Txtur

What Txtur does

Txtur (legal entity Txtur LLC) is a privately held custom made-to-order furniture manufacturer headquartered in Roanoke, Virginia. The business traces its operational heritage to the Frank Chervan Furniture Company, founded in 1932 in Ravenna, Ohio, expanded south into Bedford, Virginia in 1948, and consolidated production in Roanoke after acquiring the local plant in 2006. The Txtur consumer-facing brand was launched in 2020 to bring the company's commercial-grade manufacturing capability directly to residential customers. Operations span a single vertically integrated Roanoke factory employing more than 200 craftspeople, supported by CNC shaping, sanding, and 5-axis routering capabilities in place since 1994, with a production footprint exceeding 500,000 commercial pieces over the past decade.

The core product is customizable upholstered and casegood furniture - sofas, sectionals, lounge and dining chairs, ottomans, beds, and the outdoor-rated Sound Outdoor Collection - configured online through a Shopify storefront or in person at two gallery showrooms in Richmond and Roanoke, each co-located with a Nordic-inspired Stock Bistro & Bar. Standard delivery time is approximately six weeks. Made-to-order configurations span fabric grades, leather options, and wood finishes, with performance fabrics sourced from Crypton, Culp, and Valdese Weavers. Ready-to-Deliver in-stock inventory is sold at discounts of up to 40%. An Upcycle take-back program allows customers to return furniture for remanufacturing credit.

Revenue is generated through one-time-purchase furniture sales across three channels: direct-to-consumer e-commerce and showroom retail (residential consumers, primary segment), a B2B commercial division (Txtur B2B) serving hospitals, senior living, hospitality, and corporate offices, and a trade program for interior designers. Geographic reach is domestic United States, concentrated in the Mid-Atlantic region. The company is family-owned, with CEO and founder Gregory Terrill at the helm, and has raised a cumulative disclosed total of approximately $1.3M across two exempt securities offerings filed via SEC Form D.

Name

Txtur

Legal name

Txtur LLC

Website

https://txtur.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Txtur is a custom made-to-order furniture manufacturer operating a Roanoke, VA factory with 200+ craftspeople, serving residential consumers, interior designers, and commercial clients (healthcare, senior living, hospitality, corporate) through e-commerce, two Virginia showrooms, and a B2B contract division.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Upholstered Household Furniture Manufacturing (337121), Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Household Furniture (2510), Office Furniture (2520)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Custom furniture manufacturing
• Made-to-order upholstery
• Commercial contract furniture
• Direct-to-consumer furniture
• American-made seating

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Furniture Sales: One-time purchase model for custom made-to-order residential furniture sold through e-commerce and showrooms. Products include sofas, sectionals, chairs, ottomans, dining furniture, beds, and outdoor furniture.
2. Ready-to-Deliver Sales: Pre-made in-stock furniture pieces sold at discounted prices, targeting customers seeking immediate delivery without customization wait times.
3. B2B Commercial Furniture: Commercial-grade furniture sales to businesses including hospitals, senior living, hospitality, and corporate offices. Includes custom brand standards programs and bulk manufacturing.
4. Upcycle Trade-in Credits: Furniture take-back program where customers receive credit toward new purchases when returning old furniture for remanufacturing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Txtur manufactures and sells custom made-to-order residential and commercial furniture (sofas, sectionals, lounge chairs, ottomans, dining tables and chairs, beds, and outdoor furniture) produced at its Roanoke, VA factory and delivered direct-to-customer in approximately 6 weeks. Furniture is built using CNC precision manufacturing combined with hand craftsmanship and offers extensive customization across fabrics, leathers, and wood finishes. The company also offers Ready-to-Deliver in-stock pieces at up to 40% off, a Txtur B2B commercial contract furniture division for healthcare, hospitality, and corporate clients, the Txtur Upcycle furniture remanufacturing program, and Stock Bistro & Bar restaurants co-located within its showrooms.

Product overview

Txtur is a custom furniture manufacturer and retailer headquartered in Virginia, operating as a single unified brand (Txtur Living) with complementary service lines. The core offering is made-to-order upholstered and wood furniture with extensive customization (fabrics, leathers, wood species, finishes), produced in the company's Roanoke, VA factory and delivered in approximately 6 weeks. The product portfolio spans living room (sofas, sectionals, lounge chairs, ottomans), dining (tables, chairs, bar stools), bedroom (beds, headboards), and outdoor (Sound Outdoor Collection) categories. Named collections (Sleek, Sway, Clip, Brave, Shelter) serve as product families with interchangeable components. Adjacent offerings include an Upcycle sustainability program (furniture take-back and remanufacturing), a B2B commercial furniture division (contract manufacturing for healthcare, hospitality, corporate), and two Stock Bistro & Bar restaurant locations integrated into the Richmond and Roanoke showrooms. Ready-to-Deliver in-stock products offer faster fulfillment at discounted prices.

