Kreation

What Kreation does

Kreation Inc. is a Tokyo-headquartered Web3 publisher founded in March 2021 by Tomoya Ogawa, building infrastructure that enables Japanese creators and fashion brands to commercialize digital and physical products as NFTs to global audiences. The company operates four core products: the KREATION NFT Marketplace (launched October 2021), the TAT Genesis NFT collection (June 2022), THE HOUSE OF INSOMNIA crypto-commerce site (February 2023), and the forthcoming TAT Rumble free-to-play mobile fighting game featuring NFTs by artist Tatsuro Iwamoto, which has not yet been released commercially at the time of available data. TAT Rumble is positioned as the flagship product, targeting Android and iOS with potential global reach.

Underlying technology is built on Ethereum, using ERC721 token standards and smart-contract execution for NFT issuance and crypto-commerce settlement. THE HOUSE OF INSOMNIA is the company's commerce layer, where fashion items are sold as NFTs and buyers receive globally-shipped physical product gifts, creating a hybrid digital-physical value proposition. NFTs are also distributed through OpenSea, providing an external marketplace channel for the Genesis and TAT collections.

The revenue model centers on NFT primary sales (notable 1-of-1 pieces for MIHARA YASUHIRO, TAAKK, TENDER PERSON, and DISCOVERED collaborations), future in-game NFT transactions in TAT Rumble, and ongoing fashion brand crypto-commerce partnerships. The team is small (11–50 employees) and draws leadership from DeNA, Akatsuki, Capcom, SNK, and Hewlett Packard, providing credibility in both Japanese gaming and enterprise systems. The company has raised approximately $4.2M in disclosed funding across rounds in 2022 and 2023, led by Global Brain with participation from Spiral Capital.

Name

Kreation

Legal name

KREATION INC.

Website

https://kreation.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Kreation is a Tokyo-based Web3 publisher that helps Japanese fashion brands and content creators mint, sell, and distribute NFTs globally through its crypto-commerce platform THE HOUSE OF INSOMNIA, KREATION NFT Marketplace, and forthcoming free-to-play mobile NFT game TAT Rumble.

Ownership category

akta.pro rank

Product category

Web3 Publishing Platform

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

akta.pro secondary industries

NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM), NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG)

Keywords

• Web3 publishing platform
• NFT gaming
• Crypto-commerce marketplace
• Digital fashion collectibles
• Blockchain content distribution

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. NFT Sales: Primary revenue from selling NFTs including genesis collections, fashion brand collaborations (MIHARA YASUHIRO, TAAKK, TENDER PERSON), and in-game NFTs. Products issued as ERC721 tokens on Ethereum blockchain.
2. NFT Gaming: Revenue generation through free-to-play mobile NFT games (TAT Rumble). Combines gaming engagement with NFT ownership and collectibility.
3. Crypto-Commerce: E-commerce transactions on THE HOUSE OF INSOMNIA platform where physical fashion products are sold as NFTs with smart contract-based payments. Includes global delivery of physical goods paired with NFT purchases.
4. Fashion Brand Collaborations: Partnership-based revenue from launching exclusive NFT collections with fashion brands, including limited edition 1-of-1 items and curated drops.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kreation operates as a Web3 publisher of Japanese content, issuing NFTs (ERC721) on the Ethereum blockchain through three core products: TAT Rumble (a free-to-play NFT-integrated mobile fighting game featuring artwork by Tatsuro Iwamoto), THE HOUSE OF INSOMNIA (a crypto-commerce platform where physical fashion products are bundled with NFTs and transacted via smart contracts with global delivery), and the KREATION NFT Marketplace for metaverse fashion. The company partners with Japanese fashion brands and independent creators to produce exclusive NFT drops that bridge fashion, gaming, and Web3 communities.

