ON24
ON24 is a cloud-based B2B engagement platform offering AI-powered webinars, virtual events, and content marketing tools to enterprise marketing and sales teams, with patented Key Moments AI technology and 30+ CRM integrations.
- Company typePublic
- Founded1998
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What ON24 does
ON24 is a cloud-based B2B intelligent engagement platform that enables enterprise marketing and sales teams to create, scale, and personalize webinars, virtual events, and content marketing programs. Founded in 1998 and headquartered in San Francisco, the company combines live, simulive, and on-demand webinar delivery, virtual event hosting, AI-powered content generation, and first-party behavioral data capture into a unified platform targeting verticals including Technology, Financial Services, Life Sciences, Manufacturing, and Professional Services. The platform is offered under three standardized subscription tiers — Essentials, Standard, and Advanced — alongside enterprise-customized deployments.
The core technology is the ON24 Intelligent Engagement Platform, augmented by the AI-powered ACE (Analytics and Content Engine), the patented Key Moments AI technology (U.S. patent granted for extracting peak-engagement moments from long-form video), and the AI Propel+ campaign module. The platform integrates natively with 30+ martech and CRM systems — including Salesforce, Marketo, Eloqua, and Microsoft Dynamics — enabling real-time bidirectional synchronization of engagement data, automated lead scoring, and sales action triggers. With offices in San Francisco, Charlotte, London (EMEA regional HQ), Singapore, and Sydney, ON24 serves enterprise B2B organizations across North America, EMEA, and APAC.
ON24 monetizes entirely through recurring SaaS subscriptions (annual and multi-year), reporting $139.3M in FY2025 revenue and $124M in total ending ARR as of Q4 2025. The GTM motion blends enterprise field sales for large deployments, inside sales for mid-market accounts, and event-driven demand generation leveraging the company's own platform. AI ARR grew 66% year-over-year in 2025 and the company added 18 net new customers in Q4 2025 — its best quarterly new-logo performance in three years. Notable enterprise customers include Salesforce, Microsoft, IBM, ServiceNow, SAP, Cloudera, Snowflake, Autodesk, Thermo Fisher Scientific, and the University of Cambridge Judge Business School. On April 1, 2026, ON24 was acquired by Cvent (itself owned by Blackstone) for approximately $400M in an all-cash transaction at $8.10 per share — a 62% premium — and now operates as a wholly-owned subsidiary of Cvent Atlanta, LLC.
ON24 firmographics
Firmographics- Name
- ON24
- Legal name
- ON24, Inc.
- Website
- https://on24.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- ON24 is a cloud-based B2B engagement platform offering AI-powered webinars, virtual events, and content marketing tools to enterprise marketing and sales teams, with patented Key Moments AI technology and 30+ CRM integrations.
- Ownership category
- akta.pro rank
ON24 industry classification
Industry- Product category
- Webinar and Digital Engagement Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where ON24 is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
ON24 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- SaaS Subscription - Intelligent Engagement Platform: Annual and multi-year subscription licensing for the ON24 Intelligent Engagement Platform across three tiers (Essentials, Standard, Advanced), with enterprise customization options. Revenue reported at $139.3M for FY2025, with $124M total ending ARR.
- AI ARR Expansion: Growing AI-powered add-on features (AI Propel+, ACE) contributing to ARR expansion, with AI ARR growing 66% year-over-year, indicating land-and-expand dynamics within existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials: Core webinar and virtual event capabilities including live/simulive/on-demand webinars, 20+ interactivity tools, event management, CRM/MAP integrations (30+ platforms), and performance analytics. |
| Subscription | Annual | Standard: Everything in Essentials plus AI-powered ACE features including segment personalization, Key Moments heat map analysis, automated nurtures, AI-generated content/videos, and advanced analytics at account/segment/individual level. |
| Subscription | Annual | Advanced: Everything in Standard plus content hubs, personalized landing pages, and full platform access for large enterprise deployments. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ON24 product offering
Product offeringCore offering
ON24 provides a cloud-based Intelligent Engagement Platform that enables B2B marketing and sales teams to create, scale, and personalize webinars, virtual events, and content marketing experiences. The platform combines live/simulive/on-demand webinar delivery with AI-powered content generation, first-party engagement data capture, real-time CRM/marketing automation integrations, and multilingual translation. Offerings are sold as annual SaaS subscriptions across Essentials, Standard, and Advanced tiers with enterprise customization.
