OMNI Community Credit Union

Name

OMNI Community Credit Union

Legal name

OMNI Community Credit Union

Website

https://omnicommunitycu.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending
• Deposit accounts
• Credit union services
• Small business banking

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Interest Income on Loans: The primary revenue source is interest earned on various loan products including mortgages, auto loans, personal loans, credit cards, and home equity products. As a not-for-profit credit union, interest collected from loans funds operations and enables profit-sharing with members.
2. Fee Income: Various account and transaction fees including ATM fees for non-CO-OP network machines, overdraft fees, wire transfer fees, check printing, account research fees, and other service charges as outlined in the fee schedule.
3. Interchange Revenue: Revenue generated from debit and credit card transactions processed through Mastercard network.
4. Mortgage Partnership Revenue: Through partnership with Member First Mortgage, OMNI earns referral and partnership fees for mortgage originations processed through the affiliated mortgage company.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

OMNI Community Credit Union is a not-for-profit, member-owned financial cooperative that provides personal and business banking products, including checking accounts, savings accounts, money market accounts, CDs, IRAs, vehicle loans, mortgages, home equity products, credit cards, and insurance. It distributes these products through physical branches in West Michigan, a 24/7 digital and mobile banking platform, a telephone banking service, and partnership channels for mortgages and merchant services. The credit union distinguishes itself through a Cashback Rebate Program that returns annual profits to members based on their deposit and loan balances.

Product overview

OMNI Community Credit Union is a not-for-profit financial institution offering a comprehensive digital banking platform and suite of financial products. The core Digital Banking platform provides 24/7 online and mobile access for account management, fund transfers, bill payment, check deposits, and loan applications. The product portfolio encompasses personal and business deposit products (savings, checking, money market, CDs, IRAs), lending products (vehicle loans, mortgages via Member First Mortgage partnership, home equity, personal loans, credit cards), insurance products through TruStage (credit life/disability, auto/home, AD&D), merchant services via World Pay, and supplementary services including estate planning through One Digital Trust, financial counseling through GreenPath, and digital wallets (Apple Pay, Google Pay, Samsung Pay, Garmin Pay). The credit union differentiates through its Cashback Rebate Program sharing annual profits with members and a Mortgage Cashback Rebate program. All OMNI credit cards participate in the Cashback Rebate Program, and the institution maintains access to over 30,000 surcharge-free ATMs through the CO-OP Network.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Banking Platform Online and mobile banking platform that gives members 24/7 access to account information, statements, fund transfers, bill payments, mobile check deposits, and loan applications.
• Bank By Phone (iTalk) Telephone banking service allowing members to transfer funds, make loan payments, stop payments, and access account information via phone.
• Regular Savings Basic savings account with tiered interest rates, daily compounding, monthly payout, and direct deposit capability for personal members.
• Smart Savings Savings account offering higher interest rates for members maintaining a $1,000 minimum balance.
• Senior Advantage Savings Savings account for members 55 and older offering higher rates, six free ATM withdrawals, and two free boxes of checks annually with $5,000+ combined balances and direct deposit.
• Health Savings Account (HSA) Tax-advantaged savings account for qualified healthcare expenses, paired with a free Mastercard debit card for medical payments.
• Youth Savings (Penny Panda and Cyber Savers) Savings accounts designed for children ages 1-12 (Penny Panda) and teens ages 13-17 (Cyber Savers) with unlimited withdrawals and youth CD promotions.
• Christmas Club Savings Seasonal savings account allowing members to save throughout the year for holiday expenses, with funds withdrawable October through December.
• Money Market Account Tiered money market account offering easy access to funds with monthly compounding for balances of $2,500 or more.
• Certificates of Deposit (CD) Term savings products offering higher yields with terms from 6 to 60 months, including Youth CD and IRA CD options.
• Individual Retirement Accounts (IRAs) Retirement savings options including Traditional IRA, Roth IRA, Coverdell ESA, and SEP IRA.
• Rewards Checking Free checking account earning Smart Rewards points on debit card purchases, with no monthly fee or minimum balance requirements.
• Smart Checking Free checking account with tiered interest rates based on balance, a Mastercard debit card, free Bill Pay, iTalk, and Digital Banking access.
• High Yield Checking

