Joybird
Joybird is a U.S. direct-to-consumer mid-century modern furniture retailer offering made-to-order, customizable sofas, sectionals, chairs, beds, and decor across 30+ collections with 80+ fabric options, sold online, through three showrooms, and via white-glove in-home delivery, as a subsidiary of La-Z-Boy Incorporated.
- Company typePrivate
- Founded2014
- HeadquartersCommerce, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Joybird does
Joybird is a U.S.-based direct-to-consumer furniture retailer specializing in customizable mid-century modern furniture for residential consumers. The company operates a made-to-order manufacturing model across more than 30 named collections spanning sofas and sectionals, chairs, beds, tables, dining, home office, outdoor furniture, storage, and decor. Products are differentiated by an 80+ SKU fabric and leather library, modular and reconfigurable designs (including U-sofa configurations and petite/apartment-sized options), GREENGUARD Gold-certified materials, and pet-friendly and Safeguard fabric treatments. Free swatch kits, a 3D Room Planner tool, and complimentary design services reduce purchase friction for configurable, higher-considered-purchase items.
The business model combines e-commerce through joybird.com with three owned showrooms in Los Angeles, San Francisco, and Dallas, supported by a nationwide Premium In-Home Delivery (white-glove) service. Revenue is generated primarily through one-time unit-priced furniture sales ranging from approximately $49 for accessories to over $6,000 for large modular sectionals, supplemented by partnership-based 0% APR financing, multi-year protection plans (5-year contracts priced $166–$500), and free design services. A Trade & Business program targets interior designers and trade buyers as a secondary channel. Marketing relies on a content-led blog, email/loyalty club, organic SEO, branded social campaigns such as #myjoybird, and design collaborations including an ongoing Joybird x Pantone collection and a sustainability partnership with One Tree Planted.
Joybird is a privately held wholly-owned subsidiary of La-Z-Boy Incorporated (NYSE: LZB), one of the largest publicly traded furniture manufacturers in the United States. The parent relationship provides manufacturing scale, supply chain infrastructure, and brand credibility, while Joybird operates as a distinct DTC brand positioned around design, customization, and premium delivery rather than mass-market furniture retailing.
Joybird firmographics
Firmographics- Name
- Joybird
- Legal name
- Joybird, a La-Z-Boy Incorporated Company
- Website
- https://joybird.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Joybird is a U.S. direct-to-consumer mid-century modern furniture retailer offering made-to-order, customizable sofas, sectionals, chairs, beds, and decor across 30+ collections with 80+ fabric options, sold online, through three showrooms, and via white-glove in-home delivery, as a subsidiary of La-Z-Boy Incorporated.
- Ownership category
- akta.pro rank
Joybird industry classification
Industry- Product category
- Residential Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industries
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where Joybird is headquartered
LocationHeadquarters
- HQ city
- Commerce
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Joybird business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Furniture Sales: One-time purchase model for customizable mid-century modern furniture including sofas, sectionals, chairs, tables, beds, and outdoor furniture. Products are made to order with extensive customization options.
- Financing Programs: Partnership financing programs offering rates as low as 0% APR to make higher-priced furniture more accessible to consumers.
- Protection Plans: Optional 5-year protection plans available for purchase with products (e.g., $500 for Bryant U-Sofa Bumper Sectional, $283 for Briar Sleeper Sofa) covering potential defects or damage.
- Free Design Services: Complementary interior design consultation and room planning services to drive furniture sales and enhance customer experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level decor items |
| Unit Pricing | Pay-as-you-go | Mid-range accent furniture |
| Unit Pricing | Pay-as-you-go | Core sofa and sectional offerings |
| Unit Pricing | Pay-as-you-go | Premium modular and large sectionals |
| Subscription | Multi-year contract | Protection Plans |
| Other | Monthly | Financing Options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Joybird product offering
Product offeringCore offering
Joybird designs and sells customizable made-to-order mid-century modern residential furniture, including sofas, sectionals, chairs, beds, tables, storage, and outdoor furniture. Products are manufactured with 80+ fabric and leather options and sold direct to consumers through a combination of e-commerce and physical showrooms in Los Angeles, San Francisco, and Dallas. Free design services, a 3D room planner, free swatch kits, and premium in-home delivery accompany the core product sales.
Product overview
Joybird is a mid-century modern furniture company offering fully customizable sofas, sectionals, chairs, beds, tables, storage, outdoor furniture, and home decor. The product portfolio includes over 30 named collections (including Bryant, Lewis, Holt, Hughes, Wilder, Amelia, Soto, Eliot, and Briar) spanning living room, dining room, bedroom, home office, and outdoor categories. Joybird operates on a made-to-order model allowing customers to customize fabric, color, orientation, and configuration. Key services include free design services with 3D room planner, premium in-home delivery, financing options as low as 0% APR, and limited lifetime warranty. The company is a subsidiary of La-Z-Boy Incorporated and crafts furniture in their own factory.
Differentiator
Problem solved
Functional benefit
Products and services
- Sofas and Sectionals Customizable made-to-order mid-century modern sofas and modular sectionals available in 80+ fabric and leather options, targeting style-conscious homeowners and interior designers. Configurable for living rooms, apartments, and family or pet-friendly households.
