Autobooks
Autobooks is a Detroit-based fintech that embeds payments, invoicing, accounting, and small business lending inside U.S. banks' and credit unions' digital banking platforms, serving 2,000+ financial institutions and hundreds of thousands of SMBs.
- Company typePrivate
- Founded2015
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Autobooks does
Autobooks is a Detroit-based fintech founded in 2015 that sells embedded payments, invoicing, accounting, and lending software to U.S. banks and credit unions, which in turn offer those capabilities to their small business customers inside existing digital banking channels. The core product is a SaaS platform that connects receivables, payables, accounting, and working-capital lending within a single system, with real-time data sharing across modules and pre-built integrations to all major U.S. digital banking cores including Jack Henry/Banno, Q2, FIS, Alkami, Bottomline, Candescent, CSI, Narmi, and Finastra. Features include digital invoicing, payment links, checkout pages, Tap to Pay on iPhone, automated bookkeeping, true cash balance reporting, and embedded lending delivered through the Autobooks Capital program (powered by Fundbox) and the MinuteLender-acquired lending technology stack. Acquired subsidiaries Allied Payment Network (May 2025) and MinuteLender (March 2026) extend the platform into payables and small business credit.
Autobooks monetizes through three primary streams: (1) transaction fees on payment processing — 3.49% on credit card and 1% on ACH, with revenue shared with FI partners via interchange; (2) subscription and upgrade fees, including a $9.99/month optional accounting package and platform licensing fees paid by FIs; and (3) lending-related revenue from the embedded Autobooks Capital product and MinuteLender lending capabilities. Pricing is structured as freemium for the basic invoicing module (no monthly fee) with standard processing fees applied to payment volume, which lowers SMB onboarding friction inside partner banks. The company has raised approximately $152.8 million cumulatively across equity and debt, with the largest single round being a $50 million Series C led by Macquarie Capital in June 2022 and a $40 million senior secured loan from Runway Growth Capital in May 2025.
The go-to-market is exclusively B2B2C and U.S.-only: Autobooks targets FI decision-makers (CEOs, COOs, product managers) via enterprise sales, partner marketplaces, and digital banking platform integrations, while SMB end-users access the product through their bank's existing online and mobile banking without separate apps or logins. Named flagship partners include TD Bank, Citizens, Zions Bank, First Financial Bank, United Community Bank, Bank of Tennessee, ChoiceOne Bank, Five Star Bank, Midwest BankCentre, Grasshopper Bank, Academy Bank, and Armed Forces Bank. The stated strategic goal is to penetrate roughly one-third of the U.S. banking market through these digital banking provider integrations, with the company reporting that it serves thousands of banks and credit unions, hundreds of thousands of small businesses, and processes billions in payments annually.
Autobooks firmographics
Firmographics- Name
- Autobooks
- Legal name
- Autobooks, Inc.
- Website
- https://autobooks.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Autobooks is a Detroit-based fintech that embeds payments, invoicing, accounting, and small business lending inside U.S. banks' and credit unions' digital banking platforms, serving 2,000+ financial institutions and hundreds of thousands of SMBs.
- Ownership category
- akta.pro rank
Autobooks industry classification
Industry- Product category
- Embedded Small Business Banking Software
- NAICS
- Sales Financing (52222), Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)
- SIC
- Short-Term Business Credit Institutions (6153), Retail-Auto & Home Supply Stores (5531), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Auto Loan Refinance (Rate/Term) (FSAKAIAG)
- akta.pro secondary industry
- Auto Refinance (FSAKADAB)
Keywords
Where Autobooks is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Autobooks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Payment Processing Fees: Transaction-based fees charged on credit card and ACH payments processed through the platform. Credit card transactions incur a 3.49% fee and ACH transactions incur a 1% fee. Revenue shared with financial institution partners via interchange.
- Subscription / Upgrade Fees: Optional accounting and reporting package available as monthly upgrade ($9.99/month per source). Additional premium packages available at different tier levels.
