The Lighthouse
The Lighthouse is a private-pay sober living and recovery coaching provider in New Canaan, CT, serving high-performing executives and their families across the CT/NY/NJ tri-state area through luxury residences, year-round Recovery 365 coaching, and family support services.
- Company typePrivate
- Founded2016
- HeadquartersNew Canaan, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Lighthouse does
The Lighthouse is a privately held, founder-led recovery services company headquartered in New Canaan, Connecticut, founded in 2016 by former Wall Street equities trader Trey Laird. It operates structured sober living residences (an 11,000+ sq ft men's house and a 7,000+ sq ft women's house), The Lighthouse Commons (a step-down independent apartment option), and the Recovery 365 year-round coaching program, supplemented by family coaching, intervention services, case management, companionship and transport, consultation services, and an active alumni program. The company targets high-performing professionals, executives, and their families across the CT/NY/NJ tri-state area, with a deliberate emphasis on privacy, discretion, and a non-institutional environment.
The underlying service platform is built around a proprietary Recovery Capital assessment framework grounded in Dr. John Kelly's longitudinal research at Harvard Medical School's Recovery Research Institute, combined with FDA 510(k)-cleared Soberlink remote alcohol monitoring for daily accountability. Family coaching staff are trained in the Center for Motivation and Change's Invitation to Change Model and through CCAR's Recovery Coach Academy. There is no proprietary software product; technology is primarily the Soberlink integration plus a content and SEO-driven website (thelighthousect.com), an Instagram presence, and a YouTube video library.
The Lighthouse is a private-pay provider that does not accept insurance. Pricing is undisclosed and quote-based, billed monthly for most services, with revenue derived from residential fees, recurring coaching subscriptions, family coaching Level II fees, case management, and episodic professional services (intervention, consultation, companionship/transport). Customer acquisition combines founder-led executive outreach, clinical referral partnerships (Mountainside, CMC, Silver Hill Hospital), alumni word-of-mouth, and earned media placements in Bloomberg, the New York Times, Forbes, CNBC, and Dartmouth Alumni Magazine.
The Lighthouse firmographics
Firmographics- Name
- The Lighthouse
- Legal name
- Lighthouse NC, LLC
- Website
- https://thelighthousect.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Lighthouse is a private-pay sober living and recovery coaching provider in New Canaan, CT, serving high-performing executives and their families across the CT/NY/NJ tri-state area through luxury residences, year-round Recovery 365 coaching, and family support services.
- Ownership category
- akta.pro rank
The Lighthouse industry classification
Industry- Product category
- Sober Living and Recovery Services
- NAICS
- Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Other Residential Care Facilities (623990)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Co-Living / Hybrid Extended-Stay Residences (THAGAEAK)
- akta.pro secondary industry
- Co-Living Private Rooms (Short-Term) (THAMABAI)
Keywords
Where The Lighthouse is headquartered
LocationHeadquarters
- HQ city
- New Canaan
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Lighthouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Residential Recovery Living: Fees charged for structured sober living accommodations at men's and women's recovery residences in New Canaan, CT. Residences offer luxury amenities, private suites, chef-prepared meals, recovery coaching, daily groups, Soberlink accountability, and access to community programming. The Lighthouse Commons offers a lower-cost independent apartment living option for residents stepping down from full residential care.
- Recovery 365 Coaching: Year-round personalized recovery coaching program available to both residents and non-residents. Includes two face-to-face sessions per week, daily coach contact, community access, and structured recovery planning. Revenue is generated through recurring coaching fees, typically billed monthly or on a program basis.
- Recovery Support Services: Flexible, personalized support services for individuals transitioning from treatment or seeking ongoing accountability. Includes strategic planning, regular check-ins, goal reinforcement, and resource connection. Provided as a standalone service or complement to residential and coaching programs.
- Recovery Companionship & Transport: Discreet accompaniment and transportation services for clients navigating recovery transitions, travel, professional obligations, and early sobriety milestones. Available locally, nationally, and internationally. Billed as a service engagement, typically on a per-trip or ongoing retainer basis.
- Intervention Services: Structured, confidential intervention services for families of executives and high-performing professionals. Includes pre-intervention planning, facilitated conversations, and post-intervention coordination. Revenue generated as a professional service engagement, often coordinated with subsequent admission to residential or coaching programs.
- Family Coaching Services: Family coaching services including Level I (weekly family sessions included with loved one's program) and Level II (individualized, in-depth family coaching — twice-weekly sessions with daily check-ins). Services available to both Lighthouse families and independent families whose loved ones may not be enrolled at Lighthouse.
