One Media
One Media is a Tokyo-based digital advertising agency specializing in short-form video marketing on TikTok and YouTube, serving approximately 100 major Japanese brands across automotive, consumer goods, IT, and pharmaceuticals with creator-driven campaigns, Vertical CM production, TikTok Shop enablement, and Podcast Studio services.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What One Media does
One Media (ワンメディア株式会社) is a Tokyo-based digital advertising agency founded in June 2014 by Akashi Gakuto, specializing in short-form video marketing for TikTok and YouTube. The company operates five interconnected service modules: TikTok Studio (creator-driven TikTok campaigns), YouTube video advertising, Vertical CM (縦型CM — vertically-formatted brand commercials for TikTok, YouTube Shorts, and Instagram Reels), TikTok Shop support services (held under TSP certification), and Podcast Studio. Its proprietary 'TikTok Sales Framework' (TikTok売れフレームワーク) combines social listening, format optimization, and ad distribution into a repeatable methodology. One Media has produced more than 2,000 short-form video advertisements across approximately 100 major Japanese brands, collaborated with 728 TikTok creators, and accumulated over 18 billion cumulative views, with a 89%+ repeat client rate on TikTok engagements. The company maintains direct enterprise sales relationships with marquee Japanese clients including Toyota, SoftBank, Microsoft Japan, Daikin, Visa, Chugai Pharmaceutical, Recruit, Lotte, IPSA, and Subaru, spanning automotive, telecommunications, IT, consumer goods, pharmaceuticals, financial services, insurance, HR/recruitment, entertainment, and local government verticals. Business model is primarily professional services with project fees starting at ¥1M (TikTok Shop video) to ¥5M+ (Vertical CM production), supplemented by subscription retainers at ¥2M/month for ongoing account management, and outcome-based pricing at 10% of TikTok Shop sales volume. Distribution is direct enterprise sales through service-segmented inquiry forms, with no reseller or marketplace channels. Registered capital stands at ¥100M and the company employs approximately 35 staff across creative, sales, marketing, and back-office functions. The company has been self-funded since its 2019 round and has shifted strategic positioning in 2024 toward 'MOVIE TO MOVEMENT' expansion into audio, podcast, and movement-driven creative beyond traditional video production.
One Media firmographics
Firmographics- Name
- One Media
- Legal name
- ワンメディア株式会社
- Website
- https://onemedia.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One Media is a Tokyo-based digital advertising agency specializing in short-form video marketing on TikTok and YouTube, serving approximately 100 major Japanese brands across automotive, consumer goods, IT, and pharmaceuticals with creator-driven campaigns, Vertical CM production, TikTok Shop enablement, and Podcast Studio services.
- Ownership category
- akta.pro rank
One Media industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro industry
- Short-Form Video Advertising & Brand Collaboration PlatformsMedia, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video PlatformsSocial & Digital-First Branded Content (Short-Form, Influencer, UGC-Style)Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production
Keywords
Where One Media is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
One Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- TikTok Promotion Services: Creator collaboration campaigns including social research, short video planning, creator casting, video production, creator posts, and TikTok ad distribution. Billed as project fees starting from ¥3,000,000.
- Account Management Services: Monthly retainer covering account concept development, short video production, posting, and reporting for TikTok and YouTube brand accounts. Billed at ¥2,000,000/month and above.
- TikTok Shop Support Services: Includes shopping video production, TikTok Shop promotion campaigns, affiliate programs, and TikTok Shop operations outsourcing. Multiple pricing structures: fixed-fee shopping video production from ¥1,000,000, promotional campaigns from ¥1,000,000 or 10% of TikTok Shop sales, and monthly operations management at ¥300,000/month.
- Vertical CM Production: End-to-end vertical video ad production combining creative development and paid distribution, priced from ¥5,000,000 including planning, production, talent fees.
