Apps for Good
UK education charity delivering free, project-based computing courses that enable secondary school students to build app prototypes for social impact, supported by industry volunteers from corporate partners and an annual showcase competition.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Apps for Good does
Apps for Good is a UK-registered charity (Company number 06560779, Charity number 1133656) founded in 2008, headquartered in London, that delivers free computing education to UK secondary schools. The organisation runs three core project-based courses — Innovate for Climate Change, App for Social Action, and AI for Good — which guide Key Stage 3 students (typically aged 11-14) through building functional app prototypes that address social or environmental problems they identify in their communities. Each course is curriculum-mapped to KS3 computing across the four UK nations and is supported by the Apps for Good App Lab (a custom browser-based programming environment), eWorkbooks, structured lesson plans, the Youth Ideation Toolkit, and Industry Engagement sessions where volunteer professionals provide feedback on student pitches. The platform also includes a Career Series of bite-sized career videos and an annual Showcase competition; AI for Good 2.0, scheduled for August 2026, will consolidate the course portfolio and add JavaScript plus AI-assisted 'vibe' coding (Canva Code) to teach generative-AI concepts including bias, ethics, and deepfakes.
Apps for Good firmographics
Firmographics- Name
- Apps for Good
- Legal name
- Apps for Good
- Website
- https://appsforgood.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UK education charity delivering free, project-based computing courses that enable secondary school students to build app prototypes for social impact, supported by industry volunteers from corporate partners and an annual showcase competition.
- Ownership category
- akta.pro rank
Apps for Good industry classification
Industry- Product category
- Computer Science Education
- NAICS
- Educational Support Services (611710), Computer Training (61142)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mobile App Development (iOS/Android) (EDAMACAD)
- akta.pro secondary industries
- STEM Assessment, Badging & Competition Platforms (EDAFANAJ), Innovation & Design Thinking Programs (EDAMAHAD)
Keywords
Where Apps for Good is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Apps for Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Charitable Donations and Grants: Apps for Good is funded entirely through donations from corporate partners and grants from foundations. All courses are provided 100% free to schools, with no revenue generated from course delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free computing courses for all UK schools |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Apps for Good product offering
Product offeringCore offering
Apps for Good is a UK-based education charity that develops and delivers free computing courses to secondary schools, enabling students aged 11-14 to design and build app prototypes that address real-world social and environmental problems. Courses are delivered through App Lab, an in-house online programming environment, supported by structured eWorkbooks, films, and live Industry Engagement sessions with corporate volunteers.
Product overview
Apps for Good is a UK-based education technology charity offering a portfolio of free computing courses for schools. The core offering comprises three main courses — Innovate for Climate Change, App for Social Action, and AI for Good (original) — all of which are being consolidated into AI for Good 2.0 launching August 2026. Students develop prototype apps using App Lab, the platform's built-in programming environment, and are supported through Industry Engagement sessions and an annual Showcase competition. The ecosystem also includes the Career Series (career sessions with industry professionals), an Apps for Good Fellows educator community, and a Multi-Academy Trust programme. All courses and the Showcase competition are free to schools, funded by corporate and foundation partners. The 2026 Showcase featured 251 student teams and AI-powered app ideas including wardrobe analysis, social skills coaching, and AI Q&A tools.
Differentiator
Problem solved
Functional benefit
Brands
- AI for Good: A project-based AI course where learners design and build AI-powered apps for social impact. The 2.0 version launching August 2026 focuses on helping students understand how AI works including bias, ethics, and deepfakes.
- Innovate for Climate Change
- App for Social Action
- Showcase
- Career Series
- Apps for Good Fellows
Products and services
- Innovate for Climate Change
Quantifiable outcome
- 30,444 students reached per year with digital and essential skills development
- +5 more outcomes
Companies that use Apps for Good
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Apps for Good technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Apps for Good partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor and core.
- PawprintminorCharity partner arrangement where Apps for Good receives donations for every point earned by Pawprint users, providing a passive fundraising channel.
- BNYcoreMajor corporate partner providing financial support and employee volunteer expertise. BNY employees serve as Industry Volunteers, reviewing student pitches and sharing career insights with students.
- DeepMindcorePartnership to help tackle gaps in STEM education. DeepMind provides expertise and employee volunteers who participate in student sessions and events like CCADIS.
- SpotifycoreCorporate partner supporting Showcase categories and providing Industry Volunteers. Spotify employees share career insights with students through sessions and events.
- EPAMcoreMajor partner supporting Showcase categories (Ethical Innovators), providing employee volunteers, and sponsoring Impact Prizes. Long-term supporter of Apps for Good.
- The LEGO GroupcorePartner providing Industry Volunteer expertise. Employees like Miles Bardon (Senior Software Engineer) have been top volunteers since 2019, participating in student sessions and Career Series content.
- EPAM SystemscoreLong-term partner supporting Showcase categories, providing employee volunteers, and sponsoring Impact Prizes including the 2020 Impact Prizes.
- CellnexcoreTelecommunications company supporting the Resilient Solutions category in the 2026 Showcase, providing employee volunteers for judging and student feedback.