- Consultation Services: Confidential consultation services for individuals, families, and referral partners navigating complex recovery-related decisions. Provides strategic guidance on care options, timing, privacy considerations, and next steps without requiring formal admission. Revenue generated as a one-time or episodic professional service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Men's and Women's Recovery Residences — Full residential program |
| Subscription | Monthly | The Lighthouse Commons — Independent apartment living (step-down) |
| Subscription | Monthly | Recovery 365 Coaching — Available to residents and non-residents |
| Subscription | Monthly | Level I Family Coaching — Included with residential programs |
| Subscription | Monthly | Case Management — Personalized coordination service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
The Lighthouse product offering
Product offeringCore offering
The Lighthouse provides structured sober living residences for men and women, independent step-down apartments (The Lighthouse Commons), year-round Recovery 365 coaching, family coaching, case management, intervention services, and recovery companionship and transport. Services are delivered as private-pay concierge programs in New Canaan, CT for high-performing professionals, executives, and their families across the tri-state area.
Product overview
The Lighthouse is a premier recovery services organization offering a comprehensive suite of interconnected programs. The core offerings include structured residential recovery residences (Men's Residence and Women's Residence in New Canaan, CT), independent living through The Lighthouse Commons, and the year-round Recovery 365 Coaching program. These are supported by ancillary services including Family Coaching, Case Management, Intervention Services, Consultation Services, Recovery Companionship & Transport, Companion Services, Recovery Support Services, and Alumni Services. The portfolio is designed to support individuals throughout their recovery journey from early intervention through long-term sustained recovery, with a focus on executives and high-performing professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Recovery 365: Year-round personalized recovery coaching program for men, women, and families that provides access to the broader Lighthouse community through coaching, groups, shared meals, educational programming, and community events.
- The Lighthouse Commons
Products and services
- Men's Residence Structured sober living residence for men in New Canaan, CT, offering over 11,000 square feet of luxury accommodations with private chefs, daily recovery groups, Soberlink accountability, coaching access, and concierge services for executives and professionals in recovery.
- Women's Residence Structured recovery residence for women in New Canaan, CT, providing over 7,000 square feet of luxury living with private amenities including a tennis court and swimming pool, private chefs, daily recovery groups, and coaching access for professional women in recovery.
- The Lighthouse Commons Independent apartment living for individuals with at least 90 days of sobriety who are ready for more autonomy while maintaining access to Lighthouse community, coaching, and programming at a lower price point than primary residences.
- Recovery 365 Coaching A year-round personalized recovery coaching program that provides accountability, personal development, and recovery strategy through dedicated coaches, two face-to-face meetings per week, daily contact, community access, and Soberlink testing for residents and non-residents.
- Family Coaching Services Structured family support including Level I weekly sessions and Level II individualized coaching with twice-weekly meetings and daily check-ins, focused on education, communication, boundaries, and strategic guidance for families impacted by addiction.
- Intervention Services Structured, confidential guidance helping families move from concern to action through pre-intervention planning, facilitated conversations, education, and next-step coordination for treatment or recovery support.
- Case Management High-touch personalized support service assisting individuals through complex recovery-related and life transitions, including appointment scheduling, provider coordination, and strategic planning.
- Recovery Companionship & Transport Individualized support services providing emotional accompaniment, discreet transportation, and travel planning assistance for individuals navigating recovery transitions, appointments, meetings, professional events, and international travel.
- Companion Services Personalized support providing presence and accountability during pivotal recovery moments, including attendant presence at meetings, transition support, and discreet accountability reinforcement.
- Recovery Support Services Personalized, flexible resources including strategic planning, regular check-ins, guidance through transitions, and connection to community supports to help individuals sustain recovery gains.
- Consultation Services Strategic guidance for individuals, families, and referral partners navigating complex recovery-related decisions, providing confidential assessment, option exploration, and transition planning.
- Alumni Services Ongoing community engagement for former clients including educational programming, fellowship events, volunteer opportunities, community gatherings, and continued recovery support through newsletter and events.
Quantifiable outcome
- Approximately 25% of residents enter The Lighthouse as their first step in recovery, not after traditional treatment — demonstrating the program serves as a genuine alternative, not just a step-down.
- +3 more outcomes
Companies that use The Lighthouse
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Lighthouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
The Lighthouse partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and strategic.
- Mountainside Recovery CentercoreMountainside Recovery Center collaborates with The Lighthouse's clinical team. Mountainside refers clients to The Lighthouse for sober living support and integration with their clinical treatment programs. The collaboration supports greater compliance to treatment goals by ensuring clients are well-rested, practicing self-care, and able to balance the rigors of early recovery with clinical groups and individual therapy sessions. Jana Wu, LCSW, LADC, CASAC-Advanced, Director of Cultural Integration at Mountainside, provides a testimonial endorsement.