- Podcast Studio Services: Video podcast production including concept planning, talent casting, recording, and multi-platform distribution across TikTok, YouTube Shorts, Instagram Reels. Revenue derived from branded podcast production and sponsorship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Creator Collaboration: Social research, planning, creator casting (2+ creators), production, posting, and ad distribution |
| Subscription | Monthly | Account Management: Concept, production, posting, and reporting for TikTok/YouTube brand accounts |
| Unit Pricing | Multi-year contract | Shopping Video Production: Short video, creator PR posts, UGC-style content, clip generation |
| Outcome Based/ Performance | Multi-year contract | TikTok Shop Promotional Campaigns: Black Friday-style event campaigns, shopping videos, live shopping, affiliate, and ad delivery |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Program: Creator coordination, compensation design, reporting, and optimization |
| Subscription | Monthly | TikTok Shop Operations Outsourcing: Product registration, inventory management, shop/campaign design, monthly reporting |
| Unit Pricing | Multi-year contract | Vertical CM Production: Planning, production, talent fees, and ad distribution |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
One Media product offering
Product offeringCore offering
One Media is a Tokyo-based social media marketing agency that plans, produces, and distributes short-form video advertising campaigns for major Japanese brands on TikTok, YouTube, Instagram Reels, and TikTok Shop. Its core offering combines creator collaboration campaigns, vertical CM production, brand account management, TikTok Shop e-commerce enablement, and video podcast production, delivered as end-to-end managed services with a proprietary short-form video framework that targets younger, mobile-first audiences.
Product overview
One Media operates as a social media marketing and short-form video production agency, offering a portfolio of five interconnected service modules centered on TikTok, YouTube, and Podcast platforms. The core offering combines TikTok Studio (creator-driven TikTok campaigns), YouTube動画広告 (YouTube-optimized video ads), 縦型CM (vertically-formatted brand commercials across TikTok/YouTube Shorts/Instagram Reels), TikTok Shop支援サービス (TikTok Shop e-commerce enablement), and Podcast Studio (video podcast production with multi-platform distribution). All services are delivered as managed agency engagements rather than self-serve software, supported by a network of 728 TikTok creators and partnerships with major Japanese brands. The company does not offer a public API or self-service platform.
Differentiator
Problem solved
Functional benefit
Brands
- TikTok Studio by ONE MEDIA: TikTokマーケティングに特化したクリエイティブスタジオ。企画から制作、配信までワンストップで提供。TikTok Ad Awards 2025 Grand Prize受賞。
- YouTube 動画広告 by ONE MEDIA
- TikTok Shop支援サービス by ワンメディア
- Podcast Studio by ONE MEDIA
- 縦型CM by ONE MEDIA
Products and services
- 縦型CM by ONE MEDIA (Vertical CM) Vertically-optimized commercial video production service for TikTok, YouTube Shorts, and Instagram Reels. Combines brand-quality creative with social-first formats, incorporating ad delivery for measurable reach and engagement. Priced from ¥5,000,000 including planning, production, talent fees, and ad distribution. Targets major Japanese brands seeking TVCM-quality advertising in vertical format.
- TikTok Studio by ONE MEDIA (TikTokタイアップ) TikTok-focused creative studio service offering planning, production, and delivery of short video campaigns. Specializes in creator collaborations, short video advertising, and account management. Includes creator collaboration campaigns starting from ¥3,000,000 (social research, planning, creator casting with 2+ creators, production, posting, and TikTok ad distribution) and account management retainers from ¥2,000,000/month. Targets enterprise brands seeking TikTok-native marketing campaigns.
- YouTube動画広告 by ONE MEDIA (YouTube Video Advertising) YouTube video advertising production and delivery service. Plans, produces, and distributes video ads optimized for YouTube's platform, leveraging meme and IP/creator-driven formats to drive organic viewership. Service covers YouTube Works Awards Japan recognized campaign production. Targets brands seeking high-engagement video advertising on YouTube.
- TikTok Shop支援サービス by ワンメディア (TikTok Shop Support Services) Comprehensive TikTok Shop sales support service provided as a TSP (TikTok Shop Partner) certified agency. Includes shopping video production (from ¥1,000,000 fixed-fee), promotional campaigns (from ¥1,000,000 or 10% of TikTok Shop sales), affiliate program management (operating costs or 10% of sales), and monthly operations outsourcing (¥300,000/month). Targets e-commerce brands seeking to sell on TikTok Shop through discovery commerce.
- Podcast Studio by ONE MEDIA Video podcast production studio with proprietary studio facilities. Offers end-to-end podcast production including concept planning, casting, recording, and multi-platform distribution across Spotify, Apple Podcasts, and Amazon Music. Produces proprietary podcast programs ('修羅shushushu', 'BAD PHARMACY', '超流通', 'UMP', '田原総一朗の遺言') and branded podcast productions generating over 10 million monthly clip views. Spotify Advertising Agency Awards 2025 Rising Star recipient.
