Magic Makers
Magic Makers is a Paris-based private company (GO MAGIC, SAS) founded in 2014 that delivers coding workshops, vacation camps, and a school partnership program to children and teenagers aged 8-18 across France, with ten physical centers and remote delivery.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Magic Makers does
Magic Makers (legal entity GO MAGIC, SAS) is a French privately-held company founded in 2014 that delivers coding education to children and teenagers aged roughly 8 to 18. The company is headquartered in Paris and operates ten physical learning centers across the Paris metropolitan area (arrondissements 6, 7, 8, 11, 15, 16 and Vincennes), supplemented by live remote sessions via Zoom and a network of 100+ partner schools across France (including Paris, Boulogne, Bordeaux, Courbevoie, Marseille, Neuilly-sur-Seine, Sceaux and Vincennes).
The core product portfolio is structured into year-round annual courses (eleven programs from 'Premier Pas' for CE1-CE2 through 'IA Expert / Data Scientist Expert' for 3ème-Terminale) and over twenty vacation camps covering visual programming (Scratch, MakeCode), game development (Construct, GDevelop, Unity, Roblox Studio), web development (HTML, CSS, JavaScript, Flask), Python, cybersecurity, machine learning with Keras/Pandas, 3D modeling with Blender, and electronics with micro:bit and Eliobot. AI is woven through the curriculum, with a dedicated IA Expert track, a 'Learn to code with generative AI' vacation camp using ChatGPT and Vizcom, and primary-school introductions to AI concepts. Pedagogical methodology is based on an active, play-based approach inspired by MIT and Harvard, with group sizes limited to 8-10 children.
The business model combines annual subscriptions (€595-€695 per year, billed in 1x to 10x installments), unit-priced vacation camps (€215-€260 per week), gift cards (€50/€100/€250), and free discovery workshops that serve as a freemium acquisition funnel. The company is Qualiopi-certified by the French Ministry of Education as a professional training organization, supports 80+ expert instructors, and reports 80,000+ students trained since 2014 with a 94% parent recommendation rate. Media coverage includes M6, Le Point, ELLE, and Forbes, and the company has run strategic partnerships with ISART Digital, Epitech Paris, Oteria Cyber School, APEL Versailles, and UNESCO/LearningPlanet Festival. Disclosed funding totals approximately $4.14M across 2016 and 2018 rounds led by Econocom and Kima Ventures, with Educapital also participating.
Magic Makers firmographics
Firmographics- Name
- Magic Makers
- Legal name
- GO MAGIC, SAS
- Website
- https://magicmakers.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Magic Makers is a Paris-based private company (GO MAGIC, SAS) founded in 2014 that delivers coding workshops, vacation camps, and a school partnership program to children and teenagers aged 8-18 across France, with ten physical centers and remote delivery.
- Ownership category
- akta.pro rank
Magic Makers industry classification
Industry- Product category
- Children's Coding Education
- NAICS
- Computer Training (611420), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Game Development (Unity, Unreal, 2D/3D) (EDAMACAE)
- akta.pro secondary industries
- Coding, Game Design & Computer Science Camps (EDAMALAD), Robotics, Engineering & Makers Camps (EDAMALAE)
Keywords
Where Magic Makers is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
Magic Makers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Annual Workshop Subscriptions: Annual coding workshops running from September to June, priced at €595-€695 per year. Sessions are 1h30 per week, with multiple payment options including 1x, 3x, 4x, or 10x installments.
- Vacation Camps: Week-long intensive coding camps during school holidays (summer, autumn, winter, spring). Priced from €215-€260 per week, covering themes like game creation, AI, robotics, and web development.
- Free Discovery Workshops: Free introductory workshops (ateliers découverte) allowing prospective customers to try before committing to paid programs. These serve as customer acquisition tools.
- Gift Cards: Gift cards available in €50, €100, and €250 denominations, enabling customers to gift coding experiences to children and teens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual workshops for Primaries (CE1-CM2) |
| Subscription | Annual | Annual workshops for Collège (6ème-3ème) |
| Subscription | Annual | Annual workshops for Collège/Lycée (4ème-Terminale) |
| Unit Pricing | Pay-as-you-go | Vacation camps (stages vacances) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Magic Makers product offering
Product offeringCore offering
Magic Makers delivers in-person and remote coding workshops for children and teenagers aged 8-17, organized as year-round weekly programs (September-June) and week-long vacation camps. Courses cover visual programming (Scratch, MakeCode), game development (Unity, Construct, GDevelop, Roblox), web development (HTML/CSS/JavaScript, Flask), Python, AI/machine learning, cybersecurity, 3D modeling (Blender), and electronics (micro:bit, Eliobot), delivered at 10 physical centers across Paris and Vincennes, online via Zoom, and through 100+ partner schools.
