Trejo's Tacos

What Trejo's Tacos does

Trejo's Tacos is a privately held Mexican restaurant chain founded in 2016 by actor Danny Trejo and headquartered in Los Angeles, California. The company operates four physical storefronts in the Los Angeles metro — Hollywood (1556 N Cahuenga Blvd), Mid-City on La Brea Ave, the Original Farmers Market at Third and Fairfax, and Downtown LA (330 S Hope St) — serving an inventive, health-oriented Mexican menu of tacos, burritos, bowls, breakfast items, and sides including vegan and gluten-free options. Headcount is reported in the 51-100 range, consistent with multi-unit casual-dining operations.

The business generates revenue primarily through on-premises and online food and beverage sales at its restaurants, with supplementary catering services (pickup, delivery, and pop-up formats for events), an e-commerce merchandise store at trejosstore.com, and a VIP email loyalty program offering secret menus, event updates, and discounts. Distribution is entirely direct-to-consumer across physical storefronts, online ordering, and event catering, all within a single domestic market (USA, California). The brand has been extended beyond the core restaurant into adjacent operating sub-brands — Trejo's Coffee & Donuts and Trejo's Spirits — which broaden the daypart and product surface while sharing the Danny Trejo celebrity brand.

The company is privately held with no identified external investors, private equity, or parent company in the source data, and is operated as a family-style independent restaurant chain. No revenue, funding history, or unit-economic figures are publicly disclosed; the only documented capital event is a $797,516 funding round dated July 2022. The go-to-market is anchored on Danny Trejo's personal brand, foot-traffic location strategy, and direct digital channels (website, online ordering, email/VIP, social media, and weekly Taco Tuesday and Happy Hour promotions).

Name

Trejo's Tacos

Legal name

Trejo's Tacos

Website

https://trejostacos.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Trejo's Tacos is a privately held Los Angeles Mexican restaurant chain founded by actor Danny Trejo in 2016, operating four LA storefronts and generating revenue from dine-in, online ordering, catering, and branded merchandise for individual consumers.

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Mexican restaurant
• Taco shop
• Catering services
• Branded merchandise
• Quick service dining

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Direct restaurant sales at four Los Angeles locations serving Mexican food including tacos, burritos, bowls, breakfast items, and beverages. Customers dine in or order for pickup/delivery.
2. Catering Services: Catering for events including pickup, delivery, and pop-up options for private events and gatherings.
3. Merchandise Sales: Online merchandise store selling branded apparel and products through trejosstore.com.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trejo's Tacos is a Mexican food restaurant chain serving inventive and healthy Mexican cuisine including tacos, burritos, bowls, and breakfast items at four Los Angeles locations (Hollywood, Mid-City La Brea, Original Farmers Market, and Downtown LA). The chain supplements dine-in and takeout service with full-service event catering (pickup, delivery, and pop-up options) and an online branded merchandise store. Supporting offerings include vegan and gluten-free menu options and a VIP email loyalty program.

Product overview

Trejo's Tacos is a single-location and growing Mexican food restaurant chain founded by actor Danny Trejo, operating as a unified restaurant brand with four Los Angeles locations. The core offering is the restaurant's menu featuring inventive and healthy Mexican cuisine including tacos, burritos, bowls, and breakfast items. Supporting services include a catering division (offering pickup, delivery, and pop-up options), an e-commerce merchandise store, and a VIP membership loyalty program. The menu items span multiple categories including Breakfast (burritos, quesadillas, tacos), Burritos (steak asada, surf & turf, carnitas), Bowls (steak asada, mushroom), and Appetizers/Sides (chips and salsas). Notable signature items include Danny's favorite Steak Asada Burrito, Surf & Turf Burrito, and the vegan Mushroom Asada Bowl.

Differentiator

Problem solved

Functional benefit

Brands

• Trejo's Coffee & Donuts: Coffee and donut offerings from the Trejo's brand.
• Trejo's Spirits

Products and services

• Trejo's Tacos Restaurant Mexican food restaurant chain offering inventive and healthy Mexican cuisine including tacos, burritos, bowls, and breakfast items across four Los Angeles locations (Hollywood, Mid-City La Brea, Original Farmers Market, and Downtown LA).
• Catering

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Chipotle Mexican Grill: The dominant US Mexican fast-casual chain, offering a similar menu template (burritos, bowls, tacos) at much larger scale. Closest comparable in category and format, though broader and publicly traded.
• Taco Bell: Mass-market Mexican QSR owned by Yum! Brands. Competes in the same Mexican food category though at a lower price point and rapid-service format; shapes the consumer perception of 'Mexican' for the broader market.
• Sweetgreen: Fast-casual chain emphasizing healthy, customizable bowls and salads. Comparable in positioning around 'inventive and healthy' fast-casual dining and in California footprint, though cuisine category differs.
• CAVA: Public fast-casual Mediterranean chain built on customizable bowls. Comparable in growth trajectory, healthy positioning, and tech-forward ordering — a useful benchmark for Trejo's potential scale ambitions.

Direct peers

• Qdoba Mexican Eats: National Mexican fast-casual chain serving burritos, tacos, bowls, and salads. Directly comparable fast-casual format, though at significantly greater scale and owned by a large parent (Apollo).
• Rubio's Coastal Grill: California-headquartered Mexican fast-casual chain with a similar taco/burrito/bowl menu. Comparable size to Trejo's and overlaps geographically in Southern California.
• Freebirds World Burrito: Texas-based burrito-focused fast-casual chain with a customizable menu of burritos, bowls, and tacos. Highly comparable menu structure and format to Trejo's, though regionally concentrated.
• Dos Toros Taqueria: New York-based Mexican fast-casual chain serving tacos, burritos, and bowls. Closely comparable in menu format and small-chain positioning to Trejo's, though regionally focused on the East Coast.
• Wahoo's Fish Taco: California-based Mexican fast-casual chain founded by three surfing brothers. Conceptually similar small-chain California Mexican brand with a similar founder-driven story and menu overlap.

Emerging players

• Trejo's Coffee & Donuts: Sub-brand of the same Trejo ecosystem operating coffee and donut shops. Demonstrates adjacent-category expansion and represents the closest internal peer for evaluating Trejo's brand extension economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trejostacos
• Xx.com/trejostacos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trejo's Tacos