What American Optics does

American Optics, operating as AO-ERP and marketed through endoscopeparts.com, manufactures and distributes aftermarket replacement parts and consumables for medical endoscopes. The company offers a catalog of more than 3,000 SKUs spanning flexible endoscope parts (light guides and lens assemblies, video heads, image guides, insertion tubes, biopsy channels, bending sections, C-covers, and angulation components) and rigid endoscope parts (objectives including UHD subcomponents, sapphire negatives, inner tubes, windows, rod and relay lenses, prisms, prefibered tubes, ocular lenses, eyepieces, and spacers). Products are designed for cross-compatibility with original equipment from more than 30 OEM brands, including Olympus, Karl Storz, Stryker, Pentax, Smith & Nephew, Linvatec, ConMed, Arthrex, ACMI, and Richards. A proprietary AO-ERP part numbering system is used to cross-reference replacement parts across manufacturers and endoscope models, and the company holds ISO 9001:2015 quality management certification.

The business is run as a direct-to-buyer e-commerce operation from a headquarters and distribution center in Maryland Heights, Missouri, with worldwide shipping to more than 50 countries. Customers are healthcare facilities, biomedical departments of hospitals and clinics, and third-party medical device repair shops, who source aftermarket parts as a cost-effective alternative to OEM-only channels and to minimize endoscope equipment downtime. Pricing is quote-based and not publicly disclosed; products are sold individually or in small packaged quantities (e.g., 10 O-rings per bag), with sales generated through the online storefront, toll-free and direct phone lines, email inquiries, and face-to-face engagement at major medical trade shows including Arab Health in Dubai and the MEDICA Trade Fair in Düsseldorf. The company is privately held, was founded in 1998, operates with 11-50 employees, and received $26.3 million in financing led by Monroe Capital in September 2017.

Name

American Optics

Website

https://american-optics.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

American Optics (AO-ERP) manufactures and distributes aftermarket replacement parts for medical endoscopes, offering 3,000+ SKUs compatible with 30+ OEM brands. The company sells direct to healthcare facilities, biomedical departments, and third-party repair shops worldwide via endoscopeparts.com.

Ownership category

akta.pro rank

Product category

Medical Device Components

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Optical Instruments & Lenses (3827)

akta.pro primary industry

Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)

Keywords

• Endoscopy repair parts
• Medical endoscope components
• Aftermarket optical parts
• Micro-optical manufacturing
• Endoscope replacement parts

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Endoscope Replacement Parts: Sale of aftermarket replacement parts and consumables for medical endoscopes, including components for flexible endoscopes (light guides, insertion tubes, biopsy channels, bending sections, video heads) and rigid endoscopes (objectives, rod lenses, prisms, windows). Parts are sold individually with part numbers (e.g., O-Rings, lens assemblies, control bodies) with worldwide shipping to 50+ countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

American Optics (AO-ERP / endoscopeparts.com) manufactures and distributes precision aftermarket replacement parts and consumables for medical endoscopes, offering 3,000+ SKUs covering both flexible endoscope components (light guides, video heads, insertion tubes, biopsy channels, bending sections, O-rings) and rigid endoscope components (objectives, rod and relay lenses, prisms, sapphire windows, eyepieces, spacers). Products are compatible with major OEM brands including Olympus, Storz, Stryker, Pentax, Smith & Nephew, Linvatec, and ACMI, and are sold globally to healthcare facilities and endoscope repair shops in 50+ countries.

Product overview

AO-ERP (American Optics Enterprise Resource Planning) operates endoscopeparts.com as a global supplier of aftermarket replacement parts for medical endoscopes. The company offers a catalog of over 3,000 repair parts and consumables across two main product lines: Flexible Endoscope Parts (including light guides, video heads, insertion tubes, biopsy channels, bending sections) and Rigid Endoscope Parts (including objectives, negatives, inner tubes, rod lenses, windows, prisms, eyepieces). Products are compatible with major brands such as Olympus, Storz, Stryker, Pentax, Smith & Nephew, Intuitive, and others. The company ships worldwide to 50+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Endoscopy Repair Parts and Consumables Aftermarket replacement parts and consumables for medical endoscopes, with over 3,000 SKUs covering light guides, video heads, image guides, insertion tubes, biopsy channels, bending sections, and various mechanical and optical components. Sold to hospitals, clinics, biomedical departments, and endoscope repair shops worldwide.
• Flexible Endoscope Parts Aftermarket replacement parts dedicated to flexible endoscopes, including light guides and components, video heads and buttons, image guides, masks and lenses, insertion tubes and components, biopsy channels, bending sections, tools and tool kits, C-covers and distal heads, angulation and elevator parts, adhesives, O-rings, and eyepiece components. Sold to biomedical departments and endoscope repair shops.
• Rigid Endoscope Parts Aftermarket mechanical components and optical parts for rigid endoscopes, including apertures, cosmetic rings, distal end components, outer tubes, scope bodies, objectives (including UHD subcomponents), sapphire negatives, inner tubes, windows, field lenses, rod and relay lenses, prisms, prefibered tubes, light cones, ocular lenses, eyepieces, and spacers. Sold to hospitals, clinics, and third-party endoscope repair shops.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core compatibility partner and minor.

