What Matouk does

Matouk (legal entity John Matouk & Co., Inc.) is a family-owned American luxury linen manufacturer and retailer founded circa 1926 in Fall River, Massachusetts, operating for nearly 100 years under the Matouk family. The company designs, produces, and sells premium bed, bath, table, and down linens, with manufacturing executed in the United States (Fall River) and across an international supplier base in Portugal, Italy, the Philippines, Poland, and Liechtenstein. Core products include the iconic Lowell and Milano 600-thread-count Egyptian cotton percale collections, the Feather and Gatsby 1000-thread-count Giza 87 Egyptian cotton lines, premium down comforters and pillows (Chalet with DOWNPASS-certified 800-fill European goose down; Edelweiss handcrafted eiderdown), and a table linen portfolio featuring Schumacher collaborations (Magic Mountain, Tiger Palm, Iconic Leopard, Citrus Garden, Granada, Regine) alongside Lulu DK for Matouk and Matouk Tillett collections.

The business model is direct-to-consumer plus trade: primary revenue comes from unit-priced e-commerce sales on matouk.com, complemented by House of Matouk flagship retail in New York, the Fall River Factory Store, the NYC Trade Showroom serving interior designers, a 'Find a Retailer' third-party network, Matouk Hotel Partners for hospitality B2B, and an emerging corporate gifting channel. Pricing ranges from approximately $85 for basic accessories to $13,975 for premium down comforters, with public unit pricing, no subscription component, and customization revenue from monogramming and bespoke atelier services. The company is differentiated by rare raw material access (Giza 87/92 Egyptian cotton, Swiss cotton batiste, ethical down), multi-generational craft expertise in techniques such as percale weaving, embroidery, appliqué, matelassé, and hemstitch, and collaborations with prestigious design houses. Operational footprint, headcount band of 101–250 employees, and the absence of disclosed financial data reflect a mid-sized, privately held heritage brand executing a multi-channel premium retail strategy.

Name

Matouk

Legal name

John Matouk & Co., Inc.

Website

https://matouk.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Matouk is a family-owned American luxury linen manufacturer founded circa 1926, producing premium bed, bath, table, and down products from Egyptian cotton, Giza cotton, and ethically sourced down. It sells directly to consumers via e-commerce and House of Matouk, and to interior designers, hotels, and corporate clients through trade and B2B channels.

Ownership category

akta.pro rank

Product category

Premium home textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Premium bed linens
• Bath towels
• Table linens
• Down bedding
• Home textiles

Headquarters

HQ city

Fall River

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Matouk generates revenue through direct-to-consumer sales of luxury bed, bath, table linens, down comforters, pillows, and sleepwear through its e-commerce website. Products are sold as one-time purchases with no subscription component. Average order values range from $85 for tissue box covers to $9,750+ for premium down comforters.
2. Customization and Monogramming Services: Matouk offers monogramming services and bespoke/customization options for their products, adding value through personalization. The company also provides corporate gifting with customized products.
3. Trade/Interior Design Sales: Sales to interior designers through Matouk's NYC Trade Showroom and international account executives managing relationships with retail and design clients outside the U.S.
4. Hotel/Hospitality B2B: Matouk serves the hospitality sector through its Matouk Hotel Partners program, providing luxury linens to hotels and resorts.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels5 records

Core offering

Matouk designs, manufactures and sells luxury bed linens (sheets, duvet covers, coverlets, shams), bath linens (towels, robes, bath rugs), table linens, down comforters and pillows, and sleepwear, with custom monogramming and bespoke personalization services. The family-owned company, founded in 1926 and based in Fall River, Massachusetts, also operates separate trade, hospitality and corporate-gifting channels.

