What Merlyn Showering does

Merlyn Showering is a privately held manufacturer of premium shower enclosures, wetroom panels, bath screens, and shower trays, headquartered in Kilkenny, Ireland, with primary commercial operations in the United Kingdom. Founded in 2005 (with the firm citing over 20 years of shower design heritage), the company sells exclusively through an indirect channel: more than 1,150 UK bathroom retailers handle consumer demand, while a dedicated Specifier/trade network serves architects, designers, and major UK housebuilders including Vistry, Barratt, McCarthy Stone, Redrow, Berkeley Group, Crest Nicholson, Bloor, Avant, Hill, Countryside, and David Wilson Homes.

The product portfolio spans multiple price tiers organized into collections: the premium ARYSTO range (ARYSTO X, Ten, Eight, Sleek) using 10mm and 8mm toughened safety glass with proprietary features such as Mershield Stayclear easy-clean coating, HydraSEAL leak-free technology, and the AirGlyde Dual Track Rolling System; the mid-market flagship Series collection (10/8/6 Series); the value Ionic collection; the MERLYN IQ easy-fit and MBOX practical ranges; the MERLYN Black finish line; and a Bespoke custom-configuration service. A complementary shower tray lineup (Truestone, Level 25, Mstone, Touchstone) and a specialty Velvet Paw dog shower product extend the offering. The company maintains ISO 9001, ISO 14001, and ISO 45001 certifications, holds Red Dot and iF Design Awards, and is Carbon Trust certified.

Merlyn generates revenue through one-time hardware sales to retail and trade partners across multiple price points, from sub-£500 entry enclosures to premium frameless units exceeding £3,000, with quote-based pricing for Bespoke configurations. The 51-100 employee organization competes primarily on product quality, lifetime guarantees, design credentials, and channel reach rather than on technology or data-driven differentiation.

Name

Merlyn Showering

Legal name

MERLYN SHOWERING

Website

https://merlynshowering.com/

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Merlyn Showering is a privately held Irish-headquartered manufacturer of premium glass shower enclosures, wetroom panels, bath screens, and trays, selling indirectly through 1,150+ UK bathroom retailers and trade specifiers serving major UK housebuilders, architects, and homeowners.

Ownership category

akta.pro rank

Product category

Shower Enclosures and Bathroom Products

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

akta.pro secondary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Shower enclosures
• Glass shower doors
• Shower trays
• Wetroom panels
• Bath screens

Headquarters

HQ city

Kilkenny

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Shower Enclosures: MERLYN generates revenue through the sale of physical shower enclosures, wetroom panels, bath screens, and shower trays. Products are sold as one-time purchases through retail partners rather than direct-to-consumer. The company offers products across multiple price tiers from budget-friendly Ionic collection to premium ARYSTO collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Merlyn Showering designs and manufactures glass shower enclosures, wetroom panels, bath screens, and shower trays, distributed exclusively through a UK network of 1,150+ bathroom retailers and directly specified by major UK housebuilders. The product range spans three tiers — Ionic (value), Series (mid-market flagship), and ARYSTO (premium luxury) — with proprietary technologies including Mershield Stayclear easy-clean coating, HydraSEAL leak-free sealing, and the AirGlyde rolling system.

Product overview

Merlyn Showering is a U.K.-based bathroom products company offering a comprehensive portfolio of shower enclosures, wetrooms, bath screens, and shower trays. The product portfolio is organized into multiple collections spanning different market tiers: the premium ARYSTO Collection (ARYSTO X, ARYSTO Ten, ARYSTO Eight, ARYSTO Sleek) featuring ultra-modern frameless designs with 10mm and 8mm glass; the flagship Series Collection (10 Series, 8 Series Frameless, 8 Series, 6 Series) offering quality craftsmanship with Lifetime Guarantees; and the value-oriented Ionic Collection (Essence Frameless, Essence Framed, Express) providing affordable options. Additional offerings include MERLYN IQ and MBOX practical ranges, MERLYN Black minimalist finishes, bespoke custom enclosure services, the specialty Velvet Paw dog shower, and a complete shower tray lineup (Truestone, Level 25, Mstone, Touchstone) including slip-resistant variants. All products feature toughened safety glass ranging from 4mm to 10mm thickness, multiple colour finishes (Chrome, Brushed Brass, Matt Black, Brushed Nickel, Brushed Gun Metal), and Lifetime Guarantees on most products. The company operates through trusted bathroom retailers across 1,150+ stores in the U.K.

