BulutKlinik

What BulutKlinik does

Bulut Klinik (legal entity Bulut Klinik Teknoloji A.S., DBA Callendoc in international markets) is a Turkey-founded, UK-headquartered digital health platform founded in 2016 that operates a two-sided marketplace: patients access online doctor, dietitian, and psychologist consultations via web and native iOS/Android apps, while physicians subscribe to a cloud-based clinic-management SaaS for scheduling, patient records, e-prescription, e-invoicing, and video visits. The platform integrates directly with Turkish Ministry of Health infrastructure including E-Recete (e-prescription), E-Fatura (e-invoice), Saglik.net (central health system), and Medula (SGK processing), and hosts 5,000+ registered doctors, 3,000+ active specialists across 14+ specialties, and 8.3M+ patients, with 200K+ video consultations and 2.4M+ prescriptions executed through the system.

Name

BulutKlinik

Legal name

Bulut Klinik Teknoloji A.Ş.

Website

https://bulutklinik.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BulutKlinik is a cloud-based digital health platform founded in 2016 that connects patients with doctors, dietitians, and psychologists via online consultations and provides physicians with integrated clinic management, e-prescription, and video consultation tools.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management & Telemedicine Software

NAICS

Offices of Other Health Practitioners (6213), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Cloud clinic management
• Telemedicine platform
• Doctor appointment software
• Electronic health records
• Healthcare SaaS

Headquarters

HQ city

Istanbul

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Doctor SaaS Subscription (Annual License): Doctors pay an annual subscription fee to access the clinic management software, video consultation tools, and integrations. A 7-day free trial is offered before subscription. Pricing: 12,600 TL per year for the full license.
2. Patient Consultation Fees: Patients pay fees set by individual physicians for online consultations. The platform facilitates secure payment processing through credit cards during the booking process.
3. Corporate / Enterprise Agreements: B2B contracts with employers, health insurance companies, and hospitals for bulk or dedicated access to the platform's healthcare services. Services include online doctor consultation, dietitian, and psychologist access for employees or policyholders.
4. Website Listing Fee (Doctors): Doctors can pay for enhanced website listing visibility on the platform (25,000 TL per year for website listing).
5. Laboratory Services: Home sample collection and customisable test packages managed through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

BulutKlinik is a cloud-based clinic management and telemedicine platform that enables healthcare professionals to digitize patient records, appointments, prescriptions, and invoicing while allowing patients to book online consultations with doctors, dietitians, and psychologists. The platform integrates directly with Turkish Ministry of Health systems (E-Recete, E-Fatura, Sağlık.net, Medula) and serves individual patients (B2C), doctors and clinics (B2B SaaS), and corporate clients seeking employee health solutions.

Product overview

Bulut Klinik is a next-generation digital health platform operating as a unified ecosystem of interconnected products. The core offering consists of a telemedicine platform providing Online Doctor Consultation, Online Dietitian Service, and Online Psychologist Service, connected through a mobile application. For healthcare providers, the platform offers Clinic Management Software as a SaaS solution. Laboratory Services serve as an add-on module for diagnostic support. Corporate Health Solutions extend the platform to enterprise clients including health insurance companies, corporate employers, hospitals, and NGOs. The platform integrates with Turkish healthcare infrastructure including E-Prescription, E-Invoice, Sağlık.net, and Medula systems. With over 3,000 registered specialists and millions of patients served, Bulut Klinik positions itself as Turkey's sector leader in digital health solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinic Management Software (SaaS) Cloud-based clinic management software for doctors, dietitians, and psychologists that digitizes patient records, appointment scheduling, prescription issuance, and invoicing. Includes integration with Turkish Ministry of Health systems (E-Recete, E-Fatura, Sağlık.net, Medula) and supports both solo practitioners and multi-doctor clinics.
• Online Doctor Consultation Platform Telemedicine platform that enables patients to search for doctors by specialty, view live queue position, and book online video consultations. Supports filtering by gender for doctor preference and provides 7-day free trial access to users.
• Online Dietitian Service
• Online Psychologist Service
• Corporate Health Solutions
• Laboratory Services

Quantifiable outcome

• 67% increase in work engagement for corporate clients using Bulut Klinik employee health benefits
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

One partnership is on record.

• T.C. Sağlık Bakanlığı (Ministry of Health)coreTechnology or IntegrationBulut Klinik's platform has completed all accreditations and necessary management tools of the Turkish Ministry of Health. It integrates with E-Recete (e-prescription), E-Fatura (e-invoice), Sağlık.net (central health system), and Medula (SGK processing) systems.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Practo: India-headquartered digital health platform offering doctor booking, telemedicine, and clinic management SaaS — the closest analog to BulutKlinik's combined B2C marketplace + B2B SaaS positioning.
• Doctoralia: Global doctor search, booking, and telehealth platform operating across 20+ countries including Europe and Latin America. Comparable two-sided marketplace model serving patients and practitioners.
• DoktorTakvimi: Turkish online doctor appointment and review platform. Directly comparable to BulutKlinik's patient-facing doctor discovery and booking functionality in the same Turkish market.
• Zocdoc: US-based online doctor discovery and appointment-booking marketplace. Comparable two-sided platform model focused on helping patients find and book providers.

Emerging players

• MediBuddy: India-focused digital health platform offering teleconsultations, lab bookings, and corporate health benefits. Comparable B2C marketplace + corporate B2B2C model in an emerging market.
• Meditopia: Mental health and corporate wellness platform operating across multiple geographies. Comparable psychology service line within BulutKlinik and overlapping corporate B2B channel.

Others

• e-Nabız: Turkish Ministry of Health personal health record system. Indirectly comparable — it is the national infrastructure BulutKlinik integrates with (Sağlık.net) and represents both an enabler and a potential substitute for patient-facing health data tools.

Broad incumbents

• Livi (Kry International): European digital healthcare provider offering video consultations and corporate health programs in the UK, France, Germany, and Nordics. Comparable enterprise and insurer sales motion in markets where BulutKlinik operates.
• Doctor on Demand (Included Health): US virtual care platform combining urgent care, mental health, and chronic-condition management, with strong employer and health-plan partnerships. Comparable enterprise-led virtual care proposition.
• Doctolib: European leader in online doctor appointment booking and telemedicine, dominant in France, Germany, and Italy. Comparable booking-plus-telehealth model targeting the same European geographies BulutKlinik is expanding into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bulut-klinik
• Xx.com/bulutklinik
• Facebookfacebook.com/bulutklinik

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BulutKlinik