TaxHelper

What TaxHelper does

TaxHelper is a Danish tax technology company that helps private citizens identify and claim overlooked tax deductions from SKAT (the Danish tax authority). The company's core consumer product, Forgotten Deductions (Glemte Fradrag), uses a 15-minute questionnaire-based self-serve platform that proactively searches for missed deductions across 20+ categories and handles all communication with SKAT on behalf of the customer. Its proprietary technology includes a tax deduction identification algorithm built with state-authorized public accountants and, until its 2025 divestiture to Shine, a VAT analysis algorithm that scanned business bookkeeping entries to identify overlooked VAT deductions with confidence ratings. The company also exposed a REST API for VAT code predictions and integrated natively with the Danish accounting platforms e-conomic, Billy, and Dinero.

The business operates on two consumer-facing revenue mechanics: a no-cure-no-pay performance fee capped at 30% of recovered tax savings, and a monthly subscription (TaxHelper+, from DKK 39/month) that provides proactive monitoring of advance tax statements with a 1-month free trial. Following the 2025 sale of its TaxHelper Business segment to Shine Denmark ApS, the company has narrowed focus exclusively to private individual products under Tax Helper ApS (CVR 41168455), headquartered at Sortedam Dossering 55, Copenhagen.

TaxHelper targets the Danish retail consumer market, where it estimates 1 million citizens miss approximately DKK 11 billion in annual deductions. The company reported fourfold revenue growth in 2023 and raised over DKK 5 million across three funding rounds between 2021 and 2023 (with Vaekstfonden in 2021, Morph Capital in 2022, and undisclosed investors in August 2023). It maintains a small team of 1-10 employees, a 5-star Trustpilot rating, and earned media coverage from TV2, Berlingske, Finans, and BT, supported by a content marketing blog of 50+ tax guidance articles and a DKK 300 referral program.

Name

TaxHelper

Legal name

Tax Helper ApS

Website

https://taxhelper.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

TaxHelper is a Danish tax technology company that helps private citizens identify and claim overlooked SKAT tax deductions via a self-serve platform using a no-cure-no-pay model, complemented by a TaxHelper+ monthly subscription for proactive year-round tax monitoring.

Ownership category

akta.pro rank

Product category

Tax Preparation Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Tax Preparation Services (541213), Other Accounting Services (541219)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Tax Return Filing, Processing & Assessment (BPAIADAC)

akta.pro secondary industries

Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ), Taxpayer Services, Education & Outreach (BPAIADAM)

Keywords

• Tax preparation software
• VAT optimization platform
• Personal tax deductions
• Business bookkeeping automation
• Danish tax compliance

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Forgotten Deductions (Consumer): No cure no pay model where TaxHelper charges a maximum of 30% of the tax savings discovered. If no savings are found, service is free for the customer. Customers answer questions, TaxHelper reports to SKAT, and payment is only required upon successful tax recovery.
2. TaxHelper+ Subscription: Monthly membership service (from DKK 39/month) that proactively monitors and updates users' tax returns throughout the year. Includes 1-month free trial. Provides discount on Forgotten Deductions service based on 12 months of subscription payments.
3. TaxHelper Business Subscription: Tiered subscription based on number of annual postings (3,000/10,000/unlimited) with annual or quarterly billing. Annual plans offer 50% savings and access to full 3-year lookback. Prices range from DKK 49-149/month for annual plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

TaxHelper is a Danish digital tax platform that helps individual citizens identify and claim forgotten tax deductions from SKAT, and historically helped businesses identify overlooked VAT deductions from their bookkeeping. The consumer service operates on a 'no cure no pay' model with a maximum 30% fee of discovered savings, while the business product (TaxHelper Business) connects to accounting software to scan entries and auto-correct VAT filings. TaxHelper handles all communication with the Danish tax authority on behalf of customers.

Product overview

TaxHelper is a Danish tax platform offering a portfolio of products for both private individuals and businesses. For private individuals, the core product is Forgotten Deductions (Glemte Fradrag), a no-win no-fee service that identifies missed tax deductions with a maximum 30% fee. TaxHelper+ is a subscription add-on that proactively manages users' advance tax statements monthly. For businesses, TaxHelper Business (now part of Shine ecosystem) provides VAT optimization by connecting to accounting software (e-conomic, Billy, Dinero) to scan entries and automatically identify overlooked VAT deductions. A Developer API enables third-party integration of VAT analysis capabilities. The company operates on a 'no cure no pay' model for individual services with pricing from 49 DKK/month for business subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Forgotten Deductions (Glemte Fradrag) A no-cure-no-pay tax deduction check service for Danish individuals that proactively identifies missed deductions across 20+ categories. Users answer a 15-minute questionnaire, TaxHelper reports the deductions to SKAT and handles all follow-up communication.
• TaxHelper+ Monthly membership service (from DKK 39/month) that proactively monitors and updates users' advance tax statements (forskudsopgørelse) throughout the year. Includes a 1-month free trial and offers members a discount on the Forgotten Deductions service.
• TaxHelper Business B2B VAT optimization platform that connects to accounting software (e-conomic, Billy, Dinero) to scan all bookkeeping entries and identify overlooked VAT deductions. Approved corrections are sent back automatically to the connected accounting system. The platform was divested to Shine Denmark ApS in 2025.
• TaxHelper Business for Advisors A specialized version of TaxHelper Business targeted at accountants and bookkeepers, offering automated VAT analysis and corrections for their clients' bookkeeping with custom pricing.
• TaxHelper Business API REST API enabling developers to integrate VAT analysis into their own solutions. Accepts posting data and optional document attachments and returns VAT code predictions with confidence ratings (0-1) and structured JSON output. Supports Danish, EU, and third-country VAT codes.

Quantifiable outcome

• Average tax refund of 2,704 DKK for consumers
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• e-conomiccoreTechnology or IntegrationNative integration with e-conomic accounting software. Users connect their accounting in under 1 minute. VAT corrections are automatically sent back to e-conomic after user approval. Integration remains unchanged after Shine acquisition.
• billycoreTechnology or IntegrationNative integration with Billy accounting software (by Shine). Users can connect their bookkeeping and receive automated VAT analysis and corrections.
• Shine (Shine Denmark ApS)coreStrategic or Co-development PartnerTaxHelper sold TaxHelper Business activities and platform to Shine in a strategic acquisition. TaxHelper retains focus on private individual products while Shine integrates TaxHelper Business into their European financial platform ecosystem. Same team continues support, onboarding, and development. Invoicing transitions to Shine Denmark ApS.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TaxHelper