Product overview
Magic Makers is a French coding education company offering a structured portfolio of year-round programming courses and vacation camps for children and teenagers aged 8–17 (primary school through high school). The year-round program comprises 11 progressive courses organized by age and skill level: Premier Pas and Developer Junior (primary), Developer and Web Developer and Game Creator (middle school), and Developer Avancé and Game Creator Expert and Web Developer Avancé and Web Developer Expert and IA Expert/Data Scientist Expert (high school). Vacation camps span over 20 thematic short courses covering Scratch, Minecraft Education, Construct, GDevelop, Roblox Studio, Unity, Python, HTML/CSS, JavaScript, Pygame, cybersecurity, machine learning, 3D modeling with Blender, and robotics with Eliobot. The portfolio also includes Le Lab (educational blog), physical learning centers across Paris and Vincennes, a school partnership program, and gift cards. AI education is woven throughout the curriculum, from AI exploration for primary students to deep learning with Keras and neural networks for high schoolers.
Differentiator
Problem solved
Functional benefit
Products and services
- Premier Pas (CE1-CE2) Introductory year-round coding workshop for primary students (CE1-CE2, ages 7-9) using visual block programming to build foundational logic and creativity skills. Priced at €670/year with weekly 1h30 sessions.
- Developer Junior (CM1-CM2) Year-round block-based coding workshop for primary students (CM1-CM2, ages 9-11) advancing programming skills through game creation and interactive projects. Priced from €595/year.
- Minecraft Developer Junior (CM1-6ème) Year-round block-based coding workshop using Minecraft Education's Code Builder for CM1-6ème students to create interactive constructions and mini-games in a 3D Minecraft world. Priced at €595/year.
- Developer (6ème-5ème) Year-round block-based programming workshop for 6ème-5ème students transitioning from visual to more complex coding concepts. Priced from €660/year.
- Web Developer (5ème-3ème) Year-round web development workshop teaching HTML, CSS, and web design principles for 5ème-3ème students. Priced at €660/year.
- Game Creator (5ème-3ème) Year-round visual game creation workshop using Construct for 5ème-3ème students to design and build 2D video games.
- Developer Avancé (4ème-Terminale)
Quantifiable outcome
- 94% of parents recommend Magic Makers
- +2 more outcomes
Companies that use Magic Makers
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Magic Makers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature3 records
Magic Makers partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Maison de l'ApprendreminorPartnership with Maison de l'Apprendre to participate in Festival de l'Apprendre (January 24-30, 2026 in Lyon). Magic Makers hosts AI Olympics workshops for children aged 9-14.
- UNESCOminorUNESCO partnership through Festival de l'Apprendre collaboration, supporting AI education initiatives for children.
- LearningPlanet FestivalminorPartner in Festival de l'Apprendre organized in collaboration with LearningPlanet Festival, Metropole de Lyon, and Ville de Lyon.
- APEL VersaillesminorPartnership with APEL Versailles (parents association for Catholic education) to organize Challenge IA (AI competition) for middle school students at Epitech.
- ISART DigitalcoreISART Digital, a video game and digital arts school, partners with Magic Makers to host the Magickathon game creation competition. The school provides facilities and serves as a venue for workshops and events.
- Epitech PariscorePartnership with Epitech Paris to organize cybersecurity challenges (Magickathon Cyber) for high school students. Epitech provides campus facilities and student mentors for the events. Magic Makers brings curriculum expertise and instructors for coding and cybersecurity workshops.
- Oteria Cyber SchoolminorPartnership with Oteria Cyber School to organize the Challenge Cyber Magic Makers event dedicated to cybersecurity for high school students. Oteria provides campus facilities for the event.
- Digital Games EventminorMagic Makers participated in Digital Games 2025 (April 4-5), an event dedicated to video games, digital creation, and geek culture for young people and families.
