Metadomo

What Metadomo does

Metadomo is an Ireland-based (Metadomo Limited) blockchain infrastructure company founded in 2020 that builds a unified loyalty point platform. The company operates a dual consumer and enterprise offering: a consumer mobile app that aggregates loyalty balances from telco, airline, bank, and gaming programs into a single portfolio view and enables spending of those points globally via its DomoPay universal payment layer, and an enterprise solutions suite that provides turnkey blockchain tokenization, global interoperability, and access to secondary trading markets and DeFi services for loyalty program operators. The underlying technology is blockchain-native point tokenization supported by a patent-pending aggregation method, with DomoPay acting as the payment-acceptance and settlement layer across borders.

The product surface extends beyond aggregation and payment into a wider ecosystem, including an RWA Gateway for fractional real-world asset investment using loyalty points, DeFi Lending against point balances, a Secondary Market order book for peer-to-peer point trading, and Cross-Program Interoperability between loyalty ecosystems. Stated integrations with Starbucks, Hyatt, Shell, KFC, Hilton, and Pizza Hut provide the merchant acceptance footprint for DomoPay.

The business model relies on transaction and processing fees from point spending, recurring enterprise tokenization services for loyalty program operators, and fees from secondary-market point trading; specific pricing is not publicly disclosed. Go-to-market combines product-led growth via the consumer app with a direct enterprise sales motion targeting airlines, hotels, restaurants, telcos, and banks. The company is privately held with only one disclosed funding round (a $100,000 investment by Outlier Ventures in July 2022), 11–50 employees, and no disclosed revenue, ARR, customer counts, or transaction volumes.

Name

Metadomo

Legal name

Metadomo Limited

Website

https://metadomo.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Metadomo is an Ireland-based blockchain platform that aggregates loyalty points from telco, airline, bank, and gaming programs into a single view and enables global spending via its DomoPay universal payment layer, serving both consumers through a mobile app and loyalty program operators through enterprise tokenization services.

Ownership category

akta.pro rank

Product category

Loyalty Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)

akta.pro secondary industries

GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK), Interoperability & Integration Middleware (ERP/core banking connectors, messaging, APIs, cross-chain to permissioned) (FSAPAIAL)

Keywords

• Loyalty point aggregation
• Blockchain tokenization
• Universal payment infrastructure
• Enterprise loyalty solutions
• Cross-border rewards redemption

Headquarters

HQ city

Killorglin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction/Processing Fees: Revenue generated from processing point transactions when users spend points via DomoPay globally, including cross-border transactions
2. Enterprise Tokenization Services: B2B services enabling loyalty program operators to tokenize existing programs or issue native blockchain points with white-label branding capabilities
3. Secondary Market Trading: Revenue from facilitating peer-to-peer point trading with market-based pricing and liquidity provision

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Metadomo operates a blockchain-based loyalty infrastructure platform consisting of a consumer mobile app that aggregates loyalty points from telco, airline, bank, and gaming programs into a unified portfolio and converts them into a universal payment method (DomoPay) accepted online and at physical checkouts locally and overseas. On the enterprise side, it offers turnkey tokenization services that allow loyalty program operators to issue or migrate points onto blockchain infrastructure while retaining full white-label branding, plus an ecosystem layer including DeFi lending against points, a peer-to-peer secondary trading market, and a real-world asset (RWA) gateway for fractional investment.

Product overview

Metadomo is a unified loyalty infrastructure platform consisting of a Consumer App and enterprise solutions. The Consumer App includes Aggregate (consolidating points from telco, airline, bank, and gaming programs), DomoPay (converting points to universal payment), and Unlock New Potential features. Enterprise Solutions offer Turnkey Tokenization (blockchain-based point issuance), Global Interoperability (cross-border point spending), and Revenue-Generating Assets (access to trading markets and DeFi). The Future-Proof Ecosystem provides RWA Gateway (fractional real-world asset investment), DeFi Lending (point collateralization), Secondary Market (P2P trading), and Cross-Program Interoperability features.

