Crossroads4Hope

What Crossroads4Hope does

Crossroads4Hope is a 501(c)(3) nonprofit organization founded in 2001 (originally as Hopes Springs, later The Wellness Community of Central New Jersey, and rebranded as Crossroads4Hope in February 2021 after terminating its Cancer Support Community license), headquartered in Bedminster, New Jersey. It delivers free psychosocial, educational, and mind-body support services to people affected by cancer, including patients at any stage, survivors, caregivers, children and teens, and bereaved family members, reaching members across 47 U.S. states and several countries through virtual delivery.

Its core service portfolio spans individual and group counseling led by licensed oncology social workers, the Support4Families child- and family-centered program staffed by certified child life specialists, nutrition education delivered through a teaching kitchen, mind-body programming (yoga, T'ai Chi Chih, meditation, breathwork), and a bilingual (English/Spanish) cancer-education resource library covering breast, colorectal, screening, and clinical-trial topics. The flagship digital product is MyGo2Support, a 24/7 mobile platform built on GoMo Health's BehavioralRx engagement science that delivers personalized support via text messages, weekly How Are You Doing? wellbeing surveys, PHQ-2/PHQ-9 depression screening with crisis escalation, keyword-triggered micro-interventions, and HIPAA-secure two-way chat with clinical staff, requiring no app download.

The organization's revenue model is donation- and grant-driven rather than commercial: individual and corporate donations, foundation grants (notably a $1.5 million three-year grant from the Margaret A. Darrin Charitable Trust and grants from Bristol Myers Squibb, Bayer Fund, and Gilead Foundation), and event fundraising (2025 Inspiring Hope Gala raised over $300,000). All programs are provided at no cost with no insurance or income requirements. Go-to-market combines nationwide healthcare-provider referrals (80+ facilities) with self-serve member enrollment, supplemented by community-based outreach (Health Champion Program), annual events (Inspiring Hope Gala, Tell Cancer to Take a Hike!, Annual Conference on Cancer, Our Cancer Stories), and professional education delivered jointly with Rutgers Biomedical and Health Sciences.

Name

Crossroads4Hope

Legal name

Crossroads4Hope

Website

https://crossroads4hope.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Crossroads4Hope is a 501(c)(3) nonprofit founded in 2001 that provides free psychosocial, educational, and mind-body cancer support programs to patients, survivors, caregivers, children, and bereaved families across 47 U.S. states through a 24/7 mobile platform and in-person services.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Cancer support services
• Psychosocial oncology support
• Patient support groups
• Cancer education resources
• Caregiver support programs

Headquarters

HQ city

Bedminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual and Corporate Donations: Funded solely by donations from corporations, foundations, advocacy organizations, and generous individuals. 86 cents of every dollar donated goes directly to program delivery. Multiple giving options including one-time donations, clothing donations, car donations, DAF and planned giving.
2. Foundation and Corporate Grants: Major funding from foundations including Margaret A. Darrin Charitable Trust ($1.5M over 3 years), Bristol Myers Squibb ($200,000+), Bayer Fund ($100,000-$199,999), Gilead Foundation ($100,000-$199,999). Funding designated for specific cancer resources and programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Crossroads4Hope is a nonprofit organization providing free emotional, social, and educational support programs to cancer patients, survivors, caregivers, families, and the bereaved. Offerings include individual and group counseling, mind-body wellness, nutrition education, family programs, and a 24/7 mobile support platform (MyGo2Support).

Product overview

Crossroads4Hope is a nonprofit cancer support organization offering a comprehensive network of free programs and services for cancer patients, survivors, caregivers, and families. The core offering is MyGo2Support, a 24/7 digital mobile platform providing personalized text-based support, complemented by in-person and virtual individual and group counseling, mind-body wellness programs (yoga, meditation, T'ai Chi), nutrition education, Support4Families programming, professional education, and cancer-specific educational resources. The Mark Lipschutz Center for Nutrition & Family serves as the primary facility, hosting a teaching kitchen, wellness center, and youth programming spaces. Major annual events include the ACOC professional conference and Inspiring Hope Gala. The organization operates nationally via virtual programs while maintaining its New Jersey base.

