Sorabel

What Sorabel does

Sorabel, operating through its Sale Stock Indonesia brand and website (salestockindonesia.com), is a Jakarta-headquartered direct-to-consumer fashion e-commerce company founded in 2014. The company retails mall-quality apparel and clothing to Indonesian consumers at value-oriented pricing, with a stated policy of unconditional free postage on orders. Per firmographic data, Sorabel employs between 1,001 and 5,000 people, indicating mid-to-large scale operations for the Indonesian e-commerce sector.\n\nSorabel's capital structure reflects multiple venture financings between 2017 and 2019, anchored by a $27 million Series B round closed in August 2017 and co-led by Gobi Partners and Golden Equator Ventures, with participation from Alpha JWC Ventures, Convergence Ventures, Kip, MNC Media Investment, and SMDV. Subsequent rounds included a strategic investment from Endeavor Indonesia in October 2018 and a follow-on equity round in May 2019 led by Kejora Capital alongside NCore Ventures, Openspace Capital, and Shift. In August 2019, InnoVen Capital extended what appears to be a venture debt facility. The company is led by co-founder and CEO Jeffrey Yuwono.\n\nThe go-to-market is direct-to-consumer e-commerce, monetizing through retail sales of own-brand and third-party fashion SKUs to individual Indonesian shoppers, with last-mile fulfillment supported by an in-house logistics operation implied by the headcount range. No revenue, AI capability, or product-level technology data is attributable to Sorabel in the available input — the granular technology, product, and revenue-model data in the source pertains to a different entity (an online gaming platform) and is excluded from this assessment.

Name

Sorabel

Legal name

QQSLOT

Website

https://salestockindonesia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sorabel, operating as Sale Stock Indonesia, is a Jakarta-based direct-to-consumer fashion e-commerce platform founded in 2014. It sells mall-quality apparel to Indonesian consumers at value pricing with free delivery, operating with 1,001-5,000 employees.

Ownership category

akta.pro rank

Product category

Online Apparel Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Off-Price Online Apparel & Fashion Retail (Digital-First/Flash Sales) (CRAEABAJ)

akta.pro secondary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

Keywords

• Online fashion retail
• Affordable apparel
• Indonesian e-commerce
• Women's clothing
• Fast fashion

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Online Gaming Transactions: Revenue generated from player deposits and wagering activities on slot games, casino, sportsbook, lottery, poker, and arcade games
2. VIP Membership: Exclusive benefits and rewards for VIP (Very Important Player) members

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sorabel (formerly Sale Stock Indonesia) is an Indonesian online fashion retailer that sells mall-quality clothing and apparel at honest, affordable prices to Indonesian consumers. The platform sells its own branded apparel inventory online and offers unconditional free postage across Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Sorabel Online Fashion Store (salestockindonesia.com)
• Sorabel Mobile App (Android)

Quantifiable outcome

• Deposit processing within 1 minute, withdrawal within 4 minutes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Pragmatic PlaycoreTechnology or IntegrationMajor game provider for QQSLOT platform, offering popular slot games known for attractive visuals and abundant bonus features. One of the primary game providers on the platform.
• PG SoftcoreTechnology or IntegrationGame provider specializing in innovative and interactive gameplay experiences. Provides modern slot games with interactive features.
• HabanerocoreTechnology or IntegrationGame developer offering diverse game themes rich in storytelling. Provides variety in game content for the platform.
• MicrogamingcoreTechnology or IntegrationSenior game vendor in the industry with an extensive game collection. Provides established portfolio of games.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Tokopedia: Major Indonesian marketplace with broad fashion assortment and integrated logistics and payments (now part of GoTo). Comparable to Sorabel in serving Indonesian online fashion demand, but at much broader scale and as a horizontal platform rather than a vertical specialist.
• Shopee Indonesia: Leading Indonesian marketplace with a dominant fashion category presence, third-party sellers and first-party fashion offerings. Comparable to Sorabel as a destination for online fashion in Indonesia but operates a horizontal marketplace model rather than vertical curation.
• Shein: Global ultra-fast-fashion pure-play with significant Indonesian customer demand served via cross-border shipping. Comparable to Sorabel on value-priced online apparel merchandising and digital-first discovery, but at vastly larger scale and through a cross-border rather than domestic inventory model.
• Lazada Indonesia: SEA-wide marketplace with substantial Indonesian fashion traffic, operated by Alibaba. Comparable to Sorabel on customer base and category, but competes as a broad-line marketplace rather than a value-fashion vertical.

Direct peers

• HijUp: Indonesia-based online modest-fashion marketplace focusing on Muslim women's apparel. Comparable to Sorabel as a digitally native Indonesian fashion retailer addressing specific demographic segments with branded assortment and value positioning, though narrower category focus.
• Pomelo Fashion: SEA-focused online fashion retailer with strong brand presence in Thailand and Indonesia, offering trend-driven apparel to millennial consumers. Comparable to Sorabel on digital-first fashion merchandising, regional customer overlap and brand-led direct-to-consumer model.
• Berrybenka: Indonesian online multi-brand fashion retailer targeting women with mall-quality apparel at accessible prices. Closest direct competitor to Sorabel in geography, assortment mix, and value positioning, with overlapping customer acquisition channels and similar brand-led marketing approach.
• Love, Bonito: Asia-headquartered direct-to-consumer women's fashion brand operating online across SEA including Indonesia. Comparable to Sorabel as an owned-brand/curated-assortment online apparel retailer serving value-and-quality-conscious Asian consumers through digital channels.
• Zalora Indonesia: Pan-SEA online fashion and lifestyle platform with a major Indonesian storefront, carrying multi-brand apparel, footwear and accessories. Directly comparable to Sorabel on category, customer base and direct-to-consumer delivery model, though typically at a slightly higher price tier and with broader category breadth.

Others

• Zilingo: Former SEA B2B fashion commerce platform that connected brands and manufacturers with regional retailers. Comparable to Sorabel as a tech-enabled SEA fashion commerce player addressing the broader value chain, though B2B-focused rather than consumer-facing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/salestockid
• Facebookfacebook.com/messages/t/qqslotasli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorabel