GoMo Health

What GoMo Health does

GoMo Health is a private, for-profit healthcare engagement SaaS company founded in 2011 and headquartered in Asbury Park, New Jersey. The company delivers a cloud-based platform powered by its proprietary BehavioralRx® behavioral science methodology, which applies evidence-based behavioral economics principles combined with AI/ML personalization to drive member, patient, and caregiver engagement across the care continuum. Target buyers include health plans and insurers (Anthem, Blue Cross Blue Shield, Centene, Elevance Health, Humana), employers, hospitals and health systems (RWJBarnabas Health), pharmaceutical companies (Eli Lilly), associations and foundations, and public health agencies.

The platform architecture comprises five core modules — Personal Concierge (automated messaging), GoMo Chat (HIPAA-compliant two-way secure messaging on Microsoft Azure, HITRUST r2 certified), Care Companion (digital resource library and learning management system), GoMo Campaigns (mass communications), and Real-Time Reporting (analytics). GoMo Health packages these into ten condition-specific solutions (autism, cardiology, child welfare and foster care, chronic pain, diabetes, employee brain health, Medicaid verification, mental health, oncology, substance use disorder) plus a Women/Children/Families Engagement Hub, and six turnkey solutions including Caregiver Compass, Early Care, First Responder Resiliency, Recovery Pathways (with Workplace variant), and Well Sync. AI capabilities are embedded as a feature layer including conversational avatars, personalization engines, and an AI-powered BOT for child welfare engagement.

GoMo Health generates revenue through enterprise SaaS subscriptions on annual billing cycles with quote-based pricing tailored to engagement program scope, member/patient volume, and deployment breadth. The company operates with 51-100 employees, goes to market through direct enterprise field sales supplemented by channel partnerships and association relationships (American Heart Association, Center for BrainHealth, NCQA, Thriveworks), and has raised $2M in disclosed growth capital from SaaS Capital (2023). The company completed two acquisitions — Brand Aid Digital (2017) and Trajectory (2021) — to expand its creative, branding, and marketing service capabilities.

Name

GoMo Health

Legal name

GoMo Health

Website

https://gomohealth.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

GoMo Health is a private healthcare engagement SaaS company that delivers personalized, AI-driven member and patient communication through its proprietary BehavioralRx® behavioral science platform, serving health plans, employers, hospitals, pharmaceutical companies, and public health agencies.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Patient engagement platform
• Behavioral health software
• Care management solutions
• Healthcare digital engagement
• Population health programs

Headquarters

HQ city

Asbury Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: GoMo Health operates on a Software-as-a-Service model, providing subscription-based access to its BehavioralRx® engagement platform. Revenue is generated through recurring platform fees based on engagement programs deployed for health plans, employers, providers, and other enterprise customers. Program pricing appears to be quote-based and tailored to customer size and scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

GoMo Health provides a cloud-based enterprise engagement platform powered by its proprietary BehavioralRx behavioral science framework, delivering personalized digital health engagement through secure messaging, automated outreach, interactive content, and condition-specific programs. The platform is sold on an annual subscription basis to health plans, hospital systems, employers, pharmaceutical companies, and public health agencies for member and patient engagement, care management, and behavior change interventions.

Product overview

GoMo Health offers a cloud-based Enterprise Engagement Platform powered by BehavioralRx science, combining personalized messaging, interactive content, and real-time support. The platform comprises core modules including Personal Concierge (automated messaging), GoMo Chat (secure two-way messaging), Care Companion (digital resource library), GoMo Campaigns (mass communications), and Real-Time Reporting (analytics). The company delivers condition-specific solutions across 10 health areas (Autism, Cardiology, Child Welfare, Chronic Pain, Diabetes, Employee Brain Health, Medicaid Verification, Mental Health, Oncology, and Substance Use Disorder), plus a Women/Children/Families Engagement Hub. Turnkey solutions include Caregiver Compass, Early Care, First Responder Resiliency, Recovery Pathways (with Workplace variant), and Well Sync. The platform leverages AI capabilities including conversational avatars, behavioral personalization, and knowledge retrieval to drive engagement.

