What studio15 does

studio15 (studio15株式会社) is a Tokyo-based, TikTok-specialized production agency and Multi-Channel Network (MCN) founded in January 2019. The company operates as a wholly-owned subsidiary of Ceres Inc. (株式会社セレス, TSE Prime: 3696), a publicly listed digital marketing group, with headquarters in Setagaya, Tokyo. studio15 delivers end-to-end short-form video marketing services to enterprise clients in Japan, spanning campaign planning, content production, creator management, account operations, paid media buying, and TikTok Shop support. It also builds and monetizes its own original short drama intellectual property, including the flagship series "Drama Mitai da" (ドラマみたいだ), which has surpassed 600 million cumulative views, and "Heisei Mitai da" (平成みたいだ), which reached 100 million views within roughly six months of its July 2025 launch.

The company's service stack is organized around five proprietary lines: TikTok Marketing Support, Short Drama Production, Creator Management, Account Operations, and TikTok GO — a free posting service connecting creators with hotels and restaurants. studio15 is certified as a TikTok Official MCN Partner and a TikTok Certified Agency, with stated access to platform features such as TikTok Shop, GMV Max advertising, and creator tools. Its creator network comprises approximately 100+ TikTok creators with a combined audience exceeding 20 million followers, and it has supported more than 300 corporate clients across 2,000+ short video projects since inception. The company also runs an in-house TikTok Director Training School (zerodirector), building a creative talent pipeline uncommon for an agency at this scale.

studio15 generates revenue through professional services engagements (project-based and monthly retainers with inquiry budgets spanning JPY <100,000 to >5,000,000), creator management commissions, TikTok Shop setup and managed services fees, and transaction-fee income via TikTok GO. Named enterprise customers span telecommunications (KDDI/UQ), consumer electronics D2C (Lively Life, Magcubicjp, TechMono), cosmetics (Graphico), transportation (Willer Marketing), F&B (Asahi Group Foods), publishing (KADOKAWA), and local government clients (Gunma Prefecture, Akita Cable TV). The company is currently expanding into paid feature-length short drama co-productions with WOWOW and cross-border content distribution via the Chinese platform bilibili.

Name

studio15

Legal name

studio15株式会社

Website

https://studio15.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

studio15 is a Tokyo-based TikTok-specialized agency and MCN providing end-to-end short-form video marketing, original short drama production, creator management, and TikTok Shop support to enterprise clients in Japan. Wholly-owned subsidiary of TSE Prime-listed Ceres Inc.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Sound Recording Studios (51224), Educational Support Services (61171)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• TikTok marketing services
• Short drama production
• Influencer marketing agency
• Creator management services
• TikTok Shop consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. TikTok Advertising & Marketing Services: TikTok ad production and campaign management for brands and advertisers. Includes short drama brand integrations, influencer campaigns, and paid media buying. Typically project-based or retainer engagements. Contact inquiry budget ranges from under 100,000 JPY to over 5 million JPY.
2. Creator Talent Management: Management and representation of TikTok creators. Revenue derives from brand deal commissions, affiliate revenue sharing, and live commerce contributions from managed creators.
3. TikTok Account Operations (Outsourced Management): Managed TikTok account operations for corporate clients, including content planning, posting, engagement, and analytics. Typically monthly retainer contracts.
4. TikTok Shop Store Setup & Operations: TikTok Shop store setup, operations, and creator affiliate management for brands selling on TikTok Shop Japan.
5. TikTok GO (Hotel/Restaurant Reservation Promotion): Creator-powered promotional content for real-world businesses (hotels, restaurants) on TikTok, with performance-based fees when bookings/reservations occur.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

studio15 is a TikTok-specialized production agency and MCN that delivers end-to-end short-form video marketing services, including TikTok advertising production, short drama content creation, creator/influencer management, corporate TikTok account operations, and TikTok Shop setup and operations support. The company also runs TikTok GO, a free posting service connecting creators with hotel and restaurant businesses for booking-based promotions, and operates a TikTok director training school.

