Trejo's Tacos
Trejo's Tacos is a privately held Los Angeles Mexican restaurant chain founded by actor Danny Trejo in 2016, operating four LA storefronts and generating revenue from dine-in, online ordering, catering, and branded merchandise for individual consumers.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Trejo's Tacos does
Trejo's Tacos is a privately held Mexican restaurant chain founded in 2016 by actor Danny Trejo and headquartered in Los Angeles, California. The company operates four physical storefronts in the Los Angeles metro — Hollywood (1556 N Cahuenga Blvd), Mid-City on La Brea Ave, the Original Farmers Market at Third and Fairfax, and Downtown LA (330 S Hope St) — serving an inventive, health-oriented Mexican menu of tacos, burritos, bowls, breakfast items, and sides including vegan and gluten-free options. Headcount is reported in the 51-100 range, consistent with multi-unit casual-dining operations.
The business generates revenue primarily through on-premises and online food and beverage sales at its restaurants, with supplementary catering services (pickup, delivery, and pop-up formats for events), an e-commerce merchandise store at trejosstore.com, and a VIP email loyalty program offering secret menus, event updates, and discounts. Distribution is entirely direct-to-consumer across physical storefronts, online ordering, and event catering, all within a single domestic market (USA, California). The brand has been extended beyond the core restaurant into adjacent operating sub-brands — Trejo's Coffee & Donuts and Trejo's Spirits — which broaden the daypart and product surface while sharing the Danny Trejo celebrity brand.
The company is privately held with no identified external investors, private equity, or parent company in the source data, and is operated as a family-style independent restaurant chain. No revenue, funding history, or unit-economic figures are publicly disclosed; the only documented capital event is a $797,516 funding round dated July 2022. The go-to-market is anchored on Danny Trejo's personal brand, foot-traffic location strategy, and direct digital channels (website, online ordering, email/VIP, social media, and weekly Taco Tuesday and Happy Hour promotions).
Trejo's Tacos firmographics
Firmographics- Name
- Trejo's Tacos
- Legal name
- Trejo's Tacos
- Website
- https://trejostacos.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trejo's Tacos is a privately held Los Angeles Mexican restaurant chain founded by actor Danny Trejo in 2016, operating four LA storefronts and generating revenue from dine-in, online ordering, catering, and branded merchandise for individual consumers.
- Ownership category
- akta.pro rank
Trejo's Tacos industry classification
Industry- Product category
- Mexican Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Trejo's Tacos is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Trejo's Tacos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Direct restaurant sales at four Los Angeles locations serving Mexican food including tacos, burritos, bowls, breakfast items, and beverages. Customers dine in or order for pickup/delivery.
- Catering Services: Catering for events including pickup, delivery, and pop-up options for private events and gatherings.
- Merchandise Sales: Online merchandise store selling branded apparel and products through trejosstore.com.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Trejo's Tacos product offering
Product offeringCore offering
Trejo's Tacos is a Mexican food restaurant chain serving inventive and healthy Mexican cuisine including tacos, burritos, bowls, and breakfast items at four Los Angeles locations (Hollywood, Mid-City La Brea, Original Farmers Market, and Downtown LA). The chain supplements dine-in and takeout service with full-service event catering (pickup, delivery, and pop-up options) and an online branded merchandise store. Supporting offerings include vegan and gluten-free menu options and a VIP email loyalty program.
Product overview
Trejo's Tacos is a single-location and growing Mexican food restaurant chain founded by actor Danny Trejo, operating as a unified restaurant brand with four Los Angeles locations. The core offering is the restaurant's menu featuring inventive and healthy Mexican cuisine including tacos, burritos, bowls, and breakfast items. Supporting services include a catering division (offering pickup, delivery, and pop-up options), an e-commerce merchandise store, and a VIP membership loyalty program. The menu items span multiple categories including Breakfast (burritos, quesadillas, tacos), Burritos (steak asada, surf & turf, carnitas), Bowls (steak asada, mushroom), and Appetizers/Sides (chips and salsas). Notable signature items include Danny's favorite Steak Asada Burrito, Surf & Turf Burrito, and the vegan Mushroom Asada Bowl.
Differentiator
Problem solved
Functional benefit
Brands
- Trejo's Coffee & Donuts: Coffee and donut offerings from the Trejo's brand.
