The Avocado Show
The Avocado Show is a casual dining restaurant chain founded in 2017 in Amsterdam that serves avocado-centric dishes across locations in the Netherlands, UK, and Germany, with revenue from dine-in sales, takeaway, delivery, franchise licensing, and branded merchandise sold via Shopify.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Avocado Show does
The Avocado Show is a casual dining restaurant chain founded in 2017 in Amsterdam, Netherlands, built around an avocado-centric menu marketed as "Pretty Healthy Food." The company operates dine-in, takeaway, and delivery services from approximately 1,500-3,200 sq ft restaurant units in high-traffic metropolitan areas across the Netherlands, the United Kingdom, and Germany. Menu items range from €2.80 (espresso) to €18.95 (Pretty Healthy Burger), with shared offerings such as "The Best of the Show" priced at €85 for four persons. Beyond restaurants, the company has diversified into a To-Go format, branded merchandise sold through a Shopify online shop, and a published cookbook.
Revenue is generated through four primary streams: in-restaurant transaction fees from dine-in service, online ordering for delivery and takeaway with location-specific menus, franchise licensing royalties, and merchandise sales. The franchise model is positioned as the main lever for future geographic expansion, requiring partners with restaurant operations experience and capital access. The company operates under The Avocado Show Holding BV, with Hamburg operations housed in a wholly-owned German subsidiary (TAS Gastro Hamburg GmbH). The technology footprint is minimal and conventional: Google Analytics, Google AdWords, Facebook remarketing, and a Shopify storefront, with no proprietary technology core to operations.
The company has built a 200,000+ social media following across Instagram, Facebook, TikTok, and LinkedIn, and has received media coverage in 60+ countries since opening its first location. Sustainability positioning (certified avocado suppliers in Chile, Mexico, Peru, Spain, and South Africa) is a recurring brand pillar. Approximately $6M in funding was disclosed in 2018; investor identity is not publicly stated. The company is privately held with no external VC backing disclosed.
The Avocado Show firmographics
Firmographics- Name
- The Avocado Show
- Legal name
- The Avocado Show Holding BV
- Website
- https://theavocadoshow.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Avocado Show is a casual dining restaurant chain founded in 2017 in Amsterdam that serves avocado-centric dishes across locations in the Netherlands, UK, and Germany, with revenue from dine-in sales, takeaway, delivery, franchise licensing, and branded merchandise sold via Shopify.
- Ownership category
- akta.pro rank
The Avocado Show industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
Keywords
Where The Avocado Show is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
The Avocado Show business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Sales: Dine-in service at casual dining restaurants, operating 10:00-22:00 daily. Customers order from menu featuring avocado-centric dishes, paying per item.
- Delivery and Takeaway: Online ordering for delivery and takeaway with location-specific menus. Separate customized menus for delivery and takeaway.
- Franchise Revenue: Franchise model where partners operate The Avocado Show restaurants. Partners must have restaurant operations experience and access to capital.
- Merchandise/Shop: Online shop for The Avocado Show branded merchandise (https://theavocadoshow.myshopify.com/pages/shop).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items priced per dish |
| Unit Pricing | Pay-as-you-go | Shared menu experience |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
The Avocado Show product offering
Product offeringCore offering
The Avocado Show runs casual dining restaurants serving an avocado-centric "Pretty Healthy Food" menu — toasts, burgers, poké bowls, salads, eggs, pancakes, and desserts — built around sustainably sourced avocados, with dine-in, takeaway, and delivery options. Beyond the restaurant experience, it sells branded merchandise through a Shopify online shop and licenses its concept to franchise partners for geographic expansion in Europe.
Product overview
The Avocado Show is a casual dining restaurant chain built around 'Pretty Healthy Food' - visually stunning dishes made with sustainably sourced avocados. The core offering is the restaurant experience (with dine-in and takeaway), supported by an e-commerce shop selling branded merchandise. The company operates locations in the Netherlands, UK, and Germany, with expansion plans through franchising. The product portfolio consists of the restaurant concept as the primary offering, supplemented by the online Shopify-based merchandise shop and a franchise program for global expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- The Avocado Show Restaurant Casual dining restaurant chain serving visually stunning, avocado-centric "Pretty Healthy Food" for brunch, lunch, dinner, and special occasions, with dine-in, takeaway, and delivery. Targets foodies, health-conscious diners, tourists, locals, and business professionals across locations in the Netherlands, the UK, and Germany.