Differentiator

Problem solved

Functional benefit

Brands

• BehavioralRx: Proprietary science of engagement model that combines personalized messaging, interactive content, and real-time support to guide, support, and empower audiences across the care continuum.
• Personal Concierge
• Care Companion
• GoMo Chat
• Caregiver Compass
• Early Care
• First Responders Resiliency
• Recovery Pathways
• Recovery Pathways Workplace
• Well Sync

Products and services

• Enterprise Engagement Platform Cloud-based enterprise engagement platform powered by BehavioralRx science that combines personalized messaging, interactive content, and real-time support to guide, support, and empower individuals across the care continuum. Sold to health plans, providers, employers, pharmaceutical companies, and public health agencies.
• Caregiver Compass Turnkey caregiver support program that provides daily care messages, training videos, respite options, Medicare guidance, and case manager support to family caregivers, particularly those caring for individuals with neurocognitive needs.
• Early Care Turnkey maternal and child health program supporting families from six weeks into pregnancy through a child's ninth birthday with development and caregiver well-being resources.
• First Responder Resiliency Turnkey digital support system addressing stress, mental health, decision-making, and crisis intervention for first responders and their families.
• Recovery Pathways Turnkey recovery engagement program providing personalized, step-by-step messages and resources tailored to daily routines, workplace support, or court-mandated recovery from substance use disorder.
• Recovery Pathways Workplace Turnkey AI and behavioral science-driven workplace recovery solution for employers and employees to foster recovery-ready workplaces addressing substance use disorder.
• Well Sync Turnkey employee wellness program designed to enhance workplace vitality by addressing physical, mental, and emotional well-being through personalized messages and resources.
• Autism Spectrum Disorder Support Program Condition-specific engagement program providing structured caregiver-inclusive support reinforcing routines, building functional skills, and improving coordination across care, school, and home environments for individuals with Autism Spectrum Disorder.
• Cardiology Patient Engagement Program Condition-specific cardiology engagement program delivering cardiac education, medication adherence reinforcement, and lifestyle coaching to reduce risk factors, prevent readmissions, and support long-term heart health, integrating American Heart Association care plans.
• Child Welfare and Foster Care Engagement Hub Condition-specific AI-powered centralized communication hub for youth, caregivers, and child welfare system representatives providing secure information sharing, real-time conversations, and AI-driven resource guidance.
• Chronic Pain Management Program Condition-specific chronic pain program delivering personalized coping strategies, behavioral reinforcement, and self-management tools in real time to reduce pain interference and improve daily functioning.
• Diabetes Patient Engagement Program Condition-specific diabetes engagement program providing personalized glucose management support, lifestyle coaching, and timely prompts to help individuals control glucose levels, reduce ED utilization, and improve health outcomes.
• Employee Resiliency: The Brain Studio Condition-specific brain performance and resiliency digital fitness experience developed with the Center for BrainHealth using a MicroLearning and Doing (MiLD) approach for personalized brain health support in workplace settings.
• Medicaid Verification Program Condition-specific scalable, automated text-based Medicaid verification solution helping states, health plans, and members meet One Big Beautiful Bill Act requirements with personalized compliance guidance.
• Mental Health / Behavioral Health Program Condition-specific mental and behavioral health engagement program providing continuous, stigma-sensitive support with coping skills reinforcement, treatment adherence, and early intervention during symptom escalation.
• Oncology Patient Engagement Program Condition-specific oncology engagement program guiding individuals through cancer care journeys from diagnosis through survivorship with tailored education, symptom management support, treatment adherence reinforcement, and NCCN distress screening.
• Substance Use Disorder Engagement Program Condition-specific substance use disorder engagement program reinforcing relapse prevention skills through daily accountability at every stage of recovery, with SUD risk assessments, medication reminders, and adverse side effect reporting.
• Women, Children, and Families Engagement Hub Condition-specific centralized resource hub offering personalized guidance across lifespan stages from early childhood through caregiving and aging, supporting maternal health, child development, and family well-being.

