Famitra

What Famitra does

Famitra Inc. (株式会社ファミトラ) is a Tokyo-based private company that provides consulting services for the formation of family trusts (家族信託), with the explicit purpose of preventing asset freezes that occur when elderly parents are diagnosed with dementia. Its core offering is a two-part service: the Family Trust Formation Support Service, in which a dedicated coordinator guides each client from initial consultation through trust contract execution, and the Trust Supervisor Service, in which Famitra itself acts as ongoing trust supervisor after the trust is established. The company also operates the Mimotra (みもとら) sub-brand, which delivers identity guarantee, life support, and post-death affairs assistance to seniors under a basic contract plus optional modules, and a wholly-owned subsidiary called Famitra Realty that handles real estate brokerage and trust-related real estate consulting.

The platform rests on a proprietary "Shintaku DX" digitalization system that digitizes traditionally analog civil trust procedures, allowing Famitra to publicly price its initial formation service at ¥100,000 (plus ¥1,480/month billed annually for ongoing supervision) — well below the ¥150,000–¥300,000 attorney-fee benchmark of conventional multi-professional engagements. The go-to-market is consultative inside sales delivered nationwide through phone (0120-233-047), web forms, free online seminars, and a content-marketing engine of educational articles and manga columns; distribution is augmented by strategic partnerships with Asahi Life Insurance, Tokyo Gas, Horos Planning, and a deep bench of corporate VC shareholders (AFLAC, Tokio Marine, Eisai, Nippon Express, Isetan Mitsukoshi, T&D, Mizuho, SMBC, and others).

Famitra reports approximately 20,000 senior consultations served cumulatively since founding in 2021 and operates from a single headquarters in Minato-ku, Tokyo (Akasaka), where it maintains ISMS/JIS Q 27001 certification covering both Famitra and Famitra Realty. The company is led by Representative Director and CEO Katsuhito Mihashi (三橋 克仁), with co-founder and CTO Yuta Hayakawa and Chief Legal Officer Satoshi Kikukawa. Revenue is not publicly disclosed, and the company is privately held without a parent company.

Name

Famitra

Legal name

株式会社ファミトラ

Website

https://famitra.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Famitra is a Tokyo-based family trust consulting firm that helps Japanese families establish civil trusts to prevent asset freezes triggered by dementia. It sells trust formation services, ongoing trust supervision, and a senior-focused identity guarantee sub-brand called Mimotra, delivered nationwide through direct consultation and corporate partners.

Ownership category

akta.pro rank

Product category

Estate Planning Services

NAICS

Portfolio Management and Investment Advice (523940), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (62419)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Family Business & Succession Advisory (FSAAADAL)

akta.pro secondary industries

Family Office Advisory (Single/Multi-Family) (FSAEAAAI), Financial & Bill-Pay Oversight Coordination (Representative Payee Support) (HSABAIAK)

Keywords

• Family trust consulting
• Estate planning services
• Dementia asset protection
• Trust supervisor services
• Elderly care advisory

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Family Trust Formation Consulting (家族信託組成コンサルティング): One-time consulting fee for the formation and composition of a family trust arrangement. This is the primary upfront service covering needs assessment, plan proposal, and contract execution support through to trust contract signing.
2. Family Trust Operational Support (家族信託運用サポート): Monthly subscription service providing ongoing expert consultation and app access for trust operation management. Billed annually (charged once per year), covering trust supervision and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Famitra provides consultation services for the formation of family trusts (\u5bb6\u65cf\u4fe1\u8a17) intended to prevent asset freezes due to dementia, targeting Japanese families with elderly parents. Its two main offerings are the Family Trust Formation Support Service (guiding clients from needs assessment through trust contract execution) and the Trust Supervisor Service (providing ongoing supervision post-trust establishment). The company also operates a sub-brand called Mimotra for identity guarantee, watch-care, and life support services for seniors.

Product overview

Famitra is a family trust (家族信託) consulting service that helps families prepare for dementia and asset management challenges. The company operates two core services: the Family Trust Formation Support Service, which guides clients through the entire trust creation process from consultation to contract signing, and the Trust Supervisor Service, which provides ongoing oversight after the trust is established. Additionally, Famitra offers a related sub-brand called 'みもとら' (Mimotra), an identity guarantee and life support service for elderly individuals, available as a basic contract with optional add-on modules for life support and post-death affairs.