- New Canaan YMCAminorThe Lighthouse provides all residents with a membership to the New Canaan YMCA, enabling access to fitness and wellness programming as part of the recovery experience.
- Samba Yoga (New Canaan)minorThe Lighthouse provides all residents with a membership to Samba Yoga in New Canaan, supporting contemplative practice and mindfulness as part of the holistic recovery program.
- SoberlinkcoreThe Lighthouse is a Certified Soberlink Provider. Soberlink is an FDA 510(k)-cleared remote alcohol monitoring system that The Lighthouse uses for client accountability. Soberlink provides professional-grade breathalyzer technology connected to a cloud-based web portal, using facial recognition for identity confirmation and tamper-resistant sensors. The partnership enables The Lighthouse to offer technology-enhanced accountability monitoring for residents and Recovery 365 clients.
- Adventure RecoveryminorAdventure Recovery provides outdoor adventure programming (hiking, rock climbing, rappelling) for Lighthouse clients as part of recovery support. Ted Grogan, a Lighthouse recovery coach, also serves as Executive Director of The Serenity Project (equine therapy) and is certified as a Guide with Adventure Recovery. Hiking and rappelling events at Whitestone Cliffs are co-hosted.
- The Serenity Project (Equine Therapy)minorTed Grogan, a Lighthouse recovery coach, is also Executive Director of The Serenity Project, an equine therapy program. Equine therapy is offered as a complementary recovery pathway. Ted started The Serenity Project in 2019 with a group of friends in recovery.
- Connecticut Community for Addiction Recovery (CCAR)coreAll Lighthouse Family Coaches have been trained by CCAR (Connecticut Community for Addiction Recovery) and the Center for Motivation and Change (CMC). CCAR's Recovery Coach Academy is one of the most sought-after training programs for recovery coaches. CCAR provides certification and training infrastructure that underpins The Lighthouse's coaching methodology.
- Center for Motivation and Change (CMC)coreLighthouse family coaches are trained through CMC's Invitation to Change Model — a compassionate, evidence-informed approach developed by Carrie Wilkens and Jeffrey Foote that empowers families to support recovery while caring for their own wellbeing. CMC is a leader in the field of helping families heal from addiction. Carrie Wilkens, Clinical Director at CMC, has provided testimonial endorsement of The Lighthouse.
- Dr. John Kelly / Recovery Research Institute (Harvard Medical School)strategicThe Lighthouse's Recovery Capital framework is grounded in the research of Dr. John Kelly, Elizabeth Spailin Professor of Psychiatry at Harvard Medical School and founder/director of the Recovery Research Institute. The Lighthouse hosted Dr. Kelly for a webinar on 'The New Science on Addiction Recovery.' Dr. Kelly's longitudinal research on recovery capital informs The Lighthouse's coaching methodology and recovery capital assessment tool.
- Recovery.comminorCEO & Founder Trey Laird serves as an advisory board member at Recovery.com, a recovery-focused platform. This advisory role connects The Lighthouse to a broader recovery ecosystem and referral network.
- Liberation ProgramsminorCini Shaw (Chief Recovery Officer) is an Executive Board member of Liberation Programs, one of Fairfield County's leading behavioral health organizations specializing in treatment for all types of substance use disorders. Heidi Smith (Board Member) also serves on the Board of Directors of Liberation Programs. This board position provides strategic connections within the regional behavioral health ecosystem.
- CTARR (Connecticut Alliance of Recovery Residences)minorJack Claydon (Director of Alumni Services) serves on the Board of CTARR, the Connecticut Alliance of Recovery Residences. CTARR is the state-level organization for recovery residence standards and certification.
- New Canaan Recovery Corps (NCRC)minorJack Claydon (Director of Alumni Services) co-founded the New Canaan Recovery Corps (NCRC), a community organization supporting recovery in the local area.
- Stamford Reentry RoundtableminorJack Claydon (Director of Alumni Services) is a member of the Stamford Reentry Roundtable, a community organization supporting individuals transitioning back into society after incarceration.
- Multiple Major Media Outlets (Bloomberg, NYT, Forbes, CNBC, Dartmouth Magazine)strategicThe Lighthouse has been featured in multiple high-profile media outlets: Bloomberg (profile of founder Trey Laird), New York Times ('For Executives, Addiction Recovery in the Lap of Luxury'), Forbes ('New Life For A Connecticut Mansion'), CNBC (interview with founder), and Dartmouth Alumni Magazine ('Safe Haven'). These media features serve as powerful third-party endorsements that validate The Lighthouse's positioning and reach the target executive demographic.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
The Lighthouse competitors and assessment
Company assessmentDirect peers
- Mountainside Recovery Center: Connecticut-based addiction treatment center that refers clients to Lighthouse and collaborates on sober living. Serves a comparable affluent tri-state demographic and operates a similar continuum of clinical-to-residential recovery services, making it a direct functional peer in the regional recovery ecosystem.