Product overview

studio15 is a TikTok-specialized agency and MCN (Multi-Channel Network) providing comprehensive short-form video marketing services. The company operates a platform-plus-services model centered on TikTok marketing support, including advertising production, short drama production, creator management, and account operations. Supporting services include TikTok Shop e-commerce support (setup, consulting, launch, influencer casting), TikTok GO affiliate booking service, and director training programs. The company manages approximately 100+ creators with combined followers exceeding 20 million and has supported over 300 corporate clients with 2,000+ projects. As a TikTok official MCN partner, studio15 provides end-to-end TikTok marketing solutions from content creation to advertising operations.

Differentiator

Problem solved

Functional benefit

Brands

• 平成みたいだ: Popular short drama IP set in a boys' school during the Heisei era, accumulating over 100 million views on social media platforms
• ドラマみたいだ
• TikTok GO

Products and services

• TikTok Marketing Support End-to-end TikTok advertising and marketing support including campaign planning, creative production, ad operations, and performance reporting for brands, advertisers, and government agencies seeking to reach audiences on TikTok.
• Short Drama Production Production of short-form drama (ショートドラマ) series for TikTok and other social media platforms, including script development, casting, filming, editing, and distribution. studio15 owns multiple branded short drama IPs and produces branded content for clients.
• TikTok Creator Management Talent agency service representing TikTok creators, including talent scouting, content strategy, brand partnership facilitation, fan engagement support, and monetization through affiliate revenue, live commerce, and TikTok Shop.
• TikTok Account Operations Outsourced management of corporate TikTok accounts including content strategy, posting, community management, engagement handling, and performance analytics for enterprise clients.
• TikTok GO Free posting service enabling TikTok creators to earn commissions through affiliate links when viewers book hotels and accommodations featured in their TikTok content. studio15 serves as liaison between businesses and creators.
• TikTok Shop Setup & Operations Support Comprehensive support service for TikTok Shop merchants including store setup/launch assistance, operational consulting, product registration, and influencer casting with affiliate marketing support for brands selling on TikTok Shop Japan.
• TikTok Director Training School Educational program training individuals in TikTok content direction, providing skills and knowledge for creating effective short-form video content on the TikTok platform.
• Live Commerce Services TikTok live streaming commerce service featuring real-time product demonstrations and interactive viewer communication to drive purchases, supporting brand sales on TikTok Shop.
• Heisei Mitai da (平成みたいだ) Short Drama IP Original short-form drama content IP owned and produced by studio15 for distribution across TikTok and other social media platforms.
• From Here On, It's More Than Just Childhood Friends (BL Drama) BL short drama series adapted from Starlight Publishing's BeLuck BL label novel, co-produced with WOWOW, distributed across multiple short drama apps and bilibili.
• UNSENT: The Truth of That Day (UNSENT〜あの日の真実〜) First long-form feature-length short drama adapted from studio15's 'Heisei Mitai da' IP, co-produced with WOWOW as a paid feature-length short drama.

