Leverege
Leverege is a private AI-native software company that builds computer vision and IoT visibility products (AutoTrace, ExpressLane, PitCrew, WorkWatch) for Fortune 500 enterprises in automotive, retail, service center, and manufacturing operations, sold via enterprise subscriptions on its proprietary three-layer Leverege Stack platform.
- Company typePrivate
- Founded2014
- HeadquartersRockville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Leverege does
Leverege is a private AI-native software company that builds computer vision and IoT-based visibility products for physical operations across automotive, retail, service, and manufacturing industries. Founded in 2014 and headquartered in Rockville, Maryland (operating remote-first since 2020), the company sells four core products — AutoTrace (asset and vehicle tracking for dealerships and construction), ExpressLane (queue analytics and customer journey tracking for grocery, QSR, and gaming), PitCrew (service bay intelligence for tire, oil change, and auto care centers), and WorkWatch (production visibility and quality control for manufacturing, wind energy, and warehousing). All products run on the proprietary Leverege Stack, a three-layer cloud-native platform comprising Connect (device integration), Architect (data management with native AI pipelines and model chaining), and Amplify (visualization with no-code dashboards and Slack/Teams delivery). Key technical differentiators include a privacy-first Re-Identification (RE-ID) approach that avoids facial recognition, real-time computer vision at the edge or in the cloud, and natural-language operational queries.
The company operates an enterprise field sales motion targeting Fortune 500 accounts, with no self-serve or e-commerce channel. Pricing is quote-based and varies by deployment scale (number of assets, service centers, or sites), with annual billing on subscription terms. Named customers include CarMax, Discount Tire, Yamaha, TPI Composites, Schnucks Markets, and Jiffy Lube, with cited customer outcomes including over $10M in recovered vehicle thefts, 6.3 additional invoices per day per store, and 18% reductions in customer wait times. The platform is SOC 2 Type II certified and GDPR/CCPA compliant.
Leverege is led by co-founders Eric Conn (CEO) and Steven Lee (CTO), with a leadership team drawn heavily from defense and intelligence backgrounds (Raytheon, JHU/APL) and an engineering organization that includes a Principal AI Scientist with a Harvard PhD in Mathematics and multiple Senior ML Engineers from companies including Huawei, Samsung, Magna, Aptiv, and AiFi. In September 2025, Cohere Capital made a strategic growth investment to fund technology development, new market expansion, and sales efforts. The company also operates IoT For All, a leading IoT media platform used for content marketing and thought leadership in the IoT ecosystem.
Leverege firmographics
Firmographics- Name
- Leverege
- Legal name
- Leverege LLC
- Website
- https://leverege.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leverege is a private AI-native software company that builds computer vision and IoT visibility products (AutoTrace, ExpressLane, PitCrew, WorkWatch) for Fortune 500 enterprises in automotive, retail, service center, and manufacturing operations, sold via enterprise subscriptions on its proprietary three-layer Leverege Stack platform.
- Ownership category
- akta.pro rank
Leverege industry classification
Industry- Product category
- IoT Operational Intelligence Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB)
Keywords
Where Leverege is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leverege business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI-Native Software Subscriptions: Leverege generates revenue through enterprise software subscriptions for its AI-powered visibility products (AutoTrace, ExpressLane, PitCrew, WorkWatch). The platform is sold to Fortune 500 companies on a subscription basis with enterprise field sales motion. Pricing likely follows a tiered model based on number of assets tracked, service centers managed, or sites deployed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Leverege product offering
Product offeringCore offering
Leverege sells an AI-native software platform (the Leverege Stack) and four vertical product suites — AutoTrace (asset tracking for vehicles, keys, and construction equipment), ExpressLane (customer journey and queue analytics for grocery, QSR, and gaming), PitCrew (service center bay intelligence for tire and auto service), and WorkWatch (production visibility and quality monitoring for manufacturing and wind energy). The platform ingests data from cameras, sensors, and enterprise systems and applies computer vision and machine learning to deliver real-time operational visibility, theft prevention, throughput optimization, and wait-time reduction for Fortune 500 operators of physical assets and locations.
