New Canaan YMCA
New Canaan YMCA is a Connecticut nonprofit community organization operating a single facility, delivering youth development, fitness, aquatics, childcare, summer camps, chronic disease support, and special-needs inclusion programs to residents of New Canaan and surrounding areas.
- Company typePrivate
- Founded1955
- HeadquartersNew Canaan, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What New Canaan YMCA does
New Canaan YMCA is a Connecticut-incorporated nonprofit community organization (EIN 06-0763077) founded circa 1955 in New Canaan, CT, operating a single facility at 564 South Avenue. It delivers a broad portfolio of programs organized around three mission pillars: Youth Development (swim lessons, gymnastics, Y-Ball basketball league with 800+ K-12 participants, full-day and after-school childcare, and summer camps serving ~500 children), Healthy Living (adult fitness, Reformer Pilates, group exercise, adult aquatics, and chronic disease support programs including LIVESTRONG at the YMCA for 200+ cancer survivors and Diabetes Prevention), and Social Responsibility (~$250-320k in annual financial assistance, Community Cupboard food donations, and the Facing the Future partnership serving 300+ children in Kibera, Kenya). A distinct initiative, YSN (Y Inclusion Support Needs), serves over 130 kids, teens, and adults with varying abilities annually through adapted sports, swim, theater, and inclusive summer camps.
New Canaan YMCA firmographics
Firmographics- Name
- New Canaan YMCA
- Legal name
- New Canaan YMCA
- Website
- https://newcanaanymca.org
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Short description
- New Canaan YMCA is a Connecticut nonprofit community organization operating a single facility, delivering youth development, fitness, aquatics, childcare, summer camps, chronic disease support, and special-needs inclusion programs to residents of New Canaan and surrounding areas.
- Ownership category
- akta.pro rank
New Canaan YMCA industry classification
Industry- Product category
- Community Fitness and Youth Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Rare Disease & Special Needs Support Organizations (BPAGACAM)
Keywords
Where New Canaan YMCA is headquartered
LocationHeadquarters
- HQ city
- New Canaan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Canaan YMCA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Membership Dues: Annual and monthly membership fees providing access to facility, programs, and member benefits
- Program Registration Fees: Fees for specific programs including youth sports leagues, swim lessons, summer camps, and childcare
- Summer Swim Lessons (Steve Benko Pool): Morning swim lessons at Steve Benko pool in Waveny Park through partnership with New Canaan Recreation Department
- Donations and Charitable Contributions: Tax-deductible donations supporting financial assistance, special needs programming, world service initiatives, and capital campaigns
- Charity Golf Tournament: Annual fundraising event held at Country Club of Fairfield
- Car Donations: Vehicle donation program qualifying for tax deductions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Y-Ball Youth Basketball League Member Rate |
| Subscription | One time/ perpetual license | Y-Ball Youth Basketball League Non-Member Rate |
| Subscription | One time/ perpetual license | High School Basketball League |
| Unit Pricing | One time/ perpetual license | Summer Swim Lessons (Steve Benko Pool) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
New Canaan YMCA product offering
Product offeringCore offering
The New Canaan YMCA is a nonprofit community organization that operates a single physical facility at 564 South Avenue, New Canaan, CT. It sells memberships and delivers youth development programs (swim lessons, gymnastics, Y-Ball basketball league, childcare, summer camps), healthy living programs (adult fitness, group exercise, aquatics, chronic disease support, ForeverWell seniors), and social responsibility initiatives (financial assistance, Community Cupboard food donations, Facing the Future partnership in Kenya).
Product overview
The New Canaan YMCA operates as a community nonprofit organization offering a comprehensive portfolio of health, wellness, and community programs. The core offerings are organized around three mission areas: Youth Development (including swim lessons, gymnastics, Y-Ball basketball league, childcare, and summer camps serving nearly 500 children), Healthy Living (adult fitness, aquatics, group exercise including Reformer Pilates, and chronic disease support programs like LIVESTRONG serving 200+ cancer survivors), and Social Responsibility (financial assistance providing $250,000 annually, Community Cupboard food donations, and international partnership with Facing the Future in Kibera, Kenya). A distinct program area is Y Inclusion Support Needs (YSN), serving over 130 individuals with special needs through specialized programming for youth, teens, and young adults, including adapted sports, dance, theater, and inclusive summer camps. The organization leverages YMCA360 for digital content streaming and Daxko for membership and registration operations.