Differentiator

Problem solved

Functional benefit

Brands

• みもとら: Identity guarantee, watch-care, life support, and post-mortem事务 support service for seniors, provided by Famitra.

Products and services

• Family Trust Formation Support Service (\u5bb6\u65cf\u4fe1\u8a17\u7d44\u6210\u30b5\u30dd\u30fc\u30c8\u30b5\u30fc\u30d2\u30b9) A consulting service that supports clients from initial consultation through the entire family trust contract formation process, including needs assessment, plan proposal, and contract execution through to trust signing. Targeted at adult children of elderly parents in Japan concerned about dementia-driven asset freezes and estate management.
• Trust Supervisor Service (\u4fe1\u8a17\u76e3\u7763\u4eba\u30b5\u30fc\u30d2\u30b9) Post-trust establishment support service where Famitra acts as trust supervisor to ensure stable trust operations and provide peace of mind to settlors and families. Delivered as a recurring subscription with app access and ongoing expert consultation, billed annually.
• Mimotra (\u307f\u3082\u3068\u3089) Identity Guarantee Service Identity guarantee, watch-care, life support, and post-death affairs support service for elderly individuals, offered under the Mimotra sub-brand. Targeted at seniors who need ongoing personal support independent of (or alongside) family trust formation.

Quantifiable outcome

• Initial family trust service starting at ¥100,000 (plus ¥1,480/month), compared to traditional market rates of attorney fees (¥150,000–¥300,000) plus multiple professional fees

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• 朝日生命 (Asahi Life Insurance)coreGTM or Marketing Partner · 26 March 2026Famitra participates in Asahi Life Insurance's 'Minna no Anshin 100-nen Project' (みんなのあんしん100年プロジェクト), a joint initiative to promote dementia preparedness and family trust awareness among policyholders.
• 東京ガス (Tokyo Gas)coreStrategic or Co-development Partner · 15 September 2025Famitra and Tokyo Gas conducted a joint research survey titled 'Survey on the Future of Elderly Parents' Homes' (高齢親の住む実家の今後に関する意識調査) to understand housing and asset management concerns of aging populations.
• 株式会社ホロスプランニング (Horos Planning)minorStrategic or Co-development Partner · 20 August 2025Business partnership (業務提携) for expanding reach in financial planning and insurance advisory services related to family trust and dementia preparedness.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mizuho Trust & Banking (みずほ信託銀行): One of Japan's largest trust banks offering asset administration, estate, and succession services to households and institutions. Comparable to Famitra as both provide trust administration, but operating as a broad incumbent across the full wealth spectrum rather than the family-trust niche.
• SMBC Trust Bank (三井住友信託銀行): Major Japanese trust bank offering a full suite of wealth management, real estate, and trust services. Famitra's target customers (middle-to-upper HNW families) overlap with SMBC Trust Bank's retail trust segment, making it a key incumbent alternative for succession advisory.
• Resona Trust & Banking (りそな信託銀行): Trust banking arm of the Resona Holdings group offering inheritance and trust services through its retail bank distribution. Comparable to Famitra in providing customer-facing succession advisory, with a substantially broader legacy banking distribution advantage.
• Mitsui Trust (三井住友トラスト・ホールディングス family trust services): Major Japanese trust bank group offering trust, asset management, and real estate services. Comparable incumbent competitor in the family/succession trust space.

Emerging players

• Trust Bank (トラストバンク): Digital platform company best known for the Furusato Choice donation portal; expanded into regional revitalization and incidental trust services. Comparable to Famitra as a digitally-led Japanese fintech adjacent to wealth and succession planning for households.
• SBI Trust (SBI信託銀行): Banking arm of SBI Holdings offering online banking and wealth management services. Comparable to Famitra in being a Japanese emerging digital financial services player with overlapping customer interest in succession and asset protection.
• LegalForce (LegalForce, Inc.): Japanese legal-tech company providing AI-assisted contract review and legal document workflows. Comparable to Famitra as a tech-enabled company digitizing traditionally manual legal workflows — same trajectory as Famitra's 信託DX approach to family trust procedures.

Direct peers

• Ai Trust (あい信託 / 家族信託のあい): Specialist Japanese family trust consulting firm operating in the same niche as Famitra, providing formation support and supervision for civil trusts serving dementia and succession risk. Most directly comparable direct peer with overlapping customer segment and service approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/famitra_jp
• Facebookfacebook.com/famitra.inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Famitra