 30,000+ for one-time financial plans, Rs 40,000+/year for ongoing wealth management subscriptions, and tiered fees for tax and estate services. Distribution is hybrid: digital self-serve tools (FinnFit quiz, calculators, FinnTrack app) feed a top-of-funnel that converts through free 30-minute consultations into high-touch advisory engagements, with pan-India remote delivery plus in-person consultations at the Andheri East Mumbai office. As of 2024-2025, the firm reports 3,500+ families served and Rs 1,200 Cr+ in assets under advisory, with regulatory credentials including SEBI RIA registration (INA000013518), BSE membership, AMFI ARN 52128, IRDAI Corporate Agency CA0703, and a newly acquired SEBI PMS licence received in June 2026.

Finnovate has raised a cumulative $3M across a 2022 pre-Series A and a June 2026 Pre-Series A led by angel investor Ramakant Deshpande, with no institutional venture capital participation disclosed. The company runs as a lean boutique with 11-50 employees and no subsidiaries, M&A history, or public listing. Strategic emphasis in 2026 is on scaling mobile technology, executing the PMS licence into a revenue-generating product, expanding the doctor and NRI verticals, and converting its content-led marketing engine into broader advisory client acquisition.

Name

Finnovate

Legal name

Finnovate Financial Services Private Limited

Website

https://finnovate.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Finnovate is a Mumbai-based, SEBI-registered investment adviser that operates a fee-only hybrid advisory platform combining proprietary financial fitness technology with human advisors to serve Indian families, professionals, HNIs, doctors, and NRIs across goal-based planning, wealth management, tax, retirement, and estate services.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (52394), Finance and Insurance (52)

SIC

Investment Advice (6282), Services-Educational Services (8200)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Fee-Based Advisory (FSAEAAAM), Financial Coaching & Budgeting Advisory (FSAEAAAH), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN)

Keywords

• Financial planning services
• Wealth management advisory
• Investment advisory
• Retirement planning services
• Tax advisory services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Financial Planning Fees: One-time fee for written financial plans mapping goals to corpus targets, timelines, and investment strategies.
2. Wealth Management Advisory: Annual fee-based portfolio advisory with quarterly reviews, rebalancing, and tax coordination. AUA-based fee for portfolios Rs 50L and above.
3. Retirement Planning: One-time engagement for corpus calculation, accumulation strategy, and SWP income structuring.
4. Tax Services: Fees for capital gains advisory, ITR filing, regime selection, and business income structuring.
5. Estate Planning: One-time fee for will guidance, nomination audit, trust assessment, and digital asset succession planning.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Finnovate is a fee-only financial advisory firm that helps Indian families manage personal finances through goal-based financial planning, wealth management, retirement planning, tax services, and estate planning. The offering combines proprietary AI-driven platforms (FinnFit, FinnTrack, FinnVest) with SEBI-registered human advisors to deliver commission-free, fiduciary-grade guidance. Services are priced as one-time engagements or annual subscriptions and are targeted at professionals, families, HNIs, doctors, and NRIs in India.

Product overview

Finnovate is a hybrid financial fitness platform combining proprietary AI technology with human SEBI-registered advisors to serve Indian families, professionals, HNIs, and NRIs. The core platform encompasses FinnFit (AI-powered financial fitness assessment), FinnTrack (multi-asset portfolio tracking), and FinnVest (investment transactions), supported by five advisory services: Financial Planning, Wealth Management, Retirement Planning, Tax Services, and Estate Planning. The ecosystem also includes FinnVersity (educational content), FinnSure (insurance planning), and DOCTORPro (specialist vertical for doctors), plus 12+ financial calculators. All advisory services operate on a fee-only model with zero commissions from financial products.

Differentiator

Problem solved

Functional benefit

Brands

• FinnFit: Financial fitness assessment and planning platform that helps families achieve complete financial well-being through goal planning, insurance, investing, and tracking
• FinnVersity
• FinnVest
• FinnTrack
• FinnSure
• DoctorPro
• SEBI RIA

Products and services

• Financial Planning Goal-mapped investment and savings advisory service providing written financial plans connecting goals to timelines, corpus targets, and asset allocations. Includes complimentary onboarding and is targeted at Indian professionals, families, HNIs, and NRIs seeking a structured written financial plan.
• Wealth Management

Quantifiable outcome

• 3,500+ families served
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• INDmoney: India-based financial planning, portfolio tracking, and advisory super-app. Direct competitor offering goal-based planning, multi-asset tracking, and wealth advisory to Indian professionals and HNIs with a similar tech-enabled hybrid advisory model.
• Kuvera: Indian direct mutual fund and goal-based investing platform with financial planning tools. Comparable in offering commission-free, goal-linked investing advice to retail and HNI Indian investors through a digital-first model.
• Scripbox: India-based goal-based investing and financial planning platform with personalized portfolios. Directly comparable in delivering curated mutual fund portfolios tied to life goals with a fee-based advisory model.
• FundsIndia: India-focused wealth management and mutual fund distribution platform serving individual investors. Comparable in offering multi-asset investing, advisory, and portfolio tracking with a focus on Indian professionals and families.
• WealthDesk: India-focused wealth management and PMS/AIF platform serving HNIs and affluent investors. Directly comparable in offering curated portfolios and discretionary wealth products for the same Indian HNI segment Finnovate targets with its newly received PMS licence.
• 5nance.com: India-based financial planning and goal-based investment advisory platform. Direct comparable offering personalized financial plans, mutual fund advisory, and wealth tracking for Indian professionals and families.

Broad incumbents

• Groww: One of India's largest retail investment platforms spanning mutual funds, stocks, and ETFs. Larger incumbent with broader product surface but increasingly overlapping Finnovate's mutual fund advisory and financial planning territory for Indian retail investors.
• Zerodha (Coin): India's largest broker with a dedicated direct mutual fund platform (Coin). Broad incumbent with vastly larger scale, increasingly adding advisory-adjacent research tools that compete for the same Indian DIY and semi-advised investor segment.
• IIFL Wealth: One of India's largest private wealth management firms with comprehensive advisory, PMS, and estate planning services. Large incumbent serving the same HNI and ultra-HNI segment Finnovate targets, but at much greater scale and broader geographic reach.

Emerging players

• Orowealth (Goalwise): India-based goal-based investing and financial planning platform focused on salaried professionals. Comparable in offering curated portfolios tied to life goals with a transparent fee structure, though at an earlier scale than Finnovate.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FinnovateLive
• Facebookfacebook.com/Finnovate
• Instagraminstagram.com/finnovate.in

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finnovate