What Scripbox does

Scripbox Wealth Managers Private Limited is a Bengaluru-based digital wealth management platform founded in 2012, operating as a SEBI-registered investment adviser (RIA-INA200001041, BASL2331) and mutual fund distributor (ARN-341934). The platform enables Indian retail investors to invest in over 2,000 mutual funds across direct and regular plans, supported by a proprietary 9-Dimension Fund Rating Algorithm, a Smart Withdraw engine for tax-optimized exits, AI-backed personalized financial planning reviewed by human advisors, and quarterly Portfolio Health Checks with exit alerts. The broader product surface has extended into fixed deposits, US stocks (Kotak Nasdaq 100 FOF, ICICI Prudential US Bluechip Equity Fund), ETFs, Portfolio Management Services, and Alternative Investment Funds, with goal-based investment plans covering long-term wealth creation, tax saving via ELSS, retirement, and child education.

The company operates a dual revenue model: a zero-fee Regular plan earning AMC trail commissions, and a Direct advisory plan charging 0.8% of portfolio value (plus GST) quarterly for portfolios exceeding ₹50 Lakhs. Distribution channels combine self-serve website and mobile app (10L+ downloads, 4.6/5 App Store and 4.4/5 Play Store ratings) with inside-sales-driven Direct advisory and physical offices; the company opened a Chennai office in March 2026 and acquired Bluechip Capital's mutual fund distribution business in June 2026 to expand into Delhi NCR. The platform serves over 1 lakh families across 2,500+ Indian cities and manages ₹20,000+ Crores (~$2.4B) in wealth, with the company claiming 10,000+ customers have become millionaires through its platform.

Scripbox has raised $84 million in total equity funding from institutional investors including Accel India (across multiple rounds since 2013) and Nippon Life Insurance. Leadership includes founders Atul Shinghal (CEO) and Sanjiv Singhal (CPO), CTO and co-founder Nilakanta Mallick, Co-Founder Varun Girilal, Chief Data Science Officer Krithika Muthukrishnan, plus 2025 appointees CFO Venkatareddy Karna (ex-Wildcraft India, IPO readiness mandate) and CHRO Prabhanjan Kulkarni (ex-redBus). The company has been identified in early 2026 as accelerating IPO plans toward a ₹400–600 crore raise.

Name

Scripbox

Legal name

Scripbox Wealth Managers Private Limited

Website

https://scripbox.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Scripbox is a Bengaluru-based digital wealth management platform, founded in 2012, that enables Indian retail investors to invest in 2,000+ mutual funds via SEBI-registered advisory, proprietary algorithmic fund selection, and AI-backed financial planning, serving 1 lakh+ families across India.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AMC Commission (Regular Funds): Scripbox earns commission from Asset Management Companies (AMCs) on regular mutual fund investments. Regular plan is offered at ₹0/month to investors. Revenue is generated through trails/commissions paid by AMCs on the AUM invested through the platform.
2. Advisory Fee (Direct Funds): For direct mutual fund investing, Scripbox charges a fee starting at 0.8% of portfolio value (plus GST), payable quarterly, with a minimum fee potentially applicable. This is a fee-for-service model providing unbiased personalized advisory on direct fund selection.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Scripbox is a SEBI-registered digital wealth management platform that enables Indian retail investors to invest in 2,000+ mutual funds across regular and direct plans, with algorithmic fund recommendations powered by a proprietary 9-Dimension Fund Rating system. The platform combines AI-backed financial planning, automated portfolio health checks, and tax-optimized withdrawal strategies, supported by expert human advisors and 8am-8pm customer support.