Product overview

Matouk is a family-run luxury linens company offering a comprehensive portfolio of premium bed, bath, table, and sleepwear products. The core brand centers on high-quality materials (Egyptian cotton, Giza cotton, linen, silk, cashmere, down) with exceptional craftsmanship. Key bed collections include the iconic Lowell (600 thread count Milano percale with Nocturne sateen tape), Feather (1000 thread count Gatsby Giza cotton with embroidery/appliqué), and Gatsby (highest thread count Giza 87 cotton percale). The table collection features signature designs like Savannah Gardens (easy-care pique), Wave (embroidered linen), and Scallop Edge (linen with scalloped border), alongside Schumacher collaborations (Magic Mountain, Tiger Palm, Granada, Iconic Leopard, Regine). Down offerings include Chalet (800 fill power goose down, DOWNPASS certified) and Edelweiss (handcrafted eiderdown). Matouk Tillett and Lulu DK collaborations expand the design portfolio. Customization services include Monogram personalization and Bespoke Atelier services at House of Matouk retail location. The brand serves consumers through direct-to-consumer e-commerce, trade/interior design channels, corporate gifting, and hotel partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Matouk Schumacher Collection: Collaboration with F. Schumacher & Co. featuring luxury textile prints for bedding, bath, and table linens.
• Matouk Tillett Collection
• Lulu DK for Matouk
• Matouk Hotel
• House of Matouk

Products and services

• Lowell Collection A signature bed-and-table collection crafted from a soft, long-staple cotton poplin percale, available across sheets, duvet covers, shams and coordinating table linens.
• Feather Collection Bed linens in a smooth, lightweight Supima cotton percale, presented as a core everyday luxury collection.
• Gatsby Collection Bed linens in 600-thread-count Egyptian cotton sateen jacquard, with a subtle geometric pattern woven directly into the fabric.
• Aziza Collection Decorative bed linens noted as an iconic Matouk pattern across the bedding assortment.
• Mirasol Collection Bed linens from Matouk's core bedding catalog with coordinated sheets, duvet covers and shams.
• Savannah Gardens Collection Patterned bed linens in Matouk's coordinated bedding lineup, covering sheets, duvet covers and shams.
• Basketweave Collection Decorative bed linens in a basketweave-inspired pattern as part of Matouk's coordinated bedding offering.
• Wave Collection Bed linens in a wave-inspired motif, part of Matouk's coordinated bedding line.
• Scallop Edge Collection Bed linens and matelassé coverlets finished with Matouk's signature scalloped embroidery along the border.
• Milano Table Linens Premium table linens in a soft 600-thread-count Egyptian cotton sateen, with a self-hemstitched detail and coordinated napkin collection.
• Chalet Down Comforter Down comforter or pillow produced with DOWNPASS-certified down and a European white goose down fill.
• Edelweiss Down Comforter Premium down bedding produced with DOWNPASS-certified down and European white goose down fill.
• Linen Apron A linen kitchen apron, part of Matouk's kitchen and entertaining product assortment.
• Matouk x Schumacher Collection Co-branded bedding, bath and table line applying Schumacher decorative patterns (including Magic Mountain, Tiger Palm, Granada, Iconic Leopard, Citrus Garden and Regine) to Matouk's luxury linens.
• Matouk Tillett Collection Designer collaboration line including pieces such as Dakota, applying the partner's aesthetic to Matouk's linen assortment.
• House of Matouk Flagship Matouk retail store, offering the brand's bed, bath, table and sleepwear assortment to walk-in luxury home consumers.
• NYC Trade Showroom A New York City showroom dedicated to interior designers and the design trade, providing in-person viewing, samples and trade pricing.
• Matouk Hotel Partners A dedicated hotel and hospitality program that supplies Matouk bed, bath and table linens to luxury and upper-upscale properties.
• Corporate Gifting Program A dedicated corporate gifting program offering Matouk bed, bath, table and sleepwear products customized with monograms and curated packaging for client, employee and partner gifts.
• Monogramming and Bespoke Services Custom monogramming, embroidery, and bespoke personalization applied to Matouk products, sold alongside the core linen assortment for gifting and registry use.

