Porter Metrics
- Company typePrivate
- Founded2018
- HeadquartersManizales, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Porter Metrics firmographics
Firmographics- Name
- Porter Metrics
- Legal name
- Porter Metrics
- Website
- https://portermetrics.com/en/home/
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Porter Metrics industry classification
Industry- Product category
- Marketing Data Integration Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)
Keywords
Where Porter Metrics is headquartered
LocationHeadquarters
- HQ city
- Manizales
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Porter Metrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Per Data Source Account: Recurring subscription revenue based on number of connected data source accounts. Volume-based pricing with per-account costs decreasing as account count increases. Annual billing provides 17% discount. Free forever plan with 3 accounts and 30-day history serves as acquisition channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Forever Plan - 3 accounts, 30-day history |
| Subscription | Monthly | 1 account - $15/month (monthly) or $12.50/month (annual) |
| Subscription | Monthly | 2 accounts - $30/month (monthly) or $25/month (annual) |
| Subscription | Monthly | 3 accounts - $39.99/month (monthly) or $33.30/month (annual) |
| Subscription | Monthly | 5-12 accounts - $8/account/month (monthly) or $6.67/account/month (annual) |
| Subscription | Monthly | 13-20 accounts - Flat $100/month (monthly) or $83/month (annual) |
| Subscription | Monthly | 21-39 accounts - $5/account/month (monthly) or $4.17/account/month (annual) |
| Subscription | Monthly | 40-49 accounts - $4.50/account/month (monthly) or $3.75/account/month (annual) |
| Subscription | Monthly | 50-69 accounts - $4/account/month (monthly) or $3.33/account/month (annual) |
| Subscription | Monthly | 70-99 accounts - $3/account/month (monthly) or $2.50/account/month (annual) |
| Subscription | Monthly | 100-109 accounts - $2.70/account/month (monthly) or $2.25/account/month (annual) |
| Subscription | Monthly | 110-119 accounts - $2.50/account/month (monthly) or $2.08/account/month (annual) |
| Subscription | Monthly | 120-149 accounts - $2.30/account/month (monthly) or $1.92/account/month (annual) |
| Subscription | Monthly | 150-199 accounts - $2.10/account/month (monthly) or $1.75/account/month (annual) |
| Subscription | Monthly | 200+ accounts - $2/account/month (monthly) or $1.67/account/month (annual) |
| Subscription | Multi-year contract | Enterprise - Custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Porter Metrics product offering
Product offeringCore offering
Porter Metrics is a no-code marketing data connector platform that integrates 26+ marketing platforms (Meta Ads, Google Ads, TikTok, LinkedIn, GA4, etc.) and routes the data to BI tools, spreadsheets, data warehouses, and AI assistants. It enables marketing teams and agencies to consolidate, blend, and analyze cross-channel performance data without engineering resources.
Product overview
Porter Metrics is a no-code marketing data connector platform that consolidates data from 26+ marketing platforms and delivers it to BI tools, spreadsheets, data warehouses, and AI assistants. The core product is the Porter Metrics Connectors platform, which serves as the central hub connecting to advertising platforms (Meta Ads, Google Ads, TikTok, LinkedIn), analytics (GA4), social media (Instagram, Facebook, TikTok, LinkedIn), e-commerce (Shopify, Amazon), CRM (HubSpot, Klaviyo, Mailchimp, ActiveCampaign), and SEO tools (Search Console, Business Profile). Data flows to four destinations: Looker Studio for visualization, Google Sheets for spreadsheet workflows, BigQuery for data warehousing, and Power BI for Microsoft-centric reporting. The AI Query Builder enables natural language custom field creation, while the MCP integration brings all data into Claude, ChatGPT, and Gemini for AI-powered analysis. The platform includes 100+ templates and is priced per connected data source account with tiered volume discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Porter Metrics Connectors Core no-code connector platform that pulls data from 26+ marketing platforms and sends it to user-chosen destinations, with pre-standardized fields, automatic data blending, and multi-account consolidation.
- Porter Metrics Looker Studio Connector Connector that delivers Porter Metrics data into Google Looker Studio for dashboarding and visualization by marketing teams and analysts.