Product overview
Leverege is an AI-native software company that provides a suite of four core products—AutoTrace, ExpressLane, PitCrew, and WorkWatch—powered by the proprietary Leverege Stack platform. AutoTrace delivers real-time asset tracking for automotive dealerships and construction companies. ExpressLane provides privacy-first customer journey and queue analytics for retail, grocery, quick-service restaurants, and gaming. PitCrew offers service center intelligence for tire, oil change, and auto care operations. WorkWatch enables production visibility and quality control for manufacturing, wind energy, and warehousing. All products share the common Leverege Stack architecture comprising Connect (device integration), Architect (data management and AI), and Amplify (visualization), enabling rapid deployment, enterprise integration, and continuous AI-powered innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoTrace
Quantifiable outcome
- 6.3 additional invoices per day per store
- +7 more outcomes
Companies that use Leverege
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Leverege technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature7 records
Leverege partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights6 records
Leverege competitors and assessment
Company assessmentDirect peers
- Verkada: Cloud-managed physical security platform with AI-enabled cameras, people/vehicle analytics, and operational dashboards. Directly comparable to Leverege's ExpressLane and computer-vision capabilities.
- Ambient.ai: AI-powered physical security analytics applied to existing camera infrastructure for real-time anomaly detection. Comparable to Leverege's anomaly detection and computer-vision-on-existing-camera approach.
- Density: People-counting and space-utilization analytics platform used by enterprises to measure occupancy, queueing, and traffic flow. Closely comparable to Leverege's ExpressLane queue and journey analytics.
- Vintra: Video analytics software that adds AI-driven search, re-identification, and anomaly detection to enterprise camera systems. Comparable to Leverege's RE-ID and ExpressLane analytics capabilities.
- Samsara: Publicly traded IoT and fleet/operations platform combining sensors, computer vision, and AI for physical operations. Direct competitor to Leverege's AutoTrace and broader visibility stack across automotive, construction, and industrial verticals.
- Invisible AI: Computer-vision platform for manufacturing operations that captures shop-floor activity to drive throughput and safety improvements. Direct competitor in manufacturing-floor AI visibility.
- Tractian: Industrial AI and IoT platform for real-time asset monitoring, vibration analysis, and predictive maintenance in factories. Comparable to Leverege's WorkWatch for manufacturing visibility and condition monitoring.
Broad incumbents
- Honeywell: Industrial conglomerate with connected-worker, sensing, and asset-tracking offerings across manufacturing and logistics. Competes with Leverege WorkWatch and broader industrial AI visibility, though as a portfolio offering rather than focused product.
- Cisco (Meraki): Broad networking and IoT incumbent offering cameras, sensors, and dashboards for distributed enterprise operations. Overlaps with Leverege's device-management and visibility stack but as part of a much larger portfolio.
Emerging players
- SparkCognition: Industrial AI company applying machine learning to asset performance, predictive maintenance, and operations optimization. Comparable to Leverege WorkWatch for industrial AI, though with a different go-to-market emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Leverege social profiles
Digital presenceLeverege compliance and trust
Trust signalCompliance3 records
Leverege financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leverege leadership team
Management profileNumber of profiles
Profiles8 records
Leverege funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leverege M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leverege
What does Leverege do?
Leverege sells an AI-native software platform (the Leverege Stack) and four vertical product suites — AutoTrace (asset tracking for vehicles, keys, and construction equipment), ExpressLane (customer journey and queue analytics for grocery, QSR, and gaming), PitCrew (service center bay intelligence for tire and auto service), and WorkWatch (production visibility and quality monitoring for manufacturing and wind energy). The platform ingests data from cameras, sensors, and enterprise systems and applies computer vision and machine learning to deliver real-time operational visibility, theft prevention, throughput optimization, and wait-time reduction for Fortune 500 operators of physical assets and locations.
Is Leverege a public or private company?
Leverege is a private company. It is classified as venture growth investor backed and is currently operating.
When was Leverege founded?
Leverege was founded in 2014. It employs 11 to 50 people.
Where is Leverege based?
Leverege is headquartered in Rockville, United States, in the North America region.
How does Leverege make money?
One revenue line is on record: AI-Native Software Subscriptions.
Who are Leverege's main competitors?
Direct peers on record are Verkada, Ambient.ai, Density, Vintra, Samsara, Invisible AI and Tractian. Broad incumbents are Honeywell and Cisco (Meraki). SparkCognition is listed as an emerging player.
Does Leverege have an API?
Yes. Leverege provides API integrations for connecting with enterprise applications, enabling data streaming and synchronization with third-party systems, cameras, sensors, and cloud services. The API allows surface insights in messaging apps teams already use and integrates with enterprise applications via standard API connections.
What industry is Leverege in?
Leverege's product category is IoT Operational Intelligence Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered). Its NAICS code is 54151 and its SIC code is 3823.