Quantifiable outcome

• European luxury bedding sheet set market growing at 4-7% CAGR through 2035
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• F. Schumacher & Co. (Schumacher)coreStrategic or Co-development PartnerMatouk has an ongoing strategic collaboration with F. Schumacher & Co., a prestigious design house, creating the Matouk Schumacher Collection. This partnership brings Schumacher's iconic print designs—including Pomegranate, Iconic Leopard, Citrus Garden, Magic Mountain, and Tiger Palm—to Matouk's luxury linens. The collaboration includes bed, bath, and table linens featuring Schumacher's archival patterns and contemporary designs.
• Lulu DK for MatoukcoreStrategic or Co-development PartnerDesigner collaboration creating the Lulu DK for Matouk collection, featuring the designer's distinctive aesthetic applied to Matouk's luxury linens.
• Matouk Tillett CollectioncoreStrategic or Co-development PartnerCollaboration with Tillett resulting in the Matouk Tillett Collection, featuring distinctive designs from the Tillett design house applied to Matouk's luxury linens.
• European Down Farms (DOWNPASS Certified)coreTechnology or IntegrationMatouk sources premium European goose down from Europe's finest farms that is DOWNPASS certified, ensuring ethical and sustainable supply chain practices. The down is purified using Alpine water and processed in Liechtenstein.
• Swiss Cotton SupplierssupportingTechnology or IntegrationMatouk uses Swiss cotton batiste shells for their Chalet down comforters, partnering with Swiss textile suppliers for premium shell materials.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yves Delorme: French heritage luxury linens brand with bed, bath, table, and ready-to-wear collections, sold through DTC and retail partners globally. Closely comparable European heritage counterpart to Matouk in product breadth and premium positioning.
• Schweitzer Linen: Family-owned luxury European linen maker offering bed, bath, and table linens from premium mills, sold through DTC and bespoke channels. Comparable family-owned heritage positioning and premium material sourcing.
• Pratesi: Italian luxury linen maker known for 600+ thread count Egyptian cotton sheets, embroidery, and bespoke services, with a long-standing reputation in luxury hospitality and private residences. Direct premium-tier peer matching Matouk's material and craftsmanship positioning.
• Annie Selke (Pine Cone Hill): U.S. home textiles brand offering bedding, bath, and decorative linens through DTC and major retail partners. Comparable breadth (bed/bath/table) and price segment, overlapping customer base with Matouk in U.S. department stores and design trade.
• Sferra: U.S.-based luxury bed, bath, and table linen maker offering high-thread-count Egyptian cotton sheets, down products, and designer collaborations. Direct competitor in the same price tier, channels, and customer segments as Matouk.
• Frette: Italian luxury linen manufacturer founded 1865, supplying bed, bath, and table linens to premium hotels and consumers worldwide with embroidery and percale craftsmanship. Directly comparable heritage luxury linens maker targeting the same affluent consumer and luxury hospitality segments as Matouk.

Emerging players

• Boll & Branch: Direct-to-consumer premium sheet and bedding brand emphasizing organic cotton and ethical sourcing. Competes for the same affluent, values-driven consumer as Matouk in the bed linens category at lower entry price points.
• Brooklinen: DTC-direct premium bedding brand offering Egyptian cotton sheets, comforters, and loungewear at mid-premium price points. Targets a younger, more digitally native affluent consumer with overlapping product categories at lower price points than Matouk.
• Parachute Home: DTC bedding and bath brand offering European linen and Egyptian cotton sheets direct to consumers with a modern California aesthetic. Comparable product mix (bed and bath linens) in DTC channel but positioned below Matouk's luxury tier.

Broad incumbents

• West Elm: Large-scale home goods retailer offering an extensive bedding and bath assortment including premium collaborations, sold primarily DTC and through national retail stores. Broader home furnishings incumbent whose bedding category overlaps Matouk's addressable consumer at slightly lower price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/matouk-&-co-
• Instagraminstagram.com/matouklinens
• Xx.com/matouk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matouk