- Porter Metrics BigQuery Data Warehouse Connector that streams Porter Metrics data directly into Google BigQuery for warehouse-scale analytics and SQL-based reporting.
- Porter Metrics Power BI Connector Connector that delivers Porter Metrics data into Microsoft Power BI for enterprise dashboarding and analytics.
- Porter Metrics Google Sheets Connector Connector that pushes Porter Metrics data into Google Sheets for lightweight, shareable marketing reporting workflows.
- Porter Metrics MCP (Model Context Protocol) AI-native connector that exposes Porter Metrics' marketing data to AI assistants via the Model Context Protocol, enabling natural-language queries against integrated marketing sources.
Quantifiable outcome
- Setup time reduced from hours to 5 minutes
- +2 more outcomes
Companies that use Porter Metrics
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Porter Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability7 records
Feature6 records
Porter Metrics partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- GooglecoreDeep integration partnership with Google ecosystem. Porter Metrics is a Google Partner with native connectors for BigQuery, Looker Studio (Data Studio), Google Sheets, Google Ads, Google Analytics 4, Google Search Console, Google Business Profile, and Google DV360. OAuth 2.0 Google login authentication.
- MetacoreNative connector for Meta Ads (Facebook Ads), Instagram Insights, Facebook Insights, and Facebook Public Data. OAuth authentication with Meta's Graph API.
- ShopifycoreNative connector for Shopify e-commerce platform providing orders, products, customers, cohorts, and revenue data integration.
- HubSpotcoreNative connector for HubSpot CRM providing contacts, deals, companies, pipelines, and email performance data.
- Anthropic (Claude)corePorter MCP (Model Context Protocol) integration enables Claude AI assistant to query marketing data. OAuth 2.0 authentication. Read-only access to connected data sources.
- OpenAI (ChatGPT)corePorter MCP integration enables ChatGPT to query marketing data through the Model Context Protocol. OAuth authentication.
- TikTokcoreNative connectors for TikTok Ads and TikTok Insights (organic). OAuth integration with TikTok Marketing API.
- LinkedIncoreNative connectors for LinkedIn Ads and LinkedIn Pages. OAuth authentication with LinkedIn's marketing and analytics APIs.
- MicrosoftcoreNative connectors for Microsoft Ads (Bing) and Power BI visualization. OAuth and API integrations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Porter Metrics competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Porter Metrics social profiles
Digital presencePorter Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Porter Metrics leadership team
Management profileNumber of profiles
Profiles3 records
Porter Metrics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Porter Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Porter Metrics
What does Porter Metrics do?
Porter Metrics is a no-code marketing data connector platform that integrates 26+ marketing platforms (Meta Ads, Google Ads, TikTok, LinkedIn, GA4, etc.) and routes the data to BI tools, spreadsheets, data warehouses, and AI assistants. It enables marketing teams and agencies to consolidate, blend, and analyze cross-channel performance data without engineering resources.
Is Porter Metrics a public or private company?
Porter Metrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Porter Metrics founded?
Porter Metrics was founded in 2018. It employs 1 to 10 people.
Where is Porter Metrics based?
Porter Metrics is headquartered in Manizales, Colombia, in the Latin America region.
How does Porter Metrics make money?
One revenue line is on record: subscription - Per Data Source Account.
Does Porter Metrics have an API?
Yes. Porter Metrics offers an MCP (Model Context Protocol) server that enables AI assistants (Claude, ChatGPT, Gemini, Claude Code, Cursor, and other MCP-compatible AI tools) to access marketing data. The MCP exposes read-only tools including list_accounts, list_data_sources, list_fields, list_categories, get_blend_id, and query_data. All tools are strictly read-only — they cannot modify ad campaigns, pause budgets, or change settings. Authentication uses OAuth 2.0 (Sign in with Google). Queries return up to 1,000 rows per request and respect each platform's native API rate limits. Developer documentation is at mcp.portermetrics.com/mcp.
What industry is Porter Metrics in?
Porter Metrics's product category is Marketing Data Integration Software. Its primary akta.pro industry code is HDAEAMAE, Semantic Layer, Metrics Store & Headless BI. Its NAICS code is 518210 and its SIC code is 7374.