- Trejo's Spirits
Products and services
- Trejo's Tacos Restaurant Mexican food restaurant chain offering inventive and healthy Mexican cuisine including tacos, burritos, bowls, and breakfast items across four Los Angeles locations (Hollywood, Mid-City La Brea, Original Farmers Market, and Downtown LA).
- Catering
Companies that use Trejo's Tacos
Customer profileSegments2 records
Ideal customer profiles2 records
Trejo's Tacos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trejo's Tacos partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Trejo's Tacos competitors and assessment
Company assessmentBroad incumbents
- Chipotle Mexican Grill: The dominant US Mexican fast-casual chain, offering a similar menu template (burritos, bowls, tacos) at much larger scale. Closest comparable in category and format, though broader and publicly traded.
- Taco Bell: Mass-market Mexican QSR owned by Yum! Brands. Competes in the same Mexican food category though at a lower price point and rapid-service format; shapes the consumer perception of 'Mexican' for the broader market.
- Sweetgreen: Fast-casual chain emphasizing healthy, customizable bowls and salads. Comparable in positioning around 'inventive and healthy' fast-casual dining and in California footprint, though cuisine category differs.
- CAVA: Public fast-casual Mediterranean chain built on customizable bowls. Comparable in growth trajectory, healthy positioning, and tech-forward ordering — a useful benchmark for Trejo's potential scale ambitions.
Direct peers
- Qdoba Mexican Eats: National Mexican fast-casual chain serving burritos, tacos, bowls, and salads. Directly comparable fast-casual format, though at significantly greater scale and owned by a large parent (Apollo).
- Rubio's Coastal Grill: California-headquartered Mexican fast-casual chain with a similar taco/burrito/bowl menu. Comparable size to Trejo's and overlaps geographically in Southern California.
- Freebirds World Burrito: Texas-based burrito-focused fast-casual chain with a customizable menu of burritos, bowls, and tacos. Highly comparable menu structure and format to Trejo's, though regionally concentrated.
- Dos Toros Taqueria: New York-based Mexican fast-casual chain serving tacos, burritos, and bowls. Closely comparable in menu format and small-chain positioning to Trejo's, though regionally focused on the East Coast.
- Wahoo's Fish Taco: California-based Mexican fast-casual chain founded by three surfing brothers. Conceptually similar small-chain California Mexican brand with a similar founder-driven story and menu overlap.
Emerging players
- Trejo's Coffee & Donuts: Sub-brand of the same Trejo ecosystem operating coffee and donut shops. Demonstrates adjacent-category expansion and represents the closest internal peer for evaluating Trejo's brand extension economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Trejo's Tacos social profiles
Digital presenceTrejo's Tacos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trejo's Tacos leadership team
Management profileNumber of profiles
Profiles2 records
Trejo's Tacos subsidiaries and ownership
Company hierarchySubsidiaries2 records
Trejo's Tacos funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trejo's Tacos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trejo's Tacos
What does Trejo's Tacos do?
Trejo's Tacos is a Mexican food restaurant chain serving inventive and healthy Mexican cuisine including tacos, burritos, bowls, and breakfast items at four Los Angeles locations (Hollywood, Mid-City La Brea, Original Farmers Market, and Downtown LA). The chain supplements dine-in and takeout service with full-service event catering (pickup, delivery, and pop-up options) and an online branded merchandise store. Supporting offerings include vegan and gluten-free menu options and a VIP email loyalty program.
Is Trejo's Tacos a public or private company?
Trejo's Tacos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trejo's Tacos founded?
Trejo's Tacos was founded in 2016. It employs 51 to 100 people.
Where is Trejo's Tacos based?
Trejo's Tacos is headquartered in Los Angeles, United States, in the North America region.
How does Trejo's Tacos make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are catering Services and merchandise Sales.
Who are Trejo's Tacos's main competitors?
Broad incumbents on record are Chipotle Mexican Grill, Taco Bell, Sweetgreen and CAVA. Direct peers are Qdoba Mexican Eats, Rubio's Coastal Grill, Freebirds World Burrito, Dos Toros Taqueria and Wahoo's Fish Taco. Trejo's Coffee & Donuts is listed as an emerging player.
Does Trejo's Tacos have an API?
No public API is recorded for Trejo's Tacos.
What industry is Trejo's Tacos in?
Trejo's Tacos's product category is Mexican Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722511.