Differentiator

Problem solved

Functional benefit

Brands

• TXTUR B2B: Commercial-grade furniture solutions for businesses including hospitals, senior living, hospitality, and corporate offices.
• Txtur Upcycle
• Stock Bistro & Bar

Products and services

• Sofas & Sectionals Custom upholstered sofas and sectionals available in multiple collections with configurable sizes, fabrics, and leg finishes, sold direct-to-consumer and to commercial clients.
• Lounge Chairs Custom upholstered lounge and occasional chairs available across multiple collections with configurable fabrics and leg finishes, sold direct-to-consumer.
• Ottomans Custom ottomans including storage ottomans, poufs, and design-specific styles with material customization, sold direct-to-consumer.
• Dining Tables & Chairs Custom dining tables, side chairs, arm chairs, stools, and counter/bar stools available in various collections with material customization, sold direct-to-consumer.
• Beds Custom upholstered beds including Lattice Queen and Lattice King models with configurable fabric upholstery and wood leg finishes, sold direct-to-consumer.
• Sound Outdoor Collection Outdoor-rated furniture collection including sectionals, lounge chairs, sofas, chaise units, corner units, armless sofas, coffee tables, and side tables designed for outdoor use, sold direct-to-consumer.
• Ready-to-Deliver Products In-stock furniture pieces available for immediate delivery at discounted prices up to 40% off, sourced from existing showroom inventory and sold direct-to-consumer.
• Sleek Lounge Collection Sofa system collection featuring lounge chairs, loveseats, studio sofas, 7' and 8' sofas, chaise sectionals, and large sectionals with configurable dimensions and finishes, sold direct-to-consumer.
• Sway Lounge Collection Sofa system collection featuring lounge chairs, swivel chairs, wide lounge chairs, loveseats, studio sofas, 7' and 8' sofas, chaise sectionals, and large sectionals, sold direct-to-consumer.
• Clip Lounge Collection Minimal lounge collection featuring studio sofas, sofas, ottomans, and lounge chairs with a clean design aesthetic, sold direct-to-consumer.
• Brave Collection Versatile dining and seating collection featuring side chairs, arm chairs, lounge chairs, counter stools, bar stools, and backless bar stools with belting/slot-bolt construction, sold direct-to-consumer.
• Txtur Upcycle Program Sustainability program that allows customers to return Txtur furniture for remanufacturing and receive credit toward new purchases, with credit tiers varying by product grade and ownership period.
• Txtur B2B Commercial Furniture Commercial-grade contract furniture serving hospitals, senior living facilities, public venues, hospitality, and corporate offices, with custom pieces, design modifications, bulk manufacturing, and in-house design engineering.
• Stock Bistro & Bar (Richmond) Nordic-inspired bistro and bar located inside the Txtur Richmond showroom, serving lunch, dinner, and brunch with craft cocktails and wine as an experiential retail extension of the showroom concept.
• Stock Bistro & Bar (Roanoke) Nordic-inspired bistro and bar located inside Fire Station One alongside the Txtur Roanoke showroom, serving dinner and weekend lunch with craft cocktails and a downtown patio.

Quantifiable outcome

• 90+ years of furniture manufacturing experience
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• CryptoncoreStrategic or Co-development PartnerPerformance fabric supplier for Txtur furniture. Crypton fabrics are stain and odor resistant, providing durability and easy maintenance for residential furniture.
• CulpcoreStrategic or Co-development PartnerFabric supplier providing high-performance upholstery materials for Txtur's custom furniture line.
• Valdese WeaverscoreStrategic or Co-development PartnerFabric supplier providing high-quality upholstery fabrics for Txtur furniture products.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Maiden Home: Premium DTC custom-made furniture brand offering sofas, sectionals, dining, and bedroom with made-to-order production. Closely comparable on premium positioning, customization depth, and direct factory-to-consumer model.
• Interior Define: DTC custom furniture brand offering made-to-order sofas, sectionals, chairs, and dining with extensive fabric and configuration options. Directly comparable on customization depth and DTC furniture category.
• Joybird: DTC furniture brand offering customizable mid-tier upholstered furniture, dining, and bedroom. Comparable on customization, e-commerce-first model, and quality-price positioning adjacent to Txtur.
• Article: DTC modern furniture brand offering sofas, sectionals, dining, and bedroom at mid-market price points. Comparable on direct-to-consumer online model and contemporary design aesthetic, though offering faster lead times with in-stock inventory.
• Burrow: DTC modular furniture brand with direct-to-door shipping of sofas, sectionals, and seating. Comparable as a digitally-native furniture brand, though positioned at lower price points and faster delivery than Txtur.

Broad incumbents

• Room & Board: Established U.S.-made furniture retailer offering modern home and outdoor furniture with strong customization options. Comparable as a U.S.-manufactured, customization-oriented premium furniture brand with showrooms.
• West Elm: Williams-Sonoma-owned modern furniture retailer with national showroom footprint and broad upholstered, dining, and bedroom assortment. Comparable on DTC retail and modern design positioning at slightly lower price tiers.
• Restoration Hardware (RH): Premium home furnishings brand with experiential galleries offering upholstered, dining, bedroom, and outdoor furniture. Comparable on premium positioning, gallery-driven retail, and made-to-order customization.
• Ethan Allen: Long-established U.S. furniture manufacturer and retailer offering custom upholstery, case goods, and decor through a national designer-led showroom network. Comparable on U.S. manufacturing heritage and custom upholstery focus.
• Steelcase: Major commercial office furniture manufacturer serving corporate, healthcare, and education markets with contract-grade seating, desks, and architectural interiors. Comparable on the B2B commercial furniture side of Txtur's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/txturliving
• Instagraminstagram.com/txturliving
• Pinterestpinterest.com/txturliving
• Facebookfacebook.com/txturliving
• LinkedInlinkedin.com/company/txtur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Txtur