What Good Store does

Good Store (legal entity: (주)착한상회, Chakan Sanghoe) operates 식사탐험 (Siktam), a community-driven social commerce platform for fresh food in South Korea, founded in 2020 by CEO Lee Gye-hoon (이계훈) and based in Daegu. The platform originated as a Dongtan-area (Hwasung, Gyeonggi Province) local community for food enthusiasts and small F&B sellers, and has since extended its seller footprint nationally while maintaining a localized sub-community called 동탄탐험. It serves two primary sides: individual consumers seeking discounted local and regional food deals, and small food sellers who use the platform as an affordable marketing and distribution channel. The platform is a private, bootstrapped-plus-angel-funded company with 1–10 employees and no public listing.

The product is an integrated web-based platform combining a marketplace commerce layer (식탐배송 same-day delivery service, featured '천콩열차' hot deals, and seller storefronts with order management and Kookmin Bank settlement), a social/community layer (식탐톡톡 community boards, '먹어봤어요'/'열어봤어요' review posts, chat广场), and a gamification layer (콩스페이스 / Bean Space) powered by a proprietary virtual currency called 콩 (bean). The bean economy spans commerce (200–1,000 beans earned per purchase/review), gacha-style random boxes (랜덤박스), a peer-to-peer marketplace for trading beans and skins (거래소 / Six Market) with real-name bank settlement, a virtual farming sim (콩월드), a bean shop (콩샵) for merchandise redemption, prediction/betting events (World Cup bean betting), and ad-supported bean rewards (콩줍줍). The platform also incorporates two AI features: AI 콩수니 (AI Kongsuni), a generative recipe assistant that ships physical ingredients to winners, and 마음톡 (Heart Talk), a generative AI emotional counseling service with two character personas (서영쌤, 선우).

The business model rests on three revenue streams: (1) marketplace commissions/transaction fees on seller sales, (2) revenue from virtual bean purchases and gacha/random box spending (with approximately 1 bean ≈ KRW 1 conversion), and (3) seller services bundled with the same-day delivery (식탐배송) offering. Pricing on the marketplace is set by individual sellers. The company has raised approximately USD 735,361 across two disclosed funding rounds — a 2022-10 round led with participation from BonAngels Venture Partners and Daegyeong Regional University Joint Technology Holdings (USD ~349,211), and a 2023-12 round (USD ~386,150) with undisclosed investors. No revenue, GMV, or ARR figures are publicly disclosed.

Name

Good Store

Legal name

(주)착한상회

Website

https://sixtam.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Store (식사탐험) operates a community-driven South Korean social commerce platform for fresh food, combining a marketplace with same-day delivery, community review boards, and a proprietary gamified 'bean' virtual currency system serving local food sellers and consumers, primarily in the Dongtan area with national expansion.

Ownership category

akta.pro rank

Product category

Online Food Marketplace & Community Commerce

NAICS

Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Community social commerce
• Food marketplace platform
• Gamified e-commerce
• Same-day food delivery
• Local hot deals

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Platform charges transaction/commission fees on product sales. Sellers list products and buyers purchase through the platform, with the platform acting as the intermediary and payment processor for the Dongtan and national food marketplace.
2. Virtual Goods (Bean Purchases & Box Gambling): Users purchase 'beans' (콩) with real money to enter random boxes, buy skins, and participate in platform games. The platform monetizes virtual goods through the bean shop and random box mechanics.
3. seller Services & Delivery (식탐배송): Sellers pay for inclusion in the platform's dedicated delivery service (식탐배송) which offers same-day shipping for selected products. Revenue generated through product sales facilitated by the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Good Store operates 식사탐험 (Siktam), a community-driven online food marketplace that combines third-party seller listings, same-day delivery (식탐배송), community discussion boards, and a gamified virtual "bean" (콩) currency economy. The platform connects individual consumers in Dongtan and other Korean regions with small food sellers offering hot deals and specialty products, while layering in AI-driven services (recipe assistant, emotional counseling), virtual farming, random box gacha, and a peer-to-peer bean/skin marketplace with real-name bank settlement.