- SAPminorCorporate partner supporting Apps for Good's free computing courses and student engagement activities.
- SageminorCorporate partner providing financial support and volunteer expertise for student programmes.
- GoogleminorCorporate partner supporting Apps for Good's educational mission and free course delivery.
- ContentfulminorCorporate partner providing support for Apps for Good's platform and educational programmes.
- Code.orgcoreApps for Good became an International Partner of Code.org in 2024, recognizing alignment in computing education goals and enabling cross-promotion of resources.
- GoCardlessminorPartner company providing employee volunteers for student Industry Engagement sessions and events.
- TPXImpactminorPartner company providing volunteers for student engagement events and sessions.
- Eight Roads VenturesminorSupporting Showcase categories (Founders & Leaders) and providing Industry Volunteer expertise.
- VodafoneminorSupporting Showcase categories (Community Heroes) in previous years, providing volunteer engagement.
- Deutsche BankminorSupported Apps for Good in 2021, providing employee volunteers and financial support for programmes.
- Marsh GlobalminorSupporting People's Choice Award in Showcase competitions, enabling public voting on student entries.
- Chiltern Learning TrustcoreMulti-Academy Trust of 16 schools in Luton that has become a flagship partner, organizing the Climate Change and Digital Innovation Summit (CCADIS) and delivering courses across all schools.
- LiFE Multi-Academy TrustcoreTrust partner since early 2022, delivering Apps for Good courses to growing number of students. Teacher Steve Hall is an Apps for Good Fellow helping embed courses throughout the trust.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Apps for Good competitors and assessment
Company assessmentDirect peers
- Code.org: US-based non-profit offering free K-12 computer science curricula including app and AI modules; Apps for Good is an official International Partner (2024), making Code.org the closest peer in mission, content type and freemium delivery to schools.
- Tynker: K-12 coding platform offering app/game development courses with both free and paid school tiers; directly comparable product (student app/game creation) and target buyer (UK/US schools).
- Kano Computing: Kids' computing/STEM learning kits and online platform teaching code through building apps and hardware; closely comparable K-12 coding-for-impact mission and freemium education model.
- Raspberry Pi Foundation: UK-based charity delivering free computing resources, teacher training and the NCCE's Teach Computing resources for KS3 - the most direct functional overlap with Apps for Good's KS3 computing course portfolio.
- Scratch Foundation (MIT): MIT-developed free block-coding platform widely adopted in UK and global primary/secondary schools; overlaps directly with Apps for Good's app-prototyping curriculum and free delivery model.
- National Centre for Computing Education (NCCE): UK government-backed hub providing free computing curriculum resources, CPD and lesson plans to schools; comparable freemium computing-education mission and direct overlap on the KS3 computing curriculum.
Broad incumbents
- Discovery Education: Established global K-12 digital content provider with computing/STEM modules sold via subscription to school districts; comparable curriculum-aligned edtech positioning but with a paid, scaled incumbent model.
- Khan Academy: Large free K-12 learning platform including a sizeable computer science/programming track; broader portfolio than Apps for Good but overlapping freemium-to-schools delivery and computing topics.
Emerging players
- Decoded: UK-based digital skills trainer running standalone computing/AI bootcamps to corporates and schools; partial overlap with Apps for Good's Career Series and Industry Engagement layer, more commercial/corporate-skewing.
Others
- BCS (Chartered Institute for IT): UK professional body for computing that Apps for Good already partners with for teacher referrals; thematically adjacent ecosystem participant rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apps for Good social profiles
Digital presenceApps for Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apps for Good leadership team
Management profileNumber of profiles
Profiles5 records
Apps for Good funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apps for Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apps for Good
What does Apps for Good do?
Apps for Good is a UK-based education charity that develops and delivers free computing courses to secondary schools, enabling students aged 11-14 to design and build app prototypes that address real-world social and environmental problems. Courses are delivered through App Lab, an in-house online programming environment, supported by structured eWorkbooks, films, and live Industry Engagement sessions with corporate volunteers.
Is Apps for Good a public or private company?
Apps for Good is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Apps for Good founded?
Apps for Good was founded in 2010. It employs 11 to 50 people.
Where is Apps for Good based?
Apps for Good is headquartered in London, United Kingdom, in the Europe region.
How does Apps for Good make money?
One revenue line is on record: charitable Donations and Grants.
Who are Apps for Good's main competitors?
Direct peers on record are Code.org, Tynker, Kano Computing, Raspberry Pi Foundation, Scratch Foundation (MIT) and National Centre for Computing Education (NCCE). Broad incumbents are Discovery Education and Khan Academy. Decoded is listed as an emerging player. BCS (Chartered Institute for IT) is listed as an others.
Does Apps for Good have an API?
No public API is recorded for Apps for Good.
What industry is Apps for Good in?
Apps for Good's product category is Computer Science Education. Its primary akta.pro industry code is EDAMACAD, Mobile App Development (iOS/Android), with a secondary code of EDAFANAJ, STEM Assessment, Badging & Competition Platforms. Its NAICS code is 611710 and its SIC code is 8200.