Yogiyo - RGP Korea

What Yogiyo - RGP Korea does

Yogiyo (요기요), operated by 주식회사 위대한상상 (Wesang Corp), is a South Korean online and mobile food delivery marketplace founded in 2011 and headquartered in Seoul's Gangnam district. The platform connects consumers with thousands of restaurant partners through a consumer-facing mobile app and web interface, offering three core fulfillment modes: 가게배달 (restaurant-handled delivery), 요기배달 (Yogiyo's proprietary rider network supplemented by Neubility autonomous robots in select areas), and 포장 (takeout/pickup within a 2km radius). Yogiyo operates as a communications sales intermediary (통신판매중개자), charging restaurants brokerage commissions and operating an integrated merchant platform (사장님 사이트/앱 and PC 주문접수) for order management, menu, settlement, and advertising tools.

The company's revenue model combines four streams: (1) performance-based brokerage commissions under the Lite plan starting at 9.7% per order and decreasing to as low as 4.7% based on monthly order volume, with an additional 1.2 percentage points applied to orders using membership benefits; (2) a portfolio of advertising products including AI-powered 추천광고 (charged only on completed orders), 요타임딜 (time-limited new-customer deals), 할인랭킹 (real-time discount ranking), and 가게쿠폰 (store coupons); (3) delivery agency fees of 2,900 KRW per order for 요기배달 fulfillment; and (4) the 요기패스X subscription at 2,900 KRW/month with ~1.64 million subscribers (October 2025), offering unlimited free deliveries and 5% packaging discounts, with equivalent benefits extended to Naver Plus and Toss members at no additional cost.

Yogiyo serves three primary customer segments: individual consumers (mass-market), SMB restaurant merchants (the long-tail of partners across Korean foodservice), and corporate clients via Yogiyo Business (4,000+ member companies). The platform is built on AWS cloud infrastructure in Japan and integrates KakaoTalk ordering, Kakao Bizmessage notifications via NHN Cloud, KT Alpha mobile gift cards, and Qualtrics for survey data. Distribution channels include the iOS/Android app, web platform (yogiyo.co.kr), the partner portal (partner.yogiyo.co.kr), and—as of February 2026—an OpenAI Apps in ChatGPT integration, making Yogiyo the first Korean food delivery platform to embed in the conversational AI interface. Notable enterprise partnerships include Samsung C&T for autonomous robot delivery pilots, 7-Eleven Korea for Quick Commerce, and the US Meat Export Federation for American Burger Week. The platform is identified as one of three major South Korean delivery players alongside Baemin and Coupang Eats, operating in a $120 billion domestic foodservice market with the cloud kitchen segment projected to exceed $1.8 billion by 2029.

Name

Yogiyo - RGP Korea

Legal name

주식회사 위대한상상

Website

https://yogiyo.co.kr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Yogiyo is a South Korean mobile and online food delivery marketplace connecting individual consumers and corporate clients (4,000+ companies) with thousands of SMB restaurant partners via proprietary rider and robot delivery, a ~1.64M-strong subscription tier, and OpenAI ChatGPT discovery integration.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Online food delivery
• Food delivery marketplace
• Restaurant delivery platform
• Mobile food ordering
• Restaurant merchant services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Order Commission / Brokerage Fees (주문중개 이용료): Yogiyo charges restaurants a commission fee on each order facilitated through the platform. The base rate is 9.7% for the 라이트 (Light) plan, decreasing to as low as 4.7% based on monthly order volume performance. An additional 1.2%p is applied for orders using membership-specific benefits (요기패스X). This is the primary revenue stream.
2. Advertising Products (광고 상품): Yogiyo offers multiple advertising products: 추천광고 (AI recommendation ads charged per completed order at a configurable rate), 요타임딜 (time-based flash deals for new customer acquisition), 할인랭킹 (discount ranking for homepage exposure), and 가게쿠폰 (store coupons). These drive incremental revenue from restaurant marketing spend.
3. Delivery Fee Revenue (배달대행 이용료): For 요기배달 orders, Yogiyo charges a per-order delivery agency fee of 2,900 KRW per order, in addition to the order brokerage commission. Restaurants using the proprietary rider network pay this delivery facilitation fee.
4. 요기패스X Subscription Revenue: Customers pay 2,900 KRW per month for the 요기패스X subscription, which provides unlimited free deliveries and 5% off packaging orders. Partnership integrations allow Naver Plus and Toss members to access 요기패스X equivalent benefits at no extra cost to the partner platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Yogiyo operates a South Korean online food delivery marketplace connecting consumers with restaurant partners via a mobile app and website. Restaurants can choose between three order-fulfillment models: 가게배달 (store-handled delivery), 요기배달 (delivery by Yogiyo's own rider and robot fleet), and 포장 (takeout/pickup). The platform monetizes primarily through performance-based order commissions (9.7% down to 4.7%), advertising products for restaurants, a consumer subscription (요기패스X), and a corporate B2B meal-benefits program.

