Sartori Company
- Company typePrivate
- Founded1939
- HeadquartersPlymouth, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sartori Company does
Sartori Company (dba Sartori Cheese) is a fourth-generation, family-owned artisan cheesemaker founded in 1939 in Plymouth, Wisconsin by Italian immigrant Paolo Sartori. The company manufactures premium handcrafted cheeses across five core product families: BellaVitano® (its flagship American Original introduced in 2008 and winner of the 2008 'Best New Cheese in the World'), Italian-inspired Cheddars (MontAmoré®, Old World, Farmhouse, Cherrywood Smoked, Sriracha, Italian Herb), Parmesan (Classic, SarVecchio®, Tuscan Blend), Asiago (Classic, Rosemary & Olive Oil), and a Snacking line launched in 2025. Its production technology is anchored by patented cheese curd mixing and stretching machines (1942, 1946), proprietary microbial enzyme processes enabling lacto-vegetarian-friendly cheeses, and historic East Main Caves used for hand-finishing and aging. The company operates with 501–1,000 employees, including four Master Cheesemakers and 40+ licensed cheesemakers, and sources 100% of its milk from Wisconsin family farms within 70 miles of its facilities.
Sartori monetizes through three primary channels: a direct-to-consumer e-commerce storefront (shop.sartoricheese.com) with nationwide cold-chain shipping, retail distribution through grocery stores and specialty cheese shops, and a dedicated Foodservice & Ingredient division that delivers custom cheese solutions (specific variety, flavor, texture, form) to food manufacturers and restaurant partners. Pricing is unit-based across wedges, wheels, shredded, grated, shaved, bites, and spreads formats, with a $5 newsletter welcome offer used to capture DTC demand. Marketing is content-led, using recipes, pairing guides, cheeseboard education, and multi-platform social engagement (Instagram, Facebook, TikTok, LinkedIn, Pinterest, Vimeo) to support premium positioning. The company has expanded its IP portfolio with trademarks (BellaVitano®, MontAmoré®, SarVecchio®), accumulated a multi-decade track record of international awards, and on 2025-06-02 acquired Rumiano Cheese for an undisclosed amount to scale capacity and geographic reach.
Sartori Company firmographics
Firmographics- Name
- Sartori Company
- Legal name
- Sartori Company
- Website
- https://sartoricheese.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Sartori Company industry classification
Industry- Product category
- Artisan Cheese Manufacturing
- NAICS
- Cheese Manufacturing (311513)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese) (AFAHABAC)
- akta.pro secondary industries
- Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts) (AFAHABAF), Processed Cheese & Cheese Spreads Manufacturing (Slices, Loaves, Spreadable) (AFAHABAD), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI)
Keywords
Where Sartori Company is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sartori Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Cheese Sales: Direct-to-consumer and retail sales of artisanal cheeses through company e-commerce shop and retail grocery stores nationwide. Products include wheels, wedges, shredded, grated, and shaved formats.
- Foodservice & Ingredient: B2B sales of premium cheese varieties to food manufacturers and restaurant partners. Custom solutions for specific flavor, texture, and form requirements for various food applications.
- Specialty Snacking Products: Snacking format products including individually wrapped cheese bites (0.75oz wheels) in 6-piece packages and cheese spreads/dips in tubs, sold through retail and direct channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cheese Bites - MontAmoré Cheddar and Italian Herb flavors |
| Unit Pricing | Pay-as-you-go | Cheese Spreads & Dips - Merlot BellaVitano and Garlic & Herb flavors |
| Unit Pricing | Pay-as-you-go | BellaVitano Wedges - Various flavors |
| Unit Pricing | Pay-as-you-go | Classic Parmesan - Multiple formats |
| Unit Pricing | Pay-as-you-go | Tuscan Blend - Parmesan and Fontina blend |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sartori Company product offering
Product offeringCore offering
Sartori Company manufactures and sells handcrafted artisan cheeses, with a product line spanning BellaVitano® (its flagship American Original introduced in 2008 with multiple hand-finished flavor variants), Italian-inspired Cheddars, Parmesan (Classic, SarVecchio®, Tuscan Blend), Asiago, and a Snacking line (Cheese Bites and Spreads & Dips). The company sells directly to consumers via its own e-commerce shop, through retail grocery and cheese shops nationwide, and provides custom cheese solutions to food manufacturers and restaurant partners through its Foodservice & Ingredient division.