Differentiator

Problem solved

Functional benefit

Brands

• Support4Families: Program providing social and emotional support for children, teens, and parents/caregivers at any point in their cancer journey.
• MyGo2Support
• Tell Cancer to Take a Hike!
• Mark Lipschutz Center for Nutrition & Family
• Health Champion Program

Products and services

• MyGo2Support A free 24/7 mobile support program delivering personalized cancer support resources via text messaging. Includes weekly wellness check-ins, keyword-triggered support (COPE, MINDFUL, SONG, SHARE), and secure chat with licensed clinical staff without requiring app download. For cancer patients, survivors, caregivers, and families.
• Individual & Group Support Short-term individual counseling and ongoing group support facilitated by licensed oncology social workers and child life specialists. Support groups include survivors, caregivers, men's cancers, advanced cancers, and bereavement groups.
• Support4Families Family-centered social and emotional support program for children, teens, and parents/caregivers at any point in their cancer journey. Includes individual, family, and group formats with school-based support and financial assistance for pediatric cancer families.
• Mind & Body Programs Wellness programming including yoga, T'ai Chi Chih, meditation, breath work, relaxation techniques, and gentle exercise classes designed for stress reduction and improved wellbeing during cancer treatment and recovery.
• Nutrition Program Free nutrition education, recipes, cooking workshops, and healthy eating tips for cancer patients before, during, and after treatment, led by registered dietitians. Includes hands-on teaching kitchen classes.
• Professional Education Hub Continuing education and professional training for social workers, child life specialists, nurses, public health professionals, and patient navigators on addressing the non-medical impacts of cancer. Offers CE credits in multiple disciplines.
• Annual Conference on Cancer (ACOC) Annual professional development conference for healthcare providers on advanced cancer care topics. Features keynote speakers, breakout sessions, and continuing education credits for social work, counseling, nursing, psychology, and public health professionals.
• Health Champion Program Training program for community members to become trusted resources for cancer education and support. Champions receive workshops, educational materials, and resources to help others in their communities navigate cancer.
• Cancer Education Resources Comprehensive cancer education materials in English and Spanish covering breast cancer, colorectal cancer, cancer screening, and understanding clinical trials, including fact sheets, aftercare guides, and survivorship materials.

Quantifiable outcome

• 90% of members report reduced feelings of fear, anxiety, loneliness, and isolation
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GoMo HealthcoreTechnology or IntegrationTechnology partner powering MyGo2Support mobile platform. GoMo Health provides the BehavioralRx engagement science platform enabling 24/7 personalized support delivery via text messaging.
• Veterans Health and Wellness FoundationminorStrategic or Co-development PartnerPartnership to offer free community resource finder to ANYONE (not just veterans). Search by zip code to access vital services like food, housing, and healthcare.
• McCarter Theatre CenterminorStrategic or Co-development PartnerCreative partner for Our Cancer Stories program. McCarter Theatre compiles member submissions into a theatrical performance, providing professional actors for the production.
• Rutgers Biomedical and Health SciencesminorStrategic or Co-development PartnerCo-provider of professional education and continuing education credits. Jointly planned and implemented CE programs for social workers, counselors, nurses, and psychologists.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Livestrong Foundation: Major cancer nonprofit known for survivor support programs, navigation tools, and fertility preservation resources. Comparable in cancer survivorship focus but operates at significantly larger scale with broader programmatic reach.
• American Cancer Society: The largest US cancer nonprofit offering 24/7 helpline support, patient navigation, lodging, transportation, and educational resources. Overlaps with Crossroads4Hope on psychosocial support and patient education at substantially greater scale.

Emerging players

• Triage Cancer: Nonprofit providing free education on the practical and legal issues that arise after a cancer diagnosis, including insurance, employment, and financial matters. Comparable free education-and-navigation model.
• The Samfund: Nonprofit providing financial assistance and support for young adult cancer survivors in the US. Overlaps with Crossroads4Hope on financial-assistance components and young-adult-focused programming.
• Stupid Cancer: Nonprofit focused on young adult cancer patients and survivors, offering digital support programs, community events, and resources. Adjacent mission with overlap in age-specific psychosocial support.

Direct peers

• Imerman Angels: Nonprofit providing free one-on-one peer mentorship for cancer patients, survivors, and caregivers. Comparable free-service model and psychosocial support focus, with a distinctive peer-matching approach.
• First Descents: Nonprofit providing free outdoor adventure experiences for young adults impacted by cancer and other serious illnesses. Comparable free-program model serving the same cancer survivor population.
• Cancer Support Community: National cancer support nonprofit network offering psychosocial support, education, and navigation services free of charge. Crossroads4Hope was previously a CSC affiliate before rebranding in 2021, making it a near-identical model at smaller scale.
• Gilda's Club: Network of clubhouses providing free social and emotional support to people with cancer and their families, now part of the Cancer Support Community. Operates on a comparable community-based, free-support model.
• CancerCare: National nonprofit providing free, professional support services including counseling, support groups, education, and financial assistance for anyone affected by cancer. Closely comparable mission, services, and free-access model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cr4hope
• LinkedInlinkedin.com/company/cr4hope
• Instagraminstagram.com/cr4hope
• Xx.com/Cr4Hope

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads4Hope