ReFit Global
ReFit Global is a Delhi-based bootstrapped company that operates a D2C e-commerce platform (RefitGlobal.com) and B2B portal (refitbulkbuy.com) selling certified refurbished smartphones with quality checks, warranties, and EMI options across India.
- Company typePrivate
- Founded2017
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ReFit Global does
ReFit Global Private Limited, founded in 2017 by Saket Saurav and Avneet Singh in Delhi, India, operates a certified refurbished smartphone re-commerce platform. Its primary product is RefitGlobal.com, a direct-to-consumer e-commerce marketplace selling professionally restored smartphones across multiple tiers—Refurbished Mobiles (47-point quality checks, up to 12-month warranty), Pre-Owned devices (6-month warranty), and Brand Box variants—spanning Apple, Samsung, Xiaomi, Realme, OnePlus, Oppo, Vivo, and other brands at 25-70% discounts off original MRP. The company's underlying technology is a refurbishment quality assurance and grading system with 47-point hardware/software testing covering display, battery, cameras, sensors, biometrics, and network functionality, plus battery-health verification and complete data wiping.
The business operates on hardware resale margins, generating revenue through retail unit sales via RefitGlobal.com, B2B bulk sales via the refitbulkbuy.com platform, and transaction/financing fees on no-cost EMI facilitated through Bajaj Finserv partnerships. Distribution is omnichannel: owned e-commerce, Flipkart and Amazon India marketplaces, and multiple offline retail stores across India, supported by integrations with Shipway (order tracking), Gokwik (payments), Judge.me (reviews), and GoAffPro (affiliate). Pricing is unit-based across graded tiers, with revenue model predominantly classified as hardware sales.
The company is bootstrapped but raised Rs 2 crore on Shark Tank India Season 3, and self-reports FY2022-23 revenue of Rs 200 crore (~$24M per Forbes India) with FY24 targets of Rs 350 crore and gross margins of 5.5-6%. It serves two primary customer segments: budget-conscious Indian consumers seeking premium smartphones at lower prices, and corporate bulk buyers. As of March 2026, MIC Electronics Limited announced a 43.05% stake acquisition via share swap to enter the refurbished/circular electronics market. Reported customer base exceeds 100,000.
ReFit Global firmographics
Firmographics- Name
- ReFit Global
- Legal name
- ReFit Global Pvt. Ltd.
- Website
- https://refitglobal.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReFit Global is a Delhi-based bootstrapped company that operates a D2C e-commerce platform (RefitGlobal.com) and B2B portal (refitbulkbuy.com) selling certified refurbished smartphones with quality checks, warranties, and EMI options across India.
- Ownership category
- akta.pro rank
ReFit Global industry classification
Industry- Product category
- Refurbished Smartphones
- NAICS
- Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industries
- Certified Refurbished Electronics Retail (CRACAJAD), Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)
Keywords
Where ReFit Global is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ReFit Global business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales of Refurbished Phones: Primary revenue stream from direct sales of certified refurbished smartphones through RefitGlobal.com e-commerce platform. Revenue generated from margin between acquisition cost of used devices and sale price to consumers, with typical discounts of 25-70% off original MRP.
- B2B Bulk Sales: Wholesale/refurbished device sales to business customers through dedicated B2B platform refitbulkbuy.com, serving corporate buyers and retailers.
- EMI and Financing Revenue: Revenue generated through financing partnerships enabling no-cost EMI options, with transaction fees or interest share from Bajaj Finserv and similar financing providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished devices with 6-month warranty - standard grading |
| Unit Pricing | Pay-as-you-go | Pre-Owned devices with 6-month ReFit warranty |
| Unit Pricing | Pay-as-you-go | Brand Box certified devices with warranty |
| Unit Pricing | Pay-as-you-go | Superb Grade devices with up to 12-month warranty |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ReFit Global product offering
Product offeringCore offering
ReFit Global refurbishes and resells used smartphones through its direct-to-consumer e-commerce platform refitglobal.com and a B2B bulk-buy platform refitbulkbuy.com. Each device undergoes a 47-point quality check covering hardware, software, battery health, and data wiping, and is graded (Good, Excellent, Superb) before being sold at 25-70% discount off MRP with 6-12 month warranty. The company also operates company-owned offline retail stores across India and lists pre-owned devices on Flipkart and Amazon marketplaces.