Product overview

Scripbox is a Bengaluru-based digital wealth management platform founded in 2012, offering a comprehensive suite of investment products. The core platform provides access to 2000+ mutual funds (both direct and regular plans) across equity, debt, hybrid, international equity, and solution-oriented categories. The ecosystem includes Financial Planning (AI-backed advisory), Fixed Deposits, US Stocks, ETFs, and Alternative Investment Funds. The platform operates on a proprietary algorithmic recommendation engine that ranks funds across 9 dimensions to provide personalized fund recommendations. Pricing includes a free Regular plan (commission-based) and a Direct plan starting at 0.8% of portfolio value plus GST. The company serves over 1 lakh families across 2500+ cities in India, managing over Rs 20,000 Crores of wealth.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Funds Investment Platform Digital wealth management platform enabling investment in over 2,000+ mutual funds including direct and regular plans across equity, debt, hybrid, and international equity categories for Indian retail investors.
• Financial Planning Personalized financial planning service providing one SIP recommendation to achieve all family goals, reviewed by financial advisors and backed by AI for portfolio course corrections.
• Fixed Deposits Fixed deposit comparison and investment tracking platform allowing users to compare rates across banks, NBFCs, and corporate deposits without opening separate accounts.
• US Stocks International equity investment platform enabling investment in US markets and stocks, with access to funds such as Kotak Nasdaq 100 FOF and ICICI Prudential US Bluechip Equity Fund.
• ETFs Exchange-traded fund investment platform providing access to various ETF categories including index funds, gold ETFs, and international ETFs.
• Portfolio Management Services Professional portfolio management including continuous monitoring, exit alerts for underperforming funds, risk profiling, asset allocation, and portfolio optimization through smart fund recommendations.
• Alternative Investment Funds Alternative investment products available through advisory services for qualified investors seeking diversification beyond traditional mutual funds.
• Long Term Portfolio Plan Goal-based investment plan for inflation-beating growth with equity funds, featuring automated quarterly scans, portfolio updates, and tax-optimized withdrawals.
• Tax Saver Plan ELSS (Equity Linked Savings Scheme) focused investment plan providing tax benefits under Section 80C with a 3-year lock-in period.
• Retire Confident Plan Retirement-focused investment plan helping users plan and achieve retirement corpus through systematic investing across equity and debt instruments.
• Child Advantage Plan Goal-based education planning for children's future with targeted corpus building and systematic investment approach.

Quantifiable outcome

• Over 1 lakh families managed on platform across 2,500+ cities in India
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Bluechip CapitalcoreStrategic or Co-development Partner · 2 June 2026Scripbox acquired Bluechip Capital's mutual fund distribution business. Bluechip Capital is an independent wealth management firm in Delhi-NCR founded by Ravi Kohli more than 30 years ago. As part of the acquisition, Bluechip's clients and staff transitioned to Scripbox. The acquisition aligns with Scripbox's strategy of partnering with founder-led wealth management firms in India seeking continuity and institutional backing.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• WealthDesk: WealthDesk is an Indian wealth-tech platform offering curated portfolios and advisor tools for mutual funds and stocks — a niche emerging peer overlapping Scripbox's PMS-adjacent and advisor-supported offerings.
• Smallcase: Smallcase is a thematic portfolio and stock-basket platform serving Indian retail investors with curated investment strategies — an emerging fintech peer intersecting with Scripbox's retail wealth customer base but differentiated by direct stock vs mutual fund focus.

Direct peers

• Groww: Groww is India's largest direct-mutual-fund and equity investment platform, offering free direct MF investing with a self-serve mobile-first experience — the closest direct competitor to Scripbox in product, target customer (retail Indian investors), and business model.
• Zerodha (Coin): Zerodha's Coin platform is a free direct-mutual-fund offering bundled into India's largest discount brokerage, competing head-on with Scripbox for the same self-directed retail investor segment and leveraging a vastly larger primary broker ecosystem.
• Kuvera: Kuvera is a free direct-mutual-fund platform with goal-based financial planning tools, serving the same Indian retail investor segment with a similar zero-commission value proposition and SIP-oriented offering.
• INDmoney: INDmoney is a comprehensive digital wealth platform covering mutual funds, stocks, FDs, US equities, and financial planning — directly comparable to Scripbox in product breadth and target retail segment.
• ETMONEY (Times Internet): ETMONEY is a Times Group-backed digital wealth manager offering direct mutual funds, loans, insurance and tax filing — overlapping Scripbox's Indian retail wealth customer with a similar comprehensive product suite.
• Paytm Money: Paytm Money is the wealth-management arm of Paytm, offering direct mutual funds, stocks, NPS and IPOs to mass-market Indian consumers via a UPI-driven super-app funnel — directly overlapping Scripbox's customer segment and product set.

Others

• Nippon India Mutual Fund: Nippon India Mutual Fund is one of India's largest AMCs and a strategic investor in Scripbox via Nippon Life Insurance. Comparable as a fund-supply-side participant whose products Scripbox distributes and whose parent provides strategic alignment rather than direct competition.

Broad incumbents

• Tata Capital Moneyfy: Tata Capital Moneyfy is the digital wealth arm of Tata Capital, offering mutual funds, FDs and loans through a large incumbent financial conglomerate — a broad incumbent with overlapping retail wealth products and the brand strength of the Tata group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scripbox
• YouTubeyoutube.com/scripbox
• Facebookfacebook.com/scripbox
• LinkedInlinkedin.com/company/scripbox

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scripbox