Quantifiable outcome

• Millions of member and patient encounters delivered through the platform
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TrajectorycoreStrategic or Co-development Partner · 1 January 2021GoMo Health acquired Trajectory in 2021, integrating the company's capabilities into GoMo Health's portfolio to expand behavioral health and substance use disorder treatment solutions. This acquisition strengthened GoMo Health's position in the addiction and recovery treatment market.
• Dentistry.OnecoreStrategic or Co-development PartnerDentistry.One partnership integrates oral health engagement into GoMo Health's BehavioralRx® platform, enabling health plans and providers to address the connection between oral health and overall wellness through personalized digital engagement.
• Center for BrainHealthcoreStrategic or Co-development PartnerPartnership with the Center for BrainHealth at The University of Texas at Dallas integrates brain health science into GoMo Health's behavioral engagement programs, supporting cognitive health and resilience across patient populations.
• American Heart Association's Center for Health Technology and InnovationcoreStrategic or Co-development PartnerPartnership integrates GoMo Health's engagement platform with the American Heart Association's Center for Health Technology and Innovation to improve cardiovascular health outcomes through technology-enabled behavioral interventions.
• The Heart HouseminorStrategic or Co-development PartnerPartnership with The Heart House cardiology practice to deliver personalized patient engagement programs supporting cardiovascular care management and treatment adherence.
• ThriveworkscoreStrategic or Co-development PartnerPartnership with Thriveworks, a mental health provider, integrates behavioral health services with GoMo Health's engagement platform to improve access to mental health support and treatment adherence.
• RimrockminorStrategic or Co-development PartnerPartnership with Rimrock, an addiction treatment facility, supports recovery engagement programs through GoMo Health's behavioral science platform.
• Global Recovery Initiatives FoundationminorStrategic or Co-development PartnerPartnership with Global Recovery Initiatives Foundation supports substance use disorder recovery programs through technology-enabled engagement and behavioral support.
• National Recovery Friendly Workplace InstituteminorStrategic or Co-development PartnerPartnership supports workplace recovery initiatives, helping employers create recovery-friendly environments through evidence-based engagement programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Luma Health: Luma Health offers patient communication, scheduling, and engagement workflows targeted at provider organizations. It is a direct competitor to GoMo Health's provider-segment messaging and patient engagement modules.
• Welltok (Virgin Pulse): Virgin Pulse (post Welltok acquisition) is a leading member and employee engagement platform for health plans and employers. It directly competes with GoMo Health's payer and employer engagement offerings, providing SaaS-based personalization and wellbeing programs at larger enterprise scale.
• mPulse Mobile: mPulse Mobile delivers conversational AI-driven health engagement via SMS, voice, and rich messaging, with deep health plan customers. It is one of the closest direct competitors to GoMo Health's Personal Concierge and GoMo Chat solutions targeting the same payer and provider buyers.
• Icario: Icario (formerly NovuHealth) specializes in healthcare member engagement and quality improvement for health plans, including Medicaid and Medicare populations. It overlaps directly with GoMo Health's payer-facing engagement, incentive, and quality measure programs.
• CipherHealth: CipherHealth provides patient outreach, engagement, and care navigation solutions to hospitals and health systems. It competes with GoMo Health's provider segment around readmission reduction, post-discharge outreach, and digital patient communication.
• Upfront Healthcare: Upfront Healthcare is a patient engagement platform focused on appointment reminders, care navigation, and personalized outreach for health systems. It is comparable to GoMo Health's provider-facing engagement and digital front door capabilities.
• Vivify Health (Optum): Vivify Health provides connected health and remote patient monitoring engagement solutions, now part of Optum. It is comparable to GoMo Health's RPM-integrated engagement programs for chronic condition management, particularly with payer and provider customers.

Emerging players

• Validic: Validic provides a health data platform and remote patient monitoring integrations to payers, providers, and pharma. It overlaps with GoMo Health's RPM integration and personalization data layer, particularly in chronic condition programs.

Broad incumbents

• Health Catalyst: Health Catalyst is a large healthcare data and analytics platform serving health systems and payers. While broader in scope, its analytics and population health capabilities are adjacent to GoMo Health's Real-Time Reporting and outcome measurement modules.
• Salesforce Health Cloud: Salesforce Health Cloud is a CRM-based care management platform used by major payers and providers. It competes with GoMo Health at the higher end of payer/provider enterprise deals where buyers prefer consolidating on the Salesforce ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gomohealth
• Facebookfacebook.com/gomohealth
• LinkedInlinkedin.com/company/gomo-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoMo Health