Member.id
Member.id is an Indonesia-based data-driven loyalty consulting and technology firm providing the Solva loyalty platform, Hotelis for hotels, and Solva Reservation for restaurants, serving enterprise and mid-market clients in F&B, retail, hospitality, and restaurants.
- Company typePrivate
- Founded2014
- HeadquartersJakarta, Indonesia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Member.id does
Member.id (legally PT. Nawasena Cipta Raya) is an Indonesia-based data-driven loyalty consulting and technology firm founded in 2014 and headquartered in Jakarta. The company provides end-to-end loyalty solutions spanning strategy consulting, custom platform development, and ongoing program management, targeting enterprise and mid-market clients in food and beverage, retail, hospitality, hotels, and restaurants across the Indonesian market.
The company's technology offering is structured around three core products: Solva, an all-in-one loyalty platform for F&B, retail, and mall operators featuring mission-based loyalty mechanics, gift codes, vouchers, multi-tiered rewards, CRM, and analytics; Hotelis, a loyalty solution for hotel groups integrated with booking engines and property management systems; and Solva Reservation, an end-to-end restaurant reservation and table management tool. Underlying capabilities include RFM-based customer segmentation, campaign recommendation features, and standardized multi-tier reward engines, with documented integrations to point-of-sale, property management, and booking systems. The firm manages a reported 1.1M-2M+ loyalty members and 56M-100M+ points issued across 28-50+ brands.
Member.id operates a consulting-led B2B sales motion with quote-based, multi-year contract pricing. Revenue is generated through four streams: subscription licensing of standardized loyalty platforms, one-time custom platform development projects, loyalty consulting engagements, and ongoing managed services for program analytics and campaign management. The company maintains an integration ecosystem with major Indonesian digital wallets (Gopay, Ovo, Dana) and travel/loyalty programs (Traveloka, Garuda Miles, Air Asia, Kris Flyer), extending the redeemability of client loyalty points. The company is privately held with 1-10 employees, has disclosed only one funding round in 2021 totaling $1.1M from East Ventures, Traveloka, and InvestIdea Ventures, and lists Marianne Rumantir as CEO and co-founder.
Member.id firmographics
Firmographics- Name
- Member.id
- Legal name
- PT. Nawasena Cipta Raya
- Website
- http://member.id/
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Member.id is an Indonesia-based data-driven loyalty consulting and technology firm providing the Solva loyalty platform, Hotelis for hotels, and Solva Reservation for restaurants, serving enterprise and mid-market clients in F&B, retail, hospitality, and restaurants.
- Ownership category
- akta.pro rank
Member.id industry classification
Industry- Product category
- Customer Loyalty Platform
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Customer Data Platforms (CDP) & Identity Resolution for Travel (THALAKAE)
Keywords
Where Member.id is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Member.id business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Loyalty Platform Licensing: Standardized loyalty products licensed with essential loyalty features including CRM campaigns and customizable customer interface. Provides quick deployment with lower initial investment.
- Custom Loyalty Platform Development: Customized solutions for businesses seeking integration with existing systems, specialized processes, and distinct loyalty rules.
- Loyalty Consulting Services: Consulting services for loyalty program strategy development, design, management, and analytics. Team of consultants and data analysts help formulize loyalty program design and CRM strategy.
- Program Management & Analytics: Ongoing loyalty program management including program health checks, analytics dashboards, customer insights, and campaign management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Member.id product offering
Product offeringCore offering
Member.id is a data-driven loyalty consulting and technology firm that designs, builds, and manages end-to-end customer loyalty programs for enterprise and mid-market businesses in Indonesia. Its core products include Solva (an all-in-one loyalty platform for F&B, retail, and mall), Hotelis (a loyalty platform for hotel groups integrated with booking engines and PMS), and Solva Reservation (an end-to-end restaurant reservation and table management solution). The company also delivers consulting services across strategy design, platform development, and ongoing program management, supported by RFM analytics and an integration ecosystem with Indonesian e-wallets and travel loyalty programs.
Product overview
Member.id is a data-driven loyalty consulting and technology firm offering an end-to-end loyalty platform with three core products: Solva (all-in-one loyalty platform for F&B, retail, and mall), Hotelis (loyalty solution for hotel groups with PMS integration), and Solva Reservation (restaurant reservation and table management). The company also provides consulting solutions across three stages: Design (loyalty program strategy and customer journey mapping), Build (standardized and customized loyalty app development), and Manage (program analytics, campaign recommendations, and partnership monetization).
