Dos Toros Taqueria
Dos Toros Taqueria is a founder-owned, privately held Mission-style fast-casual Mexican restaurant chain operating 29 company-owned locations across New York, Washington D.C., Philadelphia, Chicago, and select airports, serving individual consumers and corporate catering clients.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Dos Toros Taqueria does
Dos Toros Taqueria is a privately held, founder-owned fast-casual restaurant chain founded in 2009 by brothers Leo and Oliver Kremer. The company operates 29 company-owned locations across New York (Manhattan, Brooklyn, and JFK/LGA airports), Washington D.C., Philadelphia, Chicago, and Virginia (DCA airport), positioning itself as the East Coast's interpretation of San Francisco's Mission-style taqueria. Its core menu is built around a steamed tortilla with melted Monterey Jack cheese and a customizable set of proteins (Pollo Asado, Charred Carne Asada, Slow-Cooked Pork Carnitas, Spiced Chorizo, Braised Ancho Chicken), offered in six formats — burritos, tacos, DT Quesadilla, burrito bowls, nachos, and salads — alongside three signature homemade hot sauces and breakfast burritos at select locations.
The technology layer is intentionally lightweight and outsourced: Dos Toros operates proprietary iOS and Android mobile apps, a branded online ordering platform at order.dostoros.com, and a loyalty program ("Guac Squad" / Dos Toros Rewards) powered by third-party provider Lunchbox. The catering operation runs on a dedicated site module with a 20-person minimum, executed by an in-house catering team and supported by named enterprise clients (Salesforce, SoulCycle, HBO). Distribution is exclusively direct-to-consumer through owned restaurants and owned digital channels, with no franchise or wholesaler relationships.
Revenue is generated entirely through transaction-based pricing: (1) restaurant food and beverage sales (dine-in, takeout, delivery) at unit-level pricing that varies by market, (2) corporate and event catering on a per-order basis with a 20-person minimum, and (3) indirect lift from the loyalty program that drives repeat frequency. The customer base is overwhelmingly the individual consumer (walk-in, takeout, delivery, mobile order), with a secondary B2B segment exposed to office lunch and event catering in core metros. The company remains founder-owned with no institutional funding, no disclosed revenue, and no public listing.
Dos Toros Taqueria firmographics
Firmographics- Name
- Dos Toros Taqueria
- Legal name
- Dos Toros Taqueria
- Website
- https://dostoros.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dos Toros Taqueria is a founder-owned, privately held Mission-style fast-casual Mexican restaurant chain operating 29 company-owned locations across New York, Washington D.C., Philadelphia, Chicago, and select airports, serving individual consumers and corporate catering clients.
- Ownership category
- akta.pro rank
Dos Toros Taqueria industry classification
Industry- Product category
- Fast-Casual Mexican Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Dos Toros Taqueria is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Dos Toros Taqueria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Restaurant Food & Beverage Sales: Core revenue from dine-in, takeout, and delivery sales at company-owned and operated restaurant locations. Menu includes burritos, tacos, quesadillas, bowls, nachos, salads, chips & dips, desserts, and beverages including alcoholic drinks at select locations.
- Corporate & Event Catering: Catering revenue from bulk food orders for corporate events, office lunches, and private parties. Options include Bowl Bars, Taco Bars, Nacho Bars, Burrito Boxes, Chips & Dips, and Breakfast Burritos. Minimum order of 20 people. Delivered or picked up at scheduled time.
- Loyalty Program Engagement: The Dos Toros Rewards / Guac Squad loyalty program drives repeat purchase frequency and customer lifetime value. While not a direct revenue stream, it incentivizes spend ($9 for every $99 spent) and sign-up ($3 off first order), driving higher transaction volume and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual dine-in and takeout orders |
| Unit Pricing | Pay-as-you-go | Corporate and event catering orders |
| Freemium | Pay-as-you-go | Dos Toros Rewards / Guac Squad loyalty program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Dos Toros Taqueria product offering
Product offeringCore offering
Dos Toros Taqueria operates 29 company-owned fast-casual restaurants serving authentic San Francisco Mission-style Mexican cuisine across the U.S. East Coast. Its core menu comprises customizable burritos, tacos, quesadillas, bowls, nachos, and salads built around steamed tortillas, melted Monterey Jack cheese, and scratch-made proteins, supported by in-store dining, takeout, delivery via proprietary mobile apps and website, and a corporate catering program (minimum 20 people) for office lunches and events.
