Dentaltix
Dentaltix is a Madrid-based e-commerce platform distributing over 60,000 dental products from 200+ brands to 10,000+ dental clinics, laboratories, and students across Spain, the UK, France, Italy, and Portugal.
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Dentaltix does
Dentaltix is a Madrid-headquartered vertical e-commerce platform that distributes dental supplies, equipment, and laboratory consumables directly to dental professionals across Europe. Founded in 2014 and operated through the legal entity Dentared Odontology Services, S.L. (CIF B-86142809), the company offers a catalog of more than 60,000 SKUs from over 200 manufacturers — including Solventum (formerly 3M Oral Care), Dentsply, GC Dental, Ivoclar Vivadent, Kulzer, and Woodpecker — organized across three merchandising surfaces: clinic materials (composites, burs, endodontic instruments, implants, cements, prophylaxis, surgery, X-ray), equipment (chairs, turbines, sterilization, imaging), and laboratory supplies (CAD/CAM, ceramics, resins, alloys). The storefront is delivered through a multi-currency, multi-language website (dentaltix.com) and native iOS and Android applications, supporting localized operations in Spain, the UK, France, Italy, and Portugal.
The platform's underlying technology stack centers on a standard e-commerce architecture: an integrated product catalog, multi-currency checkout, order management, and account features (e.g., "My Usuals" for repeat ordering), with no disclosed proprietary AI/ML components, APIs, or SDKs. GTM motion is product-led and self-serve: dental professionals browse, compare, and purchase without sales intervention, supported by a content library spanning 30+ clinical and buying-guide categories on the Dentaltix Blog, an email newsletter, organic social channels, and promotional campaigns (weekly flash deals, brand spotlights, Black Friday, student discounts). Customer segments comprise dental clinics (primary), dental laboratories, and dental students.
The revenue model is transaction-based: Dentaltix generates income through product markups on wholesale procurement, with pay-as-you-go billing, multiple payment methods (Credit Card, PayPal, bank transfer), free shipping above €300, and a €25 flat shipping fee otherwise, plus a 15-day return window. With 51-100 employees and only ~$561K of disclosed equity funding (2016 Wayra accelerator; 2019 round led by Bewater Funds and Cabiedes & Partners), the company appears to have grown primarily through organic cash generation rather than dilutive capital, serving more than 10,000 dental clinics and maintaining recognized brand positioning across its five European markets.
Dentaltix firmographics
Firmographics- Name
- Dentaltix
- Legal name
- Dentared Odontology Services, S.L.
- Website
- https://dentaltix.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dentaltix is a Madrid-based e-commerce platform distributing over 60,000 dental products from 200+ brands to 10,000+ dental clinics, laboratories, and students across Spain, the UK, France, Italy, and Portugal.
- Ownership category
- akta.pro rank
Dentaltix industry classification
Industry- Product category
- Dental Supplies Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Oral Care Distribution (CRAOAEAJ)
Keywords
Where Dentaltix is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Dentaltix business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of dental supplies and equipment to dental clinics, laboratories, and students. Revenue generated through product markups on wholesale prices, with free shipping thresholds and promotional pricing driving transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Dentaltix product offering
Product offeringCore offering
Dentaltix operates an online e-commerce platform that distributes more than 60,000 dental products from over 200 brands to dental clinics, laboratories, and dental students across European markets. The catalog covers clinic materials (composites, cements, endodontics, orthodontics, impression materials, disposables), equipment (dental chairs, turbines, autoclaves, imaging), and laboratory supplies (CAD/CAM, ceramics, resins). The platform is complemented by a mobile app, flash deal promotions, and free shipping on orders above €300.
Product overview
Dentaltix is an online dental supplies distributor offering a comprehensive e-commerce platform with more than 60,000 dental products from over 200 brands. The offering consists of a unified online marketplace platform with a mobile app companion, distributing products across three main categories: Clinic Materials (consumables like burs, cements, composites, instruments), Equipment (dental chairs, turbines, autoclaves, imaging equipment), and Laboratory supplies (CAD/CAM, ceramics, resins). Key branded product lines include Solventum (formerly 3M Oral Care), NEXO rotary instruments, DMG materials, and specialty products like RelyX Universal cement. The platform integrates an e-commerce store with blog content for product education and a Flash Deal promotional program.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Supplies Catalog
Companies that use Dentaltix
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Dentaltix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dentaltix partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dentaltix competitors and assessment
Company assessmentBroad incumbents
- Henry Schein: Henry Schein is the world's largest dental and medical supplies distributor with a deep multi-country European footprint, broad multi-brand catalog, and sales-rep coverage. While much larger and broader in scope than Dentaltix, it is the dominant incumbent the company is digital-disrupting in the European SMB clinic segment.