Differentiator
Problem solved
Functional benefit
Brands
- Solva: All in one loyalty platform for F&B, Retail, and Mall providing mission-based loyalty, gift codes, vouchers, and multi-tiered rewards features.
- Hotelis
- Solva Reservation
Products and services
- Solva All-in-one loyalty platform for F&B, retail, and mall businesses, providing mission-based loyalty mechanics, gift codes, vouchers, multi-tiered rewards, CRM features, robust analytics, and seamless integration with existing systems.
- Hotelis Loyalty solution for hotel groups with multiple properties, integrated with booking engines and PMS systems. Offers point earning, tier benefits, CRM features, robust guest analytics, and a seamless mobile experience for guests.
- Solva Reservation End-to-end restaurant reservation solution that streamlines table bookings, manages walk-ins and phone reservations, optimizes table layouts, provides dynamic guest profiles, and offers analytics and reporting for revenue growth.
- Loyalty Program Design Consulting Design-stage consulting service where Member.id's consultants and data analysts formulate loyalty program design and CRM strategy using data-driven insights, including customer journey mapping, program concept definition, and KPI measurement.
- Custom Loyalty Platform Build Build-stage service to construct loyalty platforms — standardized products or customized builds — with member-facing interfaces, custom point-earning rules, tier and benefit configurations, and seamless integration into existing client systems.
- Loyalty Program Management & Analytics Manage-stage ongoing service including program health checks, analytics dashboards, customer insights, and campaign management to optimize loyalty program engagement and outcomes for clients.
Quantifiable outcome
- 1,128K+ members managed across loyalty programs
- +2 more outcomes
Companies that use Member.id
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles1 record
Member.id technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Member.id partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Garuda MilescoreAirline loyalty program partnership enabling members to earn and redeem points across integrated loyalty ecosystems. Provides cross-program benefits for loyalty members.
- GopaycoreDigital wallet integration allowing seamless point earning and redemption capabilities within the Gopay platform, enhancing payment and loyalty experience.
- OvocoreDigital wallet partnership enabling integrated loyalty point transactions and rewards redemption through OVO payment ecosystem.
- DanacoreDigital wallet integration for seamless loyalty point earning and redemption, expanding payment options for loyalty program members.
- TravelokacoreTravel platform partnership enabling loyalty point earning and redemption across travel bookings, expanding loyalty program benefits to include travel rewards.
- Air AsiacoreAirline loyalty integration allowing members to earn and redeem loyalty points with Air Asia flights, providing travel reward options.
- Kris FlyercoreSingapore Airlines loyalty program partnership enabling cross-program point earning and redemption capabilities.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Member.id competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Member.id social profiles
Digital presenceMember.id financial estimates
Financial estimateRevenue estimate
Valuation estimate
Member.id leadership team
Management profileNumber of profiles
Profiles1 record
Member.id funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Member.id M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Member.id
What does Member.id do?
Member.id is a data-driven loyalty consulting and technology firm that designs, builds, and manages end-to-end customer loyalty programs for enterprise and mid-market businesses in Indonesia. Its core products include Solva (an all-in-one loyalty platform for F&B, retail, and mall), Hotelis (a loyalty platform for hotel groups integrated with booking engines and PMS), and Solva Reservation (an end-to-end restaurant reservation and table management solution). The company also delivers consulting services across strategy design, platform development, and ongoing program management, supported by RFM analytics and an integration ecosystem with Indonesian e-wallets and travel loyalty programs.
Is Member.id a public or private company?
Member.id is a private company. It is classified as venture growth investor backed and is currently operating.
When was Member.id founded?
Member.id was founded in 2014. It employs 1 to 10 people.
Where is Member.id based?
Member.id is headquartered in Jakarta, Indonesia, in the Asia region.
How does Member.id make money?
Four revenue lines are on record. Loyalty Platform Licensing is the primary driver. The others are custom Loyalty Platform Development, loyalty Consulting Services and program Management & Analytics.
Does Member.id have an API?
No public API is recorded for Member.id.
What industry is Member.id in?
Member.id's product category is Customer Loyalty Platform. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of THALAKAA, Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle). Its NAICS code is 541511 and its SIC code is 7370.