Product overview

Yogiyo is a South Korean food delivery platform operated by Woowa Brothers (주식회사 위대한상상). The platform operates a three-service model: 가게배달 (store handles own delivery), 요기배달 (Yogiyo's own riders and robots deliver), and 포장 (takeout/pickup). For merchants, Yogiyo offers an integrated management platform (사장님 사이트/앱 and PC 주문접수 program) alongside marketing add-ons including 추천광고 (AI-powered recommended ads charged per completed order), 할인랭킹 (real-time discount rate ranking), 가게쿠폰 (customizable discount coupons), and 요타임딜 (time-limited new-customer acquisition deals). The consumer-facing subscription product 요기패스X (~1.64M subscribers) provides unlimited free deliveries and is cross-listed with Naver Plus and Toss memberships. A separate corporate B2B offering called 요기요 Business serves over 4,000 member companies. The platform's commission model (성과기반 이용료) starts at 9.7% and tiers down to 4.7% based on monthly order volume.

Differentiator

Problem solved

Functional benefit

Products and services

• 가게배달 (Store Delivery)
• 요기배달 (Yogi Delivery)
• 포장 (Takeout / Pickup)
• 요기패스X (Yogi Pass X)
• 요기요 Business (Corporate B2B Service)
• 추천광고 (Recommended Advertising)
• 할인랭킹 (Discount Ranking)
• 요타임딜 (Yo Time Deal)
• Yogiyo App on OpenAI's Apps in ChatGPT