Quantifiable outcome

• Over 30,000 surcharge-free ATMs available through CO-OP Network
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Member First Mortgage, LLCcoreChannel Partner/ Reseller/ DistributorStrategic partnership providing comprehensive mortgage services including conventional, FHA, VA, construction-to-permanent, and other loan programs. OMNI refers members to Member First Mortgage (NMLS# 149532, Grand Rapids, MI) for home loans while offering exclusive member benefits like the Mortgage Cashback Rebate Program. The partnership allows OMNI to offer mortgage products without operating a direct mortgage lending operation.
• WorldPaycoreTechnology or IntegrationMerchant services partnership providing complete payment processing solutions enabling business members to accept all major credit cards. OMNI members benefit from group wholesale discount rates that can save 10%-30% on processing fees with no long-term contract requirements.
• TruStage (CMFG Life Insurance Company)coreStrategic or Co-development PartnerComprehensive insurance partnership offering TruStage Credit Life and Disability Insurance, Auto & Home Insurance Program, Accidental Death & Dismemberment Insurance (free for members), and estate planning tools through One Digital Trust. OMNI earns referral compensation while providing members with valuable insurance products.
• GreenPath Financial WellnesssupportingStrategic or Co-development PartnerFREE financial counseling and education services partnership providing members with access to money management assistance, budgeting, debt repayment guidance, credit score improvement support, and bankruptcy/foreclosure/repossession avoidance counseling. Available via phone at 1-877-337-3399.
• Sallie Mae BanksupportingChannel Partner/ Reseller/ DistributorStudent loan partnership providing private student loan options for undergraduate, graduate, and career training programs. OMNI earns referral compensation while offering members competitive rates, no origination fees, and multiple repayment options.
• CO-OP ATM NetworkcoreTechnology or IntegrationATM network partnership providing OMNI members access to over 30,000 surcharge-free ATMs nationwide. This partnership extends OMNI's physical access footprint significantly without requiring owned ATM infrastructure.
• One Digital Trust (ODT)supportingTechnology or IntegrationDigital estate planning solution partnership through TruStage providing members access to subscription-based online estate planning tools for creating legally valid documents including wills, power of attorney, living wills, and trusts.
• MedEdGroup, LLCsupportingChannel Partner/ Reseller/ DistributorMedicare insurance partnership providing information on Medicare supplements and Advantage plans for eligible retirees in Michigan and 11 other states. OMNI earns referral compensation while providing members with retirement healthcare information.
• AutobookssupportingTechnology or IntegrationInvoice and payment processing integration for business members enabling professional invoicing via email with credit card and ACH payment options. Business owners can track payment status and view past due accounts.
• CUNA Mutual GroupcoreTechnology or IntegrationInsurance products partnership providing MEMBER'S CHOICE Credit Life, Credit Disability, and Guaranteed Asset Protection (GAP) with Deductible Assistance for vehicle loans. CUNA Mutual Group underwrites these protection products sold through OMNI.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Advantis Credit Union: Oregon-based community credit union serving the Portland metro with consumer and business banking. Comparable as a community credit union of similar scale competing on member-focused rates, cashback/loyalty programs, and digital banking experiences.
• Lake Michigan Credit Union: Headquartered in Grand Rapids, MI, LMCU is the largest credit union in West Michigan and offers a full suite of consumer and business banking, mortgages, and wealth services. Directly comparable because it targets the same West Michigan consumer and SMB base with a comparable community-credit-union value proposition and NIM-driven model.
• Connexus Credit Union: Multi-state cooperative credit union offering consumer and business banking, mortgages, and digital banking across the Midwest. Comparable because it competes for the same deposit and consumer-lending members with a digitally-forward, community-focused model.
• Genisys Credit Union: Michigan-based community credit union offering personal and business banking, mortgages, and wealth services. Comparable because it serves overlapping Michigan consumer and SMB segments with a similar product mix and member-owned structure.
• DFCU Financial: Michigan-headquartered credit union offering consumer and business banking, mortgages, and investment services across the state. Comparable because it targets overlapping Michigan households and SMBs with the same core deposit and lending products as OMNI.
• University of Michigan Credit Union: Ann Arbor-based Michigan credit union serving university-affiliated members plus broader community. Comparable because it competes in the same Michigan deposit and consumer-lending market with a similar cooperative structure and full personal-banking suite.
• Consumers Credit Union: A Michigan-based community credit union serving West Michigan with personal and business banking, lending, and digital channels. Directly comparable because it competes for the same West Michigan household and SMB deposits, loans, and member relationships.
• Michigan State University Federal Credit Union: Michigan's largest university-affiliated credit union offering consumer and business banking across the Lansing and broader Michigan market. Comparable because it operates the same member-owned, community-focused credit union model with a similar product menu (checking, savings, lending, credit cards, mortgages).
• Honor Credit Union: Southwestern Michigan-headquartered community credit union serving consumers and businesses across the region. Comparable because it competes in the same Battle Creek / Southwest Michigan deposit and lending market with a similar community-credit-union model.

Broad incumbents

• Mercantile Bank of Michigan: Michigan-based commercial bank with consumer banking, business banking, mortgages, and wealth management across the state. Comparable to OMNI's business banking and deposit gathering in West Michigan, but at meaningfully larger scale and with a full commercial-bank product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/omniccu
• Facebookfacebook.com/OMNICCU
• Instagraminstagram.com/omniccu
• Pinterestpinterest.com/OMNICommunityCU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMNI Community Credit Union