- Center for Motivation and Change (CMC): New York-based outpatient addiction treatment provider whose Invitation to Change Model trains Lighthouse family coaches. Serves a comparable affluent professional demographic with family-centric and motivational interviewing approaches, making it both a partner and direct peer in family-focused recovery services.
- The Ohana Addiction Treatment Center: Luxury addiction treatment and sober living provider in Hawaii, positioning itself as a premium, discreet alternative to traditional rehab. Closest direct peer to Lighthouse in luxury-experiential recovery, although it operates in a different geography.
- Paracelsus Recovery: Swiss-based ultra-luxury addiction treatment provider for high-net-worth individuals and executives. Operates a private-pay, one-client-at-a-time model with concierge services analogous to Lighthouse's positioning, though at a higher price point and with international reach.
Broad incumbents
- Caron Treatment Centers: Established national addiction treatment organization that awarded Lighthouse's Cini Shaw as Addiction Professional of the Year. Operates a broader portfolio of clinical and residential programs across geographies, serving a comparable executive and family demographic at scale.
- Hazelden Betty Ford Foundation: Largest nonprofit addiction treatment provider in the U.S., with a comprehensive continuum including residential, outpatient, family, and recovery support services. Overlaps Lighthouse on the family services and recovery coaching dimensions but operates nationally across broader patient populations.
Regional players
- Silver Hill Hospital: Connecticut-based psychiatric hospital with substance use and mental health programs. Multiple Lighthouse clinical staff trained at Silver Hill; bidirectional professional relationship. Comparable tri-state catchment but operates as a licensed clinical facility rather than residential sober living.
Emerging players
- Valiant Living: Sober living and recovery coaching operator with a similar private-pay, mentorship-driven model and continuum of residences. Comparable in size and stage to Lighthouse, providing a useful peer benchmark for pricing, occupancy, and coaching-led service design.
Others
- Recovery.com: Online marketplace and resource directory for addiction treatment and recovery services. Founder Trey Laird sits on its advisory board. Functions as a referral channel and ecosystem partner rather than a direct competitor, but reduces friction for prospective clients comparing recovery options.
- Soberlink: FDA 510(k)-cleared remote alcohol monitoring platform integrated into Lighthouse's Recovery 365 program. A technology supplier/enabler rather than a competitor, but its presence and competitor products (e.g., BACtrack Skyn) shape the accountability tools Lighthouse can offer clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lighthouse social profiles
Digital presenceThe Lighthouse compliance and trust
Trust signalCompliance1 record
The Lighthouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lighthouse leadership team
Management profileNumber of profiles
Profiles10 records
The Lighthouse subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Lighthouse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lighthouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lighthouse
What does The Lighthouse do?
The Lighthouse provides structured sober living residences for men and women, independent step-down apartments (The Lighthouse Commons), year-round Recovery 365 coaching, family coaching, case management, intervention services, and recovery companionship and transport. Services are delivered as private-pay concierge programs in New Canaan, CT for high-performing professionals, executives, and their families across the tri-state area.
Is The Lighthouse a public or private company?
The Lighthouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lighthouse founded?
The Lighthouse was founded in 2016. It employs 1 to 10 people.
Where is The Lighthouse based?
The Lighthouse is headquartered in New Canaan, United States, in the North America region.
How does The Lighthouse make money?
Seven revenue lines are on record. Residential Recovery Living is the primary driver. The others are recovery 365 Coaching, recovery Support Services, recovery Companionship & Transport, intervention Services, family Coaching Services and consultation Services.
Who are The Lighthouse's main competitors?
Direct peers on record are Mountainside Recovery Center, Center for Motivation and Change (CMC), The Ohana Addiction Treatment Center and Paracelsus Recovery. Broad incumbents are Caron Treatment Centers and Hazelden Betty Ford Foundation. Silver Hill Hospital is listed as a regional player. Valiant Living is listed as an emerging player. Others are Recovery.com and Soberlink.
Does The Lighthouse have an API?
No public API is recorded for The Lighthouse.
What industry is The Lighthouse in?
The Lighthouse's product category is Sober Living and Recovery Services. Its primary akta.pro industry code is THAGAEAK, Co-Living / Hybrid Extended-Stay Residences, with a secondary code of THAMABAI, Co-Living Private Rooms (Short-Term). Its NAICS code is 6232 and its SIC code is 8050.