What Excite Japan does

Excite Japan Co., Ltd. (エキサイト株式会社) is a Japanese internet services company founded in August 1997 and headquartered at Azabudai Hills Mori JP Tower 27F, Minato-ku, Tokyo. It operates as a wholly-owned operating subsidiary of Tokyo Stock Exchange-listed Excite Holdings Co., Ltd. The company runs a broadly diversified internet services portfolio organized into four operational segments: consumer media properties (beauty platforms with BEAUTY and LAURIER BEAUTY, hair loss information via exciteAGA, pet food comparison, manga/comics via excitecomic, recipes, fortune-telling, romance and general counseling, and a women's lifestyle portal), platform services (blog hosting via Excite Blog, a phone-based fortune-telling service, and a regional content site for Fukui prefecture), broadband and connectivity (BB Excite for fiber-optic internet, low-cost SIM, mobile WiFi, and budget phone services), and B2B SaaS led by the FanGrowth webinar platform for customer acquisition automation.

The company's technology stack is a conventional multi-tenant web/content platform underpinning owned-and-operated media sites, an e-commerce layer (KUROTEN, item store), and the FanGrowth SaaS product for co-hosted B2B webinars and targeted email campaigns. No proprietary AI/ML, APIs, SDKs, or integrations are disclosed; FanGrowth's differentiator is described as ease of use rather than technical depth.

Excite Japan monetizes through four channels: (1) advertising and affiliate revenue across its vertical media sites, (2) recurring subscription revenue from broadband, SIM, mobile WiFi, and budget phone services distributed through bb.excite.co.jp, (3) B2B SaaS revenue from FanGrowth sold to enterprise customers seeking systematized webinar-based customer acquisition, and (4) e-commerce sales via KUROTEN and the item storefront. Pricing is not publicly disclosed. Customer concentration is bifurcated: the consumer side is anonymous long-tail (millions of users across the portal properties and broadband subscribers), while the B2B side has at least two publicly documented enterprise customers (SynX Corporation and Zigexn Co., Ltd.) using FanGrowth. GTM for FanGrowth relies on enterprise field sales supported by PR TIMES-published case studies and co-hosted webinar programs. The company holds Privacy Mark certification (JIS Q 15001) and is led by Representative Director and President Saikawa Shinichi (西條 晋一).

Name

Excite Japan

Legal name

エキサイト株式会社

Website

https://excite.co.jp

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Excite Japan (founded 1997) operates a diversified Japanese internet services portfolio spanning consumer media properties (beauty, pet food, manga, clinics), broadband/SIM subscriptions, e-commerce, and the B2B FanGrowth webinar SaaS, serving both Japanese consumers and enterprise customers under Tokyo-listed parent Excite Holdings.

Ownership category

akta.pro rank

Product category

Internet Services

NAICS

Other Services Related to Advertising (54189), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Internet services
• Web portal
• Consumer media
• Broadband provider
• Webinar software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising & Media: Excite Japan operates a portfolio of media properties (blogs, news, beauty, pet food, comics, real estate, AGA/beauty portals) that generate advertising revenue through display ads, sponsored content, and affiliate links.
2. Broadband & SIM Subscription Services: Provider services for internet connectivity (光回線, 格安SIM, モバイルWiFi, 格安かけほ) offered on a subscription basis to consumers.
3. SaaS / Webinar Platform (FanGrowth): FanGrowth is sold as a webinar platform product to B2B customers for sales and marketing automation, likely on a subscription or per-seat model.
4. E-commerce & Lead Generation: Commerce verticals covering beauty services (痩身エステ, 美容整形, cosmetics), pet food comparison, and other affiliate/lead-gen revenue streams across category-specific media sites.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Excite Japan operates a diversified internet services platform that delivers consumer media (beauty, manga, pet food, hair loss, lifestyle), broadband/SIM connectivity services (BB Excite), online counseling and phone-based fortune-telling services, e-commerce comparison platforms, and the B2B FanGrowth webinar SaaS for lead generation and product sales conversion.