Differentiator
Problem solved
Functional benefit
Brands
- YSN (Y Support Needs): Inclusion and support needs programs serving over 130 kids, teens, and adults with varying abilities each year through meaningful programs, events, and employment opportunities.
- YMCA360
- LIVESTRONG at the YMCA
- ForeverWell
- Community Cupboard
Products and services
- Youth Development Programs Comprehensive youth programming including swim lessons, gymnastics, basketball, childcare, and summer camp offerings for children ages 3-18.
- Swim Lessons and Aquatic Teams Year-round swim instruction following the National Y swim lesson curriculum, with stages from water acclimation to stroke mechanics, plus competitive Caimans Swim Team and Whirlwind Diving Team.
- Y-Ball Youth Basketball League Recreational basketball league for kindergarten through 12th grade emphasizing skill-building, sportsmanship, and inclusion with a 4-on-4 format for K-4 players; $325 member / $525 non-member rates for K-8 league.
- Childcare Programs Full-day and after-school childcare including Rainbow Station Child Development Center and Kids Unlimited After-School Program.
- Summer Camp Programs Multiple camp options including Camp Mini (preschool), Camp Y-Ki (elementary), Basketball Camp, and LIT/CIT leadership programs.
- Healthy Living Programs Adult fitness and wellness offerings including personal training, Reformer Pilates, group exercise classes, and aquatic programs.
- ForeverWell Senior Program Senior wellness program focused on keeping older adults active, fit, and socially engaged through specialized programming.
- LIVESTRONG at the YMCA Cancer survivor wellness program providing fitness and support services to post-treatment individuals.
- Y Inclusion Support Needs (YSN) Inclusion programs serving over 130 kids, teens, and adults with special needs annually through specialized programs, inclusion support services, summer camps, and employment opportunities.
- Chronic Disease Support Programs Programs for individuals with chronic conditions including Diabetes Prevention Program and Blood Pressure Self-Monitoring.
- YMCA Membership YMCA membership program providing access to the facility, programs, and member benefits including the Member Rewards points-based engagement program.
- Social Responsibility Initiatives Community support programs including Community Cupboard food donations, Facing the Future Partnership serving children in Kibera, Kenya, and financial assistance.
- Summer Swim Lessons at Steve Benko Pool 8 five-day 30-minute sessions of morning swim lessons for ages 3-12, held June 22 - August 14 at Steve Benko pool in Waveny Park through partnership with New Canaan Recreation Department.
Quantifiable outcome
- Over 800 youth participate annually in Y-Ball basketball league
- +5 more outcomes
Companies that use New Canaan YMCA
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
New Canaan YMCA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
New Canaan YMCA partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- STAR Inc.minorSTAR Inc., a nonprofit providing services for individuals with intellectual and developmental disabilities, named the New Canaan YMCA as 2024 Employer of the Year Award recipient.
- Stamford HealthcoreHSS Sports Rehab provided by Stamford Health on-site at the YMCA facility. Partnership for community lecture on Alzheimer's & Brain Awareness Month with Waveny Lifecare Network and Alzheimer's Association. Health Partners programming including diabetes prevention and blood pressure monitoring.
- Inclusive TogethercorePartnership for annual Autism Family Fun Day celebrating acceptance and inclusion of individuals with Autism in the community. Event provides sensory-friendly activities in an inclusive, low-stimuli environment.
- New Canaan Food PantrycoreCommunity Cupboard satellite location - year-round food donation site in partnership with New Canaan Food Pantry as part of the Y's commitment to social responsibility.
- Horizons Summer CampminorPartnership to provide swim lessons to Horizons Summer Camp participants, expanding access to the life-saving skill of swimming for underserved youth.
- 21 StrongminorPartnership for annual World Down Syndrome Day celebration, hosting 13th annual event with 150+ attendees.
- Carriage Barn Arts CenterminorCommunity partner for YSN Roaring 20's Hangouts program - participants enjoy enrichment nights including art activities at the facility.
- New Canaan Historical SocietyminorCommunity partner for YSN Roaring 20's Hangouts program - participants learn about New Canaan's history at the Historical Society.
- New Canaan Mounted TroopminorCommunity partner for YSN Roaring 20's Hangouts program - participants enjoy horse feeding activities.
- New Canaan Police DepartmentminorCommunity partner for YSN Roaring 20's Hangouts program - participants tour the Police Department facility.
- JFS Greenwich CounselingminorHealth & Well-Being Resources partner providing counseling services at the Y.
