Roman
Roman is a UK family-owned manufacturer of shower enclosures, bath screens, wetroom panels and shower trays, serving residential consumers via UK showrooms and the hospitality sector through specification for major hotel groups across 72 international markets.
- Company typePrivate
- Founded1986
- HeadquartersDurham, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roman does
Roman is a privately held, family-owned British manufacturer of shower enclosures, bath screens, wetroom panels, shower trays and integrated solid surface bathroom products, founded in 1986 and headquartered in Newton Aycliffe, County Durham. The company operates a 400,000 sq. ft. purpose-built manufacturing complex comprising three specialized factories — one for glass enclosures and bath screens, one for solid surface fabrication of basins, vanity units and bathroom structures, and one for moulding solid surface shower trays — with capabilities spanning glass processing at 4mm-10mm thicknesses, 16 metal colour finishes (including Chrome, Matt Black, Brushed Nickel and Brushed Brass), and Corian fabrication. Proprietary features include Roman Ultra Care pre-coated glass protection, Fast Fix pre-set screw assembly, Hydro-active wall profile sealing tape, Fluted Glass options, and a Truelife Lifetime Guarantee on all products.
Roman serves two principal customer segments. The hospitality and project specification sector is addressed through direct enterprise engagement with architects, interior designers and developers, with products specified by major global hotel groups including Hilton, Marriott, IHG, Accor, Meliá, Radisson and Yotel, supported by BIM integration. The residential consumer market is reached through a UK network of stockists and showrooms, with products retailed at RRP ranging from approximately £400 to over £2,000. The company has wholly-owned subsidiaries in Ireland and Malaysia, a co-located A&D showroom with Cosentino in Kuala Lumpur for Asia Pacific sales, and a global footprint across 72 markets. Revenue is generated through one-time product sales, with no subscription or licensing model evident in the source material. Marketing is multi-channel — trade exhibitions (HIX London, Cruise Ship Interiors, Archidex), content marketing via the Roman blog, organic social media, PR including BBC and Channel 4 features, and Made in Britain collective-mark membership — and the company received the Queen's Award for International Trade for the second time in April 2022.
Roman firmographics
Firmographics- Name
- Roman
- Legal name
- Roman Ltd
- Website
- https://roman-showers.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roman is a UK family-owned manufacturer of shower enclosures, bath screens, wetroom panels and shower trays, serving residential consumers via UK showrooms and the hospitality sector through specification for major hotel groups across 72 international markets.
- Ownership category
- akta.pro rank
Roman industry classification
Industry- Product category
- Bathroom Fixtures & Shower Enclosures
- NAICS
- Glass and Glass Product Manufacturing (32721)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)
Keywords
Where Roman is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Roman business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Shower Enclosures and Bath Screens: One-time sale of shower enclosures, bath screens, and wetroom panels in various configurations (sliding, pivot, hinged, bi-fold, corner entry, quadrant). Products are sold at RRP ranging from £400 to over £2000 depending on range and specifications.
- Shower Trays and Solid Surface Products: Sale of shower trays including anti-slip solid stone trays, Infinity slate trays, Neo angle trays, and walk-in trays. Also includes solid surface fabrication of vanity tops, basins, and bathroom structures.
- Accessories and Cleaning Products: Sale of bathroom accessories including shower baskets in metal finishes (Polished Chrome, Matt Black, Brushed Brass), shower blades, and Ultra Care cleaning products.
- Bespoke and Project Specification: Custom/bespoke showering solutions for hotel and project specifications, including special sizes, colours, glass types, and integrated bathroom structures with vanity units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Innov8 Framed Fixed Bath Screen - Clear Glass |
| Unit Pricing | Pay-as-you-go | Innov8 Framed Fixed Bath Screen - Fluted Glass |
| Unit Pricing | Pay-as-you-go | Embrace Black Grid Bath Screen |
| Unit Pricing | Pay-as-you-go | Liberty Black Grid Bath Screen |
| Unit Pricing | Pay-as-you-go | Innov8 Hinged Bath Screen |
| Unit Pricing | Pay-as-you-go | Innov8 Sliding Door - Alcove Fitting |
| Unit Pricing | Pay-as-you-go | Innov8 Pivot Door with In-Line Panel - Alcove |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Roman product offering
Product offeringCore offering
Roman designs and manufactures shower enclosures, bath screens, wetroom panels, shower trays, and bathroom accessories in the United Kingdom. The company operates three in-house factories covering glass processing, solid surface fabrication, and shower tray moulding, supplying both residential consumers via UK showrooms and stockists, and large-scale hospitality and architectural projects through a dedicated specification team.
Differentiator
Problem solved
Functional benefit
Brands
- Innov8: Premium range of shower enclosures featuring 8mm thick toughened glass, available in various finishes including chrome, matt black, and brushed brass
- Liberty
- Embrace
- Haven
- Lumin8
- Colours
- Haven Select
Products and services
- Shower Enclosures Toughened safety glass shower enclosures in multiple configurations (sliding, pivot, hinged, bi-fold, corner entry, quadrant) with glass thicknesses from 4mm to 10mm, available across several design-led ranges for residential bathrooms and hotel specifications. Priced from approximately £400 to over £2,000 RRP.
- Wetroom Panels Walk-in wetroom panels including the Haven Select Wetroom Panel collection with multiple metal colour finishes (Chrome, Matt Black, Brushed Brass, Brushed Nickel, Gun Metal) and glass options (clear and fluted), designed for both residential wet rooms and project specification work.