Differentiator

Problem solved

Functional benefit

Brands

• ARYSTO: Premium collection featuring ultra-modern design and expert craftsmanship with luxury glass shower enclosures including ARYSTO X, ARYSTO Ten, ARYSTO Eight, and ARYSTO Sleek variants.
• Series
• Ionic
• MBOX
• MERLYN Black
• MERLYN IQ
• Velvet Paw

Products and services

• ARYSTO Collection

Quantifiable outcome

• Available in 1,150+ stores across the UK
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VADOcoreStrategic or Co-development PartnerMERLYN partners with VADO to produce the 'Recharge' magazine - a collaborative bathroom inspiration guide. This co-marketing initiative provides free bathroom design inspiration content to potential customers, positioning both brands together in the premium bathroom space.
• Pink Ribbon FoundationminorOthersMERLYN is a proud supporter of the Pink Ribbon Foundation, a charity dedicated to raising funds for breast cancer organizations. The company has participated in fundraising activities including the 'MERLYN Miles for the Pink Ribbon Foundation' initiative.
• UK Housebuilders (Vistry, Barratt, McCarthy, Redrow, etc.)coreChannel Partner/ Reseller/ DistributorMERLYN products are specified and installed in new build developments by major UK housebuilders including Vistry Group, Barratt Developments, McCarthy Stone, Redrow, David Wilson Homes, Crest Nicholson, Hill, Countryside Properties, Avant Homes, Bloor Homes, and Berkeley Group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aqata (Aquadart): UK shower enclosure manufacturer offering framed, frameless, and walk-in enclosures distributed through UK bathroom retailers. Directly comparable product category and channel strategy.
• Roman Shower Systems (Roman Limited): UK-based designer and manufacturer of shower enclosures, bath screens, and wetroom panels serving retailers, housebuilders, and consumers through a similar B2B2C model. Directly comparable product range and target customer base to MERLYN.
• Matki Showering: UK premium shower enclosure manufacturer with a similar tiered portfolio (premium to value), Lifetime Guarantee positioning, and distribution through UK bathroom retailers — closely comparable to MERLYN's Series and ARYSTO tiers.
• Simpsons (Crosswater Group): UK-based shower enclosure and bathroom brand offering premium enclosures and walk-in solutions with comparable specification relationships to UK housebuilders and retailers.
• Kinedo (SFA Group): Shower enclosure manufacturer with UK distribution offering cubicles, walk-ins, and bath screens. Comparable product mix with overlap in UK retail and trade channels.
• Roper Rhodes: UK bathroom furniture, enclosures, and accessories brand serving similar UK retail and housebuilder channels with a complementary product portfolio to MERLYN's enclosures.

Broad incumbents

• Ideal Standard: Large multinational bathroom brand with a broad portfolio (taps, ceramics, baths, enclosures). Overlaps with MERLYN in shower enclosures and housebuilder specification, but operates at significantly larger scale across full bathroom.
• Bristan (Bristan Group): UK bathroom products company with broad portfolio including showers and enclosures. Overlaps with MERLYN in UK housebuilder and retail channels but with wider product breadth.

Others

• Vado: UK bathroom brassware and shower brand that co-produces the Recharge magazine with MERLYN. Adjacent category player with overlapping UK distribution and complementary product positioning.

Regional players

• HiB: UK bathroom accessories and mirror brand serving similar housebuilder and retail channels. Adjacent category with overlapping buyer relationships in UK new-build specifications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MerlynShowering
• YouTubeyoutube.com/c/MerlynShowering100/videos
• Facebookfacebook.com/MerlynShowering
• LinkedInlinkedin.com/company/merlynshowering
• Instagraminstagram.com/merlynshowering/?hl=en
• Pinterestpinterest.ie/merlynshowering

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merlyn Showering