- Online Shop (Branded Merchandise) E-commerce storefront hosted on Shopify selling The Avocado Show branded merchandise and lifestyle products, available globally online. Targets the brand's "Avo Fam" fan base and consumers who want to engage with the brand beyond dining.
- Franchise Program Franchise licensing program allowing qualified hospitality entrepreneurs and restaurant operators to open The Avocado Show casual dining restaurants (1,500–3,200 sq ft) in high-traffic metropolitan areas. Targets operators with restaurant experience, local network, and capital access.
Companies that use The Avocado Show
Customer profileSegments3 records
Ideal customer profiles2 records
The Avocado Show technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Avocado Show partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Avocado Show competitors and assessment
Company assessmentDirect peers
- Le Pain Quotidien: Belgian-origin bakery-café chain serving healthy, organic-leaning casual fare with global franchised locations. Comparable on the all-day casual dining model, sustainability narrative, and franchise-driven international footprint.
- Nando's: Globally franchised peri-peri themed casual dining chain with a single-ingredient hero (chilli), strong brand recognition, and a master franchisee-led international model. Highly relevant as a precedent for theme-driven, franchise-scaled casual dining.
- Sweetgreen: US healthy bowls and salads chain with a digitally-led, sustainability-positioned brand. Comparable on menu overlap (poke bowls, salads, healthy lifestyle framing) and on the role of social media in driving brand growth.
- Joe & The Juice: Danish-born lifestyle casual food and juice chain with a strong Instagram-led brand identity and international franchise-style expansion. Highly comparable on healthy-casual positioning, lifestyle branding, and multi-country rollout mechanics.
- Avocaderia: Avocado-themed restaurant concept based in New York City with a comparable single-ingredient, healthy, visually-led positioning. Most directly comparable concept peer, though operating at a smaller scale and in a different geography.
- CAVA: US Mediterranean casual dining and bowls chain with a healthy, lifestyle-led brand and rapid unit growth. Comparable on menu overlap with healthy bowls, sustainability narrative, and consumer demographic targeting.
- Rosa's Thai Cafe: UK Thai-themed casual dining chain with a strong brand identity and franchise-style expansion in central, high-footfall locations. Comparable on themed-casual-dining branding, central-London site selection, and franchise growth mechanics.
Broad incumbents
- Pret a Manger: Large UK-based healthy casual food chain with owned and franchised locations across Europe and beyond. Comparable as a scaled, well-capitalised competitor operating in the same healthy-casual white-space.
- Wagamama: Established UK-headquartered casual dining chain with strong brand identity, international presence, and a healthy Asian-inspired menu. Comparable as a larger, more established operator in the same European casual-dining lifestyle-brand space.
Emerging players
- Pokeworks: US poke bowl fast-casual chain that overlaps on the poke-bowl portion of The Avocado Show's menu. Comparable on the healthy bowl concept even though it operates in a different service format and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Avocado Show social profiles
Digital presenceThe Avocado Show compliance and trust
Trust signalCompliance2 records
The Avocado Show financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Avocado Show leadership team
Management profileNumber of profiles
Profiles3 records
The Avocado Show subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Avocado Show funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Avocado Show M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Avocado Show
What does The Avocado Show do?
The Avocado Show runs casual dining restaurants serving an avocado-centric "Pretty Healthy Food" menu — toasts, burgers, poké bowls, salads, eggs, pancakes, and desserts — built around sustainably sourced avocados, with dine-in, takeaway, and delivery options. Beyond the restaurant experience, it sells branded merchandise through a Shopify online shop and licenses its concept to franchise partners for geographic expansion in Europe.
Is The Avocado Show a public or private company?
The Avocado Show is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Avocado Show founded?
The Avocado Show was founded in 2017. It employs 11 to 50 people.
Where is The Avocado Show based?
The Avocado Show is headquartered in Amsterdam, Netherlands, in the Europe region.
How does The Avocado Show make money?
Four revenue lines are on record. Restaurant Sales are the primary driver. The others are delivery and Takeaway, franchise Revenue and merchandise/Shop.
Who are The Avocado Show's main competitors?
Direct peers on record are Le Pain Quotidien, Nando's, Sweetgreen, Joe & The Juice, Avocaderia, CAVA and Rosa's Thai Cafe. Broad incumbents are Pret a Manger and Wagamama. Pokeworks is listed as an emerging player.
Does The Avocado Show have an API?
No public API is recorded for The Avocado Show.
What industry is The Avocado Show in?
The Avocado Show's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls). Its NAICS code is 722511 and its SIC code is 5810.