Quantifiable outcome

• KDDI WiMAX campaign: 56M+ total views, brand awareness lift 4x industry average (TikTok BLS)
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WOWOWcoreStrategic or Co-development Partner · 18 March 2026studio15 and WOWOW co-produce short drama content, including the BL drama 'From Here On, It's More Than Just Childhood Friends' (ranked #1 on multiple short drama apps in January 2026) and the first feature-length short drama adapted from the 'Heisei Mitai da' IP (released March 2026). WOWOW positions these as paid feature-length short drama initiatives within Japan's growing short drama market.
• Digital Garage (デジタル-Garage)minorGTM or Marketing Partner · 12 March 2026Digital Garage participated as the advertising agency for the collaborative promotional video featuring 'Heisei Mitai da' short drama series in partnership with Utena's men's styling brand Matomeju Om. The promotional video centered on a high school student using Matomeju Om hair styling products.
• Utena (ウテナ) — Matomeju OmminorGTM or Marketing Partner · 12 March 2026Utena's men's styling brand Matomeju Om partnered with studio15 and WOWOW for a promotional video featuring the 'Heisei Mitai da' short drama IP. The collaboration integrated Matomeju Om hair styling products into the storyline of the short drama series.
• bilibiliminorChannel Partner/ Reseller/ Distributor · 24 February 2026studio15 and WOWOW's collaborative BL drama 'From Here On, It's More Than Just Childhood Friends' expanded to the Chinese video platform bilibili starting February 24, 2026, with the full 30-episode series rolled out over multiple weeks.
• Starlight Publishing (Straits Publishing) — BeLuck BL LabelminorStrategic or Co-development Partner · 1 July 2025The BL drama 'From Here On, It's More Than Just Childhood Friends' is based on a novel from Starlight Publishing's new BeLuck BL label. studio15 and WOWOW collaborated on the adaptation into a short drama format.
• TikTok (ByteDance)coreTechnology or Integrationstudio15 is a TikTok-certified MCN (Multi-Channel Network) partner and official TikTok agency. This status provides preferential access to TikTok's platform features, ad products (TikTok Shop, GMV Max, TikTok GO), creator tools, and collaborative marketing opportunities with TikTok for Business Japan.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VAZ Inc. Japanese creator-focused MCN with operations in short-form video (TikTok) and influencer marketing services. Comparable as a TikTok-aligned Japanese MCN competing for the same creator and brand budgets as studio15.
• UUUM Inc. Japan's largest publicly listed MCN, representing YouTube, TikTok, and other platform creators and offering influencer marketing services. Highly comparable to studio15 as a Japan-based creator management and brand collaboration platform, with a larger scale and more diversified multi-platform presence.
• Brave Group Inc. Japanese digital entertainment company operating multiple MCNs and VTuber businesses with active TikTok and short-form video operations. Comparable as a Japan-based creator management and content IP business expanding into TikTok-led entertainment formats.
• BitStar Inc. Japanese MCN and creator agency providing talent management, brand collaboration, and short-form video content production. Directly comparable to studio15 in business model, target customers (brands and creators), and reliance on TikTok and other social video platforms.
• Geelee Inc. Japanese digital marketing agency with strong focus on social media, influencer marketing, and short-form video advertising. Directly comparable as a Japan-based social video marketing services provider competing for the same brand spend as studio15.

Broad incumbents

• Hakuhodo DY Holdings: Second-largest Japanese advertising group with integrated digital and creative capabilities. Comparable as a broad incumbent competing for the enterprise brand marketing budgets that studio15 also targets, including on TikTok and short-form video.
• CyberAgent Inc. Major Japanese internet and digital advertising company operating ABEMA, Ameba, and a large digital agency business (CyberAgent Digital). Relevant as a broad incumbent with substantial creator economy operations that competes for enterprise brand digital marketing budgets in Japan.
• Dentsu Inc. Japan's largest advertising agency group with global operations. Comparable at the customer level — Dentsu competes for the same enterprise brand TikTok and social video marketing briefs that studio15 serves — but operates at vastly larger scale and as a generalist.
• Digital Garage Inc. Established Japanese digital advertising, marketing, and fintech company. Relevant as a broader incumbent in Japan digital advertising — and notably an existing studio15 partner (collaborative promo for 'Heisei Mitai da'), demonstrating overlapping client relationships and adjacency in TikTok marketing services.

Others

• ANYCOLOR Inc. Japanese digital entertainment company operating the Nijisanji VTuber project, with growing TikTok and short-form video presence. Comparable as a Japan-based IP-led digital entertainment business that overlaps with studio15's content IP and creator economy positioning, though focused on virtual rather than human creators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/studio15inc
• YouTubeyoutube.com/@studio15japan
• Facebookfacebook.com/studio15.co.jp
• Instagraminstagram.com/studio15inc
• TikToktiktok.com/@studio15.inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about studio15