Product overview
Dos Toros Taqueria is a Mission-style taqueria chain offering a unified fast-casual dining experience centered on customizable Mexican cuisine. The core product portfolio consists of six main entrée formats: Burritos, Tacos, DT Quesadilla, Burrito Bowls, Nachos, and Salads, all featuring steamed tortillas, melted Monterey Jack cheese, and premium proteins (Pollo Asado, Charred Carne Asada, Slow-Cooked Pork Carnitas, Spiced Chorizo, and plant-based options). The company extends its offering through a catering service module (Bowl Bar, Taco Bar, Nacho Bar, Burrito Boxes, Chips & Dips, and Breakfast Burritos), a loyalty rewards program called 'Guac Squad' administered via Lunchbox, and mobile and web ordering platforms. Proprietary add-ons include three signature hot sauces (Mild Smoky, Medium Verde, Hot Habanero) and a nutrition calculator tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Mission-style Burrito The signature Mission-style burrito: a steamed tortilla with melted Monterey Jack cheese, filled with customer-selected proteins, rice, beans, and toppings. Calorie range 550-1,574 depending on options.
- Tacos Tacos served in a soft corn tortilla featuring responsibly-sourced proteins and toppings. Calorie range 105-643 depending on options.
- DT Quesadilla Crisped, melted, filled, and tri-folded quesadilla similar to a crispy burrito. Calorie range 445-1,475 depending on options.
- Burrito Bowl All the components of a burrito without the tortilla, served in a bowl format. Calorie range 270-1,190 depending on options.
- Nachos Homemade queso blanco served over fresh tortilla chips with customer choice of toppings. Calorie range 230-1,012 depending on options.
- Salad Bowl-style offering served on a bed of signature greens with customer choice of dressing. Calorie range 100-1,335 depending on options.
- Catering Service
Quantifiable outcome
- Earn $9 for every $99 spent through Dos Toros Rewards loyalty program
- +2 more outcomes
Companies that use Dos Toros Taqueria
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Dos Toros Taqueria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Dos Toros Taqueria partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LunchboxcoreLunchbox is referenced as Dos Toros's third-party loyalty provider for the Dos Toros Rewards program. The Terms of Service state that rewards programs are governed by 'other rules and procedures as outlined by Lunchbox, our third party loyalty provider.' This is a core technology partnership enabling the loyalty and rewards infrastructure.
- Apple (iOS App Store)coreDos Toros maintains a dedicated iOS mobile application distributed through the Apple App Store (https://apps.apple.com/us/app/dos-toros/id875437041). The app enables mobile ordering, loyalty rewards access, push notifications, and location services.
- Google (Android Play Store)coreDos Toros maintains a dedicated Android mobile application distributed through the Google Play Store (https://play.google.com/store/apps/details?id=com.dostoros.dostorosapp.android.app). The app enables mobile ordering, loyalty rewards access, push notifications, and location services.
- SalesforceminorSalesforce is listed as a catering client with a testimonial on the Dos Toros catering page. While primarily a customer relationship, the Salesforce testimonial is prominently featured as social proof in marketing materials, suggesting an ongoing positive relationship that Dos Toros leverages for B2B marketing.
- SoulCycleminorSoulCycle is listed as a catering client with a testimonial (attributed to Jack Meyer) on the Dos Toros catering page. The testimonial is prominently featured as social proof for the catering B2B marketing channel.
- HBOminorHBO is listed as a catering client with a testimonial (attributed to Christina Cruz) on the Dos Toros catering page. The testimonial is prominently featured alongside other enterprise client testimonials on the catering page as social proof.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Dos Toros Taqueria competitors and assessment
Company assessmentDirect peers
- Chipotle Mexican Grill: The dominant publicly-traded Mexican fast-casual chain with ~3,500 locations. Directly comparable to Dos Toros on cuisine, build-your-own format, counter-service model, and digital ordering infrastructure, though at vastly larger scale and capital base.