Product overview

Excite Japan operates a diversified internet platform business comprising multiple content and service verticals organized into four main segments: Medical (clinic information platforms for various specialties), Platform (core internet services including blog hosting, broadband/SIM services, and SaaS products like the FanGrowth webinar platform), BroadBand (consumer connectivity services including SIM cards, fiber optic internet, and mobile WiFi), and SaaS/DX (B2B software products). The portfolio includes consumer-facing media properties covering beauty (with BEAUTY, LAURIER BEAUTY), pet care (pet food comparison), health (hair loss treatment information via exciteAGA), lifestyle (fortune-telling, romance counseling, recipes, women's content), and entertainment (e-comics, e-books, blog hosting). The B2B SaaS offering FanGrowth enables businesses to conduct webinars and email marketing campaigns. The company also operates regional content sites, e-commerce platforms, and utility services like transportation routing. This is a multi-platform, multi-category portfolio rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Products and services

• FanGrowth B2B SaaS webinar platform targeting Japanese companies, combining attendee capture, product sales conversion, and lead nurturing into one integrated sales funnel. Designed as a single-tool alternative to stitching together webinar delivery, e-commerce, and CRM/marketing automation.
• BB Excite Residential broadband and SIM internet connectivity service for Japanese consumers, offered as a recurring subscription.
• Excite Blog (excite blog) Consumer blog hosting service operated within the Excite portal, allowing individuals to publish blog content under the Excite domain.
• Cocorus Online counseling / consultation service for individual Japanese consumers seeking personal advice through digital channels.
• Phone-based fortune-telling service (電話占い) Phone-based personal fortune-telling and consultation service for individual Japanese consumers, sold on a per-session / per-use basis.
• KUROTEN E-commerce platform / storefront operated by Excite Japan as part of its diversified commerce portfolio.
• excite.comic (Excite Manga) Manga and comic content vertical media site targeting Japanese consumers, monetized through advertising and affiliate referral.
• with BEAUTY / LAURIER PRESS BEAUTY (with beauty media group) Group of beauty-focused vertical media properties under the "with" media umbrella, providing editorial content and product recommendations to Japanese consumers; monetized through advertising and affiliate referral revenue.
• Pet food comparison platform Vertical media property providing pet food comparison, reviews, and recommendations to Japanese pet owners; monetized through advertising and affiliate referral.
• Excite AGA Vertical media property providing information, comparison, and product recommendations related to AGA (male pattern hair loss) for Japanese consumers; monetized through advertising and affiliate referral.

Quantifiable outcome

• Up to 7x increase in monthly business negotiations
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zoom Video Communications: Zoom Webinars is the dominant global webinar platform embedded in enterprise IT stacks — the primary competitive reference point for FanGrowth in the B2B webinar market.
• Demio (Banzai): Demio, acquired by Banzai, is a Japan-rooted webinar platform targeting marketers — directly comparable to FanGrowth in segment, geography, and product focus.
• Biglobe: Biglobe is a Japanese internet services company offering broadband, mobile, and consumer portal/media services — directly comparable to Excite Japan's legacy ISP plus media-portal structure.
• @nifty: @nifty is a Japanese internet services company providing broadband and portal content under the FUJITSU umbrella — closely comparable as a domestic ISP-plus-portal peer.
• NTT Resonant (goo): NTT Resonant operates the goo portal, one of Japan's longest-running internet portals, with content and ISP-adjacent services — directly analogous to Excite Japan's consumer portal/media business.
• ON24: ON24 is a dedicated webinar and virtual-event platform for B2B demand generation — directly comparable to FanGrowth's core product positioning and customer use case.

Emerging players

• Pepper (Adjump): Pepper (now Adjump) is a Japanese marketing-automation and lead-generation platform focused on B2B — overlapping with FanGrowth's GTM motion of systematizing Japanese B2B customer acquisition.

Broad incumbents

• LY Corporation (Yahoo Japan): LY Corporation operates Yahoo Japan and major portal/media properties, dwarfing Excite Japan's portal traffic — the dominant Japanese internet-portal incumbent in overlapping categories like news, beauty, and commerce.
• GMO Internet Group: GMO Internet Group is a large Japanese internet conglomerate spanning hosting, domain, advertising, and fintech — comparable to Excite Holdings as a diversified Japanese internet holding structure.
• Marketo (Adobe): Marketo, part of Adobe, is a leading B2B marketing-automation platform that overlaps with FanGrowth's webinar-driven demand-generation positioning at a much larger, established scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/excite-japan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excite Japan