What Billy does

Billy is a Paris-based event-commerce platform founded in 2022 that provides event organizers — primarily music artists, festivals, venues, and increasingly sports and conference operators — with white-label ticketing, merchandising, and analytics infrastructure. Its core product is an embeddable checkout widget that integrates directly into organizer websites, enabling ticket, merchandise, bundle, livestream, accommodation, and add-on sales within a single branded purchase flow without redirecting fans to third-party marketplaces. Supporting the widget is a back-office Studio for event, channel, order, and analytics management, plus a growing library of add-on modules covering seatmap design, access control, mobile wallet, discount engines, donation integration (Common Cents), cancellation protection (NEAT), and CRM data export.

The platform is built for enterprise-scale event launches, with disclosed capacity to handle 146,000+ ticket requests, 54,000+ peak requests per minute, 380,000+ concurrent users, and 100% availability during marquee events including Vianney's 45-date Zéniths & Arenas tour, Bigflo & Oli's KARMA Tour, Jul's Stade de France livestream, Fally Ipupa's Stade de France concert (54 countries), and Bad Bunny's Super Bowl 2026 viewing party in Puerto Rico. The technology stack integrates with Stripe (payments), Shopify (e-commerce), PIMS (analytics), Mapbox (geocoding), and BoomFi (crypto), and offers a REST API plus webhooks for custom workflows. Billy operates a commission-only pricing model — no SaaS subscription, no upfront fees — with paid add-on services (seating configuration, SLA, on-site support, branded apps) on the Advanced tier. The company is privately held, has fewer than 10 employees, raised $4.37M in November 2024 from Accel, Izun Partners, and Stake Capital, and is led by co-founder and CEO Robin Champseix alongside co-founder Etienne Vaast.

Name

Billy

Legal name

Billy

Website

https://billyapp.live

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Billy is a Paris-based white-label event-commerce platform that lets artists, festivals, venues, and conference organizers sell tickets, merchandise, bundles, and add-ons directly from their own websites via an embeddable checkout widget, on a commission-only model.

Ownership category

akta.pro rank

Product category

Event Ticketing and Commerce Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Box Office & Access Control (MPAGAAAD)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ)

Keywords

• Event ticketing platform
• White-label ticketing
• Event commerce software
• Direct-to-fan sales
• Ticketing widget

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission on Ticket Sales: Billy operates on a commission-only model with no software subscription or upfront costs. Organizers pay a commission aligned with their success - a percentage of each ticket sale. This creates alignment between platform success and event success.
2. Professional Services & Add-ons: Advanced tier offers on-demand add-ons including dedicated onboarding, seating & venue mapping configuration, scalable API access, custom services, 99.9% uptime SLA, and 24/7 premium support for additional fees.
3. On-Site Services: Additional revenue from access control equipment and scanning services, on-site sales support for merchandise and upgrades, and payment infrastructure services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Billy provides a white-label event ticketing and commerce platform that enables event organizers, artists, festivals, and venues to sell tickets, merchandise, bundles, livestream access, and experiences directly from their own websites through an embeddable Checkout Widget. The platform combines ticketing, merchandising, upsells, multi-channel distribution, access control, and analytics, supported by a back-office Studio for event and order management. Revenue is generated via a commission on each ticket sale plus optional paid enterprise add-ons such as dedicated onboarding, advanced seating configuration, API access, on-site services, and 24/7 premium support.

Product overview

Billy is a next-generation event ticketing and commerce platform that evolved from ticketing-only into a complete event-commerce platform combining ticketing, merchandising, upsells, omnichannel distribution, and advanced analytics. The core product is the Billy Platform with its white-label Checkout Widget embedded directly into event creator websites. Supporting the platform are Studio (the back-office management interface) and various add-on modules including Seating & Venue Mapping, Access Control, Queue Management, Mobile Wallet, On-site Sales, Payment Infrastructure, Custom-branded App, API Access, Premium Support, Pro Services, and Networking & Engagement. Additional feature modules include Invitations & Guest Management, Bundle Management, Cancellation Protection, Donations, Discounts Engine, Advanced Analytics, and Multi-Language Support. The platform infrastructure is built to handle thousands of orders per minute with 99.9% uptime SLA available on Advanced plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Billy Platform Core event-commerce software combining ticketing, merchandising, upsells, omnichannel distribution, and advanced analytics. Enables event creators to sell tickets, products, and experiences directly from their own websites via white-label widget integration.
• Checkout Widget Embeddable white-label ticketing widget that integrates directly into event creator websites, featuring customizable design, multi-step checkout, and support for tickets, merchandise, bundles, and add-ons in a single purchase journey.
• Studio Back-office management platform where organizers configure events, sales channels, bundles, discounts, attendee forms, and access control while monitoring real-time sales analytics and stock per ticket category.
• Access Control Service Professional-grade access control equipment and scanning services for event-day admissions, including fast ticket scanning and optional on-site team management.
• On-site Sales Service On-site point-of-sale services enabling organizers to sell merchandise, upgrades, and experiences at event venues to maximize per-attendee revenue during events.
• Custom-branded Mobile App Fully branded mobile application experience for attendees covering ticket purchase through on-site engagement, sold as an enterprise add-on.
• Pro Services Custom workflows and complex configuration services delivered by Billy's team for designing and deploying tailored solutions for specific event requirements.
• Premium Support 24/7 priority access to senior specialists with dedicated support during critical moments such as event days and ticket launch periods.