Quantifiable outcome
- TikTok Ad Awards 2025 Japan Grand Prix (I-ne YOLU campaign): 48,000 TikTok LIVE viewers, 76.45 million stream/clip views, 400,000+ total engagement, 400+ UGC posts, #1 in Rakuten bath product category first-week sales
- +11 more outcomes
Companies that use One Media
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
One Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
One Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Natee — WOWs (ワオズ)coreCreator partner company supporting One Media's creator collaboration projects. Operates 'WOWs' as a new type of creator agency that doesn't restrict creators. Provides casting and production support for TikTok and YouTube creator campaigns.
- BitStar Production (ビットスタープロダクション)coreCreator production company supporting One Media's creator collaboration projects. Supports creators' activities and fan community building, providing comprehensive support from creative production to fan communication.
- studio15 (スタジオフィフティーン)coreCreator management company supporting One Media's creator collaboration projects. Supports creators across beauty, food, and entertainment genres, providing agency services for talent involved in brand campaigns.
- TSP (TikTok Shop Partner)coreOfficial TikTok Shop Partner certification held by One Media, enabling the company to provide comprehensive TikTok Shop support including shopping video production, store operations, and promotional campaign management.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
One Media competitors and assessment
Company assessmentBroad incumbents
- Septeni Holdings: Japanese digital advertising holding company and a disclosed One Media investor. Operates a broader digital ad business across multiple channels but increasingly competes in short-form video and SNS marketing, directly overlapping with One Media's enterprise client base.
- FreakOut Holdings: Tokyo-based digital advertising technology and marketing company. Provides programmatic and SNS marketing solutions to enterprise clients, representing a broader incumbent with overlapping short-form video capabilities.
- Hakuhodo DY Holdings: Japan's second-largest advertising agency group. Increasingly competing in SNS-first short-form video production for the same major Japanese brand clients that One Media serves, but at much larger scale and with full-service offering.
- Dentsu Group: Japan's largest advertising agency and global marketing services group. Building short-form video and creator marketing capabilities to compete for the same major Japanese enterprise marketing budgets, with greater scale but less specialist focus.
- Digital Garage: Tokyo-based digital marketing and platform company. Operates a broader portfolio of digital marketing, fintech, and content businesses with overlapping capabilities in SNS and content marketing for Japanese enterprises.
- ADK Holdings: Japanese advertising holding company (Asatsu-DK) with growing digital and SNS marketing practices. Competes for major Japanese brand marketing budgets across traditional and digital channels including short-form video.
Direct peers
- Members Inc. Tokyo-based digital agency specializing in SNS marketing and web production for major Japanese brands. Direct competitor in the enterprise SNS/short-form video agency space with similar target customers and service offerings.
- WITH PARTNERS: Japanese SNS marketing agency focused on TikTok and Instagram creator campaigns for major brands. Operates a similar boutique short-form video agency model targeting enterprise clients in Japan.
Others
- BitStar Production: Japanese creator production company and disclosed One Media channel partner. Supports creator collaboration projects and provides talent casting, representing an adjacent ecosystem participant with some operational overlap.
- studio15: Japanese creator management company and disclosed One Media channel partner. Provides talent agency services for beauty, food, and entertainment creators, representing an upstream ecosystem partner in One Media's creator collaboration workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
One Media social profiles
Digital presenceOne Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Media leadership team
Management profileNumber of profiles
Profiles6 records
One Media funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Media M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Media
What does One Media do?
One Media is a Tokyo-based social media marketing agency that plans, produces, and distributes short-form video advertising campaigns for major Japanese brands on TikTok, YouTube, Instagram Reels, and TikTok Shop. Its core offering combines creator collaboration campaigns, vertical CM production, brand account management, TikTok Shop e-commerce enablement, and video podcast production, delivered as end-to-end managed services with a proprietary short-form video framework that targets younger, mobile-first audiences.
Is One Media a public or private company?
One Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was One Media founded?
One Media was founded in 2014. It employs 11 to 50 people.
Where is One Media based?
One Media is headquartered in Tokyo, Japan, in the Asia region.
How does One Media make money?
Five revenue lines are on record. TikTok Promotion Services are the primary driver. The others are account Management Services, tikTok Shop Support Services, vertical CM Production and podcast Studio Services.
Who are One Media's main competitors?
Broad incumbents on record are Septeni Holdings, FreakOut Holdings, Hakuhodo DY Holdings, Dentsu Group, Digital Garage and ADK Holdings. Direct peers are Members Inc. and WITH PARTNERS. Others are BitStar Production and studio15.
Does One Media have an API?
No public API is recorded for One Media.
What industry is One Media in?
One Media's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPACAHAH, Short-Form Video Advertising & Brand Collaboration Platforms, with a secondary code of MPADAEAB, Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style). Its NAICS code is 541830 and its SIC code is 7311.