- Facing the Future (Kibera, Kenya)coreWorld Service partnership supporting a partner school in Kibera, Kenya - Africa's largest slum. Over 300 children served through life-saving funds, support, and meaningful connections. International humanitarian mission.
- Waveny Lifecare NetworkminorPartnership for community lecture on Alzheimer's & Brain Awareness Month with Stamford Health and Alzheimer's Association.
- Alzheimer's Association, Connecticut ChapterminorPartnership for community lecture on Alzheimer's & Brain Awareness Month with Stamford Health and Waveny Lifecare Network.
- Town of New Canaan Recreation DepartmentcorePartnership for summer swim lessons at Steve Benko pool in Waveny Park - third summer of partnership to teach swimming to kids in the community. Over 100 children learning to swim in 2025.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
New Canaan YMCA competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness: National premium commercial fitness operator competing for adult memberships in the same high-income Connecticut corridor. Differs on price point, family programming, and mission-driven financial assistance.
Others
- Equinox: Premium commercial fitness brand with Greenwich-area presence, competing for the same affluent adult member segment via differentiated amenities rather than community/mission positioning.
- New Canaan Recreation Department: Municipal recreation provider that is both a partner (Steve Benko Pool swim lessons) and a partial substitute for youth programming, camps, and aquatics in the same town.
Direct peers
- Stamford YMCA: Another nearby YMCA branch sharing the same programmatic model (membership, youth sports, aquatics, childcare). The same Stamford Health clinical partnership referenced by New Canaan operates across this catchment.
- Boys & Girls Club of New Canaan: Local chapter of a national youth-development nonprofit operating in the same town. Overlaps directly on after-school care, youth programming, and family-fee/scholarship-based access.
- Wilton Family YMCA: Nearby Connecticut YMCA branch offering the same portfolio (membership, youth sports, summer camp, childcare, senior wellness). Direct competitive overlap for families choosing among regional Y branches.
- Jewish Community Center (JCC) of Stamford: Community-based nonprofit serving the same regional catchment with a comparable one-stop hub model: fitness, aquatics, childcare, summer camps, cultural programming, and inclusion services.
- Ridgewood YMCA (NJ): Suburban YMCA branch in a comparably affluent commuter town with similar programming scale (youth sports leagues, aquatics, summer camp, senior wellness, financial assistance).
- Darien Community YMCA: Adjacent Connecticut Y branch serving a similarly affluent community. Comparable mission focus on youth development, healthy living, and social responsibility with a financial assistance program.
- Greenwich YMCA: Neighboring branch of the same national YMCA network serving an adjacent affluent Connecticut town. Offers a directly comparable mix of membership, youth aquatics, childcare, summer camp, and inclusion programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
New Canaan YMCA social profiles
Digital presenceNew Canaan YMCA financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Canaan YMCA leadership team
Management profileNumber of profiles
Profiles2 records
New Canaan YMCA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Canaan YMCA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Canaan YMCA
What does New Canaan YMCA do?
The New Canaan YMCA is a nonprofit community organization that operates a single physical facility at 564 South Avenue, New Canaan, CT. It sells memberships and delivers youth development programs (swim lessons, gymnastics, Y-Ball basketball league, childcare, summer camps), healthy living programs (adult fitness, group exercise, aquatics, chronic disease support, ForeverWell seniors), and social responsibility initiatives (financial assistance, Community Cupboard food donations, Facing the Future partnership in Kenya).
Is New Canaan YMCA a public or private company?
New Canaan YMCA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Canaan YMCA founded?
New Canaan YMCA was founded in 1955.
Where is New Canaan YMCA based?
New Canaan YMCA is headquartered in New Canaan, United States, in the North America region.
How does New Canaan YMCA make money?
Six revenue lines are on record. Membership Dues are the primary driver. The others are program Registration Fees, summer Swim Lessons (Steve Benko Pool), donations and Charitable Contributions, charity Golf Tournament and car Donations.
Who are New Canaan YMCA's main competitors?
Life Time Fitness is listed as a broad incumbent. Others are Equinox and New Canaan Recreation Department. Direct peers are Stamford YMCA, Boys & Girls Club of New Canaan, Wilton Family YMCA, Jewish Community Center (JCC) of Stamford, Ridgewood YMCA (NJ), Darien Community YMCA and Greenwich YMCA.
Does New Canaan YMCA have an API?
No public API is recorded for New Canaan YMCA.
What industry is New Canaan YMCA in?
New Canaan YMCA's product category is Community Fitness and Youth Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits. Its NAICS code is 71394 and its SIC code is 7997.