• Olympuscore compatibility partnerOthersAO-ERP supplies aftermarket replacement parts compatible with Olympus endoscope models. Products include light guide lens assemblies, C-covers, insertion tube components, biopsy channels, and CCD stack negative lenses for Olympus models such as GIF-XP190N, GIF-XQ40, GIF-XQ10, GIF-XQ140, PCF-HQ190L, PCF-H290DL, and others.
• Storz (Karl Storz)core compatibility partnerOthersAO-ERP supplies aftermarket replacement parts compatible with Storz endoscope models. Products include achromat lenses, objective lenses, spacers, plano-convex lenses, convex-concave lenses, and rod lenses for Storz models such as 27005AA, 27005BA, 27005CA, 27005FA, 26006AA, 26006BA, 26046, 27010, 27011.
• Strykercore compatibility partnerOthersAO-ERP supplies aftermarket replacement parts compatible with Stryker endoscope models. Products include prefibered tubes, rod lenses, and objective lenses for Stryker models such as 502-740-030, 502-538-010, 502-538-030.
• RichardsminorOthersAftermarket replacement parts compatible with Richards medical equipment, including eyepieces for Richards model 23-0853 0° Needlescope.
• Linvateccore compatibility partnerOthersAftermarket replacement parts compatible with Linvatec endoscopic equipment, including objective lenses for UHD5530 and UHD5500 models, compatible with Stryker and Arthrex models as well.
• Arthrexcore compatibility partnerOthersAftermarket replacement parts compatible with Arthrex endoscopic equipment, including objective lenses such as AR-3351 and AR-3350-4031.
• PentaxminorOthersAftermarket replacement parts compatible with Pentax endoscopic equipment.
• Smith & NephewminorOthersAftermarket replacement parts compatible with Smith & Nephew endoscopic equipment.
• ACMIminorOthersAftermarket replacement parts compatible with ACMI (American Cyanamid Company / Current) endoscopic equipment.
• ConMedminorOthersAftermarket replacement parts compatible with ConMed endoscopic surgical equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Ambu: Pioneer and leading manufacturer of single-use/disposable endoscopes (bronchoscopy, urology, GI). Represents a structural disruptor to the reusable-endoscope repair parts market that AO-ERP serves today.

Broad incumbents

• Pentax Medical (Hoya): OEM of flexible endoscopes, endoscopic imaging systems, and related accessories. Operates adjacent to AO-ERP's catalog of Pentax-compatible replacement parts and could tighten control over its aftermarket.
• Arthrex: Major orthopedic sports medicine and endoscopy equipment manufacturer. Competes in the arthroscopy endoscope parts market that AO-ERP serves with its Arthrex-compatible objective lenses and assemblies.
• Karl Storz: World leader in rigid endoscopy and medical visualization systems. Operates in the same endoscope ecosystem where AO-ERP supplies aftermarket parts, and is one of the principal OEMs whose equipment AO-ERP's catalog supports.
• Smith & Nephew: Global medical device company with endoscopy and sports medicine/arthroscopy product lines. Sells OEM service parts for the same equipment AO-ERP supplies aftermarket replacements for.
• ConMed: Medical device manufacturer with endoscopy, arthroscopy, and surgical products divisions. Operates in the same endoscopic equipment ecosystem supported by AO-ERP's aftermarket catalog.
• Olympus: Global OEM leader in flexible and rigid endoscopes and endoscopic imaging. Competes with AO-ERP's aftermarket parts business through its own service parts network and could constrain aftermarket supply via IP or authentication efforts.
• B. Braun / Aesculap: Major medical device and surgical instruments manufacturer with endoscopy products through its Aesculap division. Competes broadly in the endoscopic surgical equipment ecosystem supported by AO-ERP's aftermarket catalog.
• Stryker: Diversified medical device company with a major endoscopy and surgical visualization division. Competes in the endoscope parts space through Stryker-branded service parts for its own equipment, which AO-ERP's catalog also supports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/american-optics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Optics