Roth Cheese
Roth Cheese is a Wisconsin-based specialty cheese brand under Emmi Roth USA (a subsidiary of Swiss Emmi Group), producing artisanal cheeses — including Grand Cru, Havarti, Gouda, blue, goat, and organic varieties — sold through grocery deli cases, Walmart, online platforms, and direct-to-consumer shipping.
- Company typePrivate
- Founded1991
- HeadquartersMonroe, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roth Cheese does
Roth Cheese is a specialty cheese brand headquartered in Monroe, Wisconsin, and operated as a brand under Emmi Roth USA, Inc., a U.S. subsidiary of Swiss dairy conglomerate Emmi Group. Founded in 1991, the company produces artisanal cheeses from fresh rBST-free milk sourced from family farms within 60 miles of its Wisconsin creameries. The portfolio spans alpine-style cheese (Grand Cru, including Original, Reserve, and Surchoix varieties), a Danish-inspired Havarti line (Creamy, Dill, Jalapeño, Horseradish, Butterkäse, Tomato Basil, French Onion), Dutch-style Gouda variants (Original, Smoked, 3 Chile Pepper, Sriracha, Spinach Artichoke, Aged), mild blue cheese (Buttermilk Blue), goat cheese (Chèvre in Plain, Blueberry Vanilla, Cranberry Cinnamon, Crumbled, and Garlic Herb varieties), the Spanish-inspired Canela/GranQueso with hand-rubbed cinnamon and paprika, the Wisconsin-original Prairie Sunset, a Roth Organics sub-brand (Organic Havarti, Organic Van Gogh Gouda, Organic Sharp Cheddar), and adjacent formats including dips & spreads, snack cheese, and shredded cheese. Production relies on traditional European-inspired cheesemaking techniques rather than proprietary technology platforms.
The revenue model is anchored in physical product sales through a multi-channel distribution architecture: grocery deli cases nationwide, fine cheese shops, mass-market retailers (notably Walmart Supercenters for Plain Chèvre), online grocery/delivery platforms (Instacart, AmazonFresh, Imperfect Foods), and direct-to-consumer nationwide shipping of cheese boxes via Goldbelly. The customer base is split between retail consumers (home cooks, cheese enthusiasts, and families seeking specialty cheese for entertaining and everyday meals) and foodservice/retail buyers (delis, restaurants, and grocery deli-category managers). Marketing combines content (recipes, pairing guides, cheeseboard tutorials on rothcheese.com), social media (Facebook, X, Pinterest, Instagram), email, and trade-event participation such as IDDBA, with an online store locator refreshed monthly using Nielsen and SPINS UPC data.
The brand carries notable third-party validation, including Grand Cru Surchoix being named World Champion at the 2016 World Championship Cheese Contest and Canela winning the American Cheese Society award for seven consecutive years, which underpin premium positioning. Roth Cheese is privately held under its parent Emmi Group; the source data discloses no standalone revenue, no funding rounds, and no acquisitions, and operations remain concentrated in a single U.S. headquarters in Monroe, Wisconsin.
Roth Cheese firmographics
Firmographics- Name
- Roth Cheese
- Legal name
- Emmi Roth USA, Inc.
- Website
- https://rothcheese.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roth Cheese is a Wisconsin-based specialty cheese brand under Emmi Roth USA (a subsidiary of Swiss Emmi Group), producing artisanal cheeses — including Grand Cru, Havarti, Gouda, blue, goat, and organic varieties — sold through grocery deli cases, Walmart, online platforms, and direct-to-consumer shipping.
- Ownership category
- akta.pro rank
Roth Cheese industry classification
Industry- Product category
- Specialty Cheese Manufacturing
- NAICS
- Cheese Manufacturing (311513), Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Cheese Manufacturing (AFAKAKAB)
- akta.pro secondary industries
- Fresh/Natural Cheese Manufacturing (Unripened & Soft) (AFAHABAA), Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Cheese (Natural & Processed) (CRADACAC)
Keywords
Where Roth Cheese is headquartered
LocationHeadquarters
- HQ city
- Monroe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roth Cheese business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Cheese Product Sales: Roth Cheese generates revenue through the sale of specialty cheese products including pre-packaged cheeses found in grocer's deli cases, cheeses cut and wrapped at deli counters, and online purchases via Instacart and AmazonFresh. The company also offers nationwide shipping of cheese boxes directly to consumers through their website.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Roth Cheese product offering
Product offeringCore offering
Roth Cheese manufactures and sells a portfolio of artisan specialty cheeses — including Grand Cru, Havarti, Gouda, Buttermilk Blue, Chèvre, and Canela — made with fresh, rBST-free milk sourced from local Wisconsin family farms within 60 miles of its creameries. The brand sells pre-packaged cheeses through grocer deli cases, fine cheese shops, and online delivery platforms, and offers nationwide shipping of curated cheese boxes.