Product overview
Sartori Company is a fourth-generation family-owned Wisconsin artisan cheese company founded in 1939, specializing in handcrafted artisanal cheeses. The product portfolio centers on five core cheese families: BellaVitano® (the company's signature American Original introduced in 2008), Italian-inspired Cheddar, Parmesan, Asiago, and a Snacking line. BellaVitano® is the flagship line featuring the original Gold variety plus eight flavored variants (Merlot, Espresso, Balsamic, Garlic & Herb, Black Pepper, Tomato Basil, and Hatch Chile) that are soaked or hand-rubbed with various ingredients. The Cheddar line includes MontAmoré®, Old World, Farmhouse, Cherrywood Smoked, Sriracha, and Italian Herb varieties. Parmesan offerings comprise Classic, SarVecchio®, and Tuscan Blend (with Fontina). Asiago comes in Classic and Rosemary & Olive Oil varieties. The Snacking product line includes individually wrapped Cheese Bites (MontAmoré® Cheddar and Italian Herb) and Spread & Dip products (Merlot BellaVitano and Garlic & Herb BellaVitano). The company also offers foodservice and ingredient solutions for food manufacturers and restaurant partners.
Differentiator
Problem solved
Functional benefit
Brands
- BellaVitano: A Sartori original cheese introduced in 2008, a cow's milk cheese that begins like a Parmesan and ends with hints of melted butter. Available in multiple flavor varieties including Merlot, Espresso, Balsamic, Black Pepper, Garlic & Herb, Tomato Basil, Hatch Chile, and Original.
- MontAmore Cheddar
- Parmesan
- Asiago
- Snacking
Products and services
- BellaVitano® Cheese Line BellaVitano® is Sartori's flagship American Original cheese introduced in 2008, made from cow's milk that begins like a Parmesan and ends with hints of melted butter. It features a hard but creamy texture and crystalline crunch, available in multiple hand-finished flavor variants including Merlot, Espresso, Balsamic, Garlic & Herb, Black Pepper, Tomato Basil, Hatch Chile, and Original (Gold).
- Italian-Inspired Artisan Cheddar Line Sartori's Italian-inspired Cheddar line includes MontAmoré® (a smooth white cheddar with a hint of Parmesan), Old World, Farmhouse, Cherrywood Smoked, Sriracha, and Italian Herb varieties. Made with proprietary Italian-inspired starter cultures and sourced from Wisconsin family farms.
- Parmesan Cheese Line Sartori's Parmesan line includes Classic Parmesan (available in wedge, shredded, grated, and shaved forms), SarVecchio® Parmesan (extra-aged, savory, caramelly-sweet, and creamy), and Tuscan Blend (a Parmesan and Fontina blend in shaved format). These award-winning cheeses feature creamy texture and crystalline crunch from extended aging.
- Asiago Cheese Line Sartori's Asiago line delivers a nutty flavor with a creamy, buttery finish. Includes Classic Asiago (mild, versatile cheese with creamy finish and acidic bite) and Rosemary & Olive Oil Asiago (hand-rubbed with rosemary and Italian olive oil, aged 6 months).
- Snacking Product Line Sartori's Snacking line offers premium cheese in snack formats including Cheese Bites (MontAmoré® Cheddar, Italian Herb, and Jalapeño Ranch varieties in 0.75 oz individually wrapped wheels, 6 per package) and Spread & Dip products (Merlot BellaVitano® and Garlic & Herb BellaVitano® in 7.5 oz tubs). Designed for on-the-go consumption and home entertaining.
- Foodservice & Ingredient Solutions
Quantifiable outcome
- Grand Champion winner out of over 2,000 American-made cheese products at 2017 U.S. Championship Cheese Contest
- +2 more outcomes
Companies that use Sartori Company
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Sartori Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sartori Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wisconsin Family FarmscoreSartori partners with local, family-owned Wisconsin farms within 70 miles of their cheesemaking facilities. All milk comes from these family farms, with Sartori purchasing 100% of their milk every day of the year. Many farms have supplied milk for several generations, reflecting deep-rooted relationships.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sartori Company competitors and assessment
Company assessmentDirect peers
- Sargento Foods: Sargento is a Wisconsin-headquartered, family-owned cheese company producing natural and specialty cheese across shredded, sliced, snack, and block formats. It is the most direct national competitor to Sartori in branded retail cheese, with overlapping grocery distribution and a strong foodservice presence.