Product overview
ReFit Global operates as a certified refurbished smartphone marketplace and re-commerce platform. The core offering consists of refitglobal.com for direct-to-consumer sales of certified refurbished phones, complemented by refitbulkbuy.com for B2B bulk procurement. The company sells multiple product tiers including Refurbished Mobiles (professionally restored with 47-point quality checks and up to 12-month warranty), Pre-Owned Products (6-month warranty), and Brand Box Products (premium packaging variants). The platform supports various payment options including Cash on Delivery, No Cost EMI through Bajaj Finserv, and standard digital payments. The product portfolio spans major smartphone brands including Apple iPhones, Samsung, Xiaomi Redmi, Realme, and OPPO across various price segments from budget to flagship devices.
Differentiator
Problem solved
Functional benefit
Brands
- RefitGlobal.com: D2C (Direct-to-Consumer) platform for selling refurbished smartphones to end consumers
- Refitbulkbuy.com
Products and services
- Refurbished Mobiles Professionally restored smartphones that have undergone 47-point quality checks covering display, battery, cameras, sensors, network, charging, and biometrics, certified to function like new and sold with up to 12-month ReFit warranty. Targeted at value-conscious Indian consumers seeking premium devices at 25-70% off MRP.
- Pre-Owned Products Second-hand devices sold with a 6-month ReFit warranty, offering a more affordable value tier below the refurbished category for cost-conscious buyers.
- Brand Box Products Refurbished smartphones delivered in original brand packaging, offering a near-new unboxing experience combined with certified ReFit quality checks and warranty coverage at prices below MRP.
- Refitbulkbuy.com B2B Platform Business-to-business bulk procurement platform for refurbished smartphones, allowing retailers, resellers, and corporate buyers to source certified pre-owned devices in volume with warranty backing.
Quantifiable outcome
- Up to 70% savings compared to new device prices
- +3 more outcomes
Companies that use ReFit Global
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ReFit Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
ReFit Global partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MIC Electronics LimitedcoreMIC Electronics Limited (a Hyderabad-based small-cap LED display manufacturer) is acquiring a 43.05% stake in Refit Global Private Limited through a share swap. The acquisition was under consideration as of March 2026 board meeting. MIC Electronics views this as an opportunity to enter the refurbished and circular electronics market, combining Refit Global's sourcing and distribution expertise with MIC's manufacturing infrastructure.
- MIC Electronics LimitedcoreMIC Electronics signed MoU with Refit Global to explore entering the refurbished and circular electronics market. Valuation discussions were completed and due diligence was nearing completion. The partnership would combine Refit Global's expertise in sourcing, testing, grading, and distributing refurbished electronics with MIC Electronics' manufacturing infrastructure, quality systems, and market access.
- Bajaj FinservminorBajaj Finserv provides no-cost EMI financing options for ReFit Global customers, enabling affordable purchases of refurbished devices through equated monthly installments.
- FlipkartminorFlipkart serves as a marketplace distribution channel for ReFit Global's pre-owned devices, expanding reach to Flipkart's customer base.
- Amazon IndiaminorAmazon India serves as a marketplace distribution channel for ReFit Global's pre-owned devices, expanding reach to Amazon's customer base.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ReFit Global competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ReFit Global social profiles
Digital presenceReFit Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReFit Global leadership team
Management profileNumber of profiles
Profiles2 records
ReFit Global funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReFit Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReFit Global
What does ReFit Global do?
ReFit Global refurbishes and resells used smartphones through its direct-to-consumer e-commerce platform refitglobal.com and a B2B bulk-buy platform refitbulkbuy.com. Each device undergoes a 47-point quality check covering hardware, software, battery health, and data wiping, and is graded (Good, Excellent, Superb) before being sold at 25-70% discount off MRP with 6-12 month warranty. The company also operates company-owned offline retail stores across India and lists pre-owned devices on Flipkart and Amazon marketplaces.
Is ReFit Global a public or private company?
ReFit Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReFit Global founded?
ReFit Global was founded in 2017. It employs 11 to 50 people.
Where is ReFit Global based?
ReFit Global is headquartered in Delhi, India, in the Asia region.
How does ReFit Global make money?
Three revenue lines are on record. Retail Sales of Refurbished Phones are the primary driver. The others are B2B Bulk Sales and EMI and Financing Revenue.
Does ReFit Global have an API?
No public API is recorded for ReFit Global.
What industry is ReFit Global in?
ReFit Global's product category is Refurbished Smartphones. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of CRACAJAD, Certified Refurbished Electronics Retail. Its NAICS code is 44921 and its SIC code is 5045.