- Qdoba Mexican Eats: Direct Mexican fast-casual competitor owned by Apollo Global Management with ~750 locations. Closely comparable build-your-own burrito/taco/bowl model with similar catering and digital ordering capabilities.
- Moe's Southwest Grill: FOCUS Brands-owned Mexican fast-casual/QSR chain with ~700 locations. Comparable menu format (burritos, tacos, bowls, nachos) and similar franchise-and-company mix; competes in the same category though with a more QSR-oriented service model.
- Bartaco: Upscale Mexican fast-casual chain founded in 2010 with ~25+ locations across the East Coast. The closest comparable peer by positioning, price point, and East Coast urban footprint — directly competes for the same premium, design-conscious customer.
- Tocaya Organica: Modern Mexican fast-casual concept founded in 2016 with locations in Los Angeles and select East Coast markets. Comparable build-your-own bowl/taco/quesadilla model with emphasis on fresh, organic, plant-forward ingredients.
- CAVA: Public Mediterranean fast-casual leader with 300+ locations. Closely comparable build-your-own model, digital ordering, loyalty program, and unit economics profile — different cuisine but the same fast-casual category dynamics and growth trajectory.
- Sweetgreen: Public salad/bowl-focused fast-casual chain with ~250 locations. Comparable fast-casual build-your-own model, mobile-first ordering, and loyalty infrastructure — useful proxy for digital and unit economics benchmarking despite the salad category focus.
- Boloco: Burrito-focused fast-casual chain with ~10 locations primarily in the Northeast. Closely comparable burrito-centric concept and regional East Coast positioning, though significantly smaller scale.
Emerging players
- DIG: Northeast-based fast-casual bowls-and-salads chain (~15 locations). Comparable fast-casual build-your-own model and urban East Coast positioning, with menu overlap on bowls and salads rather than Mexican cuisine.
Broad incumbents
- Taco Bell: Yum! Brands-owned Mexican QSR with ~8,000+ locations globally. Competes in the broader Mexican fast-food category but at a much lower price point and QSR (not fast-casual) format — useful as a category reference rather than a direct operating comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Dos Toros Taqueria social profiles
Digital presenceDos Toros Taqueria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dos Toros Taqueria leadership team
Management profileNumber of profiles
Profiles5 records
Dos Toros Taqueria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dos Toros Taqueria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dos Toros Taqueria
What does Dos Toros Taqueria do?
Dos Toros Taqueria operates 29 company-owned fast-casual restaurants serving authentic San Francisco Mission-style Mexican cuisine across the U.S. East Coast. Its core menu comprises customizable burritos, tacos, quesadillas, bowls, nachos, and salads built around steamed tortillas, melted Monterey Jack cheese, and scratch-made proteins, supported by in-store dining, takeout, delivery via proprietary mobile apps and website, and a corporate catering program (minimum 20 people) for office lunches and events.
Is Dos Toros Taqueria a public or private company?
Dos Toros Taqueria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dos Toros Taqueria founded?
Dos Toros Taqueria was founded in 2009. It employs 251 to 500 people.
Where is Dos Toros Taqueria based?
Dos Toros Taqueria is headquartered in New York, United States, in the North America region.
How does Dos Toros Taqueria make money?
Three revenue lines are on record. Restaurant Food & Beverage Sales are the primary driver. The others are corporate & Event Catering and loyalty Program Engagement.
Who are Dos Toros Taqueria's main competitors?
Direct peers on record are Chipotle Mexican Grill, Qdoba Mexican Eats, Moe's Southwest Grill, Bartaco, Tocaya Organica, CAVA, Sweetgreen and Boloco. DIG is listed as an emerging player. Taco Bell is listed as a broad incumbent.
Does Dos Toros Taqueria have an API?
No public API is recorded for Dos Toros Taqueria.
What industry is Dos Toros Taqueria in?
Dos Toros Taqueria's product category is Fast-Casual Mexican Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.