- Chairs and Accent Seating Accent chairs, lounge chairs, and seating pieces in mid-century modern styles, customizable in fabric and leather for living rooms and reading nooks.
- Beds and Bedroom Furniture Mid-century modern beds and bedroom furniture in customizable finishes and upholstery, designed for primary and guest bedrooms.
- Tables and Desks Coffee tables, side tables, dining tables, and desks in mid-century modern styles, configurable to match room aesthetics.
- Storage and Case Goods Storage solutions including dressers, credenzas, and shelving units designed to complement Joybird's mid-century modern furniture collections.
- Outdoor Furniture Mid-century modern outdoor furniture collections designed for patios, decks, and outdoor entertaining spaces.
- Home Decor and Accessories Home decor items and accessories curated to complement Joybird's furniture collections and complete room designs.
- Free Design Services Free design consultation service provided by Joybird's design team to help customers plan rooms, select fabrics, and configure furniture.
- Trade Program A dedicated trade program for interior designers, stagers, and design professionals offering trade pricing and services for purchasing Joybird furniture for client projects.
- Premium In-Home Delivery White-glove in-home delivery service that brings furniture directly into the customer's room of choice, complementing direct-to-consumer online sales.
Quantifiable outcome
- 80+ fabric and leather options available for customization
- +1 more outcomes
Companies that use Joybird
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Joybird technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Joybird partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- One Tree PlantedminorJoybird partners with One Tree Planted, a non-profit organization focused on global reforestation, as part of its sustainability initiative. For every purchase, Joybird plants trees to offset environmental impact.
- PantoneminorJoybird x Pantone collaboration featuring exclusive fabric color collections. The ongoing partnership explores color trends with a refreshed, layered palette designed to create balanced, restorative living spaces.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Joybird competitors and assessment
Company assessmentOthers
- La-Z-Boy: La-Z-Boy is Joybird's parent company and one of the largest US furniture manufacturers, specializing in upholstered furniture (recliners, sofas). Comparable as the manufacturer backing Joybird with supply chain and shared capabilities, rather than as a direct consumer competitor.
Direct peers
- Castlery: Castlery is a DTC modern furniture brand offering design-led sofas, dining, and bedroom furniture. Comparable to Joybird on customization, premium positioning, and direct-to-consumer approach.
- Article: Article is a DTC mid-century modern furniture retailer offering sofas, sectionals, chairs, and tables directly to consumers. Highly comparable to Joybird in aesthetic, customer segment, distribution model, and customization narrative.
- Interior Define: Interior Define is a DTC custom furniture brand specializing in made-to-order sofas and sectionals with extensive fabric options. Closely matches Joybird on customization depth and the direct-to-consumer model.
- Apt2B: Apt2B is an online modern furniture retailer offering customizable sofas and sectionals at accessible price points. Comparable to Joybird on direct-to-consumer model and modern design aesthetic.
- Floyd: Floyd is a DTC modern furniture brand offering modular, design-forward sofas and home furnishings. Comparable to Joybird on mid-century modern aesthetic and direct-to-consumer approach with emphasis on modularity.
- Burrow: Burrow is a DTC furniture brand focused on modular, customizable sofas and sectionals with direct delivery. Directly comparable to Joybird on modular seating, target customer, and customization differentiator.
Broad incumbents
- CB2: CB2 is Crate & Barrel's modern furniture brand focusing on contemporary design. Comparable to Joybird on modern aesthetic and target customer, but offers broader home furnishings across price tiers.
- West Elm: West Elm is a national mid-century modern furniture retailer (Williams-Sonoma subsidiary) with extensive showrooms and broad product lines. Comparable to Joybird on design aesthetic and target customer, but operates at much broader scale and product range.
- Wayfair: Wayfair is the dominant online home goods marketplace offering furniture from thousands of brands. Comparable to Joybird on furniture e-commerce channel and broad category coverage, though it operates as a marketplace rather than a single brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Joybird social profiles
Digital presenceJoybird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joybird leadership team
Management profileNumber of profiles
Joybird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joybird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joybird
What does Joybird do?
Joybird designs and sells customizable made-to-order mid-century modern residential furniture, including sofas, sectionals, chairs, beds, tables, storage, and outdoor furniture. Products are manufactured with 80+ fabric and leather options and sold direct to consumers through a combination of e-commerce and physical showrooms in Los Angeles, San Francisco, and Dallas. Free design services, a 3D room planner, free swatch kits, and premium in-home delivery accompany the core product sales.
Is Joybird a public or private company?
Joybird is a private company. It is classified as corporate owned and is currently operating.
When was Joybird founded?
Joybird was founded in 2014. It employs 101 to 250 people.
Where is Joybird based?
Joybird is headquartered in Commerce, United States, in the North America region.
How does Joybird make money?
Four revenue lines are on record. Furniture Sales are the primary driver. The others are financing Programs, protection Plans and free Design Services.
Who are Joybird's main competitors?
La-Z-Boy is listed as an others. Direct peers are Castlery, Article, Interior Define, Apt2B, Floyd and Burrow. Broad incumbents are CB2, West Elm and Wayfair.
Does Joybird have an API?
No public API is recorded for Joybird.
What industry is Joybird in?
Joybird's product category is Residential Furniture. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires). Its NAICS code is 4491 and its SIC code is 5700.