What Disruptel does

Disruptel was a St. Louis-based artificial intelligence company founded in 2017 that built visually-aware AI technology to understand image and video content. The company's core proposition was computer-vision and video-understanding capability that could analyze visual media, though specific product surfaces, APIs, or platform architecture are not documented in available source material.

The company raised approximately $2.55M in aggregate capital across three funding rounds: an initial $740,000 round in June 2018, a $50,000 Arch Grants award in October 2020, and a $1,757,627 round in March 2021 co-led by PJC and Progress Ventures. The St. Louis footprint and Arch Grants involvement are consistent with the city's startup ecosystem support infrastructure. No pricing model, customer segments, distribution channels, partnerships, or go-to-market details are disclosed in the source data.

Multiple signals indicate the company is no longer actively operating. The company's primary domain, disruptel.com, is currently listed for sale on Sedo.com for $1,020 USD, with no functional website content. No management team, employees, product launches, customer logos, partnerships, or strategic actions after the March 2021 funding round are present in the source data. The combination of total funding under $3M, a small 11-50 employee headcount, and the absence of any post-2021 activity strongly suggests the company either shut down or significantly contracted after its last capital raise.

Name

Disruptel

Website

https://disruptel.com

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

Disruptel was a St. Louis-based AI company founded in 2017 that developed visually-aware artificial intelligence for understanding image and video content. The company is no longer active, with its primary domain currently listed for sale.

Ownership category

akta.pro rank

Product category

Computer Vision Software

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• Visual AI
• Computer vision
• Video intelligence
• Image recognition
• Content analysis

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

Disruptel builds a visually-aware artificial intelligence platform that interprets image and video content. The technology analyzes visual media to extract meaning from what appears on screen, applying computer vision and deep learning to enable automated understanding of visual scenes for business use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Visually-Aware AI Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Direct peers

• Vidooly: Vidooly applied AI-based video intelligence to content performance and recommendation for media companies and OTTs - a closely comparable use case (understanding what is in a video at scale) to Disruptel's pitch.
• Hive: Hive offers pre-trained AI models for image and video content understanding and moderation, sold to platforms and enterprises needing automated visual intelligence at scale - a near-comparable offering to Disruptel's pitched capability.
• Clarifai: Clarifai is a computer vision AI platform offering image and video understanding APIs, including custom model training, that competes for the same buyer workflows (media tagging, content moderation, visual search) targeted by Disruptel.
• Valossa: Valossa provides AI-based video content recognition and metadata extraction for broadcasters and OTT platforms, overlapping with Disruptel's vision of AI that understands video frames for ad targeting, search, and content moderation.
• Twelve Labs: Twelve Labs builds video understanding AI that indexes and reasons over video content at the frame and scene level, directly mirroring Disruptel's stated capability of being a 'visually-aware AI that understands image and video content' for media and streaming workflows.

Broad incumbents

• IBM Watson Media: IBM Watson Media offers AI-based video analytics, scene detection, and content enrichment as part of a broader enterprise AI suite, addressing the same enterprise buyer segment as Disruptel but at incumbent scale.
• Google Cloud Video AI: Google Cloud Video AI provides video content analysis (shot detection, entity recognition, labels) at hyperscaler scale, representing the entrenched incumbent option for the workflows Disruptel would have served.
• Microsoft Azure Video Indexer: Azure Video Indexer is a hyperscaler-grade service that extracts scene-level metadata, faces, emotions, transcripts, and visual concepts from video - the same content-aware processing category Disruptel operated in, offered as part of a much broader cloud portfolio.
• Amazon AWS Rekognition Video: AWS Rekognition Video delivers managed video content analysis (labels, faces, moderation, activity detection) integrated into the AWS ecosystem, competing directly for the media and streaming analytics buyer that Disruptel targeted.

Emerging players

• Vidrovr: Vidrovr focuses on computer-vision-driven video understanding and search for publishers, an emerging-player subset of the same content-aware media-processing category that Disruptel served.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/disruptel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disruptel