Product overview
Roth Cheese is a specialty cheese company and brand of Emmi Roth USA, Inc., headquartered in Monroe, Wisconsin. The product portfolio consists of premium artisan cheeses including Grand Cru® (alpine-style, award-winning), a full Havarti line (Creamy, Dill, Jalapeño, Horseradish, Butterkäse, Tomato Basil, French Onion), Gouda varieties (Original, Smoked, 3 Chile Pepper, Sriracha, Spinach Artichoke, Aged), Buttermilk Blue® (mild blue cheese), Chèvre (goat cheese in multiple flavors), Canela/GranQueso® (Spanish-inspired, award-winning), Dips & Spreads, Snack Cheese, and Shredded Cheese. The Roth Organics sub-brand offers certified organic versions of key products. Products are made with rBST-free milk from local Wisconsin family farms and sold through grocer deli cases, fine cheese shops, and online via nationwide shipping. The company emphasizes quality ingredients, artisan craftsmanship, and Wisconsin cheesemaking heritage.
Differentiator
Problem solved
Functional benefit
Brands
- Grand Cru®: Award-winning alpine-style cheese, available in original and reserve varieties
- Buttermilk Blue®
- Roth Organics
- Chèvre
- GranQueso® (Canela)
- Havarti Family
Products and services
- Grand Cru
- Havarti
- Gouda & Fontina
- Buttermilk Blue
- Chèvre (Goat Cheese)
- Canela (GranQueso)
- Dips & Spreads
- Snack Cheese
- Shredded Cheese
- Roth Organics
- Cheese Boxes (Nationwide Shipping)
- Prairie Sunset
Quantifiable outcome
- Grand Cru Surchoix named World Champion at 2016 World Championship Cheese Contest
- +1 more outcomes
Companies that use Roth Cheese
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Roth Cheese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roth Cheese partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting, core and minor.
- NielsensupportingNielsen provides monthly UPC data updates for Roth Cheese's online store locator tool, helping consumers find where to buy Roth products.
- SPINSsupportingSPINS provides monthly UPC data updates for Roth Cheese's online store locator tool, helping consumers locate Roth cheese products.
- GoldbellysupportingGoldbelly provides nationwide shipping services for Roth Cheese, enabling direct-to-consumer delivery of cheese boxes across the United States.
- InstacartcoreInstacart serves as an online delivery partner for Roth Cheese products, offering same-day delivery of Grand Cru, Gouda, and other Roth cheeses to consumers.
- AmazonFreshsupportingAmazonFresh provides online grocery delivery services making Roth cheeses available for purchase through Amazon's platform.
- Imperfect FoodssupportingImperfect Foods is an online grocery platform where Roth Plain Chèvre goat cheese is available for purchase.
- Restoration Cider Co.minorFeatured in pairing content: Roth 3 Chile Pepper Gouda paired with Restoration Cider Co. Driftless Apple cider for fall entertaining.
- Island OrchardminorFeatured in pairing content: Roth Organic Sharp Cheddar paired with Island Orchard Brut Apple Cider.
- Seattle Cider CompanyminorFeatured in pairing content: Roth Prairie Sunset paired with Seattle Cider Company Tangerine Turmeric cider.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roth Cheese competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roth Cheese social profiles
Digital presenceRoth Cheese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roth Cheese leadership team
Management profileNumber of profiles
Profiles1 record
Roth Cheese funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roth Cheese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roth Cheese
What does Roth Cheese do?
Roth Cheese manufactures and sells a portfolio of artisan specialty cheeses — including Grand Cru, Havarti, Gouda, Buttermilk Blue, Chèvre, and Canela — made with fresh, rBST-free milk sourced from local Wisconsin family farms within 60 miles of its creameries. The brand sells pre-packaged cheeses through grocer deli cases, fine cheese shops, and online delivery platforms, and offers nationwide shipping of curated cheese boxes.
Is Roth Cheese a public or private company?
Roth Cheese is a private company. It is classified as corporate owned and is currently operating.
When was Roth Cheese founded?
Roth Cheese was founded in 1991. It employs 11 to 50 people.
Where is Roth Cheese based?
Roth Cheese is headquartered in Monroe, United States, in the North America region.
How does Roth Cheese make money?
One revenue line is on record: cheese Product Sales.
Does Roth Cheese have an API?
No public API is recorded for Roth Cheese.
What industry is Roth Cheese in?
Roth Cheese's product category is Specialty Cheese Manufacturing. Its primary akta.pro industry code is AFAKAKAB, Cheese Manufacturing, with a secondary code of AFAHABAA, Fresh/Natural Cheese Manufacturing (Unripened & Soft). Its NAICS code is 311513 and its SIC code is 2020.