- Bath Screens Framed and frameless bath screens for use over baths, addressing the 65% of UK population that showers over the bath. Available in multiple metal finishes and glass types (including fluted and black grid patterns) across Innov8, Embrace, Liberty, and Lumin8 ranges.
- Shower Trays Moulded solid surface shower trays including anti-slip solid stone trays, Infinity slate trays, Neo angle trays, and Innov8 walk-in trays, designed to integrate with Roman's shower enclosures and vanity tops.
- Bathroom Accessories Bathroom accessories including shower baskets in coordinated metal finishes (Polished Chrome, Matt Black, Brushed Brass), shower blades, and Ultra Care cleaning products that complement the main enclosure, screen, and tray ranges.
- Bespoke and Project Specification Service Bespoke showering solutions for hotel and project specifications, including special sizes, colours, glass types, and integrated bathroom structures with vanity units and basins. Supports BIM workflows and includes a dedicated project specification team for architects, interior designers, and developers.
- Solid Surface Vanity Tops and Basins Solid surface fabrication of vanity tops, basins, and integrated bathroom structures manufactured in-house at the County Durham solid surface factory, designed to integrate with Roman's shower enclosures, trays, and bath screens for seamless bathroom solutions.
Quantifiable outcome
- Products supplied to projects in 72 markets worldwide
- +1 more outcomes
Companies that use Roman
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Roman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roman partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CosentinocoreRoman has a shared showroom with Cosentino in Kuala Lumpur for the Asia Pacific market. This partnership allows both companies to showcase their products together to architects and interior designers, providing integrated bathroom solutions combining Roman's shower enclosures with Cosentino's solid surface materials.
- Made in BritaincoreRoman is an active member of Made in Britain, a trade association of close to 2,000 members. CEO David Osborne served two three-year terms on the board. The Made in Britain 'red arrow' mark is prominently displayed on Roman products as a sign of British provenance and quality.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Roman competitors and assessment
Company assessmentDirect peers
- Matki Showering: UK-based designer and manufacturer of premium shower enclosures, shower trays, and bath screens with strong specification presence in UK hotels and residential markets — directly comparable to Roman's core shower enclosure product set and target customer base.
- Merlyn Showering: UK/Irish shower enclosure manufacturer offering premium frameless and semi-frameless enclosures, bath screens, and wetroom panels with multi-channel retail and trade distribution — competes head-to-head with Roman's Innov8, Liberty, and Haven ranges.
- Simpsons Design: British designer and manufacturer of shower enclosures, bath screens, and walk-in solutions with strong UK independent retail and hospitality specification presence — directly comparable product range and customer profile to Roman.
- Duka: Italian shower enclosure specialist with European distribution and similar mid-to-premium positioning — directly comparable product offering and competing for European hotel and residential specification work alongside Roman.
Broad incumbents
- Novellini: Italian shower enclosure, bath, and wellness manufacturer with European scale, broader product portfolio, and established international distribution — competes with Roman in premium hotel specification across European and global markets.
- Hüppe: German premium shower enclosure manufacturer with strong European hotel and residential specification presence — directly comparable product category, premium positioning, and B2B specification go-to-market to Roman.
- Kermi: German manufacturer of shower enclosures, radiators, and HVAC products with broad European distribution and significant scale — overlaps with Roman in the shower enclosure category but operates as part of a larger portfolio.
- Ideal Standard: Major UK and European bathroom brand offering complete bathroom solutions including enclosures, ceramics, brassware, and fittings — competes with Roman for integrated hotel and developer contracts where bundling matters.
- Kohler: Global bathroom and kitchen fixtures giant with luxury hospitality specification presence (same hotel chains as Roman) — competes at the high end of the specification market but across a much broader product portfolio.
- Villeroy & Boch: European premium bathroom brand offering ceramics, enclosures, wellness, and fittings with established global hospitality and residential presence — competes with Roman for premium hotel specifications and design-led residential projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Roman social profiles
Digital presenceRoman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roman leadership team
Management profileNumber of profiles
Profiles3 records
Roman subsidiaries and ownership
Company hierarchySubsidiaries2 records
Roman funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roman
What does Roman do?
Roman designs and manufactures shower enclosures, bath screens, wetroom panels, shower trays, and bathroom accessories in the United Kingdom. The company operates three in-house factories covering glass processing, solid surface fabrication, and shower tray moulding, supplying both residential consumers via UK showrooms and stockists, and large-scale hospitality and architectural projects through a dedicated specification team.
Is Roman a public or private company?
Roman is a private company. It is classified as family owned and is currently operating.
When was Roman founded?
Roman was founded in 1986. It employs 1 to 10 people.
Where is Roman based?
Roman is headquartered in Durham, United Kingdom, in the Europe region.
How does Roman make money?
Four revenue lines are on record. Shower Enclosures and Bath Screens are the primary driver. The others are shower Trays and Solid Surface Products, accessories and Cleaning Products and bespoke and Project Specification.
Who are Roman's main competitors?
Direct peers on record are Matki Showering, Merlyn Showering, Simpsons Design and Duka. Broad incumbents are Novellini, Hüppe, Kermi, Ideal Standard, Kohler and Villeroy & Boch.
Does Roman have an API?
No public API is recorded for Roman.
What industry is Roman in?
Roman's product category is Bathroom Fixtures & Shower Enclosures. Its primary akta.pro industry code is HSAPABAB, Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures). Its NAICS code is 32721 and its SIC code is 3430.