Product overview
ON24 is a B2B intelligent engagement platform that operates as a unified platform-plus-modules architecture. The core ON24 Intelligent Engagement Platform brings together webinars, content marketing, and virtual event channels. Key modules include ON24 AI Propel+ (AI-first campaign solution for turning single events into global omni-channel campaigns), ON24 AI-powered ACE (Analytics and Content Engine for AI-generated content), ON24 Webinars (live/simulive/on-demand webinar hosting), ON24 Virtual Events (virtual event and conference hosting), ON24 Translate (AI-powered multilingual translation), ON24 Content Hubs (AI-powered personalized content libraries), ON24 Performance Analytics (engagement tracking), and ON24 LinkedIn Integration. The platform is offered in three pricing tiers (Essentials, Standard, Advanced) with escalating capabilities. ON24 was acquired by Cvent in April 2026 for approximately $400 million and now operates as a wholly-owned Cvent company.
Differentiator
Problem solved
Functional benefit
Brands
- AI Propel+: AI-powered campaign platform that turns single events into global, omni-channel campaigns
- ACE (AI Analytics and Content Engine)
Products and services
- ON24 Intelligent Engagement Platform
Quantifiable outcome
- 92% increase in webinar-attributed revenue
- +14 more outcomes
Companies that use ON24
Customer profileNamed customers49 records
Segments9 records
Ideal customer profiles4 records
ON24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature9 records
ON24 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- LinkedIncoreON24 announced an integration with LinkedIn in November 2025 to advance event marketing capabilities. The integration allows for streamlined event creation, registration, and promotion across both platforms, and enables attendee data synchronization for targeted LinkedIn advertising campaigns. This partnership helps businesses engage more effectively across professional networks and achieve measurable business outcomes through connected LinkedIn advertising and ON24 first-party engagement data.
- PerformarscoreON24 announced a strategic partnership with Performars in July 2025 to expand its presence in South Korea and Taiwan. Performars, a HubSpot Diamond partner specializing in Revenue Operations and CRM consulting, provides localized market expertise and end-to-end execution capabilities to deliver ON24's webinar and virtual event solutions to enterprises in life sciences, IT, finance, and electronics sectors. Joint marketing campaigns were planned starting July 2025, including digital events tailored to target industries.
- SalesforcecoreDeep native integration between ON24's Intelligent Engagement Platform and Salesforce (including Salesforce Pardot), enabling real-time bidirectional sync of engagement data, lead scoring, and campaign automation. Multiple customer case studies reference the ON24-Salesforce integration as a critical component for aligning sales and marketing teams, providing a single source of truth for pipeline attribution.
- Marketo (Adobe)coreNative integration with Marketo marketing automation platform as part of ON24's 30+ integration ecosystem, enabling seamless data synchronization and enhanced marketing workflows between webinar engagement data and marketing automation campaigns.
- Eloqua (Oracle)coreNative integration with Oracle Eloqua marketing automation as part of ON24's 30+ integration ecosystem, enabling enterprise customers to sync webinar engagement data into their broader marketing automation workflows.
- CventcoreCvent completed the acquisition of ON24 on April 1, 2026, for approximately $400 million, making ON24 a wholly-owned subsidiary of Cvent Atlanta, LLC. The transaction combines ON24's webinar and digital engagement capabilities with Cvent's event management platform under a Total Event Program strategy. Cvent has committed to continued investment in the ON24 platform with focus on AI innovation and enterprise-grade reliability, integrating ON24 into Cvent's broader event-led growth ecosystem serving approximately 30,000 customers worldwide.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
ON24 competitors and assessment
Company assessmentDirect peers
- Hopin: Hopin is a virtual and hybrid events platform that competes with ON24's webinar and virtual event products, targeting enterprise event-led growth programs with similar first-party data capture and engagement tooling.