- Platform Licensing to Financial Institutions: Financial institutions pay for access to the Autobooks platform to offer to their small business customers, enabling them to attract and retain SMB relationships.
- Lending Revenue (via MinuteLender): Revenue generated from small business and consumer lending capabilities added through MinuteLender acquisition, including interest income and lending fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Credit Card Payment Processing |
| Transaction based/ take rate | Pay-as-you-go | ACH Payment Processing |
| Subscription | Monthly | Optional Accounting Package |
| Freemium | Monthly | Invoicing Module |
| Freemium | Monthly | Business Payments Suite |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Autobooks product offering
Product offeringCore offering
Autobooks provides a SaaS-based embedded banking platform that integrates receivables, payables, accounting, and lending capabilities within financial institutions' digital banking channels. The company sells this platform to banks and credit unions, who in turn offer digital invoicing, payment acceptance (card/ACH), automated bookkeeping, real-time cash position visibility, and embedded working capital loans directly to their small business customers without separate apps or logins.
Differentiator
Problem solved
Functional benefit
Brands
- Autobooks Capital: Embedded small business lending solution powered by Fundbox, available through digital banking
- Business Payments Suite
Products and services
- Get Paid
Quantifiable outcome
- 366% increase in engagement with payment acceptance tools since launch
- +7 more outcomes
Companies that use Autobooks
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Autobooks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature9 records
Autobooks partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and flagship.
- Global PaymentscorePartnership to add Pay by Card feature to Autobooks' bill payment solution. Allows consumers and small businesses to pay any bill by credit card. Global Payments serves as the underlying technology provider. Makes Autobooks a Business Payment Service Provider and extends their relationship from receivables processing into payables.
- MinuteLendercoreAcquired MinuteLender, a lending technology provider serving financial institutions nationwide. The acquisition adds small business lending capabilities to Autobooks' existing payments, accounting, and cash flow management platform. Enables FIs to offer unified solution connecting payments, accounting, and credit access in one place. Financial institutions have historically struggled with small-dollar lending economics - the cost of underwriting small business loans often approaches the profit from the loan itself.
- FundboxcoreLaunched Autobooks Capital, powered by Fundbox, embedding small business lending within digital banking. Working capital is sized to the business and underwritten based on how the business actually operates - no paper application, no waiting, no switching lenders.
- Allied Payment NetworkcoreAcquired Allied Payment Network to expand small business payment capabilities. The acquisition enables financial institutions to offer integrated payments, cash flow tools, and accounting features to SMB clients.
- Grasshopper BankflagshipGrasshopper Bank partnered with Autobooks to offer the full accounting solution to their small business customer base as an integrated option through their FIS-supported digital banking channels. Digital invoicing and payment acceptance are offered as standard features in their all-digital business checking account.
- Midwest BankCentreflagshipLaunched Autobooks integrated invoicing and online payment acceptance as free plugins through the Banno Digital Banking Platform from Jack Henry. Also offers the Autobooks upgrade option for accounting and reporting. 140+ enrollments in first two months, 120+ small businesses received payments within 4 months.
- Five Star BankflagshipPartnered to offer the full Autobooks accounting solution to customers through Q2 digital banking platform and Partner Marketplace. Digital banking users can locate Autobooks under the Marketplace menu within Five Star Bank's online and mobile banking.
- Bank of TennesseeflagshipPartnered in late 2020 to offer the full Autobooks solution to business customers as an integrated option through their FIS-supported digital banking channels. Digital invoicing and payment acceptance are offered as standard features in the bank's various business checking accounts. Bank has seen 366% increase in engagement with the product since launch.
- ChoiceOne BankflagshipOne of Autobooks' earliest partners, launching in late 2017. More recently transitioned to Jack Henry's Banno platform, continuing the Autobooks partnership. Offering invoicing and payment acceptance tools as integrated option within Banno Digital Banking dashboard.
- Jack Henry (Banno)coreDigital banking platform partnership enabling Autobooks to be offered as integrated plugins through the Banno platform. Multiple FIs (ChoiceOne, Midwest BankCentre) deploy Autobooks via this integration.
