What Rosa's Thai Cafe does

Rosa's Thai Cafe is a UK-based Thai restaurant chain founded in 2008 by Saiphin 'Rosa' Moore and Alex Moore, operating as a private, for-profit business headquartered in London. The company began as a small café on Brick Lane and has grown into a multi-location casual dining brand serving general consumers, students, and private dining customers with authentic Thai regional dishes built around the founder's family recipes and direct Thai farm-sourced produce.

The core offering spans dine-in service at multiple UK restaurant locations, home delivery through a partnership with Uber Eats, and click-and-collect ordering via the VMOS platform. Complementary products include a value-priced set lunch menu (£15 for three dishes and a drink), private dining rooms for events, digital gift cards valid nationwide, published cookbooks with over 200 recipes, and an online Thai recipe content hub.

The business model is primarily unit-priced dine-in and delivery sales augmented by ancillary revenue from gift cards, private events, and cookbook/media extensions. The company has no disclosed parent or institutional investor beyond a 2014 Angel Investment Network round, and ownership appears founder-controlled. Customer acquisition relies on email newsletters, social media, content marketing, and student discounts, with no AI/ML-driven product features referenced in the available data.

Name

Rosa's Thai Cafe

Legal name

Rosa's Thai

Website

https://rosasthaicafe.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Rosa's Thai Cafe is a UK-based Thai restaurant chain offering dine-in, click-and-collect, and delivery across multiple nationwide locations. Founded in 2008 by Saiphin Moore, it serves general consumers seeking authentic Thai cuisine built on family recipes.

Ownership category

akta.pro rank

Product category

Casual Thai dining restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Thai restaurant chain
• Casual dining restaurants
• Authentic Thai cuisine
• Restaurant food delivery
• Click and collect dining

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Pricing tiers

Distribution channels5 records

Marketing channels4 records

Core offering

Rosa's Thai Cafe operates a UK chain of casual dining restaurants serving authentic Thai cuisine built on co-founder Saiphin 'Rosa' Moore's family recipes, with menu items such as Pad Thai using Phetchabun tamarind and signature curries from Trang. The business sells meals through multiple channels: dine-in service at nationwide restaurant locations, click-and-collect ordering via VMOS, home delivery through Uber Eats, plus digital gift cards, private dining rooms, and published cookbooks. The company's brand emphasizes direct sourcing of Thai produce from Thai farms and warm Thai hospitality.

Product overview

Rosa's Thai Cafe operates as a restaurant chain offering authentic Thai cuisine as a single unified product category — dining experiences across multiple formats. The core offering includes dine-in restaurant service at multiple nationwide locations, supported by delivery integration with Uber Eats, collection/online ordering via VMOS platform, and private dining facilities for events. Additional products include digital gift cards, published cookbooks, and an online recipe collection. The company positions its cuisine around real family recipes from founder Saiphin, emphasizing regional Thai dishes including Pad Thai with tamarind from Phetchabun and curries from Trang.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Traditional sit-down restaurant experience across multiple UK locations, featuring authentic Thai cuisine built from founder Saiphin's family recipes, including Pad Thai with Phetchabun tamarind and signature curries from Trang.
• Food Delivery Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats serves as the primary third-party delivery platform for Rosa's Thai Cafe, enabling customers to order Thai cuisine for home delivery through the Uber Eats app.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wagamama: Major UK-headquartered pan-Asian casual dining chain with hundreds of locations globally. Comparable to Rosa's Thai on Asian-cuisine casual full-service model, omnichannel (dine-in, delivery, click-and-collect), and UK customer base.
• Giggling Squid: UK Thai restaurant chain founded in 2009, operating 40+ sites focused on authentic Thai cuisine with dine-in service. Closest direct competitor to Rosa's Thai in scale, concept, and customer base.
• Pho: UK casual ethnic dining chain focused on Vietnamese cuisine, with multiple UK sites and a similar full-service casual dining model. Comparable to Rosa's Thai on single-cuisine casual chain positioning and price point.
• Busaba Eathai: UK-based Thai restaurant chain offering casual full-service Thai dining at multiple sites across London and the UK. Directly comparable to Rosa's Thai on cuisine, service model, and target customer.
• Comptoir Libanais: UK casual Middle Eastern/Mediterranean restaurant chain with multiple UK sites and a cookbook/retail product extension strategy. Comparable to Rosa's Thai on founder-led ethnic casual dining and brand extension model.
• Thaikhun: UK Thai street food restaurant concept with multiple sites offering authentic Thai cuisine in a casual dining format. Directly comparable to Rosa's Thai on Thai-specific cuisine and casual full-service dining model.
• Banana Tree: UK pan-Asian casual dining chain operating multiple sites across the UK. Comparable to Rosa's Thai on Asian-cuisine positioning, casual full-service model, and UK regional roll-out.
• Thai Square: Long-established UK Thai restaurant group with multiple London and nationwide locations offering full-service Thai cuisine. Comparable to Rosa's Thai in menu positioning and dining format.

Broad incumbents

• Nando's: Major UK casual dining chain (400+ UK sites) specializing in Portuguese/Mozambican peri-peri chicken with broad customer appeal. Comparable to Rosa's Thai on UK casual dining scale, omnichannel operations, and dine-in/takeaway/delivery mix.
• Pizza Express: Large established UK casual dining chain (PE-owned) operating 300+ sites. Comparable to Rosa's Thai on UK casual full-service dining format, dine-in/delivery/collection channels, and gift card revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rosasthaicafe
• Facebookfacebook.com/rosasthaicafe
• LinkedInlinkedin.com/company/rosasthaicafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosa's Thai Cafe