Product overview

Kreation is a Web3 publisher of Japanese content offering NFT-based gaming and fashion experiences. The core product portfolio includes TAT Rumble, an upcoming retro-styled fighting game with NFTs by Tatsuro Iwamoto launching on mobile platforms; TAT GENESIS NFT collection available on OpenSea; THE HOUSE OF INSOMNIA crypto-commerce platform enabling NFT-based purchases with physical product rewards and global delivery; and the KREATION NFT Marketplace for metaverse fashion. The company bridges fashion and Web3.0 through its private community projects and cryptocurrency-based commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• TAT Rumble NFT GAME: Upcoming retro-styled fighting game launching on Android and iOS with NFTs by Tatsuro Iwamoto.
• TAT GENESIS NFT
• THE HOUSE OF INSOMNIA

Products and services

• TAT Rumble NFT GAME A retro-styled free-to-play fighting game launching on Android and iOS mobile platforms, featuring NFTs created by renowned artist Tatsuro Iwamoto.
• TAT GENESIS NFT Genesis NFT collection from the TAT (Twelve Anonymous Tournaments) series, available on the OpenSea marketplace and linked to the TAT Rumble fighting game.
• THE HOUSE OF INSOMNIA A Web3.0-compatible crypto-commerce platform where fashion products are issued as NFTs (ERC721) and transactions are executed through Ethereum smart contracts; NFT purchasers receive physical product gifts delivered globally.
• KREATION NFT Marketplace NFT marketplace specializing in metaverse fashion, enabling Japanese creators to go global by minting and distributing digital fashion NFTs.

Quantifiable outcome

• Sales ranking achievement: Producer Hideyuki Miyake previously achieved #1 in sales rankings during tenure at Akatsuki

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• DISCOVEREDminorStrategic or Co-development Partner · 27 February 2023Collaboration announced for THE HOUSE OF INSOMNIA crypto-commerce site launch. DISCOVERED is a cyber-fashion label partnering with Kreation for Web3.0 fashion initiatives.
• TAAKKminorStrategic or Co-development Partner · 19 January 2022TAAKK is a Japanese fashion brand that conducted its first NFT sale through Kreation, launching the Transparent Leather A-2 Flight Jacket as a 1/1 NFT.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Animoca Brands: Hong Kong-based Web3 gaming and NFT conglomerate that bridges traditional gaming IPs to blockchain-based assets and virtual worlds. Highly comparable to Kreation as a Web3 publisher enabling game and brand IP holders to launch NFT products globally.
• Sorare: NFT-based fantasy sports gaming platform that combines free-to-play mechanics with collectible digital assets. Comparable to Kreation's free-to-play TAT Rumble NFT game with collectible in-game assets.
• Yuga Labs: Creator of Bored Ape Yacht Club and Otherside metaverse, a Web3-native publisher combining NFT collections, gaming experiences, and IP licensing. Comparable to Kreation's strategy of layering NFTs, gaming, and brand collaborations.
• RTFKT (Nike): Acquired by Nike, RTFKT bridges high-end fashion and sneakers with phygital NFTs and 3D wearables. Closely analogous to Kreation's THE HOUSE OF INSOMNIA, which pairs fashion NFTs with physical product delivery.
• Gala Games: Web3 gaming publisher building play-and-own titles with NFT assets and integrated marketplaces. Comparable to Kreation's TAT Rumble play-and-own mobile fighting game approach.
• Magic Eden: Leading multi-chain NFT marketplace with strong focus on gaming NFTs and creator drops. Comparable to Kreation's NFT marketplace and its distribution of Genesis NFT collections and brand drops via OpenSea-like platforms.
• Immutable: Web3 gaming infrastructure provider offering NFT minting, marketplaces, and studio partnerships. Comparable to Kreation as an enabler of game studios and brands entering Web3, though Immutable operates at the layer-one infrastructure level.

Broad incumbents

• OpenSea: Largest general-purpose NFT marketplace where Kreation lists Genesis and brand NFTs. Functions as a distribution channel rather than direct competitor, but represents the incumbent platform Kreation's marketplace would need to differentiate against.

Emerging players

• STEPN: Move-to-earn Web3 application combining mobile gaming mechanics with NFT-based ownership. Comparable to Kreation as a free-to-play mobile game where in-game assets are NFTs, though STEPN is more consumer-direct than IP-focused.

Regional players

• LINE NEXT (DOSI): LINE's Web3/NFT arm operating the DOSI consumer NFT platform across Japan, Korea, and Southeast Asia. Comparable to Kreation as an Asian-focused NFT infrastructure player, but operates at much larger scale and broader geography.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreation