Sekure

What Sekure does

Sekure is a Bogotá-based cloud insurance platform founded in 2019 that provides digital infrastructure for the full insurance lifecycle to insurers, brokers, and non-insurance sponsors across Latin America. The platform is built on Open Insurance standards (IAIS/OPIN) with certified interoperability for Colombia, Peru, Chile, and Mexico, and exposes REST APIs with documentation, SDKs, and sandbox environments. It comprises six core modules — Digital Policy Issuance, Real-time Analytics, Claims Management, Workflow Automation, Renewals, and Open API — and layers vertical-specific solutions for intermediaries (8 modules), bancaseguros distribution, affinity/worksite marketing (11 modules), subscriber raters (5 modules), and API middleware (6 modules). For sponsors, Sekure offers embedded insurance, white-label deployment, WhatsApp sales, and collections management.

Technically, the platform differentiates on 2-minute policy issuance, 99.9% accuracy via automated validations, configurable rating engines with real-time premium calculation, electronic signatures with legal validity, and enterprise security (mTLS, OAuth2, secrets management). The middleware layer integrates with legacy insurance cores through SOAP, REST, FTP, database connections, and message queues, avoiding forced core replacement. The platform has processed over 500,000 policies.

Sekure operates a sales-led go-to-market with personalized demos and custom implementations targeting insurance carriers, broker networks, and embedded insurance sponsors (banks, e-commerce, fintechs, retailers). Revenue is generated through SaaS subscriptions, white-label licensing, per-policy transaction fees, and professional integration services. Pricing is quote-based and not publicly disclosed. The company employs 11-50 people and is privately held, with only one disclosed $500K seed round (October 2021, Magma Partners lead) and no institutional investor or parent company structure evidenced in the materials.

Name

Sekure

Legal name

Sekure

Website

https://sekure.com.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sekure is a Bogotá-based cloud insurance platform founded in 2019 that enables insurers, brokers, and non-insurance sponsors across Latin America to digitize the full insurance lifecycle via policy issuance, claims management, Open Insurance APIs, and white-label embedded insurance.

Ownership category

akta.pro rank

Product category

Insurance Technology (InsurTech)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• Digital insurance platform
• Insurance lifecycle management
• Embedded insurance APIs
• Insurance policy issuance
• Insurance distribution middleware

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform/SaaS Subscription: Subscription-based access to Sekure's insurance platform providing modules for policy management, claims handling, and analytics. Pricing varies by modules selected and organizational size.
2. White-Label Licensing: White-label platform deployment where sponsors offer insurance under their own brand. Generates recurring licensing revenue from branded platform access.
3. Transaction Fees (Policy Issuance): Revenue generated from each policy issued through the platform. Transaction-based model where insurers and brokers pay per policy processed.
4. API Integration Services: Professional services for API integration with insurance company core systems. Implementation and technical integration support for enterprise clients.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Sekure provides a cloud-based digital insurance platform that enables insurers, brokers, and non-insurance sponsors to issue policies, manage claims, automate workflows, and distribute insurance through digital channels. The platform offers policy issuance in under two minutes, real-time analytics, an API middleware built on Open Insurance standards, and white-label deployment for embedded insurance use cases across LATAM markets including Colombia, Peru, Chile, and Mexico.