- Partner Schools (100+)coreOver 100 partner schools across France offer Magic Makers coding workshops as part of their curriculum. Schools include institutions in Paris, Boulogne, Bordeaux, Courbevoie, Le Chesnay, Le Vésinet, Malakoff, Marseille, Montigny-le-Bretonneux, Neuilly-sur-Seine, Colombes, Pontoise, Saint-Germain-en-Laye, Sceaux, Verneuil-sur-Seine, and Vincennes.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Magic Makers competitors and assessment
Company assessmentBroad incumbents
- Code.org: U.S.-based nonprofit offering free K-12 computer science curriculum including the Hour of Code and CS Fundamentals; a much larger but free, broad-incumbent reference point whose free offerings directly compete with Magic Makers' introductory programs.
- Scratch (MIT Media Lab): MIT's free block-based visual programming platform, the foundational tool Magic Makers uses in its youngest cohorts; a free incumbent whose expanding capabilities set a floor on what coding-for-kids products must offer to justify paid pricing.
- Acadomia: France's largest private tutoring and academic support company, offering in-person and online supplemental education across many subjects; a broad incumbent in French supplemental education that could expand into coding and compete for the same family budgets.
Direct peers
- Tynker: U.S.-based subscription coding education platform for kids aged 5-18 covering block coding, Python, JavaScript, and game design; comparable self-serve coding curriculum for the same end-customer demographic as Magic Makers.
- Ecole Algora: France-based coding and robotics education provider for children and teens, offering year-round workshops and vacation camps with a very similar product mix (Scratch, Python, robotics) targeting the same parent segment as Magic Makers.
- CoderDojo: Ireland-origin global volunteer-led coding club network for youth aged 7-17, providing free in-person coding sessions; offers a community-based alternative model competing for the same children's coding enrichment time and parent mindshare.
- CodeCombat: U.S.-based gamified coding learning platform teaching Python, JavaScript, and C++ through game-based quests for kids and schools; comparable self-serve, project-based coding pedagogy for school-aged learners.
Regional players
- Simplon.co: France-based network of coding schools focused on inclusive tech training with both adult and youth programs; comparable French footprint and digital-skills mission though primarily aimed at adult learners and employability-focused cohorts.
- Wild Code School: France-based coding bootcamp focused on adult reskilling with multiple campuses; shares Magic Makers' French geography and computer-training mission but targets an older learner and operates a different intensity/duration model.
Emerging players
- Kano: UK-based educational technology company offering build-your-own computer kits and coding apps for children; overlaps with Magic Makers' hardware-adjacent curriculum (micro:bit, Eliobot robotics camps) but is consumer-hardware-led rather than workshop-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magic Makers social profiles
Digital presenceMagic Makers compliance and trust
Trust signalCompliance1 record
Magic Makers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Makers leadership team
Management profileNumber of profiles
Profiles1 record
Magic Makers funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Makers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Makers
What does Magic Makers do?
Magic Makers delivers in-person and remote coding workshops for children and teenagers aged 8-17, organized as year-round weekly programs (September-June) and week-long vacation camps. Courses cover visual programming (Scratch, MakeCode), game development (Unity, Construct, GDevelop, Roblox), web development (HTML/CSS/JavaScript, Flask), Python, AI/machine learning, cybersecurity, 3D modeling (Blender), and electronics (micro:bit, Eliobot), delivered at 10 physical centers across Paris and Vincennes, online via Zoom, and through 100+ partner schools.
Is Magic Makers a public or private company?
Magic Makers is a private company. It is classified as venture growth investor backed and is currently operating.
When was Magic Makers founded?
Magic Makers was founded in 2014. It employs 51 to 100 people.
Where is Magic Makers based?
Magic Makers is headquartered in Paris, France, in the Europe region.
How does Magic Makers make money?
Four revenue lines are on record. Annual Workshop Subscriptions are the primary driver. The others are vacation Camps, free Discovery Workshops and gift Cards.
Who are Magic Makers's main competitors?
Broad incumbents on record are Code.org, Scratch (MIT Media Lab) and Acadomia. Direct peers are Tynker, Ecole Algora, CoderDojo and CodeCombat. Regional players are Simplon.co and Wild Code School. Kano is listed as an emerging player.
Does Magic Makers have an API?
No public API is recorded for Magic Makers.
What industry is Magic Makers in?
Magic Makers's product category is Children's Coding Education. Its primary akta.pro industry code is EDAMACAE, Game Development (Unity, Unreal, 2D/3D), with a secondary code of EDAMALAD, Coding, Game Design & Computer Science Camps. Its NAICS code is 611420 and its SIC code is 8200.