- Q2coreDigital banking platform partnership through which Five Star Bank and other FIs offer Autobooks. Available through Q2's Partner Marketplace.
- FIScoreDigital banking platform partnership (FIS Digital One for Business) enabling Grasshopper Bank and other FIS clients to offer Autobooks integrated solutions.
- United Community BankflagshipPartner awarded Celent 2023 Model Bank Award for Embedded Fintech for their success with Autobooks. Recognized as exemplary implementation of embedded fintech for small business.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Autobooks competitors and assessment
Company assessmentDirect peers
- BILL Holdings: BILL provides SMB-focused spend management, AP/AR, and embedded payments — directly overlapping with Autobooks' invoicing, payment acceptance, and accounting capabilities for small businesses.
- Block (Square): Square offers SMB payment acceptance, invoicing, banking (Square Banking), and lending — the direct incumbent competitor Autobooks is positioned against within FI channels.
- Brex: Brex provides SMB banking, cards, payments, and bill pay — directly comparable to Autobooks' connected receivables, payables, accounting, and lending platform.
- Ramp: Ramp offers SMB-focused corporate cards, bill pay, and accounting automation, overlapping with Autobooks' payables, accounting, and integrated banking positioning.
- Bluevine: Bluevine provides SMB banking, payments, and working capital — a directly comparable embedded SMB financial services offering, though primarily delivered direct rather than through FIs.
Broad incumbents
- Intuit (QuickBooks): QuickBooks dominates SMB accounting and now offers payments and bill pay. Autobooks' automated bookkeeping and True Cash Balance directly target the same workflows.
- PayPal: PayPal's SMB payment acceptance, invoicing, and working capital products are the primary deposit-displacement threat Autobooks helps FIs defend against.
- Jack Henry: Jack Henry is both a major Autobooks distribution partner (via Banno) and a broad banking-software incumbent that could in principle build competing embedded SMB tools.
Others
- Plaid: Plaid is the underlying data connectivity layer for many fintech integrations; relevant because Autobooks' integration with bank core systems and digital banking platforms relies on similar financial data infrastructure.
Emerging players
- Treasury Prime: Treasury Prime provides embedded banking-as-a-service infrastructure to FIs, an adjacent 'embedded fintech for banks' play similar to Autobooks' distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Autobooks social profiles
Digital presenceAutobooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autobooks leadership team
Management profileNumber of profiles
Profiles10 records
Autobooks subsidiaries and ownership
Company hierarchySubsidiaries2 records
Autobooks funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autobooks M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autobooks
What does Autobooks do?
Autobooks provides a SaaS-based embedded banking platform that integrates receivables, payables, accounting, and lending capabilities within financial institutions' digital banking channels. The company sells this platform to banks and credit unions, who in turn offer digital invoicing, payment acceptance (card/ACH), automated bookkeeping, real-time cash position visibility, and embedded working capital loans directly to their small business customers without separate apps or logins.
Is Autobooks a public or private company?
Autobooks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Autobooks founded?
Autobooks was founded in 2015. It employs 1 to 10 people.
Where is Autobooks based?
Autobooks is headquartered in Detroit, United States, in the North America region.
How does Autobooks make money?
Four revenue lines are on record. Payment Processing Fees are the primary driver. The others are subscription / Upgrade Fees, platform Licensing to Financial Institutions and lending Revenue (via MinuteLender).
Who are Autobooks's main competitors?
Direct peers on record are BILL Holdings, Block (Square), Brex, Ramp and Bluevine. Broad incumbents are Intuit (QuickBooks), PayPal and Jack Henry. Plaid is listed as an others. Treasury Prime is listed as an emerging player.
Does Autobooks have an API?
No public API is recorded for Autobooks.
What industry is Autobooks in?
Autobooks's product category is Embedded Small Business Banking Software. Its primary akta.pro industry code is FSAKAIAG, Auto Loan Refinance (Rate/Term), with a secondary code of FSAKADAB, Auto Refinance. Its NAICS code is 52222 and its SIC code is 6153.