- BelGioioso Cheese: BelGioioso is a Wisconsin-based Italian-style specialty cheese maker offering fresh mozzarella, parmesan, asiago, and other Italian varieties. It directly competes with Sartori in Italian-style artisan cheeses across retail and foodservice channels.
- Tillamook County Creamery Association: Tillamook is a farmer-owned cooperative producing premium cheese, ice cream, and dairy products with strong national D2C and retail distribution. It competes with Sartori in premium cheddar and specialty cheese in retail and foodservice.
- Roth Cheese: Roth Cheese is a Wisconsin specialty cheese maker known for alpine-style and aged cheeses like Grand Cru and Havarti. It competes with Sartori in the premium aged-cheese and specialty retail category.
- Rumiano Cheese Company: Rumiano is a California-based specialty cheese manufacturer producing organic and conventional cheeses including cheddar, mozzarella, and Italian varieties. It is now a Sartori subsidiary following the June 2025 acquisition, and was a direct peer prior to the transaction.
- Cabot Creamery Co-operative: Cabot is a Vermont dairy cooperative producing premium cheddar, butter, and dairy products with strong retail distribution and consumer brand recognition. It competes with Sartori in premium cheddar and specialty cheese segments.
Broad incumbents
- Lactalis American Group: Lactalis is the world's largest dairy company and operates in the US through brands like Galbani, Président, and Sorrento. It is a broad incumbent across cheese, butter, and dairy ingredients, with national scale that dwarfs Sartori.
- Agropur: Agropur is a Canadian dairy cooperative with significant US operations producing cheese, butter, whey, and ingredients. It is a broad incumbent in specialty and industrial cheese categories that overlap with Sartori's retail and foodservice lines.
- Schreiber Foods: Schreiber is a Green Bay, Wisconsin-based dairy processor producing natural and processed cheese, yogurt, and cream cheese for retail and foodservice. It is a large incumbent serving many of the same foodservice and ingredient customers as Sartori.
Emerging players
- Cellars at Jasper Hill: Cellars at Jasper Hill is a Vermont farmstead cheese maker producing award-winning artisanal cheeses (Bayley Hazen Blue, Cabot Clothbound Cheddar) via cave-aging. It competes with Sartori in premium artisan cheese awards, retail specialty channels, and farm-to-table foodservice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Sartori Company social profiles
Digital presenceSartori Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sartori Company leadership team
Management profileNumber of profiles
Profiles5 records
Sartori Company funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sartori Company M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sartori Company
What does Sartori Company do?
Sartori Company manufactures and sells handcrafted artisan cheeses, with a product line spanning BellaVitano® (its flagship American Original introduced in 2008 with multiple hand-finished flavor variants), Italian-inspired Cheddars, Parmesan (Classic, SarVecchio®, Tuscan Blend), Asiago, and a Snacking line (Cheese Bites and Spreads & Dips). The company sells directly to consumers via its own e-commerce shop, through retail grocery and cheese shops nationwide, and provides custom cheese solutions to food manufacturers and restaurant partners through its Foodservice & Ingredient division.
Is Sartori Company a public or private company?
Sartori Company is a private company. It is classified as family owned and is currently operating.
When was Sartori Company founded?
Sartori Company was founded in 1939. It employs 501 to 1,000 people.
Where is Sartori Company based?
Sartori Company is headquartered in Plymouth, United States, in the North America region.
How does Sartori Company make money?
Three revenue lines are on record. Retail Cheese Sales are the primary driver. The others are foodservice & Ingredient and specialty Snacking Products.
Who are Sartori Company's main competitors?
Direct peers on record are Sargento Foods, BelGioioso Cheese, Tillamook County Creamery Association, Roth Cheese, Rumiano Cheese Company and Cabot Creamery Co-operative. Broad incumbents are Lactalis American Group, Agropur and Schreiber Foods. Cellars at Jasper Hill is listed as an emerging player.
Does Sartori Company have an API?
No public API is recorded for Sartori Company.
What industry is Sartori Company in?
Sartori Company's product category is Artisan Cheese Manufacturing. Its primary akta.pro industry code is AFAHABAC, Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese), with a secondary code of AFAHABAF, Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts). Its NAICS code is 311513 and its SIC code is 2020.