- Patterson Companies: Patterson is a leading North American dental and animal health distributor with growing digital commerce capabilities and a wide product catalog. Comparable to Dentaltix as a multi-brand dental supply distributor, though it remains primarily U.S.-focused with less of a pure-play e-commerce positioning.
- Wright Medical (now part of Colgate-Palmolive / Colgate Professional): Colgate-Palmolive's professional oral care division sells dental consumables and oral hygiene products through distributor and direct channels in Europe. Comparable to Dentaltix as a branded oral-care consumables seller overlapping in whitening, prophylaxis, and hygiene product categories.
Direct peers
- Benco Dental: Benco Dental is one of the largest independent dental supply distributors in the U.S., offering a broad catalog across equipment, consumables, and small equipment with both sales-rep and online channels. Directly comparable to Dentaltix as a multi-brand dental distributor targeting clinics and group practices, though U.S.-centric and through a hybrid sales model.
- Dental Sky: Dental Sky is a UK-based online dental supplies retailer offering a broad catalog of consumables, equipment, and student supplies with a price-led, e-commerce-first model. The closest functional direct competitor to Dentaltix in the European online dental supply market, competing head-to-head especially in the UK and Ireland.
- Net32: Net32 is a U.S.-focused online dental supplies price-comparison and marketplace that aggregates multiple dental distributors' catalogs. Directly comparable to Dentaltix as a price-transparent, e-commerce-led dental supply marketplace targeting price-sensitive independent dental practices.
- Darby Dental Supply: Darby Dental Supply is a large U.S. dental distributor offering a broad catalog of dental supplies, equipment, and small instruments with both sales-rep and e-commerce channels. Comparable to Dentaltix as a multi-brand distributor serving independent dental practices, though with deeper rep-led sales coverage in North America.
Emerging players
- Sinol Dental: Sinol Dental is an online dental supplies e-commerce player offering a wide catalog of consumables and equipment with price-led positioning. Comparable to Dentaltix as a pure-play online dental distributor, though with a stronger cost-arbitrage Asian-sourcing angle rather than multi-brand European brand distribution.
Regional players
- Direct Dental Supplies: Direct Dental Supplies is an online dental retailer serving the UK and Ireland with a curated catalog of consumables and value-priced products. Comparable to Dentaltix as a European online dental supply retailer; overlaps in UK/Ireland clinic customers with potential direct competition.
- Smile Dental (UK): Smile Dental is a UK-focused distributor and online retailer of dental supplies, equipment, and consumables serving independent dental practices. Comparable to Dentaltix as a regional dental supply e-tailer, though with a more localized UK-only geographic footprint versus Dentaltix's multi-country Southern European reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dentaltix social profiles
Digital presenceDentaltix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dentaltix leadership team
Management profileNumber of profiles
Profiles2 records
Dentaltix funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dentaltix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dentaltix
What does Dentaltix do?
Dentaltix operates an online e-commerce platform that distributes more than 60,000 dental products from over 200 brands to dental clinics, laboratories, and dental students across European markets. The catalog covers clinic materials (composites, cements, endodontics, orthodontics, impression materials, disposables), equipment (dental chairs, turbines, autoclaves, imaging), and laboratory supplies (CAD/CAM, ceramics, resins). The platform is complemented by a mobile app, flash deal promotions, and free shipping on orders above €300.
Is Dentaltix a public or private company?
Dentaltix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dentaltix founded?
Dentaltix was founded in 2014. It employs 51 to 100 people.
Where is Dentaltix based?
Dentaltix is headquartered in Madrid, Spain, in the Europe region.
How does Dentaltix make money?
One revenue line is on record: product Sales.
Who are Dentaltix's main competitors?
Broad incumbents on record are Henry Schein, Patterson Companies and Wright Medical (now part of Colgate-Palmolive / Colgate Professional). Direct peers are Benco Dental, Dental Sky, Net32 and Darby Dental Supply. Sinol Dental is listed as an emerging player. Regional players are Direct Dental Supplies and Smile Dental (UK).
Does Dentaltix have an API?
No public API is recorded for Dentaltix.
What industry is Dentaltix in?
Dentaltix's product category is Dental Supplies Distribution. Its primary akta.pro industry code is CRAOAEAJ, Oral Care Distribution. Its NAICS code is 423450 and its SIC code is 5047.