- Bizzabo: Bizzabo is an enterprise event experience platform offering webinars, virtual, hybrid, and in-person events with first-party data and personalization capabilities that directly overlap with ON24's Intelligent Engagement Platform positioning.
- BigMarker: BigMarker is a webinar and virtual event platform with AI-powered content generation and engagement analytics, serving mid-market and enterprise B2B customers with capabilities directly comparable to ON24's tiered offerings.
- Zoom Communications: Zoom offers Zoom Webinars and Zoom Events as core products directly competing with ON24's webinar and virtual event capabilities, serving enterprise B2B marketing and sales teams with similar video-delivery infrastructure.
- GoTo (formerly LogMeIn): GoToWebinar is one of the longest-standing direct competitors to ON24 in the SMB and mid-market webinar segment, with comparable live/simulive/on-demand webinar capabilities and CRM integrations.
Emerging players
- Goldcast: Goldcast is a B2B event and webinar platform focused on content repurposing and AI-powered workflows, acquired by Cvent in 2025 alongside ON24, and now a sibling platform competing for the same marketing-led demand gen use cases.
- Hubilo: Hubilo is a virtual and hybrid events platform with AI-powered content and engagement features targeting B2B marketing teams, overlapping with ON24's webinar, content hub, and personalization capabilities.
Others
- Cvent: Cvent is now ON24's parent company (April 2026 acquisition), an event management SaaS platform with ~30,000 customers that, post-acquisition, bundles ON24's digital engagement with Cvent's in-person event and venue sourcing capabilities into the Total Event Program.
Broad incumbents
- Microsoft (Teams): Microsoft Teams' built-in webinar and Town Hall features bundle digital engagement into the broader Microsoft 365 / Dynamics ecosystem, directly competing with ON24 for enterprise B2B event use cases at global scale.
- Cisco (Webex Events): Cisco Webex Events and Webex Webinars target the same enterprise B2B digital event and webinar market as ON24, leveraging Cisco's broader collaboration and networking portfolio to compete on integrated enterprise deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ON24 social profiles
Digital presenceON24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
ON24 leadership team
Management profileNumber of profiles
Profiles4 records
ON24 funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ON24 M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ON24
What does ON24 do?
ON24 provides a cloud-based Intelligent Engagement Platform that enables B2B marketing and sales teams to create, scale, and personalize webinars, virtual events, and content marketing experiences. The platform combines live/simulive/on-demand webinar delivery with AI-powered content generation, first-party engagement data capture, real-time CRM/marketing automation integrations, and multilingual translation. Offerings are sold as annual SaaS subscriptions across Essentials, Standard, and Advanced tiers with enterprise customization.
Is ON24 a public or private company?
ON24 is a public company. It is classified as corporate owned and is currently acquired.
When was ON24 founded?
ON24 was founded in 1998. It employs 251 to 500 people.
Where is ON24 based?
ON24 is headquartered in San Francisco, United States, in the North America region.
How does ON24 make money?
Two revenue lines are on record. SaaS Subscription - Intelligent Engagement Platform is the primary driver. The others are AI ARR Expansion.
Who are ON24's main competitors?
Direct peers on record are Hopin, Bizzabo, BigMarker, Zoom Communications and GoTo (formerly LogMeIn). Emerging players are Goldcast and Hubilo. Cvent is listed as an others. Broad incumbents are Microsoft (Teams) and Cisco (Webex Events).
Does ON24 have an API?
No public API is recorded for ON24.
What industry is ON24 in?
ON24's product category is Webinar and Digital Engagement Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 516210 and its SIC code is 7372.