Product overview

Sekure is a digital insurance platform operating as a unified platform-plus-modules architecture across Latin America, serving insurers, brokers, and insurance sponsors. The core platform provides shared foundational modules — Emisión Digital (policy issuance in under 2 minutes), Analytics en Tiempo Real (real-time KPIs), Gestión de Siniestros (digitalized claims), Automatización (workflow automation), Renovaciones (renewals), and API Abierta (open API) — upon which specialized solutions are built. For insurers, three targeted solutions are offered: Plataformas para Intermediarios (8 modules for broker operations), Plataforma de Bancaseguros (banking channel distribution), and Plataforma Affinity/Worksite Marketing (11 modules for affinity groups). A Raters para Suscriptores solution (5 modules) supports pricing and underwriting. The Middleware de APIs solution (6 modules) enables legacy system integration and Open Insurance compliance. For sponsors, use-case features include Seguros Embebidos, Marca Blanca (White Label), Venta por WhatsApp, and Gestión de Cobranza y Pagos. The platform is positioned as the #1 digital insurance platform in LATAM.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataformas para Intermediarios (Intermediary Platform) An eight-module platform for insurance intermediaries that delivers analytics dashboards, user and role management, CRM, subscription administration, policy numbering, renewals, distribution channel conditions, and fully digital quote-to-issue workflows. It is designed for insurance carriers operating intermediary networks across LATAM.
• Plataforma de Bancaseguros (Bancassurance Platform) A comprehensive bancassurance distribution platform for financial entities handling voluntary and mandatory insurance products, including seller management, client-specific product configuration, policy endorsements, and digital quote-to-issue workflows. It enables banks and financial institutions to distribute insurance through their sales forces.
• Plataforma Affinity / Worksite Marketing An eleven-module affinity and worksite marketing platform enabling corporate clients and their employees to access digital insurance products, including electronic signature and fully digital quote-to-issue with payroll deduction capabilities. It is designed for insurers distributing through employer groups and affinity networks.
• Raters para Suscriptores (Subscribers Rating Platform) A five-module rating and underwriting platform for subscribers featuring a pricing engine, underwriting rules engine, table and factor management, escalation matrices, and product customization capabilities. It enables insurance carriers to configure and manage pricing and underwriting rules in real time.
• Middleware de APIs (API Middleware) An API middleware with six modules built on Open Insurance standards, providing legacy system connectors (SOAP, REST, FTP, databases, message queues), Open Insurance data model normalization, multi-channel management, enterprise-grade security (mTLS, OAuth2, Key Vault), flow orchestration, and real-time observability. It enables integration with insurance cores without replacement.
• Broker Multi-Insurer Platform A unified platform for insurance brokers to manage multi-insurer client portfolios, integrate quotation across carriers, track commissions, offer embedded insurance, and sell via WhatsApp from a single interface. It eliminates the need to operate multiple insurer portals.
• Sponsor White-Label Insurance Platform A white-label insurance platform enabling non-insurance sponsors (banks, fintechs, e-commerce platforms, retailers) to offer branded insurance products under their own identity, with full visual customization of colors, logos, domain, and interface. It allows partners to generate new revenue streams from insurance distribution without requiring insurance licensing.

Quantifiable outcome

• 500,000+ policies issued through the platform
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pier: Brazil-based insurance infrastructure API offering embedded insurance, distribution, and policy administration for insurers and non-insurance platforms. Directly comparable to Sekure as a LATAM insurtech enabling embedded and API-driven distribution.
• Akua: LATAM-focused embedded insurance and payment platform serving merchants and fintechs across the region. Competes with Sekure in the embedded insurance / sponsor enablement category.
• Klimber: LATAM digital insurance distribution platform enabling insurers, brokers, and affinity partners to sell insurance online. Directly comparable to Sekure's broker portal, bancaseguros, and affinity distribution modules.
• Betterfly: Chile-founded insurtech operating across LATAM combining employee wellness with embedded life/health insurance distribution. Comparable to Sekure as a regional insurtech targeting affinity/worksite and embedded channels.

Regional players

• 180° Seguros: Brazilian digital insurance broker and comparison platform. Comparable to Sekure's broker-side multi-insurer quotation and policy issuance capabilities, though primarily serving the Brazilian market.
• Justos: Brazilian digital auto insurer using tech-led underwriting. Comparable to Sekure as a LATAM insurtech but operates as a carrier rather than a platform provider.
• Tiaxa: LATAM-based digital scoring and customer lifecycle platform with insurance and telecom deployments. Adjacent comparable to Sekure in serving LATAM digital distribution and embedded finance/insurance use cases.

Emerging players

• Bdeo: Insurance claims automation and FNOL platform active in Europe and LATAM. Overlaps with Sekure's digital claims management (FNOL) module and is a credible alternative for insurers evaluating claims tech.

Broad incumbents

• Shift Technology: Global AI-driven fraud detection and claims automation vendor for insurance carriers. Comparable to Sekure's claims and analytics capabilities, with broader product breadth and global insurer footprint.
• EIS: Enterprise insurance core and digital platform suite used by global carriers. Comparable to Sekure's middleware + policy administration functionality, but at a much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sekure

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sekure