Quantifiable outcome

• 25% bundle conversion rate (1 additional product sold for every 4 tickets)
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core.

• PIMScoreTechnology or Integration · 25 November 2025Native integration with PIMS (Position Inventory Management System) enabling automated sales data synchronization directly into PIMS for consolidated reporting, multi-channel visibility, and analytics infrastructure. Provides real-time data availability for building unified dashboards.
• NEATcoreTechnology or Integration · 12 May 2025Insurance partner for Cancellation Protection feature. NEAT provides complete subscription and claims infrastructure enabling attendees to add ticket protection during checkout with real-time premium calculation.
• StripecoreTechnology or IntegrationPrimary payment processing infrastructure. Stripe handles payment authorization and capture, with Billy separating authorization from charge for better control. Partners can connect and verify their Stripe account directly from Studio.
• ShopifycoreTechnology or IntegrationE-commerce integration allowing organizers to connect their Shopify store to Billy platform, synchronizing products for bundle creation. Products can be synced and bundles created combining tickets with merchandise.
• ZouavecoreStrategic or Co-development PartnerStrategic partner for major French artist tour launches, including Vianney's 45-date Zéniths & Arenas tour. Zouave provides additional marketing and event production capabilities complementing Billy's ticketing platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster (Live Nation Entertainment): The dominant global ticketing and live entertainment operator, serving venues, tours, and festivals with primary ticketing infrastructure, resale, and venue management. Directly comparable as the incumbent whose marketplace economics Billy's white-label model is designed to disintermediate.
• Eventim: Europe's largest ticketing and live entertainment platform, providing primary ticketing for concerts, festivals, sports, and theaters across multiple countries. Comparable as a large-scale European ticketing incumbent with venue and promoter integrations, multi-language support, and enterprise scanning solutions.
• Eventbrite: Public ticketing marketplace serving event organizers across music, festivals, conferences, and experiences globally. Comparable as a self-service and enterprise ticketing platform with checkout, scanning, and analytics, though its marketplace-led model is the antithesis of Billy's white-label D2C approach.

Direct peers

• Tixr: US-based ticketing platform focused on festivals, sports, and live entertainment with direct-to-fan branded checkout, dynamic pricing, and access control. Comparable in white-label positioning, enterprise festival/music customer base, and emphasis on organizer-owned customer data.
• DICE: Mobile-first ticketing app for live music events with a strong focus on concerts, festivals, and club shows, emphasizing fan data ownership, discovery, and direct artist-to-fan engagement. Closely comparable to Billy in D2C positioning, music-first customer base, and high-event-demand UX, particularly across European music.
• See Tickets: Major European ticketing operator serving festivals, concerts, and live events with primary ticketing, white-label tools, and access control. Comparable to Billy in serving European live music and festivals with embedded/integrated ticketing and scan solutions.
• Universe (Ticketmaster): Self-service ticketing platform for independent event organizers, now part of Ticketmaster, offering branded ticketing pages, embedded checkout, and scanning tools. Comparable to Billy as a creator/organizer-friendly ticketing platform with white-label style pages and integrations.
• Weezevent: French ticketing and cashless payments provider serving festivals, concerts, sports, and conferences across Europe with online box office, access control, and on-site payment tooling. Highly comparable as a France-rooted ticketing technology platform with similar verticals (festivals, music, conferences) and on-site services footprint.

Emerging players

• Shotgun: Ticketing and event platform built around electronic music and club culture with branded ticketing, fan engagement, and event discovery features. Comparable as a newer-generation, music-first, white-label ticketing platform targeting promoters and artists with direct fan relationships.
• Bandsintown / ShowClix: ShowClix is an online ticketing and event registration platform serving concerts, festivals, conferences, and live entertainment with embedded checkout, scanning, and venue tools. Comparable in providing organizer-branded checkout, scanning hardware, and full-service event registration across music and conferences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/billyapp
• Instagraminstagram.com/billyapp.live

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billy