Differentiator

Problem solved

Functional benefit

Products and services

• Metadomo Consumer App Mobile application enabling consumers to aggregate loyalty points from telco, airline, bank, and gaming programs into a unified view and spend them globally via DomoPay at online and physical checkouts. Targets individual consumers who hold points across multiple programs.
• Enterprise Turnkey Tokenization White-label blockchain-based service enabling loyalty program operators to issue points natively on blockchain or tokenize existing programs with zero friction while retaining full white-label control and branding. Targets airlines, hotels, restaurants, telcos, and banks operating loyalty programs.
• DomoPay Universal Payment Universal payment layer that converts loyalty points into a payment method accepted online and at physical checkouts, locally and internationally. Powers cross-border point spending for consumers via the Metadomo Consumer App and global interoperability for enterprise loyalty partners.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• StarbuckscoreStrategic or Co-development PartnerStarbucks loyalty points integrated into the DomoPay global spending network, enabling Starbucks rewards members to use points for purchases globally via the Metadomo platform
• HyattcoreStrategic or Co-development PartnerHyatt loyalty program (World of Hyatt) connected to Metadomo ecosystem enabling global point redemption and spending capabilities through DomoPay
• ShellcoreStrategic or Co-development PartnerShell fuel rewards integrated into the DomoPay payment network allowing loyalty points to be spent at Shell stations globally
• KFCcoreStrategic or Co-development PartnerKFC loyalty program connected to Metadomo enabling members to spend rewards points via DomoPay at KFC locations worldwide
• HiltoncoreStrategic or Co-development PartnerHilton Honors loyalty program integrated into the global point spending network, enabling hotel reward redemptions through the DomoPay platform
• Pizza HutcoreStrategic or Co-development PartnerPizza Hut loyalty rewards connected to Metadomo ecosystem enabling points-based purchases through DomoPay at Pizza Hut locations globally

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• StormX: StormX is a crypto cashback and rewards platform that lets users earn cryptocurrency for online shopping. Like Metadomo, it sits at the intersection of loyalty rewards and blockchain-based redemption, though focused on cashback rather than cross-program point aggregation.
• Lolli: Lolli is a bitcoin rewards platform partnering with major retailers to offer bitcoin cashback on purchases. It shares Metadomo's thesis of converting everyday spending into digital assets and partners with overlapping merchant categories.
• Fold: Fold is a bitcoin rewards and payments app that lets users earn bitcoin on gift card purchases and spend via a debit card. Comparable to Metadomo's DomoPay in turning rewards into spendable digital currency at merchants.

Broad incumbents

• PayPal: PayPal operates Honey (rewards/cashback), Venmo, and PayPal stablecoin features. As a broad incumbent in payments and rewards, it competes with Metadomo's vision of universal spending infrastructure though not specialized in cross-program loyalty aggregation.
• Visa: Visa's Token Service, card-linked loyalty APIs, and partnerships with stablecoin issuers (USDC, PYUSD) make it a broad incumbent in tokenized payments. Visa's merchant network and tokenization infrastructure directly overlap with Metadomo's DomoPay and turnkey tokenization ambitions.
• Mastercard: Mastercard's SessionM loyalty platform and blockchain partnerships (e.g., with Token, Paxos) position it as a broad incumbent in tokenized loyalty and digital asset payments. It competes indirectly with Metadomo's enterprise tokenization offering.
• Ripple: Ripple's XRP Ledger and RLUSD stablecoin target cross-border payments and tokenization (including via the XRP Ledger's built-in DEX and tokenization features). Ripple's enterprise focus and payments infrastructure overlap with Metadomo's cross-border DomoPay and tokenization model.

Regional players

• AirMiles (Loyalty Ventures): AirMiles is an established coalition loyalty program enabling cross-brand point aggregation and redemption in Canada. It shares Metadomo's foundational thesis of unified loyalty wealth, though operating as a traditional closed-loop program rather than blockchain-based.
• Ant Group (Ant Chain / Alipay+): Ant Group operates Huabei (loyalty/credit), Ant Forest (rewards), and Alipay+ cross-border merchant payment infrastructure with blockchain integration. It parallels Metadomo's cross-border point spending vision though primarily serves Asia-Pacific.

Others

• Chainlink: Chainlink provides oracle and cross-chain interoperability infrastructure widely used in tokenization and RWA projects. As enabling infrastructure for the Web3 ecosystem in which Metadomo operates, it is a thematic peer rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/metadomo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metadomo