Quantifiable outcome

• Restaurants using the 라이트 (Light) commission plan can reduce fees from 9.7% to as low as 4.7% based on monthly order volume
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• US Meat Export FederationminorGTM or Marketing Partner · 1 June 2026Yogiyo co-sponsored the 2026 American Burger Week (10th edition) in Korea, organized by the US Meat Export Federation. The event featured 45 craft burger brands offering US beef patties and bacon at a 20 percent discount through June 21, showcasing Korea's growing craft burger scene.
• OpenAIcoreTechnology or Integration · 10 February 2026Yogiyo became the first South Korean food delivery platform to launch an official app on OpenAI's 'Apps in ChatGPT', enabling users to search restaurants, view menus, and explore store information through natural language conversation within the ChatGPT interface. The integration uses visual widgets rather than text-only responses, redirecting users to Yogiyo's app or website to complete orders, maintaining control over transactions and customer data.
• Samsung C&T Corporation (Construction Division)coreStrategic or Co-development Partner · 15 January 2026Samsung C&T's construction division expanded its autonomous food delivery robot service originally piloted at the Raemian Leaders One residential complex in Seoul, through a partnership with Yogiyo covering approximately 130 F&B establishments within a 1.2km radius. The service was developed in collaboration with autonomous robot company Neubility, integrating automatic door and elevator systems to enable door-to-door delivery to residents' apartments. During the pilot, 95% of residents reported satisfaction with the robot delivery service. Samsung C&T is also expanding AI-centered work intelligence across construction areas by 2028.
• 7-Eleven KoreacoreGTM or Marketing Partner · 14 January 20267-Eleven announced Quick Commerce as one of its intensive fostering categories, partnering with delivery apps Baedal Minjok and Yogiyo to offer discounts up to 6,000 won per order through June. During discount events, sales increased by 70% compared to normal days, with monthly active users doubling compared to the same period last year, driven by growing MZ generation demand for near-field consumption.
• NeubilitycoreStrategic or Co-development PartnerNeubility is the autonomous robot company collaborating with Samsung C&T and Yogiyo to power the autonomous food delivery robot service, resolving technical challenges such as automatic door and elevator integration to enable door-to-door delivery in residential complexes.
• Naver Plus / TosscoreGTM or Marketing PartnerToss members and Naver Plus members receive 요기패스X equivalent membership benefits (unlimited free deliveries, 5% packaging discount) at no additional subscription cost, providing Yogiyo access to Naver's and Toss's large user bases for customer acquisition and retention.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Baedal Minjok (Baemin): Baemin is the dominant South Korean food delivery platform and Yogiyo's primary direct competitor. Both operate consumer mobile apps with restaurant discovery, take-rate commission models, proprietary rider networks, and subscription loyalty programs targeting the same Korean consumer and SMB restaurant base.
• Coupang Eats: Coupang Eats is Coupang's own food delivery service, bundled with Coupang's Rocket logistics and Rocket Fresh infrastructure. It directly competes with Yogiyo for Korean restaurant partners and consumers, leveraging Coupang's nationwide fulfillment network as a structural cost advantage.

Broad incumbents

• Delivery Hero: Delivery Hero is a global food delivery aggregator and a historical investor/operator of Yogiyo (formerly Woowa Brothers). Comparable as a broad incumbent running multiple delivery brands across geographies with similar commission, subscription, and advertising revenue streams.
• Uber Eats: Uber Eats is a global on-demand food delivery platform operating in 30+ countries with restaurant marketplace, courier network, and subscription products. Comparable as a broad incumbent in food delivery and restaurant logistics, although it does not currently operate a dedicated Korean service.
• DoorDash: DoorDash is the largest food delivery platform in the US with a three-sided marketplace (consumers, merchants, Dashers) and a DashPass subscription. Comparable to Yogiyo in business model, take-rate structure, subscription tier, and restaurant advertising products, though geographically distinct.
• Meituan: Meituan operates Meituan Waimai, China's leading food delivery platform, alongside broader local services. Comparable as a broad incumbent in restaurant delivery logistics with proprietary rider networks, commission tiers, and subscription loyalty programs at massive scale.
• Deliveroo: Deliveroo operates on-demand food delivery across the UK, Europe, and parts of Asia with restaurant marketplace, rider network, and Plus subscription. Comparable in business model and revenue streams to Yogiyo, although Deliveroo exited the Korean market.

Regional players

• GrabFood: GrabFood is Southeast Asia's leading food delivery service, embedded within Grab's super-app alongside mobility and fintech. Comparable as a regional player with similar restaurant marketplace, rider network, and subscription mechanics, but operating across a different geography than Yogiyo.
• Foodpanda: Foodpanda is a pan-Asian food delivery brand owned by Delivery Hero, operating across multiple Southeast Asian and select other markets. Comparable as a Delivery Hero sibling brand with similar commission and subscription mechanics, though it does not serve South Korea.

Others

• Naver (Place / Smart Order): Naver is Korea's dominant internet platform and a Yogiyo distribution partner (Naver Plus membership integrates 요기패스X benefits). It is adjacent to Yogiyo via Naver Place restaurant discovery and Smart Order integrations, representing both a partner and a potential substitute for restaurant-side demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yogiyokorea
• Xx.com/YOGIYO_Korea
• LinkedInlinkedin.com/company/deliveryherokorea

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogiyo - RGP Korea