Product overview

Good Store operates 식사탐험 (Siktam), a mobile-first community commerce platform combining food delivery, social commerce, and gamification. The core offering is a unified platform featuring 식탐배송 (same-day food delivery service), 식탐톡톡 (community discussion boards), and 콩스페이스 (gamification hub). Users engage through a virtual bean (콩) currency system that powers 랜덤박스 (gacha), 콩샵 (merchandise store), and 콩월드 (virtual farming game). The platform also includes AI-powered services: AI 요리사 (AI Chef for recipe generation) and 마음톡 (AI emotional counseling). Regional variants like 동탄탐험 extend the platform to local communities. The architecture combines a community marketplace, delivery logistics, gamification mechanics, and AI services into an integrated ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• 식탐배송: Same-day delivery service for food products
• 콩스페이스
• 콩샵
• 마음톡
• AI 콩수니

Products and services

• 식사탐험 (Siktam) Community Food Marketplace Core mobile-first community commerce platform that connects individual consumers with local and national food sellers via hot-deal listings, community reviews, and a virtual "bean" (콩) reward currency. Operated at sixtam.com.
• 식탐배송 (Siktam Same-Day Delivery) Dedicated same-day delivery service for selected sellers on the Siktam platform, with free-shipping thresholds and bean point rewards; covers at least 39 seller categories.
• AI 콩수니 (AI Kongsuni) Recipe Assistant Generative-AI cooking assistant where users chat with an AI character (콩수니) to receive personalized recipe recommendations; selected winners receive actual recipe ingredients shipped to them.
• 마음톡 (Heart Talk) AI Emotional Counseling AI-powered emotional counseling service featuring two generative-AI characters (서영쌤 for family/in-law/childcare topics and 선우 for nostalgic/emotional conversations) that provide empathetic text-based dialogues.
• 콩스페이스 (Bean Space) Gamification Hub Gamification hub bundling 랜덤박스 (Random Box gacha), 콩줍줍 (daily bean collection), 콩샵 (Bean Shop merchandise), 거래소 (peer-to-peer marketplace), AI 콩수니, and event systems under a shared "bean" currency.
• 거래소 (Six Market) Peer-to-Peer Marketplace Peer-to-peer marketplace for trading beans and character skins between users, with a real-name settlement system via Kookmin Bank and a 500-bean listing fee.
• 랜덤박스 (Random Box) Gacha Gacha-style lottery where users spend beans to open tiered random boxes (10/50/100/500/1,000/10,000 spins) with varying prize tiers, including special prizes and daily free box options.
• 콩월드 (Bean World) Virtual Farming Virtual farming simulation where users plant seeds, grow bean crops, maintain wallets, and collect character skins and achievement items (0/30 collection progress).
• 콩샵 (Bean Shop) Merchandise Store Online merchandise store where users exchange accumulated beans for branded goods and limited-edition items (e.g., 5,000 콩 for a Siktam Kongsuni scrubber).
• 동탄탐험 (Dongtan Exploration) Regional Community Regional sub-community brand focused on Dongtan (Hwasung) offering local hot deals, travel information, parenting tips, and nationwide restaurant recommendations within a dedicated sub-community space.

Quantifiable outcome

• 1,000 콩 (beans) earned per purchase on featured hot deal products (e.g., 13,800원 K-melon deal)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Naver Smart Store: Korea's dominant seller-side e-commerce platform run by Naver. Overlaps with Good Store's marketplace and small-seller enablement layer but operates as a broad horizontal incumbent across all categories.
• Kakao Style / Zigzag: Kakao-affiliated social commerce platform. Comparable in social commerce mechanics and Kakao login integration, with broader fashion and lifestyle vertical breadth versus Good Store's food focus.
• Baemin (Woowa Brothers): Korea's largest food delivery platform, now under Delivery Hero. Comparable food-delivery mechanic but at national scale with substantially deeper logistics and restaurant relationships than Good Store.
• Coupang Eats: Korean food delivery arm of Coupang with massive logistics infrastructure. Overlaps with Good Store's 식탐배송 same-day delivery offering but operates as a broad incumbent rather than a community-led vertical.

Direct peers

• Karrot (Danggeun Market): Korean hyperlocal community-driven marketplace. Highly comparable to Good Store's community-led social commerce model, neighborhood focus, and peer-to-peer transaction layer, though Karrot is a broad second-hand goods marketplace rather than food-vertical.
• Tmon: Korean deal/social commerce platform featuring time-limited hot deals and flash sales. Closely comparable to Good Store's 천콩열차 hot-deal train mechanic and consumer deal-discovery model.
• Kurly (Market Kurly): Korean premium grocery delivery and marketplace platform with curated food sellers. Direct overlap on grocery/specialty food marketplace positioning and last-mile delivery infrastructure, with national scale Good Store lacks.
• WeMakePrice: Korean social commerce and group-buying platform. Comparable in deal-driven food and consumer goods marketplace positioning, though operating at significantly larger national scale.

Others

• Cafe24: Korean e-commerce platform provider enabling independent online stores. Comparable as enabling infrastructure for Korean e-commerce sellers, though positioned as SaaS rather than operating a consumer marketplace.

Regional players

• Yogiyo: Korean food delivery competitor owned by Delivery Hero. Comparable food delivery mechanic; serves overlapping but broader geography than Good Store's Dongtan/Daegu concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Store